-
英语商务演讲稿
篇一：英语商务演讲稿
job satisfaction
good and
gentlemen,
its
my
honor
to
be
here
today
to
give you this
speech. my
name
is
’
d like
to
talk about
job
satisfaction. now, please look
at
the
have
dividied
my
talk
into
three
parts:firstly,the importance
of job
satisfaction; secondly,the factors of job
satisfaction;finally,how to achieve
job
satisfaction.
now,
let
’
s
start
with
the
first
part:
the
importance
of job
satisfaction.
a
job
provides
an
individual
with
the
necessary
means
to
remain
satisfied
in
almost
every
aspect
of
life
such
as
leisure,health
and social
key factors
are
thought
to
be
critical
for
an
employee
to
achieve job satisfaction.
i
’
ll
briefly
summarize
the
main
parts.
let
me
just
run over the key points again.
firstly,the
importance
of
job
satisfaction;secondly,the factors of
job
satisfaction;finally,how to achieve job
e-mail is by
far the predominant form of business
writing today; indeed,
inestimable
billions
of
e-mails
are
sent
worldwide
each day. even if
we disregard
the high percentage of spam that may be
filtered
out, the numbers received far
eclipse
the
number of letters sent.
迄今为止，
e-mail
是当
今世界上商务写作的主要方式。的确，每天全
世界有难以估
计的
数十亿的
email
被发出。即使我们忽略掉大部分被过滤
掉的垃圾邮件，收到的邮件数量也远
超发出的邮件。
why email
为什么电子邮件？
let
’
s just take a
look at the business. how many
e-mails
in english do you write in a week at work do
you treat them all as professional,
corporate
让我们来看看商业活动。一个礼拜
之中，你在工作中用
英语写了多少封邮件？你是用专
业的方式来对待的么？如果你在犹
豫，很有可能，你并
没有酱紫做。这样的做法就产生了一
个问题：如果你没有用专业的方式
去对待邮件的话，你
为什么不这样做呢？
< br>你的顾客和竞争对手可能在你之前
早就想到这点了。此外，不知道你有没有检查使
用邮
件
沟通是不是一种正确的方式。打个电话或者面对面的
交流是不是更加有效。当涉及到用英
语为全球商务写
email
的时候，需要考虑其他一些因素。非
母语的写作人
< br>士常常为了避免犯错误而写的过度简洁，从而导致不能
完全表达意思。而且，如果
您带有格
式的消息是经过手持设备传送的话（比如黑莓或者智能
手机）
，字体，颜色，句点，斜体字，
下划线，粗体这些可能丢失，从而导致消息可能无法被
理解。<
/p>
由于
email
正迅速的取代传统的信件，保持一个高
的标准很重要。他们同等重要，且同
是你企业内部交
流的组成部分。事实上，在所有类型的
公司里，所有级别的员工都会写
< br>email
。传统的秘书形式已
经一
去不复返了。在整个意义上
说，当我们工作的时候，我
们是我们自己的秘书。很多问题就由
此产生了。
problems:
non-native
english
writers:just
take a
look
at
three
sentences
written
by
non-
native
english
writers.
i will
identify
the
problems
in
each
case
and
explain
for
each how readers might
react.
问题：
非英语为母语的作家：现在我们来看由非母语英语写作
人士写的三个句子。我将会指出他们的问题所在并且解
释读者将对这种表达如何反应。
tone and
etiquette
1.
thank you for your order. you are demanded to
send payment within 30
days.
语气和礼仪
1
。感谢您的订单。您被要求在
30
天内付款。
first of
all,
the
expression
‘
you
are
demanded
’
is
not
correct
english. it would
be
better
to
write
something
on
the
lines
of
‘
please
send payment within 30
days
’
or
‘
you are requested
to pay within 30
days.
’
in english
there is an expression
‘
to
demand payment
’
but it has a very
strong connotation. it is
首先
，
“你被要求”不是
正确的英语表达方式。写成“请在
30
天内付款”或者“您
需要
< br>
在
30
天内付款”会更好。在英语中，有一种表达方式
是“
to demand
payment
“，但是这种
表达方式有很重的隐含意思。它常常被用在对一个逾期
未付账户的收钱，表示这是采取诉讼
前最后的通知。
正确的使用方法如下：
this
is
a
final
demand
for
payment
(within
30
days)
of
your
outstanding
account.
