-
BEC
真题
第四辑高级
Test 1
READING
1 hour
PART ONE
Questions 1-8
?
Look at the
statements below and at the five summaries of
articles
about strategic change from a
journal on the opposite page.
?
Which article
(A, B, C, D or E) does each statement (1-8) refer
to?
?
For each statement (1-8), mark one
letter (A, B, C, D or E) on your Answer
Sheet.
?
You will need to use some of these
letters more than once.
?
There is an
example at the beginning (0).
1 lt proposes some views on management
that the editors feel might be
considered
controversial by
readers.
2 lt explains who
the communicators of initiatives within a company
should be.
3 It makes
reference to the fact that some people may try to
hinder innovations.
4
It
considers
the
need
to
streamline
commercial
activities
in
orderto
have
a
clearer
focus.
5 It criticises the control of policy-
making by certain key personnel.
6 lt questions the validity of certain
accepted management-training
approaches.
7 lt includes
practical, real-world examples of the ideas being
put forward.
8 lt stresses
that it is vital to exclude obsolete views when
drawing up company
policy.
A
Those
serving
in
industry
today
have
two
options:
they
can
surrender
the
future
to
revolutionary companies or they can
revolutionise the way their companies create
strategy. In
Revolution
and
Strategy
,
Gary
Heath
argues
that
any
approach
that
does
not
challenge
the
status
quo
is
not
a
strategy
at
all.
In
too
many
companies,
the
strategy
—
planning
process
is
monopolised
by
senior
managers,
and
what
passes
for
strategy
is
sterile
and
uninspiring.
To
create
truly
revolutionary
strategies,
a
strategy
—
making
process
must
be
demanding
and
inclusive; it must rid itself of tired,
outdated perspectives and uncover the
revolutionary ideas
that are lying deep
in an organisation.
B
Companies
often
attempt
to
implement
a
major
change
in
strategy.
Determined
managers
go
forth
with the plans, and they expect enthusiasm and
commitment from their subordinates. But
instead, employees drag their feet and
figure out ways to undermine the process. The
change
effort gets bogged down, and
results
fall short. In
Why
Resist Change?
Paul Strong explains
how
corporate leaders can overcome
empl
oyees’
concerns about
change by revising the mutual
obligations and commitments , both
stated and implied, that exist between them. The
author
presents two case studies of his
ideas in action.
C
Business units
often take charge of formulating strategy in
today
’
s environment, but
they can
easily get lost in a thicket
of weeds
—
too many customers,
products and services. In
Strategic
Business Unit Renewal
,
John White provides a method for business
units to prune their
gardens
and
regain
perspective.
His
strategy-renewal
process
leads
managers
through
the
undergrowth of a business
unit
’
s complexity and
compels them to ask whether all of the
unit
’
s
customers,
products
and
services
are
truly
strategically
important,
significant
and
profitable.
Units
that
do
not
meet
these
criteria
must
cut
back
to
allow
a
greater
concentration
on
cultivating their most worthy projects.
D
Which
came
first,
Harry
J.
Mindenberg
wonders
in
Musings
0n
Management
Strategy
:
our
misguided ideas of what makes a good
manager and a good organisation, or the programmes
that claim to create them? A professor
of management himself at McGill University in
Canada
and at INSEAD in France,
Mindenberg takes on management fads, management
education and
the worship of management
gurus
—
and offers some
provocative alternatives.
E
The
next
time
you
are
planning
a
major
change
effort,
forget
the
huge
meeting,
the
speeches
relayed
by
satellite,
the
videos
and
special
publications.
J.K.
and
Sandra
Parkin
argue
that
Changing
Frontline
Employees
requires
giving
up
the
image
of
the
charismatic
executive
rousing the troops. Frontline employees
may accept change, but they
won
’
t accept empty words
delivered impersonally. If you need to
convey a major strategic change, remember that
frontline
supervisors
—
not
senior managers
—
are the
people whom employees trust the most.
