-
商务与社交信函的写作原则
1
．
简洁明了
简洁明了即用简短、
清晰、
易懂的语言阐述，
能用一个字就不用短
语，
能用短语就不用句子，
总之要简明扼要。
< br>
as a consequence of /
as a result of
→
therefore
at the present time → now
will you be good enough to
→ please
because
of the fact that
→
because
We are
writing this letter to you with a view to enter
into business relations with your
company.
→
We are
eager to start business with you.
Upon receipt of your order, further
attention will be drawn to your request.
→
When we receive your order,
we
’
ll begin to consider your
request.
2
．
具体化，正确无误
具体的表述是用确切的语言表达信函的内容避免笼统、空洞。
send
→
mail/ pose
travel
→
fly/
drive
中国人的语言表达习惯比较含蓄，
常用“我看，
也许，大概”这是商务
信函所禁忌的，语
言含糊，因此慎用下列词语：
I would guess
that
…
.
It is my
opinion that
…
.
Maybe / probably
3.
礼貌体谅
信函应客气得体，
在某些商务信函写作应保持以对方为中心，
即以对方的观点来考虑处理问
题。
We offer 2
percent discount for every 10 units.
→
You will enjoy 2 percent
discount for every 10 units.
商务信函常用套语
建立贸易关系
(Establishing Trade
Relations)
1
．
As your name and address appear on
Yangtse Evening Post, we are writing to you
with a desire to establish business
relation with you.
2
．
We
write to introduce ourselves as one of the leading
exporters of a wide range
of
…
3
．
We
are
enjoying
an
excellent
reputation
and
we
should
like
to
offer
you
our
service.
4
．
We
are willing to enter into business relations with
you on the basis of equality
and mutual benefit.
5
．
We
are also enclosing a catalogue showing the details
of our line.
销售信函
(Sales
Letter)
1.
We
take pleasure in enclosing the latest catalogue of
…
./ price list
of
…
2.
This item, superior in quality and
moderate in price , is sure to sell well in your
market.
3.
to rank first among similar products.
4.
are well
received by the consumers home and abroad
5.
The material
is of top quality.
6.
It is made of
high quality alloy.
7.
Its outer
cover is made of special plastics.
8.
The frame and
wheels are made of top quality stainless
steel.
9.
All the products are made of pure
silk.
10.
The
cover of the toy car is made of new, specially-
treated plastic.
11.
The newly-designed
fishing rod is made of special
material.
12.
It
can work with all types of VCD and MP3
discs.
13.
This
player is reliable and durable.
14.
The quality is first-
class, and their performance is superb.
15.
This laptop is portable
and easy to operate
16.
With its multi-functions,
this mini-type computer will no doubt make your
life and
work much easier.
17.
It’s unique in its
pleasing design, excellent quality and portable
size.
18.
Excellent in design,
fashionable style, fine workmanship, big variety
and wide in
selection.
订购函
(Letter of
Order)
1
．
Thank
you for your order of
…
.
2
．
We accept the
trading terms you
’
ve quoted
and enclose our official Order
No
…
.
3
．
The
ordered
goods
are
in
urgent
need
and
your
prompt
delivery
will
be
appreciated.
4
．
This is a trial
order. If the goods sell well, we will give
further orders.
5
．
Please see to
it that your goods meet our requirement.
询盘与报盘
（
Inquiry and
Offer
）
1.
We learn
from
…
.that you are one of
the manufacturers of
…
, will
you please send
us your prices
of
…
2.
We shall be pleased if you send us the
lowest quotations.
3.
We
understand
that
there
is
a
good
demand
for
…
in
your
market,
and
take
this
opportunity of enclosing our quotation
for your consideration.
4.
We thank you for your letter asking for
a quotation. We are pleased to make the
following offer.
5.
We hope these
terms are satisfactory and look forward to your
order.
6.
As
we
have
no
…
in
stock,
we
regret
being
unable
to
offer.
But
we
will
keep
in
mind your requirement and shall contact
you once it id available.
催款
（
Urging
Payment
）