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项目天使轮融资商业计划书
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1
目
录
1
．执行纲要
.............................................. 5
1.1
公司简介
............................................. 5
1.2
市场描述
............................................. 5
1.3
投资与财务
........................................... 6
1.4
组织与人力资源
....................................... 6
1.5
企业发展战略
......................................... 6
2
．项目背景
.............................................. 7
2.1
产业背景
............................................. 7
2.1.1XX
的初期机遇
....................................... 7
2.2
公司产品和服务
....................................... 8
3
．市场调查和分析
........................................ 9
3.1
目标客户
< br>............................................. 9
3.2
市场前景调查
......................................... 9
3.3
竞争分析
............................................ 11
3.3.1
竞争因素分析
...................................... 11
3.3.2
竞争优势分析
...................................... 13
3.4
市场发展走势分析
.................................... 13
3.5
市场预测分析
........................................ 14
4
．公司战略
............................................. 16
4.1.
公司总体战略
........................................ 16
4.2
．发展战略
< br>........................................... 16
4.2.1.
近期发展目标（
1-2<
/p>
年）
............................ 16
4.2.2
中期发展计划（
3
—
5
年）
............................ 16
2