这是对你账户付款的最后要求
（在
30
天内）
。
so
in
our
first
example
we
have
an
outright
grammatical the
wrong tone
can also count as a writing mistake.
所以，
在我们的第一个例子里我们找到了一个完完全全的语法错
误。<
/p>
但是错误的语气同样是写作的错误。
然我们重新看
下文章。
thank
you for your order. you are demanded to
send payment
within 30 days.
’
尽管读者一开始就看到了“
thank
you
”
，下一句话就表达了一种严厉的，
< br>
指责的口吻，这是我们在‘
thank
you
for
your
order
’
后第一次与顾客交流！顾客可能会
想这是一个好公司么？我不这么认为。
不要忘记，在
一个新顾客下了一个订单之后，我们想要保证的是他们获得
了一个愉快的
经历。如果一个公司连这个都写不好，那未来的公司发
展也就不要谈了
。顾客总是有选择的。
他们可能会选择一个对他们好的公司而不是你的。
some
readers view some e-mail messages as
overly casual in
style, where writers
regard e-mail
as conversation.
人们总是抱怨他们对
商务写
作中出现的错误语调（缺乏礼貌）多么恼火，而这些
错误大
部分出现在
email
里。原因很简单，一方面，有些人将
email<
/p>
看做正式的交流，而一些则把
它看做平常的交流。
on
the
other
hand,
other
writers
’
messages
can
be
interpreted as cold and
impersonal if they have cut
out words that would
convey
conversational tone. it is
quite a challenge, therefore, to convey
the right
tone for all your readers at
any
given time.
另一方面，如果去掉一些在谈话中
表达语气的词汇，另
一些人的讲话会变得生硬，没有
人情味。
因此，
用正确的语调对待读者确实是一个挑战。
‘
why haven
’
t you done
what i asked you yesterday
’
(overly direct)
‘
thanks loads
’
(overly casual)
“为什么你昨天没做我要你做的事
情”
（过于直接）
“谢
谢”
（过于随意）
（直接讲英文就好）
homonyms
2.
we
can
provide
the
services
you
outline
in
principal but we request a
supplementation.
同音同形词
我们当然可以粗略的提供大纲，但这里我们需要的是补
充。
homonyms are words that have
the same sound and
sometimes the same
spelling as
another but whose meanings is
different. they can
confuse native
english and non-ne
writers alike. but
let
’
s just take a look here
at
two words that are frequently
confused.
同音同形词有一样的发音一样的拼
写，但是意义完全不
一样。他们同样可以使母语英语
者和非母语英语者感到迷惑。现在
我们来看下我们经常
混淆的两个字。
they are:
principal:
an
adjective
generally
meaning
first
in
importance; also a noun
meaning a chief or senior
person; can also mean an
original sum
of money for
investment.
它们分别是：
principal
：
它是一个形容词，寓意很重要。它同时
也是一个名词，表示首长或者资深人
士。同样可
以表达为投资本金。
principle: a noun meaning a
fundamental truth or
quality; a rule or
belief
governing
a
person
’
s
morally
correct
behavior
and
attitudes.
if
we
go
back
to
our
second
example,
unfortunately the
writer has chosen the wrong
version of the homonym
：
它是一个名词，表示最最基础的一个事实；或者左右一
个人道德准则
和态度的信仰。
如
果我们回到我们的第二个例子，不
幸的是，笔者选择了
错误的同音异形字。
< br>正确的选择是“
principle
”
< br>。一些读
者可能不介意这个，一些则不会注意到。但是一些
人会做出判断：这儿你错了。
这可能显得有点不公平，
但是一个错误的用词可以降低读者对
作者或者公司专业性的评价或者看
法。这种错误同样可
以使作者不再注意作者想表达的主要
意思。
moving along
the sentence in our second example,
we
find another confusing word.
a
‘
su
pplementation
’
what does
this mean is it a
request for further
information
is
it a request for a supplementary fee, that is
to say, more money or is it a deposit
(part pre-
payment) once
again, it is the sort of word that
an
online dictionary search
would
suggest
and
one
which
a
native
english
writer
would
not
use!
their
writing
would
‘
ask
for
more
details
or further
information
’
.
