Anyone who is watched the Steve Job

Anyone who is watched the Steve Job’s keynote, will tell you, he is one of the most extraordinary

speakers and cooperators in America.

但凡看过

Steve Jobs

的主题 演讲的人都觉得，

他是全美最棒的演说家，

最了不起的合作伙伴 。

-Who does the best job of that in the world?

-

这个行当里谁最牛

?

Well, most presenter simply convey information, Jobs inspires.

多数演讲者只是简单地传达信息，乔布斯的演讲却能点燃激情。

I'm

Camine

Gallo.

And

today

I'll

walk

you

to

several

key

techniques

that

Steve

Jobs

uses

to

electrify his audience, the relevants you can adopt for your very next presentation.

我是卡迈恩

·

< br>加洛，今天我将带领你们领略乔布斯的演讲艺术，教您如何在演讲中化腐朽为

神奇 。

-Welcome to Mac world 2008. We got some great stuffs for you.

-

欢迎来到

2008

< br>苹果大会

今天要给大家带来非同凡响的新产品

-There's clearly something in the air today.

-

有没有感受到它们 的

小宇宙

即将 爆发

?

With those words Jobs open Mac Pro 2008, setting

the theme for his presentation and hitting the

major

announcement

of

the

day

by

launching

the

ultra

thin

Mac

book

air.

Whether

it's

the

notebook or the Iphone, Jobs unveils a single headline that set the theme.

乔布斯开场的寥寥几句就揭示了大会主题

营造出了

Mac

book

air

的发布氛围。不管是发布

Mac book

还是

iPhone

乔布斯只 用简单的一句话就点明了主题

——

-Today Apple is going to reinvents the phone.

-

今天

苹果将掀起一场手机革命

!

Once you identify a theme, make sure it’s clear and consistent throughout the presentation. Think

of a staff meeting as a presentation. So let's say your sales manager introducing a new software

tool that helps your team generate track and share sales leads. Y

ou might kick off a meeting this

way: Good Morning! Thanks for coming. I know you'll be really excited about this. Today we'll

make it easier for you to make a quota. That's the headline: easier to make a quota. It's memorable,

and it sets the direction for the rest of the meeting. It gives your audience a reason to listen.

一旦你确立演讲主题，

整个演讲就要 清晰地围绕这个主题来展开。

例如，

要在员工大会上推

广一款追踪销售数据的软件。你可以这样开场

:

早上好，感谢大家参加会议。我知道大家都

很期待，

让我们直奔 主题：

如何轻松完成工作配额。

如何完成工作配额，

深刻。而且接下来怎么说一目了然

相信听众会非常乐意倾听下去。

-I

got four things

I'd

like

to

talk

about

with

you

today. So

let's

get started.

Steve

Jobs

always

provides an outline for his presentation and then verbally opens and closes each section with clear

transition and between. Here's an example.

-

今天我有

4

项成果要与大家分享

.. .

演讲开始

乔布斯列出一个大纲，并 明确告诉听众每个部

分何时开始，何时结束。例如：

-So that's time capsule, a perfect companion to leopard.

-

这就是

Time Capsule

，完美的系统伴侣。

-And that's the first thing I wanna share with you this morning.

-

这是我要发布的第一款产品。

The point is, make it easy for your listeners to follow your story. Y

our outline will serves as guide

post

along

the

way.

Y

ou

also

know

that

during

his

presentation

Jobs

uses

words

like

为了让听众不会半路跟丢，

大纲会是一个不错的选择。

它就像路标指引着听众紧跟你的步伐。

在乔布斯的演讲中，你还会听到这样一些词

:

非同凡响、华丽丽、酷毕了。这些词汇充分展

现了他的兴奋与激动。

-Incredible, unbelievable, awesome, extraordinary year for Apple.

-

对于苹果来说，这是难以想象、非同凡响的一 年。

Y

ou

know

your

audience

wants

to

be wowed,

not

put

to sleep.

Too

many

people

fall

into

this

presentation

mode,

its

stiff,

its

formal,

it

lacks

possess.

We,

your

listeners

will

give

you

a

permission to have fun and be excited about your company, your product during your service.

好的演讲应该振奋人心而不是催人

睡

下。枯燥、严肃、 乏味的演讲放倒了一帮又一群的听

众。那样的演讲我们不爱听、有趣、有激情地展现公司 的产品，这才是我们需要的。

If you are not passionate about it, we are not going to be. Remember, Jobs isn’t selling hardware.

He's selling an experience. If you offer numbers and statistics, make them meaningful.

如果你在那玩深沉，我们观众又怎 么可能会激情四射。乔布斯从头至尾都不是在兜售产品，

而是推销一种体验。如果要引用 数据，请赐予它意义吧。

-We have sold 4 million Iphones to date.

< /p>

-

迄今为止，我们一共售出了

4