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12.1
Crossing
cultures
VOCABULARY
Globalisation
1
Why do you think kofi Annan said this?
‘…
arguing against
globalization is like arguing against the laws of
gravity
.’
Kofi
Annan, United Nations
2
Complete the table(sometimes more than
one adjective is possible).
Noun
Adjective(s)
1
_______________
social
2
economy
_______________
3
competition
_______________
4 _______________
growing
5 influence
_______________
6 _______________
Integrated
7 corporation
_______________
8
development
_______________
3
What does the
term
globalization
mean to
you?
4
Mark the following aspects of
globalization positive (+), negative
(-) or don
’
t
know
(?).Compare and discuss with your partner.
1 free trade (abolition of trade
barriers)
2 opening of markets
3 social integration and merging of
cultures (the global village)
4
increased competition in the world market
5 free movement of labour (migration of
workers)
6 free movement of capital
7 development of advanced
communications
8 reduction in the cost
of goods
9 growing influence of
multinational corporations
5
Which of these
effects can you see particularly in your country?
READING
Cross-culture communication
6
Why is culture
important to business people? Discuss with a
partner.
7
Read
this
opening
passage
from
a
book
by
Neil
Bromford
on
cross-cultural
communication. Choose the best
‘
blurb
’
to go on
the back of the book.
CHAPTERE ONE
One
feature
of
the
global
economy
and
the
mobile
workforce
is
that
people
are
coming
into
contact
with
other
cultures
more
and
more.
It
’
s
not
uncommon
for
a
Spanish
manager
to
be
working
for
an
American
bank
in
Shanghai
or
English
customer to phone a call centre in
India that belongs to a German company.
In business,
awareness of cultural differences
doesn
’
t just mean knowing
about the
habits of different
countries: that Japanese people hate to lose face,
that Saudis like to
chat
and
are
rarely
pressed
for
time,
that
Norwegians
dislike
the
use
of
political
influence in business.
Cultual
differences
may
exist
between
one
country
and
another,
but
unfamiliar
behaviour can
just as easily be found between two companies, or
two departments, or
two
social
groups,
or
two
generations,
or
between
men
and
women.
A
lack
of
awareness
of
this
fact
can
seriously
undermine
your
effectiveness
in
business.
This
book attempts to
…
1
A
great
insight
into
the
ways
that
different
nationalities
like
to
conduct
business.
Indispensable
reading for all international managers.
2
In
this
new
guide
to
cross-cultural
communication,
Neil
Bromford
highlights
the
effects of globalization
and its implications for the way we interact with
each other.
3
A
refreshing
look
at
cross-cultural
communication
that
takes
into
account
the
differences that exist not only between
national groups but also within companies and
society itself.
8
Think of a title for Neil
Bromford
’
s book.
9
Look
at
these
words
(1-8)
from
the
text
above
and
find
a
synonym
(A-I)
for
each.
0 feature
A unusual
1 uncommon
B
aspect
2 awareness
C
strange
3 to lose face
D knowledge
4 to chat
E to feel humiliated
5 pressed for time
F
to weaken
6 influence
G to make conversation
7
unfamiliar
H in a hurry
READING
1
Make a list of
three
dos
and three
don
’
ts
for people who have to do business in a
different culture.
2
Dr
A
J
Schuler
gives
advice
on
improving
cross-cultural
communication
in
organization. Read the text and choose
the best word (A, B, C or D) to fill each
gap.
UNDERSTANDING CULTURAL DIFFERENCES
Direct experience
The best
way to learn about another culture is to be thrown
in at the deep end. In other
words, get
(
0
) _______ experience. Try
to listen to the radio or watch TV programmes
from
that
country
or
go
to
special
clubs
for
that
specific
nationality
or
group-discussion groups, religious
groups, dance groups, etc. In any kind of contact
(1)
________ the time to listen and to
learn.
Don
’
t be
afraid of difference
Even if
others
’
behaviour seems strange of foreign,
remember that
differences
are
less
(2)
________
than
the
things
we
all
have
in
common.
We
are
all
made
of
the
same DNA, and as human beings, we share
many of the same (3)_______ and basic
interests.
Enjoy
the
things
we
share
and
at
the
same
time,
try
to
‘
enjoy
’
the
differences.
Understand your
own culture
By
thinking
about
your
own
cultural
behaviour
and
habits,
you
will
open
your
mind(4)________the
behaviour
of
others.
Also
this
will
help
you-when
you
are
interpreting
the
behaviour
of
an
unfamiliar
culture-to
avoid
applying
your
own
cultural
(5)________ .
Avoid stereotypes
We find stereotypes useful because they
help us to order our world and to categorise
the different people and experiences in
it. They also help to (6)_______ us when we
feel uncertain. On the whole though,
stereotypes are very superficial and
don
’
t take
account of individual differences.
Also, because they can be defensive and made to
protect
us
from
uncertainty,
they
often
(7)_______
negative
wiews
of
a
different
culture.
We live in a
changing world
Cultres change through
time, and these days, in
the
‘
global
village
’
that we
live in,
this
process
is
happening
more
rapidly.
Don
’
t(8)________
the
effect
that
your
interaction
with
another
culture
will
have
on
that
culture.
As
you
try
to
understand
them and move(9)________ them, so
they will do the same and the cultre
that
you
thought you were
dealing with will have changed.
Think
also
about
how
your
own
cultural
values
are
being
received
or
accommodated by your foreign
(10)_____as you both try to bridge the gap.
0 A unique
B fist-hand
C
original
D personnel
1 A take
B have
C spend
D pass
2 A many
B numerous
C ample
D amount
3 A motors
B motivators
C motivations
D motifs
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