-
An Analysis of the Wine Culture in
Chinese and Western Social Activates
By
Wang Ying
A Thesis
Submitted to the College of Foreign
Languages
In Partial Fulfillment of the
Requirements for
The Degree of Bachelor of Arts
Under the Supervision of MsYuan Bo
Ningbo
Dahongying University
October
2011
宁波大红鹰学院毕业论文
Abstract
With
the
development
of
society
and
exchanges
between
China
and
the
West,
people
have
paid more and more attention to the cultural
difference. As a prop both link history and
to the future, wine is not only an
objective physical, but also a culture. Wine
culture exists
after the birth of wine.
It has been paying an important role in people’s
social life, so there
are many
researches on wine culture in China and Western
countries. These researchers can
be
summed up in two aspects, its material culture and
spiritual culture, such as the study of
drinking vessels, the types of wine and
the drinking customs. The Western countries’
studies
also concentrated in these two
aspects, like the origin of wine and table
manners. In order to
reduce
the
cultural
differences
between
Chinese
and
Western
social
activities
and
promote
the
development,
this
paper
analyzes
wine
culture
on
the
basis
of
the
previous
researches
through Chinese
and Western social activities, which is by
contrast with the types of wine,
the
drinking
vessels,
etiquette
of
drinking
and
the
purpose
of
drinking
in
China
and West.
Moreover,
this
paper
discusses
the
functions
of
wine
in
social
activities
and
suggests
that
deeper
understanding
of
wine
culture
in
China
and
Western
countries
can
promote
international communication and the
harmonious development of world.
Key Words
:
exchanges between east and west
social activities
wine culture
I
宁波大红鹰学院毕业论文
摘
要
随着社会的发展，中西方交流也在
不断地扩大，中西文化的差异
也越来越受到重视。
“酒”
作为一个既传承历史又通向未来的道具，
它
不
仅仅是一种客观的物质存在，更是一种文化。无论是中国还是西方
国家，自从酒诞生那日
起，酒文化也就随之产生了。酒文化在人们的
社会生活中占据着极其重要的位置，所以国
内外对酒文化的研究也有
很多。
国内对酒文化的研究主要是物质
文化和精神文化，
如对于酒器，
酒种，酒德等的研究。西方国家
也主要集中在这两个方面，如酒的起
源，餐桌礼仪等。为了减少中西方社交活动的文化差
异，促进中西方
更近一步的发展，本文从中西方社交活动中的酒文化出发，比较中西
方酒种，酒器，酒礼及饮酒目的的差异，探讨酒文化对社交活动的促
进作用，从而进一步论证前人的结论。了解中西方的酒文化，促进中
西方文化的交流，促
进世界的和谐发展。
关键词
：
中西方交流
社交活动
酒文化
II
宁波大红鹰学院毕业论文
Contents
Abstract
.
...........................
..................................................
..................................................
........
I
摘
要
..
..................................................
..................................................
................................... II
Contents
...................
..................................................
..................................................
.............
I
II
1 Introduction ........................
..................................................
..................................................
.
1
2 Literature
Review ...........................................
..................................................
.......................
2
3.1 Wine Culture in China .............
..................................................
...........................................
4
3.2 Wine
Culture in the West
...................
..................................................
.................................
5
4 The
Application of the Wine Culture in Chinese and
Western Social Activities
.
....................
6
4.1 Types of
Wine
..................................
..................................................
...................................
6
4.2 Drinking
Vessels
...............................
..................................................
..................................
7
4.3 Etiquette
of Drinking
...........................
..................................................
...............................
8
4.4 Purpose of
Drinking .........................................
..................................................
..................
9
5 Functions of Wine Culture in Social
Activities .......................................
..............................
1
0
5.1
Promoting Business Negotiations
.
.............................................
.........................................
1
0
5.2
Promoting Mutual Communication
........
..................................................
..........................
1
0
6
Conclusion
............................
..................................................
...............................................
1
2
Works Cited ...........................
..................................................
.................................................
1
3
III
An Analysis of the Wine Culture in
Chinese and Western Social
Activates
1
Introduction
Wine is a peculiar and
attractive beverage in the world which is in the
shape of water
but has the character of
fire.
As a core of wine culture, wine
plays an important role in daily
life.
No
matter
in
wedding
banquet
or
negotiations,
wine
accompanies
human
beings
all
though the years.
There is
no doubt that people no matter in China or in
Western countries all
have the habit of
drinking wine in all kinds of social activities.
Wine is not only an objective
physical,
but
also
a
culture,
so
they
put
wine
culture
in
an
important
position
and
regard
drinking wine as a
part of life.
A
s we all know
that wine is a necessity in the social activities
and
the application of the
wine culture in Chinese and Western
social activities is a good way to show wine
culture.
B
ut
as
the different living environment, historical
background, and values, people's understanding
of
wine
culture
is
different.
This
paper
analyses
the
wine
culture
in
three
aspects
of
the
definition of wine culture in China and
West, the application of the wine culture in
Chinese
and Western social activities
and the functions of wine culture in social
activities,
so we can
have a
good understanding of wine culture and the
differences between China and Western
countries.
In
the
fact,
the
differences
of
wine
culture
in
China
and
Western
countries
are
the
culture
’
s
differences.
This
is
indeed
the
case
,
to
understand
wine
culture
in
China
and
the
West is
very important. With the development of
international communication, learning the
other
nations
’
cu
ltures
has
become
the
necessary
work.
Therefore,
suggesting
the
deeper
understanding of wine culture can
contribute to the development of the social
activities and
international
communication.
