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1.
主动联系采购商
Dear Sirs: May 1, 2001
Inquiries regarding our new product,
the Deer Mountain Bike, have been coming in from
all
parts of the world. Reports from
users confirm what we knew before it was put on
the market
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that it is the
best mountain bike available. Enclosed is our
brochure.
Yours
faithfully
2.
提出询价
Dear Sirs: Jun.1, 2001
We received your promotional letter and
brochure today. We believe that your would do well
here in the U.S.A. Kindly send us
further details of your prices and terms of sale.
We ask you to
make every effort to
quote at competitive prices in order to secure our
business. We look forward
to hearing
from you soon..
Truly
3.
迅速提供报价
Gentlemen: June 4, 2001
Thank you for your inquiry of June the
1st concerning the Deer Mountain Bike. It gives us
great pleasure to send along the
technical information on the model together with
the catalog and
price list. After
studying the prices and terms of trade, you will
understand why we are working to
capacity to meet the demand. We look
forward to the opportunity of being of service of
you.
4.
如何讨价还价
Gentlemen: June 8, 2001
We have received your price lists and
have studied it carefully. However, the price
level in
your quotation is too high for
this market, If you are prepared to grant us a
discount of 10% for a
quantity of 200,
we would agree to your offer. You should note that
some price cut will justify
itself by
an increase in business. We hope to hear from you
soon.
Yours truly
5.
通知已开立
信用证
Dear Sirs: June 24, 2001
Thank
you
for
your
letter
of
June
18
enclosing
details
of
your
terms.
According
to
your
request
for opening an irrevocable L/C, we have instructed
the Beijing City Commercial Bank to
open a credit for US$$ 50,000 in your
favor, valid until Sep. 20. Please advise us by
fax when the
order has been executed.
Sincerely
6.
请求
信用证
延期
Gentlemen
:
Sep. 1, 2001
We
are sorry to report that in spite of our effort,
we are unable to guarantee shipment by the
agreed
date
due
to
a
strike
at
our
factory.
We
are
afraid
that
your
L/C
will
be
expire
before
shipment.
Therefore,
please
explain
our
situation
to
your
customers
and
secure
their
consent
to
extend
the L/C to Sept.30.
Sincerely
7.
同意更改
信用证
Gentlemen: Sept. 5, 2001
We
received
your
letter
today
and
have
informed
our
customers
of
your
situation.
As
requested,
we
have
instructed
the
Beijing
City
Commercial
Bank
to
extend
the
L/C
up
to
and
including September 30.
Please keep us abreast of any new development.
Sincerely
邀请与答复
Invitation and Reply
Dear Mr. / Ms,
We should like to invite
your Corporation to attend the 2000 International
Fair which will be
held from August 29
to September 4 at the above address. Full details
on the Fair will be sent in a
week.
We
look forward to hearing from you soon, and hope
that you will be able to attend.
Yours
faithfully
尊敬的先生
/
小姐,
在上述
地址,我们想请贵公司参加于八月二十九日到九月四日举办的
2000
< br>国际商品交
易会,关于交易会的详情我们一周内将寄给你。希望不久能收到你的来
信,并能来参加。
您诚挚的
肯定答复
Dear Mr. / Ms,
Thank
you
for
your
letter
of
June
28
inviting
our
corporation
to
participate
in
the
2000
International Fair. We are very pleased
to accept and will plan to display our electrical
appliances
as we did in previous years.
Mr.
Li will be in your city from July 2 to 7 to make
specific arrangements and would very
much appreciate your assistance.
Yours faithfully
尊敬的先生
/
小姐,
感谢六月二十八日来信邀请我们公
司参加
2000
国际商品交易会。我们乐于参加并计划
展示我们前几年生产的电子设备。
李先生将于七月二日至七日去你市做具
体安排,
非常感谢
你的协助。
你诚挚的
否定的答复
Dear Mr. / Ms,
Thank
you
very
much
for
your
invitation
to
attend
the
2000
International
Fair.
As
we
are
going
to
open
a
repair
shop
in
your
city
at
that
time,
we
are
sorry
that
we
shall
not
be
able
to
come.
We
hope to see you on some future occasion.
