-
Chapter One
Introduction to
Intercultural Communication
Human
being
draw
close
to
one
another
by
their
common
culture,
but
habits
and
customs
keep
them
apart.
---Confucian
Saying
1.
Definition
:
Intercultural
Communication
is
communication
between
people
whose
cultural
perceptions
and
symbol
systems are distinct enough to alter
the communication event.
2.
A short history of intercultural communication
2.1 The Burgeoning Period
The term
“Intercultural
communication” itself did
not appear
until Hall
’
s The silent
language was published in 1959.
2.2 From 1960 to 1970
a.
Two preventative books
reflect the continuous efforts made by scholars in
the field in the 1960’s:
b.
Olive’s Culture and Communication
(1962) and Smith’s Communication and Culture
(1966)
c. The first college
class in this field taught in 1966 at the
University of Pittsburgh.
2.3 From 1971
to 1980
a. The 1970s
witnessed rapid development in the field of
intercultural communication.
b. In 1973, Samovar and Porter
published Intercultural Communication: A reader
c. Indiana University awarded the first
doctoral degree in intercultural communication.
d. Condon and Yousef’s Introduction to
Intercultural Communication (1975)
2.4 From 1981 to the Present
Time
a.
Condon
and Yousef’s stress on cultural value orientations
and communication behavior parallels
b.
Hofstede’s (1984) later
work on cultural values
c
.
Hall’s writing on
high
-context and low-context cultures
in Beyond Culture (1977).
d. Scholars
in the early 1970s began to make their
contributions in research and teaching by the
1980s.
3. Importance of Intercultural
Communication
Three developments
3.1 The new technology
3.2 The new Population
3.3
The new Economic Arena
4. Studying
Intercultural Communication
We have met
the enemy, and he is us.
---Pogo
Three
main obstacles:
First,
Culture lacks a distinct
crystalline structure; it is often riddled with
contradictions and paradoxes.
Second,
Culture cannot be manipulated or held in check;
therefore, it is difficult to conduct certain
kinds of research on
this topic.
Third,
we study
other cultures from the perspective of our own
culture, so our observations and our conclusions
are
tainted by our orientation.
5. Intercultural
Communication
The main conceptions in
intercultural communication:
Intercultural
communication:
Face-to-face
communication
between
people
from
differing
cultural
backgrounds.
Intercultural
communication
is
defined
as
the
extent
to
which
there
is
shared
interpersonal
communication
between
members of the same culture.
5.1 Host and Minority Culture
The host culture is the mainstream
culture of any one particular country.
Minority cultures: cultural groups that
are smaller in numerical terms in relation to the
host culture.
5.2 Subcultures (Co-
cultures)
Subculture: a
smaller, possibly nonconformist, subgroup within
the host culture.
E.G. :
Black American; Native American;
Hispanic- American, Chinese-American, etc.
5.3 Multiculturalism
Multiculturalism is the official
re
cognition of a country’s cultural and
ethnic diversity (Hollway, 1992)
5.4 Cross-cultural Communication
-cultural
communication
is
face-to-face
communication
between
representatives
of
business,
government
and
professional groups from
different cultures.
acy
is
one
of
the
oldest
forms
of
cross-
cultural
communication.
Travel
and
tourism
is
a
second
form
of
cross-cultural communication.
3.A third form of cross-
cultural communication unique to this has been the
growth of the mass media.
Most recently, cross-cultural
communication has been accelerated by cross-border
information flows brought about by
computerization.
5.5
Principles of Intercultural
Communication
Condon has
highlighted three areas as most problematic in
intercultural exchange:
ge barrier
ent values
ent
patterns of behaviors. (Condon & Saito, 1974)
5.6 Rationale
Worldwide interest in intercultural
communication grows out of
two
assumptions
:
First, changes
in technology, travel, economic and political
systems, immigration patterns, and population
density have
created a world in which
we increasingly interact with people from
different cultures.
