-
外国语学院
2011-2012
学年第一学期<
/p>
---
剑桥商务英语考证（
BEC
V
ANTAGE
）
MODULE 3
Main
Tasks
T
ask 1
T
ask 2
T
ask 3
Business
topic
：
Types of business
Exam practice: Listening Test-Part 1
Exam Spotlight: Listening
Test
—
Part 2
T
ask 1: Types of business
Task 1): V
ocabulary
I.
Wordlist
Sole trader
partnership
franchise
entrepreneurial spirit
V
oila
grant a licence
franchiser
franchisee
Ludicrous
charge one
’
s own
price
solicitor
profit margin
Branch out
venture
online database
subscription
MP3 player
laptop
shuttle bus
buffet
II.
Discussion
Find
out
the
equivalent
terms
in
Chinese.
As
well
as
asking
students
think
of
one
advantage
and
disadvantage for each approach, ask
them to give an example of a business
they know which matches
each
of the 3 definition.
Sole
trader
Partnership
Franchise
Advantage
Disadvantage
If
you
go
bankrupt,
you
lose everything.
Y
ou
might
disagree
on
Y
ou take all the profit.
Y
ou share the pressure.
strategy.
The business model
is
given to you so there is
Part
of
your
profits
goes
less
risk.
to the franchiser.
Reference expressions
Credit
rating
信用度，信用评级
Franchise agreement
特许协议
Franchise
fee
特许证费用
Well-
established
公认的，知名的
Brand name
品牌名称
Financial assistance
金融支持
As a sole
trader
, you are independent; you are
your own boss.
作为独立经销者，你做事独立自主，你
< br>是你自己的老板。
As a franchisee,
your promotional activities, financial records,
hiring, service procedure, etc. are not in
complete control of your own.
作为被特许的经销者，
你无法完全掌控促销活动、
财务记录、
员工雇
佣、产品服务等环节。
In partnership you share risks and
profits with your partner
.
在合
伙经营中你与合伙人风险共担，
利益
共享。
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外国
语学院
2011-2012
学年第一学期
---
剑桥商务英语考证（
BEC
V
ANTAGE
）
You may disagree with your
partner on
strategy.
在决策方面你与合伙人可能会有分歧。
Franchising enables people to both own
a business and get help running it.
特许经营
能够使人们在拥
有公司的同时得到如何经营公司的帮助。
A
well-run
franchise
organization
can
provide
a
person
who
has
never
managed
a
business
with
gui
dance.
经营良好的特许企业可以给从未拥有或经营过企业的人指引方向。
Franchisors can provide a brand
name, products or services and financial assistanc
e.
特许企业可以提
供品牌、产品或服务，甚至金融支持。
Franchisees have to pay
franchise fees and they lose some independence.
加盟者必须支付特许证费而
且会丧失一定的独立性。
< br>
Sometimes
the
training
programs
provided
by
the
franchisors
are
weak
---
too
brief
and
staffed
by
trainers who do not have
instructional skill.
有时特许经营者提供的培训课程收效甚微：
太简短，而
且选派的培训者缺乏授课技巧。
Task
2)
：
Reading---We wanna hold
your hand
I
．
Scanning
Ask students to read and underline key
information to help them fill in the right-hand
column.
Setting up your own business
Becoming a franchisee
--
good
if
you
have
plenty
of
business
--
good
if
you
don
’
t
have
much
business
experience
-- very high-risk
-- many new businesses fail (nine out
of ten)
-- suits people who
don
’
t like to follow rules
-- for very independent people
-- has the potential to become a
franchise
experience
-- less
risky than being a sole trader
-- you
have a business relationship with sb. Else
-- only 0.9% of franchises fail
-- doesn
’
t suit
people who
don
’
t
like
to
follow
other systems / people
--
offers
some
independence
and
you
don
’
t
work for someone else
II
．
Reading in depth
1.
business
sense
: It is the application of wisdom
for today's business, or simply put, common sense
in business. It is more than knowledge,
facts, and figures. It is copious use of ideas
especially those
that are so simple,
ordinary, or basic that they are disregarded. It
is insight, the ability to interpret
developments and the business
environment differently, and to see, discern, and
use differently and
profitably, what
others see but ignore because they look so
ordinary or appear foolish.