PART TWO
Questions 9-14
?<
/p>
?
?
?
?
Read this text taken from an
article about future developments in
advertising.
Choose the best sentence from the
opposite page to fill each of the gaps.
For each gap (9-14), mark
one letter (A-H) on your Answer Sheet.
Do not mark any letter more
than once.
There
is an example at the beginning (0).
Future
Developments an Advertising
沪江
BEC
：
/bec/
The
explosion
of
new
media,
ranging
from
the
internet
to
digital
television,
means
that people
working
in
advertising
will
have
to
devise
more
cunning
ways
to
catch
the
Example:
0
A
B
C
D
E
F
G
H
A On the contrary, there is
almost
certain to be an increase in
every form
of advertising in future
years.
B
IncreasingIy,
they
will
exist
not
simply
to
sell
goods,
but
also
to
entertain people and to
make sure that
they enjoy their time
there.
C
Originality
of
thinking
has
always
been in
snort supply.
D There is,
consequently, little hope of
them
surviving for more than another
20
years.
E
This
fragmentation
has
already
shown the need for a
more
sophisticated
understanding
of
where
and
how
to
reach
people
in
the
most
effective way.
F Instead,
they will have to change the
whole way they look at communication
and
start
thinking
about
ideas
which
are
not specific to one discipline.
G
lt
has
made
possible
a
situation
in
which
customers
can
tell
advertisers
what
they
think,
and
the
advertisers
can supply information.
H
No
longer
will
all
members
be
watching
the
same
programme:
some
will
be watching
different
channels
on
their own TVs, surfing
the net or doing
both at the same time.
PART
THREE
Questions
15-20
?
Read the following article about
Grasmere, a small British company
that manufactures steel components, and
the questions on the opposite
page.
?
For each question (15-20), mark one
letter (A, B, C or D) on your Answer
Sheet.
manufacturers,
Malcolm Dmke
ln
a
tough
climate
for
UK
indispensable
to
big
its
thinks he has hit on a way for his
company
Grasmere, to succeed:
by
becoming
a
bespoke
manufacturer This involves
working
very
closely
with
customers
to
produce
precisely
what
they
want.
As
a
result,
Grasmere
customers, which are
based
long way from
those pen nibs,
some of the
original machinery
stands
in
the
reception
area,
as
a
memento
of
the
company's roots.
Only
in
the
last
year
has
the
company relocated from the
cramped and grimy workshop it moved
open
—
plan
building on
the
outskirts
of
Birmingham, an
operation
that
EC
：
/bec/
to
in
l9l0,
to
a
more
modern
and
has
become
involved
a
major
logistical exercise to
move
Grasmere's
business
has
spread
more widely to
other parts
of Europe in the
past few
years, though
not because of
any
deliberate
strategy
to
push
up
exports. As Drake points out,
if
a
company
such
as
his
is
keen
to
yoke
itself
to
successful companies that
think
strategically, inevitably this
will
mean
more
overseas
sales
to
relatively
far-flung
divisions
of
these
businesses,
to
meet
their
own
15 What do we
learn about Grasmere in the first
paragraph?
A lt concentrates
on working in a particular sector.
B lt helps customers to formulate their
own requirements.
C lt makes
a range of products for a small number of
applications.
D lt designs products
then looks for suitable customers for them.
16 What links Grasmere now
with when it was founded?
A
The company has always operated in the same
premises.
B Some of the
original machines are still used for
manufacturing.
C The present range of
products includes the original lines.
D
The company has always had the same attitude to
quality.
17 Grasmere's
workforce has fallen because
A
productivity has improved.
B
it is difficult to recruit skilled
staff.
C new machinery has
been introduced.
D some
staff chose to leave the company.
18 What does Malcolm Drake say about
the company's relationship with its
customers?
A Grasmere works
on equal terms with its customers.
B Grasmere has a better relationship
with some customers than others.