接下来
看我们的第二个例子，
我们发现了一个令人困惑的词汇，
“
supplementation
”？
这是神马意思，这是要去更多的信
息么？是要去补充费
用，换句话说，加钱么？或者这只是
一种存款？又一次，这是那种在线
词汇会建议但是母语
英语写作人完全不会用的词汇！这句
话应该写成
“要求更多的细节和信息”
。
a
crucial
point
is
this:
writing
english
for
business
really
should
not
be
about
‘
over-englishing the english
’
.
一个关键点：在商
务
中
用
英
语
写
作
不
是
为
了
英
语<
/p>
而
英
语
。
good
morning/evening/afternoon,
ladies
and
gentlemen
:
today,
my
speech
is
about
talents,in
my
opionion,
talents are
indispensable in
nowadays
society.
as
is
known
to
all
that
the
fight
among
countries is actually the
fight among talents.
to
sum
up,
talents
will
play
a
more
and
more
important role in the world, if one
country
intends
to
flourish,
he
must
foster
talents
as
many as they can ,thats
all,thank you.
篇四：英语演讲比赛商务系演讲
稿国际
商务简介
国际商务系成立于
XX
年，现已经发展到
3
个专业，
17
个教学班，
600
多名在校学生
，
现有
国际商务文秘，物流管理，市场营销
3
大专业，其
专业设置均符合国内经济发展对专业
技能人才需求的新趋势，
配备经验丰
富的专业教师。
市
场营销专课程
营销
--
-
无处不在！
！人才市场上需求量最多的是营销人
才！随着国内市场的一步步规范化，其核心就是营销人才的
竞争！市场营销专
业不受行业限
< br>制，各行各业都需要营销人才，我系就为了培养营销的
高技能人才设立以下课程：
1
、
《经济学》
2
、
《市场营销》
：
3
< br>、
《市场调研与预测》
：
4
、
《财务管理》
、
《会计学》
：
5
、
《现代企业管理》
：
6
< br>、
《公共关系学》
：
7
、
《国际市
场营销》
8
、
《推销技巧》
：
< br>
营销可以提升我们的自身素质，
锻炼我们的思维敏捷
度，表达能力，判断能力，控制能
力，组织和管理能力，为此，我校技能节中也因此设立
了多个营
销比赛。
111
物流管理专业课程介绍
现代物流被<
/p>
企业界称为“尚未开发的新大陆”
,
和“
促进经济增
长的加速器”
。
XX
年金融危机冲
击全球各行各业，物流
行业也不例外，在这个背景下，我
系物流专业的优秀学生们凭借着强大的专业知识，如：
1.
物流数学
2
、
物流英语
3.
物流基础
4
、物流企业
会计
5
、物流信息技术
7
、库存
管理
9
、运输管理
10
、仓储管理
11
、国际物流导论
12
、物
流企业管理
13
、物流企业财务管
理
14
、供应链管理
15
、物流管理软件操作
和认真的工
作态度，优秀的职业素养，在各个方面都得到了企业的一致
好评
。
文秘专业课程
社会对秘书的需求量来看，秘书职
业在社会工作中逐步
被社会认识和中用，随着社会的
发展和企业竞争的日益加剧，秘书
工作越来也收到重视，
国际商务系为了社会的发展和秘书
工作的良好前景，设立了文秘专业课程：
1
普通逻辑
基础、
2
管理学基础
、
3
秘书工作法律基础、
4
秘书学基础、
5
会计学基础、
6
市场营销学
4
形体训练、
5
职业形象与礼仪、
6
计
算机
文字处理实训、
7
办公自动化实训
、
8
书法与速记实训、
培养了一大批优秀的文秘专业人才，她们正在不同的岗
位上发挥着自己的聪明才干。
bonjour,
非常欢迎现场的
法国朋友们
(
法语
)
。
i am here
to share my experience
with you.
