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《国际商务英语1》合作型教学方案

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2021-02-12 21:04
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2021年2月12日发(作者:grown)



English for International Business


(Preliminary)
































Introduction



[


Objectives]








To give Ss general information about Cambridge BEC Preliminary








To provide useful strategies for the Cambridge BEC Preliminary course








To familiarize Ss with the content of


Pass Cambridge BEC Preliminary


[


Contents


]









1.



Pass Cambridge Business English Certificate Preliminary








2. Important Pass Cambridge BEC Preliminary date








3. Introductions








4. Studying for Cambridge BEC Preliminary








5. Quiz: Pass Cambridge BEC Preliminary


[


Focal Points and Difficult Points


]








Focal Points: Pass Cambridge Business English Certificate Preliminary







Difficult Points: Study methods



[


Problems may exist in teaching


]




T and Ss should pay more attention to speaking practice.



Module 1


[


Objectives]








To able Ss to know the business world and talk about jobs








To practice listening and reading for specific information








To review the present simple, adverbs and expressions of frequency



[


Contents


]









1.1 W


orld of work


?



Reading: Training and workshops



-ask if they ever attend any


training courses, and


write down any relevant


vocabulary on board.


-look


at


the


course


from


J&C


training


and


tick


the


ones


you


find




interesting, and explain why the course interest you.


-match the job with their definitions.


-read the profile about the owner of J&C and


fill


in the


gap


with the job


above.


-read the


five sentences


from emails sent to J&C training, which requests


can J&C help with?







Core W


ords:



selling,


health


and


safety


,


cross-culture,


presentation,


intensive,


team


building,


consultant,


consultancy


,


trainer,


profile,


experienced,


workshop,


session, via, accredited, motivational, entertaining.


?



Listening



What does your job involve?


-Five people


from different companies are attending a


J&C workshop on


public speaking. Match their job titles with their responsibilities.



-complete the badges with the correct job title for each person.


?



Grammar: the present simple, adverbs and expressions of frequency


?



Speaking: Work- life balance


-do


you


work


or


study


too


much?


Or


do


you


know


to


balance


your


job


with your life? Take the test to find out.


-work in pairs to have an interview.


-work


in


pairs:


what


things


are


important


in


maintaining


a


work-life


balance?








Core W


ords:



job


title,


CFO


(chief


financial


officer),


PA(


personal


assistant),


rep(sales


representative),


interview,


interviewer,


interviewee,


client,


account,


correspondence.








1.2 personal and professional details



?



V


ocabulary: Meeting people


?



Writing: Personal and professional profiles


-find


out


about


your


classmates,


using


the


questionnaire.


First,


work


in


pairs


and


prepare


questions.


Then


interview


your


classmates


and


record


the numbers.




-work


with


a


new


partner.


Interview


each


other.


Fill


in


the


fact


file


with


information about your partner.


-introduce your partner to another people in the group.


Core W


ords:


questionnaire, surname, destination, fact file.


?



V


ocabulary: Job and work


?



Reading: Employee of the year award


-Rowan Barker Tate Inc.


is a


multinational confectionary company


. Every


year, at annual


meeting, the company awards a prize


to


its


?


Employee of


the Y


ear


?


. Work in group of four. Allocate one candidate to each student in


the group. Then read the criteria and the information about your candidate


and decide why he/she should win.


Core W


ords:



multinational,


confectionary


,


annual


meeting,


allocate,


criteria,


candidate,


efficiency


,


profit,


mentor,


values,


supervise,


coordinate,


finance


assistant,


audit,


business


administration,


head


office,


communication


director,


colleague, research and development manager(R&D), best-selling.


1.3 BEC preliminary Exam Format; Reading Test Format


?



Understanding the BEC preliminary exam format


?



Understanding the reading test format



Module 2


[


Objectives]








To able Ss to know how to arrange a meeting








To practice listening for specific information and business letter writing








To review the present continuous, prepositions of time.



[


Contents


]









2.1 W


ork in progress


?



Listening



New projects


-Listen


to


the


telephone


conversation


between


Vicky


and


Steve,


What


is


their relationship?