Yours faithfully
尊敬的先生
/
小姐,
非常感谢您邀请我们参加
2000
国际商品交易会。由于我们将于同一时间到你市新开一
家维修店,非常抱歉我们不能前去。
希望以后在某些场合见到您。
您诚挚的
外贸中经常收到的邮件分类
在开展
国际贸易
网络营销中,
如果你开展了一系列的网络推广工作,
你就会不断地收到形
< br>形色色的电子邮件。
在这些邮件中,
就会有一部分就是你
所期盼的
询盘
邮件,
而
询盘
邮
件的
质量也是有很大地差别的。
对
询盘
邮件进行分类和筛选,
并将你最好的资源投入到真
正的潜在客户身上,这会大大提高你的工作效
率。
1
、寻找卖家型:
这种类
型的询盘人,正在寻找你所提供的产品
(
或类似的产品
)
,他们正在执行着采购计
划。他们也在为完成
采购任务而奔忙。他的询盘最大的特点是:目标明确
(
例如,有
品名、
要货数量、交货条款等
)
,信息
全面
(
例如,有公司名称、地址、电话、传真、联系人等
)
,询
问专业,
问题
详尽。
你的及时回复无疑是雪里送炭。
对于这类询盘要高度关注
,
及时、
准确、
全面、专业的答复和有
竞争力的报盘是达成交易的关键。
2
、准备入市型:
这种类
型的询盘人,
也许他在他所在的国家已经有经营经验,
但对你的
产品还不够了解
;
也许他的客户已经到他这里询盘
;
也许他已经知道通过进口你所提供的产品,可以获得较好
< br>的利润……。总而言之,
他们已经准备和你做生意,但还许多具体问题还须解决。
他们是新
手。在这类人的询盘中,一般信息比较全面
(
例如,有公司名称、地址、电话、传真、联系
人
等
)
。但你从所提问题的专业化程度,可以对其做出判断。这类
客户是你的潜在客户,他
们需要你的培育。耐心、
专业的回答和恰当地跟踪,有利于不断培养他对你的信任,不断增
强他和你
做生意的信心。
3
、无事生非型:
现在有
很多在线交易市场或其他的贸易平台,
为了便于用户查询,
他们
都提供了一种组
合查询的功能。
用户使用这种功能,
只要在他感兴趣的产品后点击选上,
就可以给供方发去
标准格式的询盘邮件。
这虽然是个好办法,
但给一些无事生
非者也提供了方便,
他们毫不费
力地选择后,你就可以收到他的
一个很象样的询盘。这时,你是倍加关注,实际对方毫无兴
趣。对于这样的询盘
(
一般在邮件格式中都有说明它是来自什么网站
)
,撰写一封通用格式的
电子邮件,
表
达你非常希望和他建立业务关系,
并请他们更多地介绍他们自己的信息。
将这
样的邮件发给对方,就会将这类人过滤出去,因为他们多不会回复你。
p>
4
、信息收集型:
他们是
技术人员,
他们现在正要开发或仿造和你的产品相同或相似的产品,
他们需要了
解市场、了解产品、
得到更多的同行信息。十分
专业是这类人的询盘的特点。也许和他们交
流一、两个次,他们就会汇来购样品款。但是
,他们永远不会成为你的客户,相反他们有可
能成为你在他们国家的竞争对手。回复这类
人的邮件要把握专业的尺度,超出销售的话题,
要设法有礼貌地拒绝。
< br>
5
、索要样品型:
这类人
的目标是索要免费样品。
他们多是欠发达国家或地区的客户。
经
过交流,
你会发
现他对价格、质量等并不关心,
他关心的只是给他送样品。坚持让他付样品费和邮费,
会使
他远离你。
6
、窃取情报型:
他是你
的竞争对手,
他是你的敌人,
他们是有备而来。他利用互联网的
特点,
装扮成外
国客户来刺探你的价格、
交易条款等信息,
从而制定出他们更有竞争的策略。
这是最难
回复
的邮件。他可以伪装成就要给你下订单的样子,你不得不告诉他你的信息。
这种类型人,除
了有互联网经验的人用技术手段鉴别外,多是通过多次往
复的交流,主观地甄别出来。
催款函是卖放在规定期限内未收到
货款,提醒或催促买方付款的函件。
写此类催款函要求文字简练、意思
清楚
;
同时要求语气诚恳、体贴,彬彬有理。不可轻
易怀疑对方故意拖欠不付,
以免伤害对方感情,
不
利于达到索款的目的,
或妨碍以后的业务。
对于某些屡催不付,
故意逃款的客户,
语气则要强硬,
措辞
坚决。
总之索款要把握一个原则:
既要达到索款目的,又要与客
户保持友好关系。
外贸
英语
函电:催款函范文实用范例
(1)subject demanding overdue payment
dear sirs,
ac no.8756
as you are
usually very prompt in settling your acs, we
wonder whether there is any special
reason why we have not received payment
of the above ac, already a month overdue.
we
think you may not have received the statement of
ac we sent you on 30th august showing
the balance of us$$ 80,000 you owe. we
send you a copy and hope it may have your early
attention.
yours faithfully,
xxx
催款函主题:索取逾期账款
亲爱的先生:
第
875
6
号账单
鉴于贵方总是及时结清项目,
而此次
逾期一个月仍未收到贵方上述账目的欠款,
我们想
知道是否有何
特殊原因。
我们猜想贵方可能未及时收到我们
8
月
30
日发出的
80
,
000
美元欠款的账单。现寄
出
一份,并希望贵方及早处理。
你真诚的
xxx
(2)subject urging payment
dear sirs,
ac
no.8756
not having received any reply to our
e-mail of september 8 requesting settlement of the
above
ac, we are writing again to
remind you that the amount still owing is us$$
80,000. no doubt there is
some special
reason for delay in payment and we should welcome
an explanation and also your
remittance,
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