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商务礼仪在商务活动中的作用
摘
要
第Ⅰ页
在当今市场经济条件下，
商务往来变得越来越频繁，
商
务礼仪在企业
的商务活动和对外交流中显得尤为重要。同
时，
良好商务礼节能
营造良好的商务交往氛围，
为企业的合
作奠定良好的基础。
本文主要侧重于研究在商业谈判中，
懂
得必
要的礼节与礼仪，是谈判人员必须具备的基本素质。
首先，
本文将简要概述懂得各国商务礼仪判的重要性以
及对达成交易磋
商具有重大影响。
其次，
本文将详细
讲述商务礼仪的基础容，
在商务活动
中商务礼仪的作用以及在商
务活动中如何正确运用商务礼
仪。
最
后，
本文将做一总结，
再次强调商务礼仪对商务活动
的重要性。
.
.
第Ⅱ页
关键词：商务礼仪，商务活
动，交易磋商
The
Role
of
Business
Etiquette
in
Business Activities
Abstract
In
today's
market
economy,
commerce
becomes
more
and
more
frequent,
business
etiquette
in
the
corporate
business
activities
and
foreign
exchange
is
particularly
important.
Meanwhile,
good
business
etiquette can
create a good atmosphere for business
contacts;
cooperation
of
enterprises
laid
a
good
foundation.
I
will
mainly
describe:
In
business
negotiations,
understand the necessary courtesy and
etiquette,
the
negotiations
must
have
the
basic
quality.
.
.
At first, I will introduce the
importance of
business
etiquette
and
the
impact
of
business
negotiations.
The second, I will describe some basic
business
etiquettes, ceremonial roles
in business activities
and
how
to
use
business
etiquettes
correctly
in
business activities.
At
last,
I
will
summarize
and
emphasize
the
importance
of
business
etiquette
in
business
页码
activities.
Key words:
Business etiquette, Business
activities,
business
negotiation
.
.
页码
Contents
Abstract in
< br>Chinese
…………………
...
< br>………………
…………………
I
Abstract
in
English
………………………………………
……
………
II
目录用自动生成的
.
.
1
Introduction
………
……
…………………………
………………
1
2
Business
Etiquette
…………………………
…………
……………
1
2.1 The introduction of some basic
business
Etiquettes
…
…
……
3
2.1.1
Table
manne
rs
……………………………………………
3
2.1.2 Instrument
etiquette
………
…
……
……………………
4
2.1.3
Conversation
etiquette
………………
……………………
5
2.2 The
characteristics of business
etiquette
………………………
6
2.2.1
Normative
………………………
..
………………………
6
2.2.2
Restrictive
………………………
……
………
…………
6
2.2.3
Cultural
……
…………………
………
…………………
7
.
.
2.3 The function of
business
etiquette
…………
…
………………
7
3
Ceremonial Roles in Business
Activities
…………………………
8
3.1
Business etiquette can regulate individual
business
behavior
……………………………
…
……
…
……………
…
9
3.2 Business etiquette helps to
improve the personal
qualities
of
commerce
………
...
…………
…………
…
...
………………
…
12
3.3 Business etiquette can pass valid
value
information
…………
14
4 Business Etiquette and Business
Activities
………
………
..
……
15
4.1
Interaction with people
skill
……………………
…………
...16
4.2
Business etiquette and business activities
intrinsically
linked
……………
…………………………………………
18
.
.
5
Conclusion
……………
...
< br>…
…
……………………
...
……………
19
Bibliography
……
………
...
…………………
..
…………………
…
21
.
.
The Role of Business Etiquette in
Business Activities
1
Introduction
With the modern social and
economic development, business
activities
become
globalized
society
activities
during
the
operation of enterprises
an important part, but also the whole
social
body
movement
foundation.
The
business
negotiation
is
to
make transactions between enterprises
is the premise that all
peoples
in
the
economic
interaction
are
an
activity.
Negotiations between people at least
need to communicate, and
communication
needs
based
on
equality
and
mutual
respect
basis.
Etiquette
is
the
distance
negotiators
narrow
bridge
and
link
the
two
sides,
but
also
the
right
negotiating
skills
of
expression.
Negotiators
etiquette,
to
a
certain
extent,
reflects
a
country,
a
region,
a
corporate
level
of
civilization
and
culture,
social
qualities
and
personal
accomplishment,
thus
affecting
the
whole
atmosphere
of
the
negotiations
and
processes.