it
’
s our great honor..
congratulations!there are still many
outstanding
students start their career
from our department.
we
’
re all
’
m
hope i will became a successful marketing on
to your dream and put more effort with
your think we
are probably the best
department in the school.
i
’
m
so
proud
of are
also
proud
of
our
student please
keep
in
mind,
the
philosophy
of
our
department:
to
be
professional, to
be
passion,
to
be
responsibility,
to
be
successful.
yes, i have kept it in i share my
experience of my
department. i grow up
with confidence here.
i
beliefe
i
will
be
succeeded
in
the
future.
i
want
to tell
everybody here, i love
this department.
下午好，女士们先生们，
欢迎来到
深圳技师学院。我叫
，我是来自国际商务系的学
生。这是我的老师。
。
。
。
。
< br>大家好，非常欢迎现场的法
国朋友们。
（法语）
我在这与你分享我的经历。
我们感到
非常荣幸
国际商务系成立于
XX
年，
有三个专业，
分别是
，
文秘，
物流，营销专业，这些专业都
是市场上非常受欢迎的专业。目前
我们系有超过
600
名
学生，
30
位教师，大部分是硕士学历，
其中有一些是教授职称。
两年前，我
来到了这所学校
并选择了营销专业。我在这里感觉好极了。我们的老师都很
耐心和认真。他们与
学生分享着商务的知识与经验，并
提供很多在企业锻炼的机会。是的，我们系与众多企业
建立
了合作的关系，部分企业还是世界著名的企业，包括：宜
家、联邦快递、康佳、马斯基、联想、沃尔玛等等。
还
有很多由企业赞助的专业竞赛。我今年就参加了“康王杯”
的营销销售竞赛，最后获
得了冠军。
祝贺你。除了校内的竞赛，我们还鼓励学
生参加全国范围的技能竞赛。与各大专院校同
台竞技
。
XX
年我们赢得了全国文秘大赛的冠军。
XX
年
我们赢得了全国高校营销竞赛二等
< br>
奖，广东省沙盘竞赛一等
奖。物流专业还被评为全国物
流教育品牌
10
< br>强。哇，太厉害了。我也希望有一天我能成
为全国竞赛的总冠军。
你是可以的。有很多优秀的学生从
商务系成长起来。
他们在职业生涯都获得了成功。
我
知道。
有个营销专业的毕业生，吴泰为，已经晋升成为中原公司的
经理，负责整个罗
湖片区的销售业务。
魏锦荣，毕业于物流专业，毕业两年后就成为了一家大
型物流企业的总监。
还有文秘专业的龙琪，
毕业后在一家
计算机公司任职秘书，现在已经自己在深圳经营自
己的
it
公司了。
其实还有许多很出色的学
生，他们
都是从商务开始过度到他们的职业生涯。我们都是他
们成功的见证。我希望将来能成为
一名成功的营销经理
人。
坚持你的
梦想，用心去努力吧。我还有很多在商务系
难忘的经历。我们赢得过学校运动会的总冠军
，我们的舞蹈
队在校
舞蹈比赛中获得过第一名。还有很多精彩丰富的晚会。
我觉得商务系可能是学校里最好的专
业，我以商务系为荣。我们也以商务系的学生为荣。请
你记住商务系的理念：专业、激情、责任、成功。
老师，
我已经深深地记在心里了。
篇二：商务英语演讲稿
经理：
Mary
投资人
:Taylor
公司：
DL
（
DIY
生活）公司
T:
嗨，
玛丽。我听说你的公司正在寻找一个合作伙伴。
M
：是啊，泰勒！我们将推出一个新
产品，它的天然草
本竹炭手工皂。你有兴趣吗？
T
：
我洗耳恭听
M
：
嗯，我认为它有个大的市场，因为如今越来越多的
人关注健康和美丽
。
这自然皂的主要成分是竹木炭粉，
甘油，
橄榄油，甜杏仁油，棕榈油，植物油和各种中草药提取物。
它适合所有年龄的人，当
你洗脸的时候，可以用它来清洗毛
孔的污垢。
T:
听起
来很不错。如今的护肤品含有太多有毒的化学物
质，很快见效但是一停用就会出现各种症
状。这款肥皂纯天
然纯手工，一定可以博得大家的喜爱。
M
：
此外，
它可以用香味帮助你调节心情和清新的空气。
最重要的特征是，
它可以增强人体的免疫系统，帮助抵御各
种细菌，病毒的攻击。
T
：
精彩！
它能用多长时间？毕竟产品的耐用性同样是
众多消费者们关心的问题
M
：
3
年。不用担心
T:
你有什么销售计划吗？
M
：
DL<
/p>
公司决定生产南娜品牌，它不仅具有一流的质量
又有合理的价格，
还能买二送一。
T
：
好的，
我有一些想法，
我们可以送漂亮的礼物给每一位
客户，如用肥皂木盒，为了
看起来更吸引人，我们可以在包装上设计特别的卡通图案。<
/p>
M
：好棒！我认为客户还可以定制的手工皂的形状。
T:
这取
决与你的意见，我相信你的创作天赋，我迫不及
待了
M
：
（握手）哈哈我们好运，朋友！
T
：我们一定会成功的
T:Investor(Taylor)
M:Manager(Mary)
DL(DIY life) company
T: Hi, Mary.
I heard your DL company is looking
for