2.
entrepreneurial spirit
创业的
,
具有企业精神的
entrepreneur
[
?
ntr
?
pr
?’
n?
:]
〈法〉
创业者，企业家（尤指涉及财务风险的）
3.
run the show <
/p>
主持演出
,
主持
,
操纵
4.
the most entrepreneurial = massively
entrepreneurial
极具开拓进取精神的
5.
branch out
into franchising
从
…
分离出来，拓展新业务
6.
log on to
登陆，上网
eg. Log on to the internet without
cables
无线上网
Task
3)
：
Listening---Advice on
franchises & Planning a seminar
I.
Notes taking
第
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外国
语学院
2011-2012
学年第一学期
---
剑桥商务英语考证（
BEC
V
ANTAGE
）
Ask
students to listen to a trainer doing a seminar on
being an entrepreneur and make them to take
notes about the question:
‘
What advice does the
trainer give?
’
--- you must be someone who
likes to follow rules and have support from
others.
---
choose a strong brand and something
you
’
re interested in
--- you need
start-up capital
II.
T
elephone message
Call me on
…
Can I help you?
Can I take a message?
Could
I ask who
’
s calling?
Could you call me back?
Could you give me your mobile number?
Hello, this is a message for
…
I’
d
be very grateful if you
’
d
return my call
…
I’
ll be in the office
tomorrow.
I’
ll call you back
in about an hour.
I’
ll have
to check with another presenter.
It
’
s P for Paris
…
It
’
s with regard
to
…
Let me read
that back to you.
So
that
’
s M as in Madrid
So
that
’
s two in the afternoon.
Sorry, let me check.
The
reason I
’
m calling is that
…
Y
ou
can email me at
…
Y
ou can get me any time
between
…
Task 4)
：
Grammar
---Will and the future
I.
Present
Past
Future
Past
future
II.
T
ense
simple
continuous
perfect
Perfect continuous
will work
Will be working
Will have
worked
Timeline
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外国
语学院
2011-2012
学年第一学期
---
剑桥商务英语考证（
BEC
V
ANTAGE
）
Future Perfect
past
present
Future
Future
continuous
Task
5)
：
Speaking---discussing a
schedule
I.
Pair
work
There are 2 stages to this pair work
activity.
1)
Reading
stage:
students
need
to
turn
to
their
files
on
Pages
126
and
131
and
read
the
correspondence. Using the information,
they make changes to the schedule on Page 29.
Student A:
However, before
you confirm these details, read some
correspondence
and make any changes and
notes on the schedule. Finally, meet with
your partner to discuss and confirm the
final version.
From:
@
Subject:
workshop
Thank you for inviting me to
run a workshop
on the
15
th
. I am delighted to
confirm that I
will be able to attend. I
would like to suggest
the title:
‘
You might want it but does
your
customer?
’
It
will be about targeting the
customer and
improving service. Does that
sound OK?
I
’
m currently available
either
morning or afternoon. Please
confirm asap.
Regards
RT
Secur
it
y
j
ust
said
t
hey
pr
obably
won
’
t
be
opening
t
he building
unt
il 9.1
5 on t
he
15
t
h
.
I
t
’
s a
pr
oblem wit
h
st
af
f
ing!
Fi
ona Br
ewst
er
called. She has a
pr
oblem
wit
h speaking on t
he 1
5
t
h
.
< br>She
’
s going t
o
be lat
e so asked
t
o
speak
lat
er
in t
he day.
C
an you change
her
session? Maybe t
o
lat
er
in
t
he
mor
ning
or
t
he af
t
er
noon?
TELEPHONE
MESSAGE
St
udent
A
9:15-9:30 Registration and
coffee
(should we put everything back
by fifteen minutes?
)
9:30-11:00 Introductions and workshop:
‘
Y
ou might want
it but does your customer?
’
Speaker: R Thorne
3:30- 5:00
T
alk:
‘
A good
idea does not necessarily make money
Speaker: Fiona
Brewster
Student B:
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