C
Grasmere can learn a great deal from its
customers.
D Grasmere is expected by
some customers to provide too much
information.
19 The
company's exports are rising because
A
it is following a strategy of promoting its
products abroad.
B there is
a growing demand abroad for the types of products
it makes.
C overseas sections of its
client companies are buying from Grasmere.
D it is gaining access to the overseas
clients of its own customers.
20 It is part of Grasmere's policy to
ensure that
A every customer is
allocated to a specific salesperson.
B
many of its engineers deal directly with
customers.
C each activity is carried
out by dedicated staff.
D it
has a department which designs new
products.
PART FOUR
Questions 21-30
?
Read the article below offering advice
to job
—
seekers.
?
Choose the
correct word to fill each gap from A, B, C or D on
the opposite page.
?
For each
question (21-30), mark one letter (A, B, C or D)
on your Answer Sheet.
?
There is an
example at the beginning (0).
Being the Best
Each time you
try for a more (0) .......... position, the
selection process
gets
(21) ..........., .
Your
abilities,
personality
traits,
your
lifestyle,
values
and
aspirations
will
all
be
vigorously
(22) ............
by
your
prospective
colleagues
and
also
your
bosses.
Do
you
know
how
to
(23) ........... yourself when you are
under the microscope? lf you are
to
(24) .........,
your
ambitions,
now
is
the
time
to
learn
how
to
do
(25) ..,......... to
yourself and prepare for formal selection
processes.
Learn about the various
methods you can employ to find
your way
into a different institution, gain a
more sophisticated (26) ............ of
how headhunters work and learn to
position yourself so that you can
be
found easily. Taking (27) .......... of any
situation to maximise your
visibility
is very
useful.
Even
when you
are
not
offered
a
particular
job
for
which
you
have
been
considered,
do
leave
an
impression
which
will
remain
in
the
mind
of
the
headhunter
should
other
possibilities (28) ............. .
You (29) ............ it to yourself to
do the best you can. Make sure you
perform
in
such
a
way
that
you
can
be
satisfied
that
the
decision
about you has been made with the (30)
............ amount of up-to-date
and
accurate information about your capabilities. Do
you know what
they are and do you have
some stories prepared which will illustrate
them well?
Example:
A
responsible
0
B
authoritative
A
B
C
liable
C
D
commanding
D
21
22
23
24
25
26
27
28
29
30
A
stronger
A
contemplated
A
treat
A realise
A right
A
intelligence
A
benefit
A arise
A deserve
A
biggest
B tougher
B reflected
B
deal
B succeed
B virtue
B
information
B
advantage
B open
B require
B
fullest
C sharper
D firmer
C
regarded
D
scrutinised
C
cope
D handle
C obtain
D
capture
C justice
D fairness
C
understanding
D compreh
ension
C
profit
D gain
C enter
D
arrive
C merit
D owe
C
greatest
D widest
PART FIVE
Questions
31
—
40
?
Read the
article below about computer printers.
?
For each
question (31-40), write one word in CAPITAL
LETTERS on your Answer
Sheet.
?
There is an
example at the beginning (0).
Example:
0
B
E
Printing at
a Price
Most
companies
now
realise
that
the
so-called
‘
paperless
office
’
is
clearly
an
illusion
—
and
probably
always
will
(
0
) ............
Digital
technology
has
revolutionised
working
practices
and
methods
of
communication,
but
it
has
created
additional
media
rather
(
31
) ............
replacing existing ones. Therefore, paper is here
to stay
and
the
printer
can
be
sure
of
keeping
(
32
) ............
place
alongside
the computer, fax and telephone as a
basic item of office equipment,
fundamental to the life of most
companies.
