-
In 2016 County Economic w
orkshop
S
hang
of spe
ech
comra
de are: this county
economi
c work
shop of main
ta
sk is, full im
plement
impl
ementation Ce
ntral, and
provi
nci
al, and
muni
cipal economic work
shop
a
nd
province party main
leaders semi
nar spirit
,
recalle
d
summary results,
a
nalysi
s judge situation,
arrangements
de
ployment
new
a
nnual focus w
ork task,
mobilization County upper a
nd
l
ower further gra
sp new
normal, impleme
ntation
new
conce
pt, temper
new style,
show
ne
w as, str
uggled to
a
dvance County economic social
tra
nsformation upgra
de
science
development.
Foll
owi
ng
, told
four a a
spe
cts of
probl
em: a, and full
certainly results, eff
ective
firm transformation upgrade of
confi
dence and determi
nation
2015, face macr
oeconomic
dow
n pressure
conti
nue
d
increase
d of severe
situati
on a
nd
difficult heavy
of reform
development task,
County upper
a
nd l
ower tight at
Central and pr
ovinces
seri
es major
decision
de
ployme
nt, firmly grasp
stability in the seeki
ng into
t
otal tone
,
active
adapted
economi
c
devel
opme
nt new
normal, focused focus fiel
d,
full work
storming,
County
economic soci
al
devel
opme
nt rendering out
contrarian t
o good, a
nd
sta
bility in t
he
ha
s into, a
nd more
poi
nts
breakt
hrough, a
nd
Overall a good trend. One is
closely linked t
o the
transformation a
nd upgradi
ng
of the global,
compre
he
nsive
e
conomic
power
significa
ntly.
A
ccurately gauge the ma
cro
sit
uation and based on real
compre
hen
sive
pla
n, strongly pr
omote the
sustai
ned a
nd
healthy development of economy and
society.
Proje
ct
support ca
pacity
i
ncrea
sed
sig
nif
ica
ntly.
A
dhere t
o the
inside
and
out
side
simultane
ously,
buil
d,
impl
ementation of nati
onal
a
nd
provincial
inve
stment of 625 milli
on
Yuan, for State one or tw
o,
three
, four or five specifi
c
bond f
unds and local
repla
ceme
nt bond funds of
554 milli
on Yuan, f
or the
starting year of key
constr
ucti
on
pr
oje
cts ha
s laid
a soli
d foundati
on. In
particular the
national
circular e
conomy demonstration
countie
s and .two
State
-level pi
lot
pr
oject
of
ecol
ogical
demonstration County
proje
ct platforms
settled i
n
jing
chuan, Z
hu Jia
Jia
n constr
ucti
on
of the reserv
oir bega
n,
ha
ndi
cap
reservoir
s, Li
u Lihe
re
servoir
preparat4i
on w
ork
goe
s well, take
soli
d steps for
comprehensive
utilizati
on
of water resource
s; city gas
station to speed
up
implementat
ion of the
pr
oject,
I be
came
t
he
County's first
We
st-East gas
pipeline
proje
ct in t
he
surrounding area
benefit from the
Count
y, major
projects
supporte
d
increase
d
sig
nificantl
y. Overall
well-off soci
ety constantly
consolidate 254the
basi
s.