Second,
one’s cultural perceptions and experiences help
determine how one sends and receives
messages.
5.7
Approach
ental
to
our
approach
to
intercultural
communication
is
the
belief
that
all
forms
of
human
communication
involve
action.
book takes a view
of intercultural communication that is both
pragmatic and philosophical.
5.8 Philosophy
First, it is to the advantage of all
5.5 billions of us who share the planet to improve
our interpersonal and intercultural
communication abilities.
Second,
most
of
the
obstacles
to
understanding
can
be
overcome
with
motivation,
knowledge,
and
appreciation
of
cultural diversity.
Activities:
Right or Wrong?
?
You need to
learn to accept and like other cultures.
?
You need to
respect the validity of other cultures.
?
Underneath,
people are fundamentally the same.
?
Culture is
pervasive.
?
I
can do exactly what I want. My actions are
independent of my culture.
?
I don’t have total freedom of choice in
my behavior.
?
Culture and ethnicity are the same.
?
If we have more
contact, intercultural understanding will improve.
?
Cultural worth
is in the eye of the beholder.
?
The perceptions
of the individual relate to the perceptions of the
group.
Chapter
Two
Language
Use and Communication
?
?
You cannot
speak of ocean to a well-fog, ----the culture of a
narrow sphere.
You cannot
speak of ice to a summer insect,----the creature
of a season.
---Chang Tsu
Communication:
ability to
share our ideas and feelings
the basis
of all human contact.
1. Human
Communication
1.1
Intentional and Unintentional Behavio
r
The
first
one
describes
communication
as
the
process
whereby
one
person
deliberately
attempts
to
convey
meaning
to
another.
The
second school of thought proposes that the concept
of intentionality fails to account for all the
circumstances in which
messages are
conveyed unintentionally.
1.2 A Definition of Communication
Communication occurs whenever meaning
is attributed to behavior or the residue of
behavior.
1.3 The
Components of Communication
A.
The
Source
=>
B.
Encoding
=>
C.
The
Message
=>
D.
The
Channel
=>
E.
The
Receiver
=>
F.
Decoding
=>
G.
Feedback
2. Pragmatics: Language Use
2.1 The Problem
(1) We must
first distinguish between using language to do
something and using language in doing something.
e.g.
Hello
Goodbye
Pass the salt.
Please.
How old
are you?
It’ s
raining.
(2) What is
(successful) linguistic communication?
How does (successful) communication
work?
2.2 The Message Model
of Linguistic of Linguistic
Communication
Speaker
Hearer
Message
Message
Encoding
=?
Sounds
=?
Decoding
2.3 Problems with the Message
Model
First, Disambiguation
Since many expressions are
linguistically ambiguous, the hearer must
determine which of the possible meanings of
an expression is the one the speaker
intended as operative on that occasion.
eg1, flying planes can be dangerous.
eg2, A: We lived in Illinois, but we
got Milwaukee’s weather.
B: Which was
worse
Second, Underdetermination of
reference
Third, underdetermination of
communicative intent (by meaning)
Fourth, nonliterality
Fifth,
indirection
Sixth, noncommunicative
acts
2.4 An Inferential Approach to
Communication
The basic
idea:
linguistic communication is a
kind of cooperative problem solving.
The Inferential Model of communication
proposes that in the course of learning to speak
our language we also learn how to
communicate in that language, and
learning this involves acquiring a variety of
shared beliefs or presumptions, as well as a
system of inferential strategies.
Presumptions:
1.
Linguistic Presumption
2.
Communicative
presumption
ption of
literalness
4.
Conversational
presumption
2.5 Inferential
Theories versus the Message Model
Six
specific defects:
1. The Message Model
cannot account for the use of ambiguous
expressions
2.
Real world reference
3.
Communicative
intentions
4.
Nonliteral communication
5.
Indirect
communication
6.