However, like many other
basic items, the printer is often seen
(
33
)
............
peripheral,
and
insufficient
attention
is
given
to
its
selection. It is worth remembering that
the equipment that you attach
to
your
computer
is
just
as
important
as
the
computer's
technical
will
soon
find
that
(
34
)
...........
you
are
using
a
printer
that
jams
and
smudges
your
work,
or
makes
getting
names
and
addresses onto envelopes seem
an
impossible task, then
(
35
) ...........
supersonic speed of your microprocessor will be no
great
advantage.
Printing
technology has developed rapidly over the
(
36
) ............ few
years, and it seems set to continue to
(
37
) ............ so.
Finding the best
printer
for
your
particular
needs
depends
on
many
factors,
not
least
(
38
)
..........
which
is
even
before
cost
comparisons
come
(
39
) ............
consideration,
the
questions
of
brand,
colour,
volume,
speed and quality of
output all need careful thought. The best motto
is
‘try
before
you
buy
’
.
That
way,
you
will
get
the
best
printer
for
your company, and it will be (40)
............ the best possible price.
PART
SlX
Questions
41-52
?
Read
the
text
below
about
a
small
business
which
makes
and
sells
clothes
and
other items for weddings.
?
In
most
of
the
lines
(41-52)
there
is
one
extra
word.
It
either
is
grammatically incorrect or does not fit
in with the sense of the text. Some lines,
however, are correct.
?
If a line is
correct, write CORRECT on your Answer
Sheet.
?
If there is an extra word in the line,
write the extra word in CAPlTAl LETTERS
on
your Answer
Sheet.
?
The exercise begins with two examples
(0 and 00).
Examples:
0
00
T
C
H
O
R
R
O
R
V
E
G
C
H
T
The wedding business
0
00
41
42
43
44
45
46
47
48
49
50
51
52
Last year,
Jenny Selwyn spent several months through
pondering how to expand her six-year-
old business, JS Couture. More than
halt of her annual turnover was tied up in stock
to
show to prospective brides, her
retail out|et
—
cum-workshop
was situated down a back street
in a
tiny town, and advertising was not boosting sales
up. One way to expand would have
been
to do more wholesaling, but this seemed
inappropriate for her customised design service.
The margins from wholesalers, and who
might also be slow payers, were not attractive.
Far
better would it be to open a second
retail shop with much higher margins and better
cashflow, thanks in part to payment by
customers of a 30% deposit. Unless there were
worries about the signing a
five
—
year lease on another
retail shop, and leasing and then
managing a second site, as well done as
coping with the extra workload. However, with the
support of her loyal
four
—
strong workforce, Jenny
took on a chance, and business growth
proved not to be too much stressful.
Within a year, turnover has more than doubled, and
net
profit improved dramatically. There
is little if anything to suggest that this success
is not to continue, and the message
comes from JS Couture is clear: small businesses
should
think big.
WRITING 1 hour 10 minutes
PART ONE
Question 1
?
The bar chart
below shows the forecasts of unit sales by Toller
Electrical Ltd for
the four
quarters of next year in each of its three main
product areas.
?
Using the information from the bar
chart, write a short report describing
and comparing the sales forecasts for
the three product areas for next year.
?
Write 120-140
words.
Toller
Electrical Ltd
Sales
forecasts for next year
PART TWO
Write an
answer to one of the questions 2-4 in this part.
Write your answer in
200-250
words.
Question 2
?
The number of
staff using the company canteen at mealtimes has
been falling,
and the Managing Director
has asked you to find out why this is the case.
?
Write a report
for the Managing Director
?
explaining how
you found out the opinions of the staff
?
summarising the
reasons staff gave for not using the
canteen
?
suggesting possible ways of encouraging
staff to use the canteen.
Question 3
?
The company you work for is
investigating the possibility of opening a new
branch abroad. Your line manager has
asked you to contact a business advisory
service in the country the company is
considering.
?
Write a letter to the business advisory
service
?
briefly introducing your
company
?
explaining your company's
plans
?
outlining the points you would like
advice about
?
suggesting a meeting with your
company.
Question 4
?
