-
Lesson 5
Application
Letters
Objectives
※
to learn about the format
and contents of application
letters;
※
to write correct,
appropriate and effective application
letters.
Major
kinds of application letters
?
Applying for a
job
?
Applying
for admission to a college / graduate school
The definition
of a job application letter
Job
Application Letters
Cover Letters
A
job application letter is a short and introductory
business
letter written for the purpose
of getting a job. In the letter, the
applicant needs to identify the job or
position he wants, clarify his
qualifications, and requests for an
interview.
Questions
related the Introduction
?
1. When should you write an application
letter? And
why
?
?
2. What is the
purpose of application letter?
?
3. What should
you do before you write an application
letter?
Questions related the writing
?
4. What are the
keys to the opening?
?
5
.
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6. What are the
facts you should present in the application
letter?
?
7
.
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Why do you need a letter of
application?
?
A
letter of application can be an important tool in
helping you
land an
interview
—
and ultimately,
the job you seek.
?
Although
resumes and job applications highlight key skills,
experience, and education, a letter of
application serves other
specific
purposes:
Purposes a letter of application
serves
?
A letter of
application can help you get the attention of
potential
employers. By taking the time
to develop a letter of application,
you
can set yourself apart from those who don't.
Purposes a
letter of application serves
?
A
letter of application can help demonstrate that
you've done
your homework.
?
Detail specific
to the job you seek demonstrates that you've
taken the time to consider the
position, the company, and their
needs.
Purposes a
letter of application serves
?
A
letter of application should show off your writing
and editing
skills. In this sense, a
letter of application is actually part of your
writing portfolio and gives potential
employers a sense of
you
.
Appropriately developed, a letter of
application should
demonstrate your
writing and editing skills and entice potential
employers to want to see more.
Purposes a
letter of application serves
?
A
letter of application can highlight information
that is not
appropriate for a resume or
application.
Purposes a letter of application
serves
?
A letter of
application should request an interview. As simple
as
it may sound, the letter of
application is your primary tool for
requesting an interview.
Before you start writing your
application
letter, you should:
?
Identify what
skills you possess and analyze your strengths and
weaknesses;
?
Know something about the employing
company (its plans, its
policies, its
products and its operations);
?
Know how
you
r qualifications meet the company’s
goals,
especially the requirements of
the work that the company
wants done.
Application letter can:
?
Properly
introduce you
?
Highlight your most relevant
qualifications
?
Explain what your resume can't
?
Show that you've researched the company
?
Demonstrate your written communication
skills
?
Convince the employer to grant you an
interview
Attention:
?
An ideal letter
of application
should cover
one side of paper,
an easily legible font (Times New
Roman, Arial).
–
laser printed version on
high quality A4 paper is also
essential.
Questions often asked by the employer
?
An employer
will probably pose the following questions:
?
Why
is the applicant writing to me of all people?
- Do I need what he/she has to offer?
- What makes him / her stand out?
?
申请信通常与个人简历一并寄出，
所以并不是对简历中已载
明的时间
,
事件
,
个人经历等的简单重复
,
而应重点阐述其
中最为重要的
,
与所申请的工作联系最为密切的内容
.
应该
注重陈述事实
,
不要夸张
;
语气要热情诚恳
;
对自己的能力
要充满信心但不要狂妄自大
.
Procedure for writing a letter of
application: INDUCTIVE Order
1. Begin the letter with selected words
to get the reader’s
attention and name
the position for which you are applying.
2. Present the information that
qualifies you to do the work.
3. Drive
for the appropriate action in the close.
Content planning
?
Opening
Paragraph: Purpose of letter :what position you
are applying for and the source
?
Middle Paragraphs
–
show your best
qualification
–
It’s better to mention your
understanding of the target
company and
position.
–
Try
to make connections between the position and your
knowledge, skills and experience
?
Closing
Paragraph
–
ask for an interview.
–
connection &
Gratitude
起首说明写信的目的
?
申请信的起首段要简明
,
直接切入主题
,
说明写信的动机
.
对于应聘申请信
,
开始就应说明你所
要申请的职位以及你的
信息来源
,
比如见广告应征
,
经他人介绍有来应征等
.
Creative and imaginative opening
?
Indicate that
you are applying for a position.
?
Name the
position for which you are applying.
?
Tell how you
learned of the opening.
Avoid such beginnings
?
Please consider
my application for…
?
If you want
someone who will do a great job as a secretary,
then I’m definitely the right
person.
?
This application is for…
Ways of opening
?
To use a topic
that shows you clear objective.
?
To make a
statement or ask a question that focuses
attention on the reader’s needs that
the writer seeks to fill.
?
If you learn of
a possibility though a company employee,
you can mention his/her name in the
opening sentence.
?
本人欲应聘贵公司在昨天的
<<
中国日报
>>
广
告栏中招聘的
销售经理一职
.
?
I wish to apply
for the position of
sales manager you
advertised in Yesterday’s
China Daily.
?
I feel I have
the necessary qualifications and experience
needed for the position of
secretary to your managing
director,
advertised in Chang Chun Daily.
?
贵公司在《
长春日报》
上刊登广告招聘总经理秘书
,
本
人认为自已有能力和经验担当此职
.
?
I
l
e
a
r
n
e
d
f
r
o
m
M
< br>i
s
s
Y
a
n
g
t
h
a
t
you are looking for an
English translator and would like to
apply for the post.
?
我从杨小姐处得知
,
贵公司欲招聘一名英语翻译
,
本人愿
应聘此职
.
?
I
a
m
w
r
i
t
i
n
g
i
n
r
e
s
p
o
n
s
e
t
o
your
advertisement placed on
Beijing TV for
a financial manager.
?
本人特
备函应聘贵公司在北京电视台广告招聘的财务经理
一职
.
?
As
an
experienced
and
conscientious
secretary who
has
had excellent training in English
business writing, I believe I
am
qualified for the position of executive assistant.
?
作为一个经验丰富
,
责任心强且爱过
良好的英文商业写作技
能培训的秘书
,
我相信自己能做一个合格的执行助理
.
Middle paragraphs
information
You are likely to present
facts from 3 background areas:
?
education
?
experience
?
personal
details
?
如果应招的工作需要使用英语或计算机
,
你在申请信中就应
对自己在这方面的能
力做一些说明
.
Middle
paragraphs
?
Convince the employer that you are
qualified for the job.
?
Interpret the
facts in the resume and demonstrate that your
educational preparation, work
experience or special
qualifications
are relevant to the job.
?
Emphasize two or three of the most
important
achievements or qualities
that make you special.
?
Mention some
special knowledge you have about the
company or your understanding of the
job requirements.
?
如果你的工作经历有限
,
可选择在申
请信中将教育背景中的主要部
分加以强调
,
并列举你在校时参加的一些活动
,
这
样可在一定程度上
说明你未来的工作潜力
.
?
You will notice
from my resume that English and business
communication are among my favorite
subjects. In addition,
I was a member
of the debating team, was on the
journalism staff, and was president of
our speech club. You
will find my
written and oral communication skills well
above average.
?
在描述自己的资历和背景时
,
应实事求是
,
避免吹嘘和夸张
,
比如下列语句是不可取
:
?
A study of your
firm convinces me that I meet all the
requirements of your sales personnel.
?
对贵公司做了研究后
,
我确信我符全
做你公司销售员的所有
要求
.
?
Having taking
courses in retailing for two years, I can show
you how to cut your inventories and
increase your sales.
?
我学过两年零售方面的课程，
我可以告诉你们如何降低库
存，
扩大销售。