剑桥商务英语高级分类模拟28

剑桥商务英语高级分类模拟

28

LISTENING

PART ONE

·

You will hear guidance and suggestions about tracking business trends.

·

As you listen, for questions 1-12, complete the notes, using up to three

words or a number.

New Business & New Challenge

1. Every trend represents a new ______ for you.

2. Creating and tweaking products and services can suit ______.

3. Emerging markets should be reached before they're ______.

4. Social, economic business trends can be ______ by information.

5. U.S. Bureau of the Census conducts nearly 100 ______.

About the Future

6. ______ are professionals who predict trends in various areas.

7.

The

website

of

Jim

Carroll

has

free

tips

and

______,

as

well

as

books

for sale.

8. Trade magazines are supported by ______.

Follow the Business News

9. Business medium dedicated to business ______ abound.

10. New products are typically announced to the media through ______.

Tips & Tactics

11. Figure out what ______ you can offer to an emerging market.

12.

Make

your

current

offerings

______

to

new

markets

you've

uncovered.

PART TWO

·

You will hear five business people talking about their own experience of

starting their business.

·

For each extract, there are two tasks. For Task One, choose the business

they are running from th

Task One

—

Business

·

For

questions

13-17,

match

the

extracts

with

the

business

types,

listed

A-H.

· For each extract, choose the business type stated.

· Write one letter (A-H) next to the number extract.

A offering professional suggestion.

B presenting seminars and motivational presentations for the young

C networking CEOs in different area

D working in big company P&G

E health improvement service

F running a juice bar

G selling garage products

H real estate & mortgage lending

13

、

____________

14

、

____________

15

、

____________

16

、

____________

17

、

____________

Task Two

—

Key to Success

· For questions 18-22, match the extracts with the advice given by the

speaker, listed A-H.

· For each question, choose key factor of success they give.

· Write one letter (A-H) next to the number extract.

A combine your business with your personal priorities

B get business success with the whole family

C network with and learn from others

D balance your life and work

E pay attention to teamwork

F be focused and avoid doing too much

G deals with and avoids risks

H make a business plan and put it into action

18

、

____________

19

、

____________

20

、

____________

21

、

____________

22

、

____________

PART THREE

·

You will hear part of the conversation between a TV program host and

Communications Consultant talking about starting e-commerce.

·

For each question 23-30, mark one letter A, B or C for the correct

answer.

23

、

Which is not the advantage of e-commerce?

A. E-commerce can save expansion expense.

B. E-commerce is fast and effective.

C. E-commerce can be more profitable than traditional commerce.

24

、

To register domain name, you can

A. take advantage name awareness of your existing company.

B. have the identical with your company name no matter it was taken or

not.

C. make an appropriate name according to your corporate identity.

25

、

A suitable hosting services should

A. be tailored only for advertising.

B. provide free e-mail service.

C. protect customer data.

26

、

According to the man, the most important thing for designing a website

is to

A. choose user-friendly software programs and design the website by

yourself.

B. hire a designer to take the lead and design it for you.

C. make sure your site reflects your existing brand.

27

、

Which

is

the

concern

of

customers

about

online

business

according

to

the

woman?

A. They are worried about online trade security.

B. They are not sure whether they can receive good service.

C. They are not sure whether the products are fake or not.

28

、

The proper measure to improve service is to

A. offer after-sales service

B. implement customers service options

C. allow customers to return purchased online products unconditionally

29

、

E-commerce payment should

A. not include paper money

B. be finished by two bank accounts

C. be acceptable and tractable online

30

、

Which is NOT right about the man's suggestion?

A. Improve your site's visibility by searching engine optimization

strategies.

B. Make advertisement on the website for your location sales.

C. Separate website business with your existing offline marketing.

答案

:

LISTENING

PART ONE

1

、

OPPORTUNITY

[

解析

] 1-12

You

notice

that

everyone

is

wearing

pink

breast

cancer

ribbons, or

that

all the coffee shops are selling free- trade organic coffee. Don't just

notice

—

capitalize! Every trend represents a new opportunity for you, so

keeping on top of trends should be a part of your business. By tracking

business trends, you can:

1. Create and tweak products and services to suit shifting tastes.

2. Reach emerging markets before they're over saturated with offerings

similar to yours.

3. Create a marketing campaign that will resonate with new markets.

Action Steps:

Ask

Uncle

Sam

If

there's

one

thing

the

government

is

good

at;

it's

churning

out

information

which

you

can

use

to

pinpoint

social,

economic

and

business

trends.

Every

year

the

U.

S.

Bureau

of

the

Census

conducts

nearly

100

surveys

that

supplement

the

decennial

census

to

find

out

information

on

local

business

trends;

the

Census

Bureau's

American

Fact

Finder

website

offers

the

American

Community Survey

—

an ongoing survey that provides data about your community

every year.

Go back to the futurists

Futurists are professionals who predict trends in various areas. Many

of

them

have

Web

sites,

newsletters,

and

books

full

of

emerging

trends

they're

tracking. The website of futurist Jim Carroll has free tips and a blog, as

well

as

books

for

sale.

Trade

magazines

are

sometimes

offered

gratis

to

people

in their target industry because they're supported by advertisers.