a cooperative partner.
M: yeah, Taylor! We are going to debut
a new
product,
it
’
s
natural
herbal
bamboo
charcoal
handmade
Soap. Do you have
some interest
T:Ok, I
’
m all
ears
M:
Well,
I
think
it
has
huge
market
because
nowdays more and more people pay
attention to beauty
and natural
soap
’
s
main
ingredient
is
bamboo
charcoal
powder,glycerin,olive,sweet
almond
oil,palm
oil,vegetable oil and a variety of
herbal extract. It
is suitable for
people of all age,and you can use it
to
deeply clean pores of dirt fabric when you wash
the
face.
T:
Sounds
great.
Today,
there
are
too
many
toxic
chemicals
in
skin
care
products.
It
may
be
very
effective
immediately
but
lead
to
kinds
of
side
effects
if out of use. This
natural
handmade
soap,
I
guess
it
’
s
to
most
people
’
s
taste.
M: In addition, it can help you to
regulate mood
through
the
fragrance
and
clean
the
air
.The
most
important
feature
is
that
it
can
strengthen
the
body's
immune
system, help to resist all sorts of bacteria,
virus attacks.
T: Wonderful! But
I
’
m not sure how long it can
be used, after all, in their mind, the
durability of
the products is as vital
as function.
M: 3 years. Don
’
t
worry about that.
T: Do you have any sales plan
M: yeah, the
DL company decide to produce Nanna
brand ,which not only has top quality
but olso has
reasonable
price,
and
customer
buy
two
can
get
one
free.
T: well, I have some advice, we can
present some
adorable
gifts
such
as
wooden
boxes
or
bath
ball
to
each
customer.
To
make
the
appearance
look
attractive,
we
’
d
better
design
some
special
cartoon
picture
on
packaging.
M: Great! I think customers
also can customize
the shape of the
handmade soap. T: It
’
s up to
you. I
don
’
t
worry your creative talent. I
can
’
t wait for
it.
M: haha Good luck to us, friend! T: we
will make
it.
篇三：商务英语演讲稿
Job Satisfaction
Good and
gentlemen,
it's
my
honor
to
be
here
today
to give you this speech. My name is
’
d like to talk
about job satisfaction. Now, please
look at the have
dividied
my
talk
into
three
parts:firstly,the
importance of job satisfaction;
secondly,the factors
of
job
satisfaction;finally,how
to
achieve
job
satisfaction.
Now,
let
’
s
start
with
the
first
part:
the
importance of job satisfaction.
A job provides
an individual with the necessary
means
to
remain
satisfied
in
almost
every
aspect
of
life
such
as
leisure,health
and social
key
factors
are
thought to be critical for an employee
to achieve job
satisfaction.