Noncommunicative uses of language
3. The Characteristics of Communication
3.1 No Direct Mind-to-Mind Contact
It is impossible to share our feelings
and experiences by means of direct mind-to-mind
contact.
3.2 We can Only Infer
Because we do not have direct access to
the thoughts and feelings of other human beings,
we can only infer what they
are
experiencing inside their individual homes, to
continue our analogy.
3.3 Communication
Is Symbolic
Symbols, by virtue of their
standing for something else, give us an
opportunity to share our personal realities.
3.4 Time-Binding Links Us Together
3.5 We Seeks to Define the World
3.6 Communication Has A Consequence
3.7 Communication Is
Dynamic
3.8 Communication Is Contextual
3.9 Communication Is Self-
Reflective
4. The Brain Is an Open
System
First, this concept of the brain
alerts us that while each of us can learn new
ideas throughout the life, what we know at any
one instant is a product of what the
brain has experienced.
Second, the
notion of the brain as an open system reminds us
that we can learn from each other.]
Third, because learning is a lifelong
endeavor, we can use the information to which we
are exposed to change the way we
perceive and interact with the world.
5. We Are Alike and We Are Different
We are alike:
First,
everyone realizes at some point that life is
finite.
Second, each of us discovers
somewhat early in life that we are isolated from
all other human beings.
Third, all of
us are thrown into a world that forces us to make
choices.
Finally, the world
has no built-in scheme that gives it meaning.
We are different:
First, the
external world impinges on our nerve endings,
causing something to happen with us.
Second, we think about what is
happening by employing symbols from our past.
Activities: Right or
Wrong
?
?
Sophistication
is a subjective concept which is “ in the eye of
the beholder”
?
Realize that your language reflects and
influences the way you se the world.
?
All cultures
impose some constrains on the body.
?
Some language
can’t distinguish between the present and the
past.
?
All cultures express politeness by
using words like “please” and “thank
you”.
?
All cultures have standards for
politeness and ways of being polite.
?
All cultures
are concerned about face. This is what motivates
politeness.
?
The
concept of “face” is universal. Without it, there
would be no politeness.
?
Your way of
showing that you are paying attention may be
considered inappropriate by other cultures.
?
All
cultures
require
and
value
politeness,
but
the
ways
in
which
the
politeness
is
achieved
may
vary
significantly.
Chapter Three
Culture and Communication
Culture is the medium evolved by humans
to survive. Nothing in our lives is free from
cultural influence. It is the keystone
in civilization
’
s
arch and is the medium through which all of
life
’
s events must flow. We
are culture. (Edward T. Hall)
Culture
also determines the content and conformation of
the messages we send. This omnipresent quality of
culture leads
hall
to
conclude
that
“
there
is
not
one
aspect
of
human
life
that
is
not
touched
and
altered
by
culture
”
(Edward
T
Hall,1977)
Culture and communication are so
inextricably bound that most cultural
anthropologists believe the terms are
virtually
synonymous. This
relationship
is
the key factor to understanding intercultural
communication.
Studying intercultural
communication without studying culture would be
analogous to investigation the topic of physics
without looking at matter.
In this chapter,We shall explain why
cultures develop, define culture, discuss the
major components of culture, and link
culture to communication by offering a
model of intercultural
communication that isolates the characteristics of
culture
most directly related to
communication.
1. Culture is our
invisible teacher
1.1 The basic
function of communication
People
maintain cultures to deal with problems or matters
that concern them.-------William A
Haviland
It serves the basic
need of laying out a predictable world in which
each of us is firmly grounded and thus enable us
to make
sense of our surroundings.
Malinowski: three types of
needs:
Basic needs (food,
shelter, physical protection)
Derived needs (organization of work,
distribution of food, defense, social control)
Integrative needs
(psychological security, social harmony, purpose
in life)
1.2 Some
Definitions of Culture
E.