-listen again, choose the best ending for each sentence




-can you remember what Steve doing in Brazil?


-read the email, do the true or false questions.


Core W


ords:


take shape, schedule


?



Grammar: the present continuous



?



Reading: Temping is learning


-Read the text about temping. Choose the best answer for each questions.


-Find words or phrases that mean


?



Speaking: temporary jobs


-work


in pairs. Read


these comments about temping.


Are


they positive or


negative comments? Add your won comments.


?



V


ocabulary: Hiring and Firing


-work


in pairs. Look at


the pictures and


write the correct


verb


from each


paragraph.


-choose the appropriate words to complete the sentences.








2.2 Making arrangement



?



Listening: Arrange a meeting


-it


?


s Friday


morning. Martina


is calling


Dave to arrange a


meeting. Listen


to their conversation. When do they agree to meet?


-work


in


pairs.


Listen


to


the


conversation


again,


write


diary


for


each


person about their arrangement in the next week.


-now tell your partner the information you have written in your diary


.



-read the email, choose the best



subj ect



line.


-look at these questions from the conversation, tick the suggestions.


Core W


ords:


arrangement, plant, confirm, reception


?



Writing: Confirm a meeting



-look


at


the


list


of


activities


below


and


choose


three


to


do


on


Monday


.


Write them on the diary page and add another two activities of your own.



-work


with


a


partner.


Using


your


diary


page


in


exercises


6,


arrange


to


meet on Monday


.


-write an email


to your partner to confirm


your


meeting. Use the email


in


exercise 4 to help you.




Core W


ords:


potential client (customer), marketing manager, production plant,


job applicant.


?



Grammar: prepositions of time



?



Writing: Accepting an invitation




-look at the letter, who is it to? And who is it from?


-put the sentences in the letter into correct order.


-complete the conversation with prepositions of time.


-write a reply to


Andrea


Greer to confirm


your attendance at


the


fair and


either


accept


or


decline


the


invitation


to


the


reception.


Use


some


expressions


from


the


useful


language


box


below


in


your


letter.


Write


60-80 words.


Letter Language:


I


?


m writing to



; best regards; I


look


forward to



;


thank


you for



; we can confirm, I confirm



; we will be delighted


to



, we are pleased to



; It will be a pleasure to



;


I?


m very


sorry


, but



; I regret that



; I am afraid that




2.3 Writing Test Format



[


Focal Points and Difficult Points


]








Focal Points: schedule for arranging a meeting







Difficult Points: prepositions of time


[


Problems may exist in teaching


]




Pay more attention to letter writing



Module 3


[


Objectives]








To able Ss to know company biography and performance








To practice listening and reading for specific information








To review the past simple



[


Contents


]









3.1 Company biography


?



Reading: The man behind McDonald


?


s


-Discussion: work in pairs. Do you like fast food? When was the last time




you


went


to


a


fast


food


restaurant?


What


do


you


like


about


fast


food


restaurants? What do you dislike?


-read


the


text


about


how


one


man


transformed


a


small


restaurant


into


a


global business. Find the following information.


-read the text carefully. Choose the best ending for each sentence.


Core W


ords:


feature (V


.), menu, milkshake, exclusive, distributor, franchise



?



Grammar: the past simple



?



Reading: Company Profiles


-work


in


pairs.


Write


three


things


you


know


about


each


of


these


companies.


-complete


the text


with the correct


form of the


verbs. Which company


in


exercise 1 does this text describe?


-complete


the


text


with


the


correct


form


of


the


verbs


in


the


box.


Which


company in exercise1 does this text describe?


-work


in pairs.


Use


the prompts to write questions about


.


do you know the answers to any of these questions?


-Listen and write the answers to the questions in exercise 4.


Core


W


ords:


cosmetics,


naturally-inspired, philosophy


, raw


material, ethical,


high street / contract, merge, airline, low-cost, budget.


?



Speaking: Presenting your company


-decide


whether


these


type


of


business


organizations


usually


have


one


owner or more than one owner.


-work


in pairs


to design


your own company, choosing one of the types of


business organization in exercises 6. complete the first column of the table


with your company biography


.