Let
’
s turn to the
second part: the factors of job
satisfaction. A reasonable salary is
of course the
most important factor in
job many people
’
s minds,an
ideal job is first of all a well-paid
one, which makes
the employee feel that
he is fairly rewarded for what
he
has
done
for
the
important
element
of
job
satisfaction
is
the
nature
of
the
job
itself.
Job
satisfaction can never
be achieved if the
employee
’
seducation,skils
and
,job
satisfaction
is
closely
associated
with
being
part
of
the
decision-
making
process
in
the
company
as
well
as
having
opportunities
for
promotion..
Let
’
s leave that
there, now, let
’
s come to
the
last
part:
how
to achieve
job
satisfaction.
for
an
individual
employee,finding the right job and trying
to
stay
positive
minght
be
the
first
step
towards
achieving job
fulfillment
and
satisfaction.
I
’
ll
briefly
summarize
the
main
parts.
Let
me
just
run over the key points again.
Firstly,the importance
of
job
satisfaction;secondly,the
factors
of
job
satisfaction;finally,how
to
achieve
job
satisfaction.
In
conclusion,
job
satisfaction
plays
an
important
role in the
company and is the key index to influence
the company we should try our best to
achieve it.
篇四：商务谈判英语演讲稿
Good Evening Ladies and
gentlemen:
First
please
allow
me
to
express
the
warmest
welcome
to
everyone
and
our
cooperative
partner
，
Jaguar
Land
Rover
Public
Limited
company.
Thank
you
for
attending
our
business
negotiation!
It
is
my
great
honor to represent my
company Chery to give a speech
here. We
have a highly hope of this negotiation, and
I wish we will have a happy discussion
about all the
subjects we will mention
today.
It
is
well
known
that
China
is
a
developing
country
and has a developing
market. As the financial crisis
happened
around
the
whole
world,
China
still
has
a
great
demand on
many kinds of products. So there is no doubt
that
China
is
certainly
the
biggest
market
in
the
world.
And as
a company if you want to get the most profits
for
your
shareholders
you
have
to
think
about
expanding
the market in China.
Now please allow me to
explain the advantages of
our company.
Firstly, as I
inferred, China is a good place for
many companies to find their new
market. Requirement
in
China
is
amazing.
There
is
no
doubt
that
Jaguar
Land
Rover company will get the profits you
expect. Chery,
as
a
company
settled
in
China,
a
company
enjoys
Chinese
government
’
s
special policy and support, we are the
best for you to cooperate with.
Secondly, Chery
is a company full of energy, and
also
we are a company full of innovation. Innovation
is the source which helps a company to
keep moving
forward. We are the best in
China, and no doubt it is
a good choice
to be our cooperation partner.
Thirdly, we have remarkable
abilities in research
and development
of motor engines. We already have put
forward a new kind of motor engine
recently and gained
an
excellent
responding
from
the
market.
Compared
with
your company
’
s
former motor engines made by
Ford
，
ours are better than
theirs.
Last
but
not
least,
we
are
holding
the
most
sincere
attitude
to
today
’
s
negotiation.
And
I
hope
our
cooperation partner will do the same to
us. Finally,
I wish the negotiation we
hold here a happy ending.
Thank you!
篇五：商务英语演讲稿
Group Presentation
Title:_______China KFC____________
Class:_________________________
ChinaKFC
1 Introduction
Good
morning,
ladies
and
gentleman,first
of
all,I
’
ll
introduce our team members to you. Kevin,Nigel and
I-Sam. what we
’
re
going to talk about is
China We
’
ve
divided our presentation into four
parts. Let
’
s look
at the
’
re brief
introduction
、
time
line
、
products
and
Summary.
Now
I
’
ll
speak
to
the
first part--- brief introduction of
ChinaKFC.
2 The
body of your presentation
KFC, also known as Kentucky Fried
Chicken, is a
chain of fast food
restaurants based in Louisville,
Kentucky.
