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What Is a Presentation?
At its most basic level, a
business presentation is a platform for
communicating
information
and
ideas.
However,
it
is
really
much
more
than
that.
While
some
presentations
are
just
a
means
to
keep
people
informed,
there
is
usually
an
element
of
persuasion
involved.
Even
an
informational
presentation
is
not
totally
free
of
bias;
the
presenter
always
slants
it
his or her way. Sometimes the presenter
is not even aware of this.
A
presentation is a persuasion vehicle
Most business presentations are not
intended to be strictly neutral
transmissions
of
information.
You
want
to
sell
your
product,
service,
or
solution
to
your
prospective
client.
You
want
to
win
support
for
your
idea.
You
want
to
gain
buy-in
for
your
recommendation.
You
want
to
persuade
your
audience.
Do
your presentations have lots of slides with bullet
points, data, and
logical
arguments?
Such
information
is
appropriate
in
handouts
or
other
support
materials.
A
presentation
based
solely
on
these
elements
is
doomed
to fail.
Do
you
try
to
tell
your
audience
everything
you
know?
Or
do
you
think
about
what
you
want
them
to
do
and
create
a
presentation
with
that
strategy
in
mind?
An effective business presentation is designed to
persuade. It
appeals
to
emotions
as
well
as
reason.
It
uses
stories
and
not
just
charts
and graphs.
A presentation
is a picture of you and your
organization
You may give
presentations to audiences you do not know well,
such as
prospective
clients
or
members
of
the
public.
They
may
not
know
much
about
you
or
your
organization.
But
they
will
form
an
impression
of
you
quickly.
And
they will use their impression of you to form an
impression of the
organization you
represent.
You may be inexperienced,
but you may express yourself with confidence
and an air of expertise. Your company
may be small, but a strong
presentation
may
convey
the
perception
that
it
punches
above
its
weight.
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