-practice


giving


a


spoken


presentation


about


your


company


,


using


the


notes you made in exercise 7.


-now present your company to a new partner.


-use


your


note


to


write


a


short


paragraph


about


your


company


.


Y


ou


will


not


need


to


use


all


of


the


information.


Choose


the


most


relevant,


interesting


or


unusual


facts.


Before


you


start,


read


the


paragraphs


about




The


Body


shop


and


Easy


jet.


Follow


a


similar


organization


in


your


paragraph.


-work with your partner from exercise 7 again. Exchange your paragraphs


and compare them. Did you choose the same information to write about?


Core W


ords:


biography


, freelance, limited company (public limited company),


partnership, a sole trader.








3.2 Company performance



?



V


ocabulary: What companies do


-write


the


names


of


as


many


companies


you


can


think


of


in


one


minute,


compare with your partner.


-use the verbs to describe the activities of your companies.


-look


at


the


press


release,


what


event


is


each


company


announcing?


Choose from the following.


-fill in the fact file using information from the text.


Core


W


ords:



organic,


catering


service,


ingredient,


nutritious,


efficient,


high-quality


, image, conjunction.


?



Writing: Press release



-use


the


information


below


to


write


a


similar


press


release


for


another


company


.


Write


60-80


words.


Read


your


partner


?


s


text


and


make


one


suggestion for improvement.




?



Listening: Company structure


-Nigel


Parker


is


presenting


his


company


to


a


new


potential


business


partner. Listen to his presentation, what is the company


?


s core business?


-listen to the presentation again and complete the organizational chart.


-decide whether the following statements are true or false.


?



V


ocabulary: Production, sales, share prices


Graph


Description:



decrease,


drop,


fall,


go


up,


increase,


level


off,


rise,


remain steady


, dramatically, sharply


, advertise, steadily


?



Reading: An agency build on proactive processes


-read the extract from a company brochure. Who is it written for?


-read the extract and answer these questions.




-use the


information about the


company


you


invented on page29 to


write


the


first


section


of


your


company


brochure.


Follow


the


format


of


the


SpiderWeb brochure, write about 80 words.


Core


W


ords:



agency


,


proactive,


leading


(product),


commitment,


dedicated,


consolidate, solid.


3.3 Listening Test Format; Listening test part one


[


Focal Points and Difficult Points


]









Focal Points: how to describe a company


?


s profiles and performances








Difficult Points: vocabulary



[


Problems may exist in teaching


]





Pay more attention to reading.



[Project Discussion Arrangement]


design your company



Time: W


eek 3


Hours: 2+2


Arrangement:



Each team


--- Use the


introduction of McDonald,


Easyjet,


the


Body Shop


as reference


to design


your own company


.


---you


should


introduce


the


basic


information:


company


name,


company


logo,


company slogan, company structure,



---further information includes:


Company


products/service


---features,


how


can


you


compete


with


other


company


in


the same business line, list your competitors and do some analysis.


Target customer for your products/service.


---


use


SpiderWeb


as


an


example


to


design


a


written


company


brochure


(advertisement 80 words)


Discussion class


?



In the discussion class


---each team discuss the assigned questions, and finish memo writing.


---inner-team assessment.


---allocations for the report.




Sharing time


?



In the sharing class


---each team give the report about the designing of your company.


---mutual comments.


---


teacher?s comments.



Assessment


In-team assessment (A-B-C-D, A-40%)


Number


Name


Role


Performance marks


-idea;



-participation; -cooperation;




























Notes


Memo for the First Discussion Project





Date:____________________


Time:________---_________




Week:__________






Pla ce



_______________________ < /p>


Topic



____________ ___________


Teacher


< br>____________



The process of the discussion:



Achievements:



















Inter


-team assessment (A-B- C-D, A-40%)


Team number


Performance


Marks



Comments



Team1


Team2


Team3








Team4




Team5




Team6




Team7




Teacher’s assessment



Team


Allocation


(10%)


Form


Content


Language



Paper



(20%)


work


(20%)


Total


(100%)


(10%)


(40%)


Team1








Team2








Team3








Team4










Team5








Team6








Team7










Module 4


[


Objectives]








To


able


Ss


to


know


the


skills


of


international


business


communication


and


telephoning language








To practice listening and reading for specific information








To review modal verbs and will for offers and promises



[


Contents


]









4.1 International business


?



