品牌营销策划培训

30%

—

200%

，多 次接受国内“中

央电视台”

、

“人民日 报”

、

“新华日报”

、

“香港明报”

、

“香港大公报”

、

“中国经营报”

、

“新

、

“搜狐网”

、< /p>

“新浪网”

、

“新华网”等各大媒体采访 。

培训大纲：

第一单元：决策与策划的重要性

1

、本质观、动态观系统观

2

、决策与策划的主要任务

3

、营销策划的基本

6

步骤

eaders

driving a ve

hicle a

cci

de

nt caused

by road

accide

nts, 1,

1 pe

ople k

illed a

nd

direct e

conomi

c losses amounti

ng to more t

han 100,000 yua

n. T

hird, high efficie

ncy a

nd l

ow cost of the

bus. Survey

s show that, t

he operating

cost

s of taxis for the 8200/... Is a fundamental

priority of the reform, it is a difficult

problem that must

be solved i

n the reform pr

ocess. Cl

early, t

he post consumpti

on averages t

hree years

before as a

base

and fi

ne-t

une

d on the

basis

of this

single

practices must

be impr

oved. Im

provement

s to adhere to t

hree

principles: first, under the ex

isting

poli

cy provi

sions a

pprov

ed for public

servants '

duty

consum

ption

standards,

cali

bration, is not contrary to poli

cy. Se

cond, a

ccordi

ng to the

local financial sit

uation and pe

opl

e's sustaina

bility, publi

c servant

s ' duty

consumption standards

approved,

bot

h financial rea

ch, a

nd

people

passi

ng through. Third, according to t

he

operational needs of civil

servants re

sponsible for a

uthorized

public

servants '

duty

consumpti

on

standards,

bot

h

high a

nd l

ow positi

ons,

but al

so t

he nat

ure of the

work a

nd t

he workl

oad.

In reform of method Shang, a

ppr

oved

civil serva

nts positi

ons

consumption standard t

o

nd

small disperse

d

ble, t

hat most positi

ons

consumption pr

oject

shoul

d accordi

ng to

poli

cy provi

des

proposed unified sta

ndar

d, consider t

o ranks, a

nd

unit

s and the w

ork task of

differences

sex, unified of sta

ndar

d shoul

d has elasti

c of and dy

namic

of, makes regions, and units in

implementati

on

unified

standard Shi

has m

ust of flexible

disposal right;

but si

nce set of sta

ndar

d must after financial, a

nd a

udit, sector a

udit a

ppr

oved Hou t

o impleme

ntation. (C) reform package.

Public

servants '

duty consumpti

on

elasticity

of consum

ption to limit consumpti

on, t

urni

ng mess int

o kitchen after di

nner, foll

ow the

civil servant wit

h a how to

use

personal title

subsidie

s, or

how to manage

a personal duty consumpti

on

use

of subsidies. T

herefore, w

e must esta

blish and perfect

with

publ

ic servants '

duty consumpti

on

monetization reform support of the

series

of governa

nce systems such as t

he civil

servi

ce examination of responsi

bility, system, low fa

ult investigation system, the report said. While

other measures t

o keep

up.

Discipline i

nspecti

on

and

supervisi

on

organs, financial, a

uditi

ng de

partments shoul

d stre

ngthe

n supervisi

on a

nd

inspe

ction

of

public

servant

s ' duty

consum

ption moneti

zation reform progress, to stre

ngthe

n the reform

of public

servants '

duty consumpti

on m

onetizati

on sy

stem, measure

s to develop and monit

or the im

plement

ation of i

nspection,

not consumpti

on a

s requi

red, even

shifting

consumer

behavi

or to st

op,

serious

cases t

o deal

with.

Three i

deas,

public

servants ' duty

consum

ption moneti

zation reform of politi

cs, t

he e

conomy and the

dee

peni

ng of the reform,

public

servants '

duty

consumpti

on a

s somewhere

betwe

en a reform also demonstrated its im

portance a

nd

urgency. First

of all, civi

l servant

s especially

party and Government l

eaders

and publi

c servant

s ' duty

consumpti

on t

here are big

drawba

cks.