Adamson
Hoebel
and
Everett
Frost:
culture
is
an
“
integrated
system
of
learned
behavior
patterns
which
are
characteristic of the members of a
society and which are not the result of biological
inheritance (Hoebel and Frost, 1976.6)
For them, culture is not genetically
predetermined or
instinctive.
”
First, as all scholars of culture
believe, culture is transmitted and maintained
solely through communication and learning,
culture is learned.
Second,
scholars who take the sweeping view believe, each
individual is confined at birth to a specific
geographic location
and thus exposed to
certain messages while denied others.
e.g. Geert Hofstede, a psychological
perspective, defining culture as
“
the collective programming
of the mind which
distinguishes the
members of one category of people from
another
”
(Hofstede,1984).
Both of these definitions stress the
mental conditioning that culture
experiences impose.
Daniel
Bates and Fred Plog: culture is a system of shared
beliefs, values, customs, behaviors, and artifacts
that the
member
of
a
society
use
to
cope
with
their
world
and
with
one
another,
and
that
are
transmitted
from
generation
to
generation through learning.
This definition included
not only patterns of behaviors but also patterns
of thought (shared meaning that the member
of a society attach to various
phenomena, natural and intellectual, including
religion and ideologies), artifacts (tools,
pottery,
house,
machines,
works
of
art),
and
the
culturally
transmitted
skills
and
techniques
used
to
make
the
artifacts
(G
.Bates,
1990,
7)
We define culture as the deposit of
knowledge, experience, beliefs, values, attitudes,
meanings, hierarchies, religion,
notions of time, roles, spatial
relations, concepts of the universe, and material
objects and possessions acquired by a group
of people in the course of generations
through individual and group striving. Culture can
therefore include everything from
rites
of passage to concepts of the soul.
1.3
The Characteristics of Culture
A.
Culture is innate; it
’
s
learned.
1. Without the
advantage of learning from those who lived before
us, we should not have culture. You can
appreciate,
therefore, why we say that
learning is the most important of all the
characteristics of culture.
2.
Bates
and
Plog
note:
whether
we
feed
ourselves
by
growing
yams
or
hunting
wild
game
or
by
herding
camels
and
raising wheat, whether we explain a
thunderstorm by attributing it to meteorological
conditions or to a fight among the
gods
—
such thins are
determined by what we learn as part of our
enculturation (Bates and Plog,1990,19).
The term enculturation
denotes the total activity of learning
one
’
s culture. As Hoebel and
Frost say,
“
conscious or un
conscious conditioning occurring within
that process whereby the individual, as child and
adult, achieves competence in a
particular
culture
”
3.
Enculturation takes place through
interaction (
your parents
kiss you and you learn about kissing
–
whom to kiss,
when to kiss, and so on
),
observation
(you watch your father do
most of the driving of the family car and you
learn about
gender roles
–
what a man
does, what a woman does), and
imitation
(you laugh at the same jokes your
parents laugh at
and you learn about
humor
–
it is funny if
someone slips as long as he or she does not get
hurt).
e.g. The mouth maintains silence
in order to hear the heart talk. This saying
expresses the value Belgians place on intuition
and feelings in interaction.
He who speaks has no knowledge, and he
who has knowledge does not speak. This saying from
Japan reinforces the value
of silence.
We concluded our description of the
first characteristic of culture by reminding you
of how our discussion directly relates to
intercultural communication.
First, many of the behaviors we label
as cultural are only automatic and invisible, but
also engaged in without our being
aware
of them.
Second, common
experience produces common behaviors.
B. Culture is transmitted from
Generation to Generation
For culture to
exist and endure, they must endure that their
crucial message and elements are passed on.
Richard
Brislin:
if
there
are
values
considered
central
to
a
society
that
have
existed
for
many
years,
there
must
be
transmitted
from
one
generation
to
another.
(Brislin,1993,6).