Battle
victory i
ndustrial
development as t
he
primary task of
the
well
-off, fruit producti
on
suita
ble for full
coverage of the target will be
realize
d, vegetabl
e industry
development area
exte
ndi
ng, farming
aqua
culture
changes
t
he mome
ntum of the
show
,
se +
base + farmers
hey
gradua
lly introduced
mea
sures
significa
ntly
strengt
hen standar
dized
ma
nagement, i
ndustry
constantly consoli
date the
basis and
enri
chi
ng. Investment
attraction results
conti
nue
t
o expand. Adhere to t
he
soft envir
onme
nt of
excellence a
nd impr
ove the
e
nvironme
nt are
equally
商业模式
一、企业战略愿景盈利模式
纽恩泰以
高瞻远瞩的战略愿景进入中国市场，
并与资深品牌战略管理公司形成深度战略
伙伴，制定清晰的品牌战略目标，成为亚洲新能源产业的标标企业。
纽恩泰企有强大的战略愿景指导，
一步步走向卓越，
和目前空气能热泵热水器产业大量
的中小企业缺乏远大目标相比，
纽恩泰可持续竞争力更强，
并使跟随纽恩泰成长的加盟者一
< br>同受益。
二、品牌溢价驱动市场盈利模式
纽恩
泰品牌溢价盈利模式是通过品牌
“稀缺价值”
的建立，
在战略营销中获得高出品类
基准价格的一种溢价盈利模式。通过纽恩泰品
牌驱动获得的溢价可以反哺品牌“稀缺价值”
的影响力，再度驱动市场营销
,
形成良性循环。
为保
障纽恩泰品牌溢价盈利模式实施，
纽恩泰品牌和上海极品策略品牌营销策划机构形
成战略合作。极品策略机构是一家卓越的公司战略管理和品牌营销盈利模式制定的智业机
构。通过系统服务企业，提炼、创造出纽恩泰品牌的“稀缺价值”
,
并以纽恩泰品牌“稀缺
价值”的影响力来驱动市场。
在中国家电行业，一个优秀品牌商品比普通商品的销售溢价至少要高出<
/p>
25%
以上，这种
通过品牌力量获得的额
外溢价是企业可持续的利润来源。
可以有力的支持企业去赢得顾客忠
诚，消化企业技术创新、
产品创新、
流程创新的各种成本投
入，使品牌企业获得一种良性循
环的机制。
三、精益产品盈利模式
纽恩泰以强大的领先创新技术，
全球顶尖的空气能热泵专用换热器，
微电脑全智能化操
作控制系统，
自由设定的冷
热模式，
超强的节能效果给人舒适、
给空气能热泵市场创造一种
安全、尊贵、奢美的全新沐浴享受。
纽恩泰全面创造了精益产品盈利模式，
快速的品类创新及产品升级，
以精益产品满足全
方位市场需求。
在设计上，源于新加坡的设计理念，专业设计师团队合力精心设计。
在产品价格上，
家用机全系列产品满足从普通到高端消费者的价值体现。
工程机满足工
In 2016 County Economic
w
orkshop S
hang
of
spe
ech comra
de are: this
county economi
c work
shop of
main ta
sk is, full im
plement
impl
ementation Ce
ntral, and
provi
nci
al, and
muni
cipal economic work
shop
a
nd
province party main
leaders semi
nar spirit
,
recalle
d summary results,
a
nalysi
judge situation,
arrangements
de
ployment
new
a
nnual focus w
ork task,
mobilization County upper a
nd
l
ower further gra
sp new
normal, impleme
ntation
new
conce
pt, temper
new style,
show
ne
w as, str
uggled to
a
dvance County economic social
tra
nsformation upgra
de
science
development.
Foll
owi
ng
, told
four a a
spe
cts of
probl
em: a, and full
certainly results, effective firm
transformation upgrade of confi
dence
and determi
nation 2015, face
macr
oeconomic dow
n pressure
conti
nue
d
increase
d of severe
situati
on a
nd
difficult heavy
of reform
development task,
County upper
a
nd l
ower tight at
Central and pr
ovinces
seri
es major
decision
de
ployme
nt,
firmly grasp stability in the
seeki
ng into t
otal
tone
, active
adapted
economi
c
devel
opme
nt new
normal, focused focus fiel
d,
full work
storming,
County
economic soci
al
devel
opme
nt rendering out
contrarian t
o good, a
nd
sta
bility in t
he
ha
s into, a
nd more
poi
nts
breakt
hrough, a
nd
Overall a good trend. One is
closely linked t
o the
transformation a
nd upgradi
ng
of the global,
compre
he
nsive
e
conomic
power
significa
ntly.
A
ccurately gauge the ma
cro
sit
uation and based on real
compre
hensive pla
n, strongly
pr
omote the sustai
ned
a
nd
healthy development of
economy and
society.
Proje
ct support
ca
pacity
i
ncrea
sed
sig
nifica
ntly.
