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雀巢公司英文简介
院系：
经
2
学院
专业：
1
姓名：
1
学号：
20101091
1. company profile
Nestel
(Nestle) using
his own
name
for the
brand name, but its
name in
the
English
language is
coffee has
become
China's
markets
and
the
world's
leading
brand
of
instant
product
such
as
Nescafe 1
+2
、
Nestle Espresso Coffee 1
+2
、
Nescafe Ice 1
+2
、
Nestle coffee, alcohol
100% pure coffee
products
、
Nestle Coffee-
Mate
、
Nestle Gold Coffee and
so on.
Product
performance:
the
selection
of
the
finest
quality
coffee
beans
mainly
raw
materials, through
the fine
fire baking, add
coffee mate
and
sugar well drinks from
the
deployment. Mellow flavor, smooth
texture, easy to drink, a red can. For the peer
market
leading
position
in
their
living
brand,
is
a
typical
high-grade
coffee,
the
price
is
higher.
Brand
awareness:
For
many
consumers,
Nestle
is
instant
coffee.
In
the
instant
coffee
market, Nestle is undoubtedly the
leading brands and occupied most of the
core brand: Nestle coffee (Nescafe) the
name of the language in the world, are giving a
feeling
of
uncertainty,
strengthen
the
Nestle
coffee
can
you
nervous,
tired
after
the
injection of energy, make you feel
relaxed moment.
2. Nescafe business history
1866-1905
In the
1860s Henri Nestlé
, a pharmacist,
developed a food for babies who were unable to
breastfeed. His first success was a
premature infant who could not tolerate his
mother's
milk
or
any
of
the
usual
substitutes.
People
quickly
recognized
the
value
of
the
new
product, after
Nestlé
's new formula saved the child's
life, and soon, Farine Lacté
e Henri
Nestlé
was being sold in
much of Europe.
1905-1918
In
1905
Nestlé
merged
with
the
Anglo-
Swiss
Condensed
Milk
Company.
By
the
early
1900s, the company was
operating factories in the United States, Britain,
Germany and
Spain. World War
I
created
new
demand
for
dairy
products
in
the
form
of
government
contracts. By the
end of the war, Nestlé
's production had
more than doubled.
1918-1938
After the war Government
contracts dried up and consumers switched back to
fresh milk.
However,
Nestlé
's management responded quickly,
streamlining operations and reducing
debt.
The
1920s
saw
Nestlé
's
first
expansion
into
new
products,
with
chocolate
the
Company's second most important
activity
1938-1944
Nestlé
felt the
effects of World War II immediately. Profits
dropped from $$20 million in 1938
to $$6
million in 1939. Factories were established in
developing countries, particularly Latin
America. Ironically, the war helped
with the introduction of the Company's newest
product,
Nescafé
, which was
a staple drink of the US military.
Nestlé
's production and sales rose in
the wartime economy.
1944-1975
The
end
of
World
War
II
was
the
beginning
of
a
dynamic
phase
for
Nestlé
.
Growth
accelerated
and
companies
were
acquired.
In
1947
came
the
merger
with
Maggi
seasonings and soups. Crosse &
Blackwell followed in 1960, as did Findus (1963),
Libby's