修辞学

1

Topic Pun and the Rhetoric Function

2The significance of choosing the topic

：

The

effect

of

pun

is

very

practical

and

useful

for

literature,

business

and

social

communication

activities

as

well.

In

the

following

sentences,

I

will

illustrate

my

perspective

in

the

four

aspects.

First,

pun

is

vivid

and

of

persuasion.

Take

the

OIC

for

example, it

’

s a homophonic pun which sounds like the

“

oh, I see

”

,

it

reminds you of the spectacles naturally and we seemingly see the

consumers

’

elation

when

they

wear

the

glasses.

Second,

pun

can

fortify

the

satirical

effect.

The

sentence

on

Sunday

they

pray

for

you and on Monday they prey on you

explain the mocking function.

The

author

uses

the

homophonic

pun

words

prey

and

pray

to

disclose

the

veils

of

the

hypocrisy

in

the

western

society

vividly,

causing readers to think deep.

Third, pun is humorous to enhance

the language more attractive. Here is a jest

：

A said

：

历史上这些女豪杰

,

有文有武

,

有

的当皇帝

,

有的当了皇太后。你们说我像皇帝

呢

,

还是像太后呢

?

B said

：

你是太后。

A said

：

我是什么太后呢

?

B said

：

你是脸皮太厚。

The

author

brilliantly

uses

the

Chinese

homophonic

pun

thick

and

queen

to make humorous atmosphere, causing

people to laugh. Fourth, pun has both seriousness and

witness and can strengthen mood. As Franklin said

we

must all hang together, or we shall hang separately.

Here, Franklin uses semantic pun word

hang

, when it

matches

with

together

,

means

solidarity

and

with

separately

it

means

death

.

Franklin

cleverly

uses

pun

to make the language forcefully and soundly.

3The theoretical background

：

Pun can trace back to the ancient. In the LIU dynasty, there was the

ballad

“

衔碑（谐悲）不得语

”

，

“

夜夜得连（谐怜）子

”

，

“

昼夜

长悬丝（谐思）

”< /p>

，

“

藕（谐偶）异心无异

”

. While in the SONG

dynasty, there was folk song

“

打破筒（谐童贯姓）

，泼了菜（谐蔡京姓）

，便

是人间好世界。

”

《红楼 梦》

中的

“

护官符

”

有

“

假

”

与贾谐，

“

雪

”

与薛谐，

也是妙趣横生。

四十年代 山西有谚曰

“

打破盐（谐阎锡山姓）钵子，捣烂酱（谐蒋介石姓 ）罐子，百

姓才有好日子

”

whose pun implied the will of the overwhelming

majority

peasants.

Pun

can

mostly

express

the

humor

and

wit.

As

the

great

literature

master

yuguo

said

pun

is

the

product of the flying soul

.

4the research methods

：

In

my

thesis,

the

quantitative

analysis

manipulates

the

whole

article,

besides,

qualitative

research

subordinates

to

the

former.

Define

some

basic

nouns,

such

as

homophonic

pun, semantic pun as well as ambiguity pun which belong to

qualitative

methods.

In

addition

to

interpretations

of

the

words,

comparing

three

puns

in

the

form

of

examples

and

demonstrations

is

to

excavate

the

similarities

and

differences

on

the

purpose

of

sound

and

clear

understanding and analysis which is quantitative research.

5 the structure

：

In

the

first

paragraph

：

the

definition

of

pun,

the

pun

function in the old times and

modern society in simple and

concise

sentence.

In

the

second

paragraph

：

the

classifications

of

pun,

namely

the

homophonic,

semantic

and

ambiguity

pun,

and

compare

three

puns

taking

examples.

In

the

third

paragraph

：

narrate

the

use

and

effect

of

pun

in

the

field

of

literature

works

and

trade,

especially

in

the

advertisements

with

concrete

and

comparatively

detailed

illustrations

or

cases.

In

the

fourth

paragraph

：

end up with advocating using pun as much as

possible because of the humorous and unique effects which

can

increase

the

conversation

more

interesting

and

make

huge business more profitable.

6the possible conclusion

：

Pun should be widely applied to our life and study according to