This
idea
supports
our
assertion
that
culture
and
communication are linked: it is
communication that makes culture a continuous
process, for once culture habits, principles,
values, attitudes, and the like are
“
formulated
”
< br>
they are communicated to each
individual.
The content of
culture is what gets transferred from generation
to generation.
e.g. American tell each
generation to always look forward.
In China, the message is to look to the
past for guidance and strength..
For
Mexicans and Native Americans, the message is that
cooperation is more important than the contest.
In Korea, the message is to respect and
treasure the elderly.
C .
Culture is based on Symbols
Our
symbol
—
making ability enable
us to both learn our culture and pass it on from
individual to individual, group to group,
and generation to generation.
The portability of symbols allows us to
package and store them as well as transmit them.
The mind, books, pictures, films,
videos, computer disk and the like
enable a culture to preserve what it deems to be
important and worthy of transmission.
Culture Is therefore historical and
preservable.
D Culture is subject to
Change
Cultures are dynamic systems
that do not exist in a vacuum, so they are subject
to change.
Cultures change through
several mechanisms, the two most common are
innovation
and
diffusion.
Innovation
is
usually
defined
as
the
discovery
of
new
practices,
tools,
or
concepts
that
many
members
of
the
culture
eventually accept and that may produce
slight changes in social habits and behaviors
(Nanda, 1994, 26)
Diffusion is the
borrowing by one culture from another and another
way in which changes occurs
E. Culture
is integrated
The nature of language
makes it impossible to do otherwise, yet in
reality culture functions as an integrated whole.
This one
aspect of culture has altered
American attitudes, values, and behaviors.
F Culture is Ethnocentric
William Sumner: defined ethnocentrism
as
“
the technical name for
the view of things in which
one
’
s own group is the
center of everything, and all others
are scaled and rated with reference to
it
”
(Sumner,1940,13)
Ethnocentric is the perceptual lens
through which cultures interpret and judge each
other.
Ethnocentric is found in every
culture.
The logical extensions of
Ethnocentric are
detachment
and
division
, which can take
a variety of forms, including war.
e.g.
East Indians looking down on the Pakistanis, the
Japanese feeling superior to the Chinese, and
ethnic rivalries causing
strife between
Serbs and Croats in the former Yugoslavia.
Why culture is such a
puissant influence on all our lives?
The life history of the individual is
first and foremost an accommodation to the
patterns and standards traditionally handed
down in his community. From the moment
of his birth the customs into which he is born
shape his experience and behavior.
By
the time he can he the little creature of his
culture, and by the time he is grown and able to
take part in its activities his
impossibilities.
2. Language
and Culture
Language and culture are
inextricably linked, so that learning language
means learning culture and vice versa.
With language and culture so
inextricably linked, it is obvious that a language
learner has more to do than master a new
grammar and vocabulary. He must also
learn what utterances are appropriate to
particular situations.
ng
Culture
In
order
to
successfully
integrate
considerations of
cultural
appropriacy
into
language
teaching,
it
is
necessary
that
both
teacher and students
examine their own assumptions of what is natural.
This mutual exploration, and the establishment of
the relativity of what is considered to
be natural, allows participants from both cultures
to be both teachers and learners.
The
mayor
skills
involved
are
the
ability
to
suspend
judgment,
to
analyze
a
situation
as
a
native
of
that
culture
would
analyze it, and choose acourse of
action that is most culturally appropriate to the
situation.
4. Forms of Intercultural
Communication
Interracial communication
occurs when source and receiver are from different
races. The team race pertains to physical
characteristics,
such
as
color
of
skin,
contour
of
head,
shape
of
eyes,
texture
of
hair,
and
the
like.
Interethnic
communication
occurs
when
the
participants
are
of
the
same
race
but
of
different
ethnic
origins
or
ultural communication is communication
between members of the same culture.
Two things should be
obvious at this point in our description of the
forms of intercultural communication.
