XX温泉度假村经营方案

天津珠江帝景温泉度假村经营方案

CONTENT

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Sales & Marketing /

市场推广及销售

RESORT

REGAL

RIVIERA

HOT

SPRING

1.

Executive Summary

1.1

Mission Statement

1.2

Overall Objective

1.3

Positioning Statement

1.4

Overall Marketing Strategies

2.

Analyses

2.1

Economic Outlook

2.2

Product & Competitors Profile Report

2.3

Current Market Trend Analysis

2.4

Competitors Strength and Weakness Comparison

3.

Sales & Marketing Activities

3.1

Sales activities plan

3.2

Marketing promotion plan

3.3

Advertising Schedules

4.

Budgets and Targets

4.1

Pricing Strategy

4.2

Revenue Budgets

4.3

Advertising Budget

4.4

Printing Budget

4.5

Activities Budget (Promotion)

4.6

Travel Expenses Budget

4.7

Sales Expenses Budget

概要

企业使命

总体目标

市场定位

市场总策略

市场分析

经济背景展望

竞争市场调查

温泉行业经营态势分析

项目优、劣势分析

销售及市场推广活动

销售计划

市场推广计划

广告计划

预算及目标

产品价格策略

营业预算

广告预算

印刷品预算

推广活动费用预算

差旅费预算

销售费用预算