It
belongs
to
Yum(
百胜餐饮集团
)
.The
company
was
founded
as
Kentucky
Fried
Chicken
by
Colonel
Harland Sanders in
1952
。
In 1987, it opened its
first
store in Qianmen Beijing, the
capital of China. In XX,
it
has
over
1800
restaurants
in
400
cities
in
all
Mainland China's
provinces other than Tibet. From XX
to
XX,
it
was
selected
as
the
chain
store
brand.
Nowadays
it
has
over
over
3200
restaurants
in
500
cities
in
all
Mainland
China's
provinces
other
than
Tibet.
Ok,
now,
I
’
d
like
to
hand
over
to
Kevin
he
’
s
going
to
tell
you about the time line .
1952
Sanders
begins
actively
franchising
his
chicken business by traveling from town
to town and
cooking batches of chicken
for restaurant owners and
employees.
The first to take him up on the offer was
Pete
Harman
in
South
Salt
,
they
opened
the
first
“
Kentucky
Fried
Chicken
”
outlet
’
s
hard
work
on
the
road begins to pay off and there are
400 franchise in
the US and Canada.
restaurants worldwide with sales
of
more
than $$2
billion.
after
being
stricken with
leukemia.
Flags
on
all
Kentucky
state
buildings
fly
at
half-staff
for
four its
new
logo
which
is
colored.
and
Pizza
Hut
-
into
Tricon
Global
Restaurants(Yum!
Brands).
1
than
I
’
d like to hand over to
Nigel he
’
s going
to tell you about the products.
Ok!
Now
let
me
introduce
the
products
of
KFC
.I
have
n,o doubt
that everyone here has every gone to KFC to
take meals. But how many kinds of
products you can
illustrate. Well, as
far as our Chinese market ,there
are
more then 100 kinds of products and as time goes
on,
new
products
come
out
constantly
.So
it's
very
hard
to estimate how many kinds on earth.
The products of
KFC fall into five
major categories: staple foods,
side
dishes, sweetmeats, beverages and some example,
the
staple
foods
contain
Mini
burger,
Extra_Tasty
Crispy
burger,
Mexican
Twister
and
so
sweetmeats
consist of Egg
Tart,Ice Cream Cone, Sundae so on and
so forth. Beverages cover Milo, Lemon
Tea, Pepsi Cola
and hot milk. The core
of the KFC's products is fried
chicken.
However,all
of
the
products
are
well
received
in
the Chinese market because of its good taste. With
the
competition
of
other
companies
such
as
McDonald's,KFC brings out different
kinds of products
to cater different
kinds of customers. For instance,
family big box is for a family,
students set is for
children or
students and nutritious breakfast is for
workers have no time to cook. With all
of the popular
products
,the
KFC
occupies
the
Chinese
fast
food
market
all the time.
3 conclusion
Maybe, some
people will ask why KFC can win the
customers' high praise and gain more of
the Chinese
market in fierce commercial
competition. As far as I
think,
the
China
KFC's
success
lays
on
its
localization
strategy and innovation which our
Chinese fast food
companies need to
learn.
4
Answers to questions
(1) Could you tell me how many
employees work in
your company
OK, there are
about 200,000 employees in our
company.
(2)
Could
you
tell
me
how
KFC
is
actually
organized
That
’
s
a
good question,
but
I
need
to
think
about
that. Could we come back to it later
(3) Could you
tell me a little bit more about your
product lineservices
Well, we primarily sells
chicken pieces, wraps,
salads
and
sandwiches.
While
its
primary
focus
is
fried
chicken, we also offers a line of
grilled and roasted
chicken products,
side dishes and desserts.
(4)
I
’
d
like
some
information
about
your
company
’
s
turnover(
营业额
) last year.
Our
company
’
s turnover last
year is about 2
billion $$.
(5)
What
’
s your market
share
（市场份额）
Our products occupy about
36% market share in
Chinese fast food
market area.
(6) What do you think of Chinese XX
market
That
’
s
a
good question
,I think Chinese
market
is a very wide and prospect.
(7) Could you
tell me your recent development in
ChineseXX market
Our development in Chinese
market is rather good.
Recently we have
Launched(
推出
) a few to
new products
and they are as well as popular.
(8) Facing fierce
competition, what measures has