宁波大红鹰学院毕业论文
2 Literature Review
Wine
can
regulate
people
’
s
feelings
and
promote
the
skill
of
communication
among
people.
So
there
are
many
researches
about
wine
and
wine
culture.
After
reading
some
articles about wine culture in China
and western countries, we can obviously find that
there
exist
differences
and
similarities.
Both
China
and
Western
countries
have
their
researches
summed
up
in
two
aspects
are
material
culture
and
spiritual
culture.
The
material
culture
includes the origin of wine, the types
of wine, the drinking vessels and so on; the
spiritual
culture is refer to the
etiquette of drinking, purpose of drinking and so
forth.
China
is
an
ancient
civilization,
so
wine
culture
has
a
long
history.
A
long
time
ago,
China
had the stories about Du Kang who invented the
wine. In China, wine culture is first
put
forward
in
1987
by
renowned
economist
professor
Yu
Guangyuan.
As
we
all
known,
wine culture has the broad and narrow
meaning. In 1994, Xiao Jiaocheng said that the
wine
culture
referred
to
the
integration
of
the
phenomena
of
material,
technique,
spirituality,
custom,
psychology and behavior which generated by
wine.
(Xiao, 2007, P11)
This
is indeed
the case, Wan
Xiaoyan
(2009)
explains
that
in the broad
sense
, wine culture
including wine
technology
with
thousands
of
years’
enhancement
,
technological
level,
legal
system
and
drinking
customs;
in
the
narrow
sense,
wine
culture
is
just
referred
to
drinking
etiquette,
custom
and
anecdote.
Therefore,
wine
culture
has
its
both
material
culture
and
spiritual
culture.
In
the
western
countries,
wine
is
a
special
kind
of
art
and
people
all
like
it
since
it
appeared. It can enrich
human
’
s life and make them
feel happy. In their opinions, wine is a
gift
what
God
gave them,
s
o
there is
a
beautiful
myth
about
the
origin
of wine.
Patrick E.
McGove
rn
（
2003
）
and
Julia
Harding
（
2006
）
had
studied
the
origin
of
grape
wine
and
introduced the brewing of wine.
Wine culture is very important for
human being and has a
high position.
So
far,
the
study
of
wine
culture
mainly
focused
on
the
origin
of
wine,
the
drinking
2
宁波大红鹰学院毕业论文
vessels, types of wine
drinking etiquette and the purposes of drinking.
Moreover, there are
also
some
researchers
try
to
find
the
values
of
wine
culture
in
the
poetries,
traditional
restaurant
customs and international Communication. From what
has been discussed above,
we may safely
draw the conclusion that there are no new ideas
can be put forward for the
material
culture of wine culture but there is a lot of
space for the study of wine culture. Due
to
the
long
history,
wine
culture
has
infiltrated
all
areas
of
life
and
affected
people's
lives
from various degrees. Thus we can study
wine culture from different angles and get hold of
the potential effects for human being.
Of course, there is no progress without
innovation, so
we should innovative
consciousness. For example, through the social
activities to get a good
understanding
of the wine cultures function and then make a good
use of the wine culture
’
s
function in international
communication.
With the advancement of
social, there are more and more social activities.
Wine as the
necessity
in
the
social
activities
has
a
great
research
value.
There
are
several
reasons
for
people
to
study
wine
culture.
Studying
wine
culture
can
help
people
have
a
good
understanding
of
the
ancient
culture
’
s
development;
studying
wine
culture
can
contribute
people
have
an
in-depth
knowledge
of
international
culture;
studying
wine
culture
can
be
beneficial
to
understand
the
relationship
between
the
ancient
culture
customs
and
modern
one.
3
宁波大红鹰学院毕业论文
3
The
Definition of Wine Culture
Dai Weidong (2010) put forward the
definition of culture.
Culture,
in
a
broad
sense,
means
integrated
pattern
of
human
knowledge,
belief,
and
behavior
that
is
both
a
result
of
and
integral
to
the
human
capacity
for
learning
and
transmitting
to
succeeding
generations;
in
a
narrow
sense,
culture
may
refer
to
local
or
special
practice,
beliefs
or
customs,
which
can
be
manifested
in
folk
culture,
enterprise
culture or food
culture, etc.
(P125-126)
In the history of mankind,
wine is not only an objective material, but also a
culture.
T
he
wine
accompanies
human
beings
all
through
the
years
.
So
no
matter
in
China
or
in
the
Western countries all
has the splendid wine culture. Undoubtedly, the
wine can be
regarded
as a riddle, because people always give
wine a
variety of
emotions,
such as heroic, noble,
romantic and
auspicious. What
’
s more,
people regard drinking wine as an indispensable
part
of
life,
no
mater
the
emperors
and
the
beggars,
the
old
and
the
young,
the
men
and
the
women all like
wine
since it appeared. As a
profound cultural phenomenon, wine culture has
different definitions in different
countries.
3.1 Wine Culture
in China
China is one of
the
ancient countries in the world and has
a
long history about the
wine
culture.
“
Since
the
appearing
of
wine
and
formed
the
methods
of
brewing
wine,
then
the
processes
of
brewing,
the
making
of
all
kinds
of
drinking
sets
and
drinking
customs
and
etiquette
were
gradually
formed
and
completed.
”
(Li
xiaoye
,
2010,
P7
)
This
is
just
the
definition
of
wine culture. It is well
known that Confucianism is the core of Chinese
culture,
so people's understanding of
the wine
culture
tends to
the spiritual dimension and gives it a
variety of emotions. In 1987, the
renowned economist professor Yu Guangyuan put
forward
4
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