-
Human resource management
Student name:
UOG NO:
000643507
BUSINESS REPORT
Topic:
Business report for Toyota
Written by:
Date:
;
1
Human resource management
Student name:
UOG NO:
000643507
Content
1.
Executive
summary……………………………………………………………………2
2.
Introduction of the Toyota
…………………………………………………………….3
3.
Issues……………………
……………………………………………………………..3
4.
SWOT
analysis………………………………………………………………………..4
4.1
internal
analysis…………………………………………………………………...4
4.2
external
analysis…………………………………………………………………..5
5.
Recommendation
……………………………………………………………………...6
6.
Conclusion…………
………………………………………………………………….7
7.
Reference……………
………………………………………………………………...8
2
Human resource
management
Student name:
UOG
NO: 000643507
Executive
summary
The
aim
of
this
paper
is
to
analysis
Toyota
Auto
corporation’s
strengths,
weaknesses,
opportunities
and
the
threats
through
using
SWOT
method.
At
the
same
time,
human
resource development
displayed in the process of case analyzing. The
major problems in this
article
are
‘what
makes
Toyota
become
the
world
first
Auto
manufacture?’
‘What
are
the
Toyota’s
strategies?’ ‘The prospects of the Toyota’ and so
on, the main purpose is to identify
Toyota’s
problems
and
shortcomings;
and
finally
to
find
out
the
reasons
caused
these
problems, in the end
of the article, the author forward his own
opinions and recommends for
the
Toyota’s developing.
Introduction of the Toyota
Toyota is Japan's largest car
manufacturer, which was founded in 1933, and
Toyota Company
is headquartered in
Toyota City. Initially is one of the Toyota
Automatic Loom’s
production
departments. In 1937, Toyota merged
into Toyota Motor Co., since then, Toyota
established
several related companies,
including Toyota Machinery Co., Ltd. in1941, and
Toyota Body
Co. in 1945, In the 1960s
and 1970s, Toyota's
expansion rapidly,
the vehicle volume even
sold to foreign
markets. And in 1982, the company obtained its
present name-Toyota. Today,
Toyota
has
assembly
plants
and
distributors
in
many
countries,
the
company
also
has
the
subsidiary
which
produce
the
motor
vehicles
line
and
the
other
parts,
rubber
and
cork
materials, steel, synthetic resin,
automatic loom and the cotton wool and so on.
(Arkadi B.,
2010)
Issues of
the article
With
the
economic
globalization
development,
more
and
more
automobile
manufacturers
appeared,
followed by the
more and more intense competitive pressure, in
addition,
global
economics’
instability
and
uneven
makes
a
great
impact
on
the
automotive
industries’
development.
Economic depression and rising costs of raw
materials and labor, competition
in
the
automotive
industry
is
also
growing,
and
so
on.
All
these
questions
caused
every
company must
reposition its self, recreate the developing
strategy.
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