国际营销词语搭配

目录

Unit One .............................................. ...........................................2

Unit two

................... .................................................. .....................2

Unit Three ..... .................................................. ...............................3

Unit Four

.

...................... .................................................. ...............4

Unit five

. .................................................. .......................................5

Unit six

.

....... .................................................. ..................................6

Unit seven

................. .................................................. ....................8

Unit eight

.

................................. .................................................. ....9

Unit nine

............ .................................................. .........................

1

1

Unit ten

................... .................................................. ....................12

1

Unit One

?

Nurture

: to help a plan, idea, feeling, etc to develop

?

Stakeholder

: one who has a share or an interest, as in an enterprise.

?

End user

（终端客户）

: the person who actually uses a particular product

?

Customers

: people, acting as individuals or groups, who buy items for

personal use

?

Referral

（提名、推荐）

: an act of sending someone or sth to another

place for help, information or a discussion

?

A holistic approach

（整体方法）

: based on the principle that a person

or thing is more than just their many small parts added together

Unit two

?

Intermediaries

（中介）

:

specialists

who

typically

perform

similar

marketing activities for several producers or other intermediaries

?

Management

fad

（管理时尚）

:

management

fashionable

for

a

short

time

?

Production

line

:

an

emphasis

on

attaining

its

objectives,

usually

including

profit,

by

organizing

an

integrating

all

activities

toward

satisfying the needs and wants of a selected group of customers

?

The product concept:

an emphasis on

persuading

potential customers

to buy the firm;s product

2

?

The

selling

concept

:

a

perspective

holding

that

the

key

to

business

success lies in solving technologically related problems

?

Marketing mix

（营销组合）

: the various marketing activities used by

a given firm to serve a target market

?

Variant

: sth that is slightly different from the usual form of sth

?

Promotion

（促销）

: advertising, personal selling and sales promotion

which can effectively communicate messages to target customers.

?

Discretionary

income

（可自由支配收入）

:

the

income

that

is

not

controlled by strict rules but left for someone to make a decision about

in each particular situation.

?

The

marketing concept

: a firm's

emphasis on

attaining its objectives,

usually

including

profit,

by

organizing

an

integrating

all

activities

toward satisfying the needs and wants of a selected group of customers

Unit Three

?

Marketing myopia

（

营销近视症）

:

make marketing decisions based on

current circumstances

?

Marketing

hyperopia

（营销远视症）

:

making

marketing

decisions

with a better vision of distant issues than of near ones

?

Marketing macropia

（营销宏观症）

: making marketing decisions with

an overly broad view of your industry

3

Unit Four

?

Market research

:

any planned effort that provides you with new facts

and information to improve marketing decision.

?

Sample

: a subset of a population that is examined In a study and used

to make inferences about the entire population

?

Population

: the complete set of a defined group, including all members,

people, or objects of that group

?

Secondary sources

: places where existing data already collected my be

obtained

?

Retailers

: intermediaries

who receive the

majority of their sales from

consumers, not businesses or other organization

?

Distributor

（经销商）

: a company or

person that supplies shops

and

companies with goods

?

Quantitative

research

（量性研究）

:

the

kind

of

research

that

is

concerned with the tabulation or numeric relevance of various kinds of

behavior

?

Product

line

:a

group of

closely related

products offered for sale by

a

company

?

Product mix

（产品组合）

: the complete set of products offered for sale

by a company

?

Primary sources

: records of events described or recorded by someone

4

who

either

participated

in

or

witnessed

the

events

or

who

got

their

information from others with goods

?

T

arget

audience

:

group

in

the

community

selected

as

being

the

most

appropriate

(

eg;

primary

purchasers,

users

or

influencers

)

for

a

particular advertising campaign or schedule

?

Manufacturer

:

a

company

or

industry

that

makes

large

quantities

of

goods

Unit five

?

Demographic

classification(< /p>

人口分类

)

：

c lassification

according

to

objective and measurable characteristics of human populations, such as

age, race, generation, and forth on.

?

Homogeneity

（同一种族人组成的）

:the

quality

of

being

similar

or

comparable in kind of nature

?

Market segmentation

: dividing a total market into two or more groups

of potential buyers so that each group reflects customers having similar

needs, but so that the needs of each group differ from to other group

?

Consumer

motivation

:

the

psychological

features

that

give

purpose

and direction to the consumers' behavior

?

Lifestyle

segmentation

:

segmentation

by

psychological

and

sociological differences in the patterns of a person's way of life

?

Geographical

segmentation

:

subdividing

the

market

into

geographic

5

areas and orienting a marketing mix to those potential buyers located in

each area

?

Eclectic consumer

（多样化消费）

: the kind of consumer that selects

individual elements from a variety of sources, systems, or styles

?

Socioeconomic

classification

（

社

会

经

济

分

类

）