Reading: Fashion industry crisis after EU import ban


-work in pairs. Write down ten classroom objects or things you


have with


you. Where was each thing made? How many were important?


-write


down


3


things


your


country


imports


and


3


things


your


company


exports. Compare with another pair. Where do the imports come from?


-tick the words you know. Check the others in a dictionary


.


-fill


each


gap


in


these


sentences


with


a


word


from


the


box


above.


Then


compare your sentences with a partner.


-read


the


newspaper


article


about


imported


clothes


and


find


six


of


the


words from the box in exercise 3.


-



right



or


wrong




questions.


Compare


your


answer


with


a


partner.


Which


words


helped


you


to


decide


the


answer?


For


the


questions


you


answered



does not say



, why did you give this answer?


Core W


ords:


crisis, ban, retailer, custom, commissioner, restrictions.




?



Listening: Views on import controls


-listen to the radio news item and decide whether each of the two speakers


is for or against the import controls.


-listen


again,


correct


the


mistakes


in


these


sentences.


Compare


with


a


partner. Which speaker do you agree with?


-do you know what happened next? Think of two possible endings.


-listen to the rest of the news item to find out if you are right.


?



Speaking: Imported goods


-H&M buy 30% of


it


?


s clothing


from china, and 70% of shoes sold


in the


UK


are


imported.


In


pairs,


discuss


why


a


European


company


decides


to


import goods. Use these ideas. Can you add any of your own?


?



Grammar: modal verbs: can/could/should


?



Reading: Business 2 business: global communication


-what


advice


would


you


give


someone


who


was


arranging


a


teleconference?


-read the article from an in-house magazine and check your ideas.


-read the text again and choose the correct ending for each sentence.



-match words from A and B to make collocations from the article.


- write questions with collocations, then ask your partner the questions.


Core W


ords:


teleconference, informally (formally), virtual, agenda, moderator,


tip, mute.








4.2 Business communication



?



Speaking: on the phone


-work in pairs. Read each phrase and decide who could say it?


-match


what


the


receptionist


says


with


the


caller


?


s


responses.


Then


practice saying the short exchange with your partner.


-listen


to


the


telephone


conversation.


Underline


the


objects


that


Jane


mentions.


-listen to the conversation again. Complete the order form with the correct


letters and numbers.


-work


in


pairs.


Practice


the


telephone


conversation,


following


the




prompts.


Telephone Language:


can I speak to



/can I leave a message



/can I say that


back


to


you



/


I?


d


like


to


speak


to



/


I?


ll


call


back


later/ does she have your number/ this is



, of



/ hold


on


please,


I?


ll


put


you


through/


I?


m


sorry


,


the


line


is


busy/would


you


like


to


leave


a


message/


I


will


pass


your


message


on


to



/


I


am


afraid



is


not


in


the


office at the moment/ thanks for calling.


?



Writing: Dealing with complaints


-read this section of a letter from a customer to Mr. Raj Kahn. What is the


main purpose of the letter? Choose from the following.


-reply


to


the


customer,


apologizing


for


the


problems


and


giving


an


explanation.


Offer


the


customer


a


discount


of


5%


on


the


order.


Write


60-80 words.


Core W


ords:


stationary


, assure, sincerely, due to


?



Grammar: will for offers and promises


?



Listening: Telephone messages


-listen


to


extracts


from


four


telephone


conversations


and


tick


the


expressions you hear.


-listen to four telephone calls and correct two mistakes in each message.



-listen


to


three


short


recordings.


Choose


the


best


answer


for


each


questions.


3.3 Speaking Test Format; Speaking test part one



[


Focal Points and Difficult Points


]









Focal Points: how to receive and answer a phone call








Difficult Points: telephone language




[


Problems may exist in teaching


]





Pay more attention to Listening.