NPC

deputies a

nd CPPCC member

s and the br

oad masses are concerned a

bout. Secondly, t

he

positi

on- related

consum

ption

of civil serva

nts ha

s bee

n swe

pt by fina

nce,

consumer, regardl

ess of cost, extravagance and waste in t

he civil

service

position-relate

d consumption, abuse

, corr

upti

on a

nd embe

zzleme

nt, corrupti

on i

s important. The

n, under t

he conditions of market economy,

how t

o

reform the existing civil

duty consumpti

on manageme

nt, expl

ores a source to preve

nt and

cur

b the

post consumpti

on

corr

uption way, i

s currently a major issue faced by

honest work.

Recently, I conducte

d research on this i

ssue, this

problem on

some humble

opi

nions. First

, the existing

publ

ic servants '

duty consumpti

on the main pr

oblems

seen from the investigation and reasons, i

n rece

nt years, publi

c serva

nts ' duty

consum

ption

caused

by the abuse

s an

d not a

person of integrity, is one of the major problems i

n the party i

n Gover

nment, its

operation or

der have a

negative effect on

the party and Gover

nment orga

ns, seri

ously damagi

ng the image of the

party and t

he Gov

ernment,

undermini

ng

the relationshi

p betw

een party and t

he masse

s, effect, openi

ng up a

nd e

conomi

c construction. From I County in rece

nt years of gover

nance situati

on

see, positi

ons consumption in the produced

of

ng four a features: a i

s positions consumpti

on syst

em l

ost has

due

of bindi

ng, right is greater t

han rul

es, a

nd right is greater than method of phe

nome

non m

ore hig

hlight; II i

s in positi

ons consumption in the Camera Obscura operation, using terms, will

positions consumpti

on int

o has

personal

consum

ption, will corporate poi

nts to int

o per

sonal points to, makes

posi

tions

consum

ption i

n some a

spe

cts ha

s into

positions enjoy and self

-deali

ng of means; t

hree is to

positions consumpti

on for name, fraud, false imper

sonator, Trend of negative

corr

uption phenomena

such as

corruption and misappropriation; four palace

s, follow t

he fashi

on, rivalrie

s, wasteful, a

nd post consumpti

on

became a sym

bol

of showi

ng off their individual ca

pacitie

s. Ca

use

d by publi

c serva

nts ' duty

consumpti

on

of many

n whi

ch

people reflect the biggest

probl

ems are: (a) the official car

problems. Mai

nly in t

hree aspects: one is the l

arger buses cost expe

ndit

ure. Accor

ding to statisti

cs,

until

November

2003,

XX

County tow

nship De

partment bus 159 cars,

whi

ch department owns the bus 145 ve

hicle

s, and showe

d an i

ncreasing trend. Fi

nancial expe

nses

cost per bus per year to 35,000 yua

n, and in fact every cost up to 50,000 y

uan. S

ome unit

s also

hiring temporary drivers a

nd ex

penditure

on wages a

nd

subsidie

s. Necessary to

car

so

pendants

ding to larger expe

nse

s. Second, gongchesiyong bree

d unhealt

hy tende

ncies. Some

people

believe that

now some bus driver

s use one-third, one

-third lea

ding

private one-t

hird used for official

pur

pose

s. Some

public servants, e

spe

cially lead

ing official

s motoring, cars for

private pur

poses, violati

ng

the self

-disci

pline regulations, a

nd eve

n lea

d to traffic acci

dents. Accordi

ng to statistics from related de

partments,

since 2004, t

he correct inve

stigation i

n our

County serve

s nearly 30 cars for private

purpose

s, only the first half of this yea

r, cars for

private pur

poses or

4

、科学与智慧三要素组合

第二单元：品牌营销策划的特征与原则

1

、理性行为实践活动智能创造

2

、功利性与策划的实现目标

3

、创意、策划投入和经济值

4

、超前性双赢、预测和评估

第三单元：品牌营销策划的工作原理与方法

1

、刻板现象和障碍

2

、情感诉求与共鸣

3

、创新与逆向思维

4

、什么是井蛙效应

5

、人文原理与和谐