First, many people hold membership in a
number of different groups and co-cultures are
also influenced by the norms and
values
of the dominant culture. As Julia Wood points out,
these affiliations can be based on race, ethnic
background,
gender, age, sexual
preference, and so forth (Wood, 1994, 157).
Second,
although
there
might
be
minor
distinctions
among
instances
of
interracial,
interethnic,
and
intercultural
communication.
They all share the same processes and elements.
Two essential characteristics of
culture can be applied to co-cultures.
First, the process by which culture
dictates what one experiences.
Second,
the process whereby culture, through carriers
transmits these experiences so that they are
learned by each new set
of members-be
they children or adul
ts.
5.
An Intercultural Communication
(P119)
In this
figure, three cultures are represented by three
geometric shapes: Cultures A and B are similar to
one another and are
represented,
respectively,
by
a
square
and
an
irregular
octagon
that
resembles
a
square;
and
Culture
C,
which
is
quite
different from Cultures A and B, is
distinguished from both by its circular shape and
its distance from Cultures A and B.
Culture
’
s
influence on intercultural communication is a
function of the dissimilarity of the cultures,
which is indicated in
the
model
by
the
degree
of
change
in
the
pattern
of
the
message
arrows.
The
change
that
occurs
in
messages
between
Cultures A and B is much less than that
in messages between Cultures A and C and between
Cultures B and C. This is
because
Cultures A and B are similar. Hence, the
repertories of social reality, communicative
behaviors, and meanings are
similar and
the decoding process produces results compatible
with the original content of the message. Because
Culture C is
quite different from
Cultures A and B, the decoded message is different
and resembles more closely the patterns of Culture
C.
6. Elements of
Intercultural Communication
These
elements fall into three general groupings-
perception, verbal processes, and nonverbal
processes.
6.1
Perception
Marshall
Singer
says:
“
the
process
by
which
an
individual
selects,
evaluates,
and
organizes
stimuli
from
the
external
world
”
(Singer, 1987, 9) Perception is an
internal process whereby
we convert
the physical energies of the
world into
meaningful
internal experiences
First, people
behave as they do because of the ways in which
they perceive the world.
Second, one
learns these perceptions, and the behaviors they
produce, as part of one
’
s
cultural experiences.
The three major
socio-cultural elements that directly influence
the meanings we attach to our perceptions are as
follows:
beliefs, values, and
attitudes; world view; and social organization.
A
Beliefs
,Values ,and Attitude Systems
Beliefs
are subjective probabilities that some object or
event is related to some other object or event or
to some value,
concept, or attribute.
For example, we have beliefs about
religion (Jesus is the son of God), events (the
Desert Storm war was necessary), other
people (I know John is smart), and even
ourselves (I am very witty).
Values are the evaluative components of
our belief, value, and attitude systems. Values
generally are normative in that
they
inform a member of a culture what is good and bad,
right and wrong, true and false, positive and
negative, and the like.
An
attitude
is
a
learned
tendency
to
respond
in
a
consistent
manner
to
a
given
object
of
orientation.
Our
attitudes
prepare us to
react to the objects and events in our
environment.
B
.
World View
World
view
is
most
important
because
it
is
a
culture
’
s
orientation
toward
such
things
as
God,
nature,
life,
death,
the
universe,
and
the
other
philosophical
issues
concerned
with
the
meaning
of
life
and
view
influences
a
culture at a very deep and
profound level. Its effects often are quite subtle
and do not reveal themselves in obvious ways. It
might be helpful to think of a
culture
’
s world view as a
pebble tossed into a pond.
C
Social
Organization
The manner in which a
culture organizes itself is reflected in that
culture
’
s institutions.
These institutions have a variety of
configurations and can be formal or
informal. Our schools, families, and governments
all help determine how we perceive
the
world and behave in it.
The family is
also important because by the time the other major
cultural institutions influence the
child, the family has
already exposed
it to countless experiences.