Module 5


[


Objectives]










To able Ss to know how to describe the achievements and plans in career








To practice listening and reading for specific information and report writing








To review the present perfect and


going to


[


Contents


]









5.1 career choices


?



Reading: Escape the rat race


-Work in pairs.


List the


major changes that occur


in a person


?


s


family and


working life. Tell your partner about a change you have experienced.


-look at the photographs


in the


magazine article below about people who


have escaped the rat race. Do the pictures show them before or after their


?



escape


?


?


-read the article and complete the table.


-read the article again. Choose the best answer for each question.


-read these comments and decide whether Peter or Rob said each one.


-work in pairs. Discuss the reasons for and against



escaping the rat race



.


Core


W


ords:



stockbroker,


Stock


Exchange,


bankrupt,


modest,


resign,


challenge.


?



V


ocabulary: Money expressions


?



Grammar: the present perfect


?



Listening: career changes


-Peter


Schein


and


Alex


Belanger


meet


at


a


conference.


Listen


to


their


conversation. What are their jobs?


-Listen to the conversation again. Decide


whether


sentences are


Right or


Wrong. If there is not enough information to choose, choose Doesn


?


t say


.


-how has Alex


?


s life change in the last three years?








5.2 Achievements and plans



?



Reading: In-company communications


-read the email and answer the following question.


-read the email again and complete Elena


?


s notes.


-work in pairs.







Core W


ords:


fair, printer, quotation




?



Writing: progress reports


-complete Elena


?


s email to the printers.


-write Elena


?


s progress report to Andres. Write 30-40 words.


?



Reading: Talking about results


-work


in


pairs.


Read


this


conversation


between


Berndt


Reinhardt,


the


CEO


of


a


publisher


based


in


Cologne,


Germany


and


an


ex-colleague,


Franka. Fill each gap with the present perfect form of a suitable verb.


-listen to the conversation and check your answers.


-use


information


from


the


conversation


in


exercise


6


to


complete


this


news item in the magazine publishing weekly


.


?



Grammar: going to


?



Listening: Negotiating a bank loan


-Jack and Jill Hopkins have applied for a bank loan to start a new business.


Listen to the meeting between Jack and the bank manager, and choose the


best answer for each question.


-listen again and complete the bank manager


?


s questions.


-work in group of four, in two pairs.


-In your group of four, from two new pairs and act out the conversation.



5.3 Reading Test part one to part three



[


Focal Points and Difficult Points


]









Focal Points: Language to describe the achievements and plans








Difficult Points: report writing




[


Problems may exist in teaching


]





Pay more attention to Reading and Listening.



Module 6


[


Objectives]








To able Ss to know how to arrange a business travel








To practice listening and reading for specific information and some documents


in the travel process








To review reported speech



[


Contents


]











6.1 career choices


?



Listening: Flight problems



-look


at


the


words


in


the


box.


Underline


the


words


for


people


and


circle


the words for documents.











-write the correct words from exercise 1 in each space.











-listen to


four air passengers talking about their experiences. Complete the


descriptions with the number of the speaker.











-listen to the passenger again. Choose the best ending for each sentence.


Core


W


ords:



aircraft,


check-in,


check-out,


luggage,


pilot,


handler,


boarding


pass, flight attendant, identity card, return/single ticket, take off


?



Grammar: reported speech


?



Reading: No card, no ticket


-read this


letter to the customer


help section of an


in-flight


magazine. Has


anything similar ever happened to you or to anyone you know?


-read


the


letter


again.


Decide


the


letter


again.


Decide


whether


these


sentences


are


Right


or


Wrong.


If


there


is


not


enough


information


to


choose Right or Wrong, choose Doesn


?


t say


.




-Compare


your


answer


with


a


partner.


For


the


questions


that


you


have


answered



right




or



wrong



.


Which


words


helped


you


to


decide


the


answer? For the questions


you answered



Doe sn


?


t say



, why did you


give


the answer?


-work


in


pairs.


Discuss


what


the


magazine


editor


could


do


to


help


Mr.


Bennet.


-this is the editor


?


s reply. The paragraphs are in the wrong order. Put them


into the correct order.


-check your answer.


