行业英语翻译

Unit1 TextA

Customers form expectations about the value and satisfaction that various market offerings

will deliver and buy accordingly. Satisfied customers buy again and tell others about their good

experiences. Dissatisfied customers switch to competitors and disparage the product to others.

Customer value and customer satisfaction are key building blocks for developing and managing

customer relationships.

不同市场的供给形成顾客价值和满意度，

顾客据此来判断是否购买。

满意的顾客会再次

购买，

并告诉别人他们的好经验。不满意的客户转投竞争对手，向他人贬低该产品。顾客价

值和顾客满意度是开发和管理顾客关系的关键组成部分。

Unit2 TextA

A chain store consists of 10 or more outlets, implements standardized administration, and attain

a uniform system for the purchasing and distribution of merchandise, unified standards of manag

ement and operation, and the separation of purchasing and marketing. All merchandise is purcha

sed through the headquarters; part of the merchandise may, based on the principles of rationaliz

ed stock flow, quality and freshness, be supplied and distributed directly to outlets. The remainde

r is all uniformly distributed through the headquarters. A chain store is made up of headquarters,

outlets and distribution centers.

连锁商店 一般由

10

家或

10

< br>家以上的零售商店组成，

执行标准化管理，

采用统一的商 品采购

和配送制度，统一的经营管理标准，

采购和销售分开。所 有的商品都通过总部采购；根据合

理化库存流程、

质量和新鲜度 ，

某些商品可以直接供给和配送零售店。

其他的商品都是通过< /p>

总部统一配送。连锁商店由总部、零售店和物流配送中心构成。

Unit3 TextA

1. International trade is the exchange of goods and services across international boundaries or

territories.

2. International trade is also a branch of economics, which, together with international finance,

forms the larger branch of international economics.

3. Instead of importing a factor of production, a country can import goods that make intensive

use of that factor of production and thus embody it.

4.

Free

trade

is

usually

most

strongly

supported

by

the

most

economically

powerful

nations,

though they often engage in selective protectionism for those industries which are strategically

important.

5.

A

trade

barrier

is

a

general

term

that

describes

any

government

policy

or

regulation

that

restricts international trade.

1.

国际贸易是跨域国家界限及领土的贸易与服务间的交换。

2.

国际贸易是也是经济学的一个分支，

和国际金融一起构成国际经济学这个更大学科分支。

日益增长的国际贸易是全球化的 基础。

3.

一个国家可以不进口某 项生产要素，而通过进口能大量使用该生产要素的商品体现该生

产要素。

4.

经济强国通常大力支持自由贸易，尽管他们会 对具有战略性重要性的产业实行选择性保

护主义。

5.

贸易壁垒是一个描述任何限制国际贸易的政府政策或法规 的通用术语。