School, whether it be a private
academic institution or a thatched hut, is another
social organization that exerts its influence
on perception and communication.
6.2 V
erbal Processes
A . Verbal Language
Language
is
an
organized,
generally
agreed
upon,
learned
symbol
system
used
to
represent
the
experiences
within
a
geographic or cultural community.
B . Patterns of Though
6.3
Nonverbal Processes
A
Bodily Behavior
In
Germany,
women
as
well
as
men
shake
hands
at
the
outset
of
every
social
encounter;
in
the
United
States,
women
seldom shake hands.
B
Concept of
Time
The Germans and the Swiss are even
more aware of time than we are. For them, trains,
planes, and meals must always be
on
time.
C
Use of
Space
Americans
prefer
to
sit
face-to-face
or
at
right
angles
to
one
another,
whereas
Chinese
generally
prefer
side-by-side
seating.
Chapter 4:
Culture Diversity in
Perception
Warming Exercises
are the
different opinions about moon between cultures?
RE:
American
perception: they often see a man in the moon, many
Native Americans perceive a rabbit.
Chinese perception: they claim that a
lady Chang Er who lives on the moon is fleeing her
husband.
Samoans’
perception: they report that a woman is weaving.
does “V” symbolize in American and
Australian culture?
Re:
Americans
think the gesture that is made with two fingers
usually represents victory.
Australians
equate this gesture with a rude American one which
is usually made with the middle finger.
In
both of these examples, the external objects (moon
and hands) are the same, yet the response
are different.
The reason is
perception.
is
perception?
Re: Perception is the means
by which we make sense of our physical and social
world.
must we learn perception in
intercultural communication?
Re: Because our information and
knowledge of
external
physical and social world are mediated by
perceptual processes,
perception is
primary in th
e study of intercultural
communication. As Trenholm and Jensen remind us,
“culture is that
makes social
cognitions ‘social’”.
1.
Understanding Perception
----the process of selecting,
organizing ,and interpreting sensory data in a way
that enable us to make sense of our
world.
----based on beliefs, values, and
attitude systems.
1) Beliefs are our
convictions in the truth of
something.
—
with or without
proof.
2) An attitude is a combination
of beliefs about a subject, feeling toward it ,and
any predisposition to act toward it.
3)
Values are enduring attitudes about the
preferability of one belief over another.
Phi
2. Stages of Process of
Perception
The first stage
is recognition or identification, in which a
configuration of light or sound waves is
identified.
E.g. the
perception of a car or music.
At the second stage, the interpretation
and evaluation which has been identified take
place.
The result of this process is
not the same for all people, however,
the process is learned
therefore influenced primarily
by culture.
How we interpret
and evaluate what we hear is very much a function
of our culture.
1.1 Culture and
Perception
Culture primarily determines
the meanings we apply to the stimuli that reaches
us. Not everyone in a particular culture is
exactly the same. There is diversity
within cultures just as there is diversity between
cultures.
American and Japanese are different in
the credibility when they talk.
Here
are some stories to illustrate the differences in
credibility between American and Japanese.
American 1: Do you like the music?
American 2: No.
It
’
s too noisy.
American 1: Do you like the
music?
Chinese:
It
’
s a bit noisy.
Except for that, all is good.
As for Americans, credible people seem
to be direct, rational, decisive, unyielding, and
confident.
Once the US
humor writer Dave Barry was in Japan. He had to
fly from Tokyo to Osaka. So he went to the airport
for the
ticket.
DB: A ticket
to Osaka please.
Ticket seller with
smile: ah, ticket to Osaka, just a moment please.
DB: How much?
Ticket seller:
It
’
s really good to take a
train from Tokyo to Osaka. You can have some nice
views on your way. Do you
want a
train ticket?
DB: No. an
airline ticket, please.
Ticket seller:
ah
…
actually, it
is good to take a bus. It is fully equipped, very
comfortable. How about a bus ticket?
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