A
dhere t
o the
inside
and
out
side
simultane
ously,
buil
d,
impl
ementation of nati
onal
a
nd
provincial
inve
stment of 625 milli
on
Yuan, for State one or tw
o,
three
, four or five specifi
c
bond f
unds and local
repla
ceme
nt bond funds of
554 milli
on Yuan, for the starting year
of key constr
ucti
on
pr
oje
cts ha
s laid
a soli
d foundati
on. In
particular the
national
circular e
conomy demonstration
countie
s and .two
State
-level pi
lot
pr
oject
of
ecol
ogical
demonstration County
proje
ct platforms
settled i
n
jing
chuan, Z
hu Jia
Jia
n constr
ucti
on
of the reserv
oir bega
n,
ha
ndi
cap
reservoir
s, Li
u Lihe
re
servoir
preparat4i
on w
ork
goe
s well, take
soli
d steps for
comprehensive
utilizati
on
of water resource
s; city gas
station to speed
up
implementat
ion of the
pr
oject,
I be
came
the
County's first
We
st
-East gas
pipeline
proje
ct
in t
he surrounding area
benefit from the Count
y,
major
projects
supporte
d
increase
d
sig
nificantl
y. Overall
well-off soci
ety constantly
consolidate 254the
basi
s.
Battle
victory i
ndustrial
development as t
he
primary task of
the
well
-off, fruit producti
on
suita
ble for full
coverage of the target will be
realize
d, vegetabl
e industry
development area
exte
ndi
ng, farming
aqua
culture
changes
t
he mome
ntum of the
show
,
se +
base + farmers
hey
gradua
lly introduced
mea
sures
significa
ntly
strengt
hen standar
dized
ma
nagement, i
ndustry
constantly consoli
date the
basis and
enri
chi
ng. Investment
attraction results
conti
nue
t
o expand. Adhere to t
he
soft envir
onme
nt of
excellence a
nd impr
ove the
e
nvironme
nt are equally
厂学校、宾馆酒店、部队、医院、发廊洗浴等各行业的需求。
四、战略联盟营销盈利模式
（一）全面导入“纽恩泰厂商战略同盟”工程。
纽恩泰以强大的品牌理念使厂商关系由原来的贸易伙伴转变为战略同盟共同体。
在
“纽
恩泰厂商战略同盟”工程指导下，纽恩泰在中国营销体
系上导入“双管家营销模式”
：营销
全程管家、售后服务管家。
让纽恩泰经销商实行无忧经营
什么是纽恩泰营销全程管家
纽恩泰营
销管家是纽恩泰营销团队建立的一种用营销专业水平、
全程协助加盟纽恩泰的
客户做好产品营销的一种服务机制。
纽恩泰营销
管家成员由学习型、专家型的纽恩泰营销团队成员组成。
纽恩泰营销管家的三大特点：专业、敬业、全程服务！
“纽恩泰品牌营销全程管家体系”的重要意义
（
1
）
“纽恩泰品牌营销全程
管家体系”
的必要性。
因为目前空气能热泵热水器行业的企
业和经销商大多是中小型企业与商户，他们不太懂如何做新品类产品的系统品牌营销活动，<
/p>
需要企业打造一套系统的营销知识方案，指导、协助服务这些经销商做具体实践活动。
（
2
）目前不少
空气能热泵热水器行业企业和经销商存在巨大矛盾：对加盟的经销商采
取一种短期的商业
行为，
即经销商进货之前千般承诺，
进货之后对经销商不闻不问
。
这种原
因有二：
一是这些空气能热泵
热水器企业以短期的商业行为对待经销商，
货一出门就不管了；
二是这些空气能热泵热水器企业本身能力素质差，想管也管不了。
（
3
）
“纽恩泰品牌营销全程管家
体系”是以营销专业水平、全程协助、
服务加盟纽恩泰
客户做好
空气能热泵热水器产品营销，
这是对纽恩泰客户全面负责的一项系统工程，
使加盟
纽恩泰的客户和企业形成一种战略同盟。
“品牌营销全程管家体系”的终极目标
“纽恩泰品牌营销全程管家体系”所包含的内容：
协助加盟纽恩泰客户科学理性投资并获利，投资前、投资中、投资后的全面跟进。
< br>
协肋加盟纽恩泰客户实行全程无忧营销。
协助加盟纽恩泰客户获得营销管理、公司管理的巨大提升，成为品牌化经销商。
协助加盟纽恩泰客户“纽恩泰热水生活馆”品牌店营销
协助加盟纽恩泰客户市场招商策划（开拓分销商渠道）
；
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