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20
-20
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《剑桥商务英语》期末考试试卷
班级：
姓名：
学号：
I
II
III
IV
题号
Ⅴ
总分
得分
Ⅰ
. Fill in the blanks with
the proper expression from
A
to
J
according to the
context. (10
points)
1.
A: Can you tell me how to
get to the White Swan restaurant?
B:
Sure. Keep straight on this road and turn left.
_______.
A: Thank you.
2.
A: Can you tell me _______?
B:
Very
nice
rooms.
They
have
balconies
and
bathrooms.
They
are
on
the
sixth
floor
overlooking the city.
3.
A: ___________________?
B: Yes. I
’
d like
a cup of coffee, if we
’
ve
got time.
4.
A:
____________?
B: Yes, certainly. These
are starters, and these are main courses and these
are desserts.
5.
A: Hello, I think __________________.
B: Oh dear, what seems to be the
problem?
6.
A:
Mr. Brown, _______________?
B: In my
own case, I think there should be flexible time
management. It is efficient.
7.
A: Miss Castle, I think you
may have forgotten to send us the invoice for last
order.
B: Really, let me check--- Oh,
dear! I am sorry. ______________.
I
’
ll send them at once.
A: It
’
s perfectly
all right.
8.
A:
Miss Jones, _______________?
B: I have
a good relationship with my present employers. But
I feel that my prospects are
limited
there and that there would be more scope for my
talents with a larger company.
9.
A: Excuse me,
________________.
B:
Certainly.
You
can
take
the
number
89
bus,
and
get
off
at
the
fifth
stop. Then
walk
about 100
meters.
A: Thank you.
10.
A: Sarah,
what do you think of the next
year
’
s sales campaign in
Canada?
B: Well, there is a chance that
it will succeed. ________________.
A
Can you help
me with the menu?
B
It
’
s my fault.
C
May be or may
not, it
’
s hard to tell.
D
There may have
been some misunderstandings about our last order.
第
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E
What kind of rooms are the double
rooms.
共
8
页
F
What are your views on this?
G
Which bus
should I take to get to the Hilton Hotel?
H
Would you like
to have a drink before we leave for the city?
I
Why
you
’
d like to leave your
present company and join us?
J
You
can
’
t miss it.
Ⅱ
. Fill in the blanks with
the correct meaning of the conceptions and the
abbreviations.
(10 points)
11.
Four
Ps
’
of The Marketing Mix:
_______, ______,_______,________.
12.
Four Stages
of Promotion (AIDA):
________,________,________,________.
13.
S.W.O.T
stands
for:________,__________,____________,___________.
14.
The USP
stands for: ______________________.
15.
CIF is the
abbreviation of _____________________.
Ⅲ
. Reading comprehension.(35
points)
Part
1:
Fast
reading.
Look
at
the
statements
below
and
the
information
about
job
advertisements in the
square.
Which job (A, B, C, D) does
each statement 16 -20 refer to?
You need to use some of these letters
more than once.
16.
Experience in advertising would be
helpful in this job.
17.
This job would probably suit somebody
who has worked in the purchasing department of
a large chain of stores.
18.
Three
years
’
experience would not
be enough for this job.
19.
For this job it would be useful if you
have studied how to carry out surveys into
consumer
attitudes.
20.
In this job
you would take charge of a product which has been
on the market for many
years.
A
Product manager
This company has at present about 30%
of the market and a remover of more than 500
million. The
person appointed
will have
responsibility for a long-established
product
which
is
a
household
name.
Experience
in
the
insurance
market
is
necessary,
and
a
background in
accountancy would be helpful.
B
Group Product Manager
This is a rare opportunity to work at a
senior level for a market leader in the food
industry,
located
in
the
north
of
the
country.
The
person
appointed
will
report
directly
to the
Marketing
Director
and
take
full
responsibility, for
a
turnover in
excess
of
80
million
and
a
team
of
three
managers.
Applicants
need
to
have
a
minimum
of
five
years
’
experience
in
product
management.
A
market
research
qualification would be an
advantage.
C
Management
Trainees
For
this
exciting
position
in
the
leisure
industry
we
are
seeking
management
trainees
to
develop
excellent
buying
skills.
Possibly
a
new
graduate,
the
successful applicant may have
experience with a big national retailer, but must
certainly possess excellent
negotiation and communication skills.
D
Marketing Executive
This
important
position
has
recently
been
created
by
one
of
the
country
’
s
leading
clothes
manufacturers.
It
is
an
outstanding
opportunity
for
a
graduate
with
two
years
’
experience
in
design
or
magazine
publishing.
The
successful
candidate
will
be
given
responsibility
for
a
major,
recently
lunched
brand.
It
would be an advantage to have
experience of promotional activities. Excellent
fringe benefits on offer.
Part 2
:
Comprehensive reading. Read the article
below about recruiting and managing
staff, and choose the best answer to
the question from A,B,C and D.
As a
manager in the service industry sector,
I
’
ve looked at hundreds of
CVs in my time. They
are not
necessarily the bland documents some bosses might
think they are! They are full of
little
pointers towards
individuals
’
personalities and
suitability for the
job. The first thing I
always
look
at
is
an
applicant
’
s
employment
record.
I
check
for
continuity
and
stability.
If
somebody
has
a
long
list
of
previous
jobs,
all
of
varying
length,
alarm
bells
start
ringing.
Rather than an
irregular route from job to job, what I hope to
see is stable career progression.
What
does their career path look like
—
is it all steps
forward, or are there a lot of sideways
moves?
And
I
am
always
pleased
to
find
a
family
person
with
children,
because
in
my
experience they tend to be responsible
and reliable.
I never rely on CVs
alone. We get applicants to fill in one of our own
application forms. We
ask why
they
’
ve applied, what their
aspirations and personal goals are, and also about
their
interests and hobbies and any
clubs they belong to. That gives you a useful
insight into their
personality and
lifestyle. The application form also enables us to
test how much people have
actually been
progressing in their careers, because we ask for
details of the salaries they have
received for each job.
It
’
s always worth
looking at CVs and designing application forms
with great care. Taking on
employees
might be rewarding, but it is also a big
investment for any business. Mistakes in
choosing staff can cost companies dear,
so it makes sense to spend time ensuring you get
the
right person.
In
the
service
sector,
one
of
the
aims
of
companies
is
to
maintain
and
improve
customer
service,
and
this
is
achieved
partly
through
low
staff
turnover.
You
need to
take
on
people
who understand that and will
want to stay. That
’
s why,
when you
’
ve taken staff on,
the next
thing is getting the best out
of them.
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