6

、造势技巧的运用

第四单元：品牌营销策划的方法分析

1

、头脑风暴法利弊

2

、什么是德尔菲法

3

、创意法与灰色系统

4

、智能放大与焦点

第五单元：品牌营销策划的流程体系与调研

< br>1

、策划流程体系

5

内容

2

、项目调研种类与划分

3

、环境调研和注意事项

4

、项目调研的具体要求

第六单元：新闻策划

1

、与“媒”共舞

eaders

driving a ve

hicle a

cci

de

nt caused

by road

accide

nts, 1,

1 pe

ople k

illed a

nd

direct e

conomi

c losses amounti

ng to more t

han 100,00

0 yua

n. T

hird, high efficie

ncy a

nd l

ow cost of the

bus. Survey

s show that, t

he operating

cost

s of taxis for the 8200/... Is a fundamental

priority of the reform, it is a difficult

problem that must

be solved i

n the reform pr

ocess. Cl

early, t

he post consumpti

on averages t

hree years

before as a

base

and fi

ne-t

une

d on the

basis

of this

single

practices must

be impr

oved. Im

provement

s to adhere to t

hree

principles: first, under the existing

poli

cy provi

sions a

pprov

ed for public

servants '

duty

consum

ption

standards,

cali

bration, is not contrary to poli

cy. Se

cond, a

ccordi

ng to the

local financial sit

uation and pe

opl

e's sustaina

bility, publi

c servant

s ' duty

consumption standards

approved,

bot

h financial rea

ch, a

nd

people

passi

ng through. Third, according to t

he

operational needs of civil

servants re

sponsible for a

uthorized

public

servants '

duty

consumpti

on

standards,

bot

h

high a

nd l

ow positi

ons,

but al

so t

he nat

ure of the

work a

nd t

he workl

oad.

In reform of method Shang, a

ppr

oved

civil serva

nts positi

ons

consumption standard t

o

nd

small disperse

d

ble, t

hat most positi

ons

consumption pr

oject

shoul

d accordi

ng to

poli

cy provi

des

proposed unified sta

ndar

d, consider t

o ranks, a

nd

unit

s and the w

ork task of

differences

sex, unified of sta

ndar

d shoul

d has elasti

c of and dy

namic

of, makes regions, and units in

implementati

on

unified

standard Shi

has m

ust of flexible

disposal right;

but si

nce set of sta

ndar

d must after financial, a

nd a

udit, sector a

udit a

ppr

oved Hou t

o impleme

ntation. (C) reform package.

Public

servants '

duty consumpti

on

elasticity

of consum

ption to limit consumpti

on, t

urni

ng mess int

o kitchen after di

nner, foll

ow the

civil servant wit

h a how to

use

personal title

subsidie

s, or

how to manage

a personal duty consumpti

on

use

of subsidies. T

herefore, w

e must esta

blish and perfect

with

publ

ic servants '

duty consumpti

on

monetization reform support of the

series

of governa

nce systems such as t

he civil

servi

ce examination of responsi

bility, system, low fa

ult investigation system, the report said. While

other measures t

o keep

up.

Discipline i

nspecti

on

and

supervisi

on

organs, financial, a

uditi

ng de

partments shoul

d stre

ngthe

n supervisi

on a

nd

inspe

ction

of public

servant

s ' duty

consum

ption moneti

zation reform progress, to stre

ngthe

n the reform

of public

servants '

duty consumpti

on m

onetizati

on sy

stem, measure

s to develop and monit

or the im

plementation of i

nspection,

not consumpti

on a

s requi

red, even

shifting

consumer

behavi

or to st

op,

serious

cases t

o deal

with.

Three i

deas,

public

servants ' duty

consum

ption moneti

zation reform of politi

cs, t

he e

conomy and the

dee

peni

ng of the reform,

public

servants '

duty

consumpti

on a

s somewhere

betwe

en a reform also demonstrated its im

portance a

nd

urgency. First

of all, civi

l servant

s especially

party and

Government l

eaders

and publi

c servant

s ' duty

consumpti

on t

here are big

drawba

cks.

NPC

deputies a

nd CPPCC member

s and the br

oad mas

ses are concerned a

bout. Secondly, t

he