However,
different
geographic
regions
of
the
world,
economic
and
cultural
development and customs are different;
people have a business
negotiation
between the processes of adapting to each other.
.
.
Etiquette
negotiations
are
the
success
of
the
negotiations
with
great impact.
2 Business Etiquette
Business
etiquette
is
in
the
business
activities,
the
partners
respect
and
friendship
for
a
series
of
codes
of
conduct,
etiquette
is
in
the
course
of
business
activity
of
the
specific
application. Businesses Etiquette
Etiquette-based and content
to it and
etiquette have a common basic principle: respect,
friendship and sincerity.
The
scope
of
business
etiquette
is
divided
into
the
following areas:
(1)
for
the
first
time
to
pay
attention
to
business
etiquette
when
dealing
to
examine
its
management
of
an
enterprise level of the general look at
three aspects: First,
whether
the
noise;
Second,
the
dress
is
standard;
Third
interpersonal
distance
is
a
degree,
especially
whether
the
distance between men and women in
there.
(2)
to
pay
attention
to
official
dealings
business
etiquette.
Official
contacts
say
etiquette,
the
role
is
twofold:
first,
and
contacts to draw a line,
keep the proper distance, classmates
.
.
and friends is also called
indicate
interest;
secondly,
maintain
corporate
image.
Individual
represents
the
company,
in
the
following
situations
most
in
need
of
attention
to
business
etiquette:
celebrations,
ceremonies,
business meetings, and business events, pick up.
(Three)
the
foreign
exchanges
to
pay
attention
to
business
etiquette. Such as shaking hands, in
the business, and shaking
hands with
the right hand only; gifts, chrysanthemums cannot
give the people, not to give European
and American people, and
so on. In
short, we should respect the customs of the object
contacts.
The
basic
criteria
include
business
etiquette:
respect
oriented compliance when compliance,
honest and trustworthy,
warm and
thoughtful.
2.1 The introduction of
some basic business
etiquettes
Business
etiquette
in
business
activities,
as
a
guide,
coordinate business
activities in interpersonal behavior
and forms of activities, used to
constrain all aspects of
our daily
business activities.
.
.
This
includes
instrumentation
etiquette,
manners,
correspondence,
telephone communication and other skills
occasions
from
business
activities
can
be
divided
into
office
etiquette,
dinner
etiquette,
etiquette
special
events, foreign
etiquette. Broad participation in social
and
economic
aspects of
life,
and
the
relationship
between
all members of the social norms, all
countries, all races,
all
classes,
political
parties,
social
groups
and
all
walks
of life and mutual
respect.
2.1.1 Table manners
1)To Ask guests seated on the seats in
your elderly
guests were seated
beside, seated left, from my chair.
Admissions do not move chopsticks, not
to come to beep and
do
not
get
up
walk.
If
there's
anything
to
the
owner
notice
(facing
the
entrance
of
attendance,
generally
based
on
each
other's status to arrange)
2) Their food a little less each time ,
far away from
their own to eat some
food , eat not a voice , not a sound
.
.
when
the
soup
,
soup
spoon
a
small
and
a
small
mouth
to
drink
,
not
the
bowl
to
her
mouth
drink
,
soup
,
hot
cool
drink
after
,
not
while
blowing
while
drinking
.
Some
people
prefer
crisp
chewing
food,
a
very
clear
voice
this
approach
is
undesirable
etiquette
requirements,
in
particular,
and
everyone is eating together, we should
try to prevent this
phenomenon.
3)
If
guests
or
elders
give
dish
cloth,
preferably
with
chopsticks, you can also put guests or
elders away dishes
to their front.
According to our nation 's habits, food is
a an up -side , if at the same table
with leadership , the
elderly, the
guests , then , whenever a new dish, ask them
when they don’t start move chopsticks
or turn them don’t
start move
chopsticks to indicate their importance .
2.1.2 Instrument etiquette
First, Makeup taboo. Makeup shades
depending on time
occasion not
in
public
places,
in
front of
makeup Do
not
.
.
criticize others up, Do
not borrow other people do not
overdo
makeup make up
Second
makeup
principle
weaknesses
highlighted
beautify his
face aesthetic place; cover the face of the
lack
of
makeup
to
achieve
the
best
results.
Generally
suitable makeup,
make-up morning makeup, evening makeup,
makeup work, social makeup, prom makeup
and other forms,
their shades are
present difference if makeup work to be
simple, elegant, elegant, and prom
makeup can be gaudy.
