Hilton(关于希尔顿酒店的一篇论文)

Hilton

“

Be My Guest

”

MGT 3372 Term Paper

“Research

of a hospitality company

“

Jinlin Dai

Dec. 7

, 2011

th

Introduction

Hilton

Hotels

Corporation

(HHC)

is

one

of

the

tycoons

of

cosmopolitan

hospitality

companies.

The

company

operates

more

than

3,750

hotels

in

84

countries

aroundthe

world

(DATAMONITOR: Hilton Worldwide. 2011).

One of their mottos for employees is

“

We

have no employee, just team members.

”T

hey treat employees as the team members. They

give

employees

trust,

respect

and

tolerance

thatmake

the

company

atmosphere

full

of

harmony, creating a pleasant working environment, which makes the Hilton likely to win

its

two

talismans----management

team

spirit

and

a

smile.I

am

glad

to

work

such

a

humanization company. The employees in here can experience the munificent treatment.

This

is a good stage to show the employees self-confident and professional knowledge. I

can

also

get

a

better

chance

to

improve

myself

and

experience,

so

that

I

can

serve

the

guests and company.

In

this

article,

I

will

introduce

the

Hilton

particularly.

Basically,

it

can

be

separated

for

the

following

parts,

history

about

Hilton,

business

operations,

job

analysis,

SWOT

analysis, etc.

About the Company

Hilton

Hotels

International

(HI),

headquartered

in

United

Kingdom

branches

owned

by

Hilton

group,

with

the

US

abroad

worldwide

right

to

use

International

Hotel

Group

manages

403

hotels,

including

261

Hilton

Hotel,

142

for

the

mid-market

hotel

and

Hilton

hotel

Management

Company

and

is

headquartered

in North America

joint

ventures, distribution

in the 12 countries between

18

combination

of

global

marketing

alliance

with

Hilton

hotel

management

companies,

both

over

2,700

hotels

worldwide,

with

more

than

500

hotels

share the Hilton International hotel groups in the world in 80 countries with

over 71,000 employees.

18

ultra-luxuries

Conrad

hotelswined

the

reward

in

the

capitals

and

exotic

resorts

of

Europe, the Americas, Asia-Pacific, MiddleEast, and Africa. Conrad through establishing

and

maintaining

the

highest

level

of

service

levels,

in

line

with

the

famous

service culture

comfortable

and

elegant,

noble

and

elegant

restaurant,

health

club

facilities,

complete

upscale meeting supporting 2005 to 2007, Conrad also plans in the United

States,

and

Thailand,

and

Japan

and

the

United

Arab

Emirates

(Dubai)

5

additional

Conrad hotel guests can enjoy the famous Hilton global reservations center and

its customer

loyalty program

Hilton HHonors (R) States committed

in the

Hilton Hotel is managed by the Hilton Hotels Corporation (HHC) owned and managed.

History of Hilton

1928

-

In Dallas, Abilene, and Waco, and Marlin

Anjinuo and Lubbock, Plainview, and St

has successively built hotel was named after his name--the Hilton Hotel.

1946-First Hotel Company was listed on the New York Stock Exchange.

1949-Hilton International, Hilton Hotels Corporation split, became a separate subsidiary.

1954-Consummated

largest

real

estate

merger,

Conrad

Hilton

purchased

the

Statler

Hotels for $$111 million.

In 1967 and 1987

in 20

years, Hilton International

was

acquired three

times.

Atlast, the

Hilton groupwas bought by formerly known as Ladbroke group.

In 1971, the Las Vegas Hilton Hotel Hilton purchase, become the first into the gaming

industry of the hotel company.

In 1973, all the Hilton Hotels use CRS system, this is the customer service made a

breakthrough.

In 1995, the Hilton Hotel companycooperated with the US transportation companies, and

become the first issue of the free hotelcredit card jointcompany. (

Hilton. 1996

)

Business operations

size

is

hard

for

everyone.

Hilton

in

to

the

customer

did

meticulous

based

on

the

classification;

use

all

sorts

of

different

hotels

offer

different

grades

of

service

to

meet

different customer

needs, the

main points of the Hilton Hotel

group the

following seven

categories:

(1)

The

airport

hotel:

since

the

1959

San

Francisco

airport

hotel

Hilton

since

its

establishment, the company has established the

main airport

in the United States over 40

airport hotel, they

generally

located away

from the airport runway

in o

nly a

few

minutes'

drive place.

(2)

Business

hotel,

located

in

the

ideal

location,

with

high

quality

service

and

AD

hoc

entertainment project business hotel is under the Hilton's main products.

(3)

The

meeting

hotel:

the Hilton Hotel

including

meeting 60

hotel, 30680

guest

rooms,

undertaking various specifications of the meeting, the meeting and exhibition, BBS, etc.

(4) Full set of

hotels: suitable

for

guests

stay type, each suite

had

two rooms, and a big

screen

TV,

radio,

microwave

oven,

refrigerator

and

so

on.

A

living

room

sofa

bed,

the

bedroom

with capacious toilet, every

morning

for breakfast, evening supply drinks, and

for

business

guests

provide

free

business

center.

Full

set

of

a

suites

hotel

between

two

rooms, however it charges equivalent to a room price.

(5) Resort

hotel:

when a personal choice the Hilton resort

hotel

at the same time,

he also

choose

a

convenient

and

rapid

reservation,

top

accommodation,

excellent

conference

facilities and

has the

flavor characteristics at

that time the

food and drink. People

here to

relax,

recreation, adjustment, at

the same time also can enjoy all kinds of entertainment

facilities here. Business and conference services may also be satisfied.

(6) The Hilton holiday club: for the member offers a variety of facilities and services.

(7)

The

Hilton

Garden

hotel (the

Hilton

Garden Inn):

the

Hilton

Garden

hotel

including

38 hotels, 5270

guest rooms

is

in

last

few

years

the

Hilton Company

to push project. In

1998, the opening

new 8

home

Hilton

garden

hotel. He's target

market

is a recent rise of

the

middle class of tourists;

market position

is the

hotel, Samsung price

The

Hilton

garden

hotel

price

moderate

beautiful

environment

is

deep

family

travel

or

business guests stay the like.

In

the product development, the Hilton takes

many close

to the

guest's

strategy

to target

market

for

maximum convenience.

Tourists

have

left

for

the

various

not

used

to and

not

convenient,

the Hilton Hotel especially

introduced a

TLC room (i.e. tourism

life center).

Its purpose

is to

narrow

the

visitors as

much as possible of the

hotels and the

difference

between living in the house to ensure guest to have enough sleep, healthy tourism way of

life,

and

to

help

reduce

the

guest

when

you

travel

feel

pressure.

One

of

the

SLEEP-

TIGHT

guest rooms

is Hilton Hotel Company and the

national SLEEP

foundation (NSF)