-you


are


the


customer


service


manager


of


the


airline.


Write


a


follow-up


letter to Mr.


Bennet telling


him the


following. Write


five paragraghs as


in


exercises 6.







Core


W


ords:



credit


card,


purchase,


original,


reluctantly


,


trouble-free,


boading


pass, refund, unreasonable.










6.2 Travel arrangements



?



V


ocabulary: Hotel amenities


Core W


ords:


lift, direct-dial telephone, Jacuzzi, room service, conference room


(equipment),


fitness


room,


laundry


service


/


contemporary


,


state-of-art,


secretarial,


multilingual,


concierge,


broadband,


complimentary


, voice mail.


?



Writing: Booking enquiries


-you decide to contact the


hotel


for


more


information. Read the email to


Paul Roger, the hotel booking manager, and correct the 5 mistakes.


-write


a


new


email


to


the


Carlton


Hotel


to


make


a


booking


enquiry


.


Use


the phrases in italics, but invent your own details, write 60-80 words.


-read


the


booking


enquiry


email


from


your


partner.


Write


a


reply


confirming


the


availability


of


the


room


and


equipment,


and


giving


the


prices, write 60-80 words.


?



Listening: At the hotel


-use the prompts to write


full sentences about


what these hotel employees


do.


-look at the sentences. Which member of staff said what? Choose from the


jobs in exercise 6.


-match sentences in exercise 7 with sentences A-E.


-listen to five conversations and check your answers.


?



Listening: Arranging business travel


-how


do


you


say


these


times?


Compare


with


a


partner.


How


many


different ways can you say the times?


-listen to the announcements and write the times.


-Michael


Burnet


has


asked


his


secretary


to


book


a


flight


from


London


Heathrow Airport


to Paris Charles De


Gaulle


Airport. Read


his


note and


look at the flight times. In pairs, decide with flight Michael could take.


-Listen


to Michael


?


s secretary calling the travel agency


, which


flight does


she book?


?



Speaking: Making a booking




-work


in


pairs.


Practice


making


flight


bookings


using


the


information


below.


?



Writing: Changes to flight details


-complete


the


email


from


a


travel


agent


to


business


client


using


the


information below. Write 60-80 words, give the email to your partner.


-give a reply to the travel agnect.


6.3 writing Test part one



[


Focal Points and Difficult Points


]









Focal Points: arrangement of business travel








Difficult Points: reported speech




[


Problems may exist in teaching


]



Pay more attention to listening and writing.


[Project Discussion Arrangement]


Arrange a business travel



Time: W


eek 7


Hours: 2+2


Arrangement:



Each team


---


Use


the


basic


knowledge


you


have


learned


in


business


travel


to


give


a


full


arrangement of a business fact-finding travel for your company


.


--- this


is


the


first time


that


the CEO, Marketing


manager and


R&D


manager plan to


have a 5 days


?


travel to France and Italy


to


have a


fact-finding business


trip


for


your


company


?


s valuable clients. Y


ou are going to Paris- Marseille-Milan-Rome-Paris.


---further information: you will visit Mr. Dove in Marseille and Ms. Michael in Milan,


and sign a very important contract with Kappa in Rome.



---Please help the company to arrange this business trip, including the flight and hotel


booking, the transportation, the restaurant, the design of the trip route, and the detailed


budget.



--- write all the information in a table. Keep the table clear and readable.


Discussion class


?



In the discussion class


---each team discuss the arrangement about the European business trip .




---inner-team assessment.


---allocations for the report.


Sharing time


?



In the sharing class


---each team give the report about the designing of your trip.


---mutual comments.


---


teacher?s comments.



Assessment


In-team assessment (A-B-C-D, A-40%)


Number


Name


Position


Role in this project


Mark



























Memo for the First Discussion Project





Date:____________________


Time:________---_________




Week:__________






Pla ce



_______________________ < /p>


Topic



____________ ___________


Teacher


< br>____________



The process of the discussion:



Achievements:



















Inter


-team assessment (A-B- C-D, A-40%)


Team number


Performance


Marks



Comments

-


-


-


-


-


-


-


-



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