A number of
your section wants permission to take a course
which will mean
he/she will be absent
from work for a long period of time. Write a
proposal to your
line manager
recommending that the person be allowed to take
the course.
?
Write the proposal for your line
manager, including the following
information
?
a brief description of the course
contents
?
why this particular person should be
allowed to clothe course
?
how the course
will be of benefit to the company
?
how any
problems caused by the employee's absence will be
overcome.
LISTENING
Approximately 40 minutes
(including10 minutes
’
transfer time)
PART ONE
Questions 1-12
?
You will hear
Jack Lester, founder of Hinde Instruments
Corporation, a
telescope manufacturer,
giving a talk about the development of his
company.
?
As you listen,
for questions 1-12, complete the notes using up to
three words or
a
number.
?
After you have listened once, replay
the recording.
HINDE
INSTRUMENTS CORPORATION
1
Hinde Instrumen
ts’
............................... are in California.
2 Hinde Instruments faced the risk of
............................. in199l.
Founding the
company
3 Jack Lester worked
forWAC as ............................ .
4 At first, I-linde lnstruments`
telescopes were available through
.............................. .
5 The
............................ of Hinde Instruments`
telescopes made them popular with
amateur astronomers
The problem
years
6 In February
l99I,Hinde Instruments faced demands for repayment
of its ...................... .
7 Amtex
sold Hinde |nstrumen
ts’
entire ............................ of telescopes
and its liabilities
for $$1,000.
Progress being
made
8 lt took only
............................... to clear Hinde
lnstrumen
ts’
debts.
9 Hinde Instruments talks to
................................. about its
products.
10 The major strength of
Hinde Instrumen
ts’
.................................. is its
advanced
telescopes.
1'I
Hinde Instruments aims to use its
................................. to expand into
new markets.
12 HNT Networks buys
................................. from Hinde
Instruments.
PART TWO
Questions 13-22
?
You will hear
five different people talking about the Master of
Business
Administration
courses (MBAs) which they have taken.
?
For each
extract, there are two tasks. For Task One, decide
why each person
decided to take that
particular course from the list A-H. For Task Two,
decide
what the main benefit of the
course has been for each speaker from the list
A-H.
?
After you
have listened once, replay the
recording.
Task One - Reason for choosing that
particular course
?
For questions
13-17, match the extracts with the reasons given
by the speaker,
listed A-H.
?
For each
extract, decide on the appropriate
reason.
?
Write one letter
(A
—
H) next to the number of
the extract.
13
................................
A
excellent coverage of developments in business
law
14
................................
B good
on project management
15
................................
C
personalised attention
16
................................
D
strong focus on marketing
17
................................
E good
reputation of the teaching staff
18 ................................
F convenient location of the
institution
G good coverage
of e-commerce
H inclusion of
courses on financial management
Task Two - Main benefit ofthe course
for the speaker
?
For questions 18-22, match the extracts
with the main benefit for the speaker,
listed A-H.
?
For each extract, choose the main
benefit each speaker describes.
?
Write one
letter (A-H) next to the number of the
extract.
18
.............................. A I have broadened
my understanding of monetary issues.
19 .............................. B
What I learnt is useful in my current work in
human-
resource management.
20 .............................. C I
am much more comfortable working as part ofa
team.
21
.............................. D I have changed my
attitude to senior management.
22 .............................. E
Other participants gave me a better understanding
of
how customers feel.
23
.............................. F I have a better
understanding of my own limitations.
24 .............................. G My
time management has improved.
25 .............................. H
Work I did on the course was useful when I applied
for
the job I now have.
PART THREE
Questions 23-30
?
You will hear a Business Studies tutor
and a student, Martin, discussing
Ralcona, a UK-based
soft
—
drinks
company.
?
For each question (23-30), mark one
letter (A, B or C) for the correct
answer.
?
After you have listened once, replay
the recording.
23 Why did
Ralcona decide to expand their product range?