-
附件
4
:教学大纲
《电子商务》
课程教学大纲
课程编号:
制定单位:
国际经贸学院
制
定
人(执笔人)
:
黎新伍
审
核
人:
制定(或修订)时间:
2017
年
p>
3
月
17
日
江西财经大学
《电子商务》课程教学大纲
1
、
GENERAL
INFORMATION
课程名称
Course Name
授课语言
Teaching
Language
适用专业
Designed for
学分
Credits
开课学院
Offered in
编
写
人
Editor
课程负责人
Head of Course
使用教材
Text Books
教学参考资料
References
English
International
Business
2
International
College of
Economics and Trade
Li Xinwu
Li
Xinwu
Electronic Commerce
Prerequisites
课程性质
Compulsory/Selective
总学时数
Contact
Hours
任课教师
Lecturer
大纲主审人
Proofreader
翻译
Translator
先修课程
Non
compulsory
32
Li Xinwu
XXX
Li Xinwu
Electronic
Commerce
——
A
Managerial
and
Social
Networks
Perspective,
Efraim
Turban
,
Thomson Learning,
Inc, 2014.
1
、
E-commerce (Bilingual),
胡玫艳,黄华,何龙,清华大学出版社,
2014.
2
、
/jpkc_xj/dzsw/
3
、
/dzsykl/
4
、
/
知识点和需要理解
课程的教学目的是
理解现代电子商务知识。课程集合经济学和商务基本
理论,帮助学生理解:电子商务不仅
是一种网络交易工具,也是一种现
代商务管理思想和工具。因此课程教学目标为:
1
、使用电子商务技术实现电子商务网络交
易;
2
、分析市场机会、市场影响运
作和企业管理。
课程教学目的
Objectives
Knowledge and
understanding
:
The purpose of this course is to know
the knowledge of the modern
Electronic
commerce.
The
course
combines
the
use
of
economics
and
commerce
theory
to
help
students
understand
that
Electronic
commerce not only
is a network trade tool but also a management
tool
for
modern
commerce
and
business.
Therefore,
the
aims
and
objectives of this course including:
1
、
using Electronic commerce to realize
internet trading
;
2
、
analyzing
market
chances
,
conduct
marketing
and
enterprises
management.
需要掌握的技能包括:
1
、理解电子商务的基本概念和应用优势;
p>
2
、能在网络上进行买卖交易和商品的网络呈示、并筹划网店;
p>
3
、能进行网络营销;
4
、
能
理解电子商务应用中
的重要概念,
包括
B2B
战略、
电子商务环境和
电子商务支付等。
Skill and ability to
1.
be
able
to
understand
basic
the
concepts
and
advantages
of
Electronic commerce;
2.
be able to
sell on the Web and understand the revenue models
and
building
a
web
presence
and
can
plan
for
Electronic
Commerce;
3.
be
able
to
use
Electronic
Commerce
to
conduct
marketing
on
the
web;
4.
be
able
to
understand
the
other
important
concepts
and
applications
of
Electronic
Commerce,
including
B2B
Strategies,
the
environment
of
Electronic
commerce,
payment
systems for Electronic commerce.
后继课程:
国际商务物流、国际市场营销
Further studying:
International Business
Logistics
;
International
Marketing
;
教学方法:
主要包括、案例研究学习、课堂教学、课堂报告、小组团队学
习,多
媒体展示教学,实地调研与学习
课程教学要求
Teaching Methods &
Requirements
Teaching
methods:
Group
work,
case
study,
classroom
learning,
presentation,
Team works,
multimedia, field study will be used in the
course.
案例研究和课堂报告教学:
案例研究
教学主要是用于评估学生具体的电子商务应用能力。学生要求
使用
PPT
展示和报告他们在学习中的具体发现。要求学生现场提交打印
< br>的案例研究学习报告。
Case Study and Presentation
Case
study
is
designed
to
assess
the
students’
ability
of
concrete
application
of
Electronic
commerce.
Students
are
required
to
use
PPT and give a presentation to show
their findings in learning. Hard
copies
of
case
study
should
also
be
handed
in
on
the
day
of