Makeup or makeup
avoid people avoid people should follow
the principle of modification,
selection deserted places,
such as
dressing rooms, toilets, etc., should not in front
of others with impunity makeup or
makeup. Under normal
circumstances,
lady
in
the
dining,
drinking,
sweating,
etc.
should be promptly after their own
makeup.
Etiquette
and
fashion.
To
pay
attention
to
the
characteristics
of
the
times,
reflecting the
spirit
of
the
times to
observe good personal character traits should be
.
.
consistent
with
their
own
body
to
shape
good
behavior
etiquette
communicative
image
must
be
polite
manners,
therefore,
we
must
pay
attention
to
your
behavior.
Manners
etiquette is performance, a person's
external behavior as
directly
indicate
his
attitude.
So
polite,
graceful,
comply
with the general
retreat courtesy, try to avoid all kinds
of rude and uncivilized habits. To the
customer office or
home visit, the door
gently before pressing the doorbell
or
knock on the door, then stood in the doorway
waiting.
Press
the
doorbell
or
knock
on
the
door
of
the
time
not
too
long,
unattended or without the owner permission, do not
enter the room without
permission
2.1.3
Conversation etiquette
Firstly,
language
in
the
process
of
communication
with
others
should
be
a
reasonable
use
of
communicative
language.
Such as: nice to
meet you should to say, to visit someone
should
say
to
visit,
stay
for
lovers
do
not
send
applications and so on.
Besides annoying behavior in the
.
.
communication process, do
not have individual-centered,
overly
stern
or
vulgar
language
pompous.
Lastly,
damage
to
personal charm errors frequently
interrupt each other in
conversation,
pay attention to their tone, often unhappy
or antagonistic attitude and talk to
each other, or to ask
questions
arrogance so will leave a bad impression on the
other side. These rituals are basically
talking about the
details of these
problems, but the key to success is often
in the details. Success never luck, it
will only come in
a prepared people. We
must remember that the details of
business
etiquette
in
order
to
succeed
in
business
activities again.
2.2 The characteristics of business
etiquette
In
a
variety
of
business
activities,
business
etiquette
has
the
following
basic
features:
regulations,
credit
nature, timing, and cultural, etc.
2.2.1 Normative
.
.
Look from the scope of
etiquette, business etiquette
and
prescriptive.
By
etiquette
can
coordinate
between
organizations
and
people's
behavior,
and thus
its
scope
is
to
organize
activities
and
interpersonal
activities.
Business
etiquette
is
different
from
general
interpersonal
etiquette. The scope of business
etiquette, is engaged in
various
business
activities
of
commodity
circulation,
circulation
of
commodities
which
do
not
participate
in
commercial
activities,
are
not
applicable
to
business
etiquette.
2.2.2
Restrictive
Interpersonal relationships
in a variety of different
situations to
pay attention to the social distance, that
is, to be good at communicating
feelings dimension grasp.
Old
saying:
use,
the
villain
at
the
turn
of
Gas
sweet
wine.
Remark
is
not
unreasonable.
In
interpersonal
relationships,
communication
and
understanding
is
an
important
condition to establish a good relationship, but
.
.
if you are
not good at communicating feelings dimension to
grasp,
that
the
lack
of
appropriate
interpersonal
distance,
the
results
will
be
counterproductive.
For
example,
a
general communication, polite, but
cannot play; Warm and
generous, but not
frivolous. The so-called moderate is to
pay
attention
to
the
feelings
moderate,
moderate
conversation, manners moderation. The
only way to really
win the respect for
each other, to achieve the purpose of
communication.
2.2.3
Cultural
From
the
ceremonial
nature
of
the
instrument,
business
etiquette is a kind of culture. While
business activity is
an
economic
activity,
it
reflects
a
business
etiquette
and
culture.
Organizations
display
their
image,
business
people
reflect
polite,
elegant
style
of
conversation,
manners
and
generous
style,
you
must
establish
a
good
corporate
culture,
and constantly
improve
the
quality
of
an
individual's
culture,
establish
a
corporate
image
of
the
.
.
organization
of
civilization,
in
business
activities
exhibit civilized and elegant, polite
there are sections
of accomplishment.
2.3 The function of business etiquette
With the further development of market
economy, the
increasingly
wide
variety
of
business
activities,
the
etiquette is playing an
increasingly important role in it
1).
Regulate behavior
The
most
basic
function
is
to
regulate
liturgical
variety
of
behaviors.
In
business
dealings,
people
interact,
interaction,
mutual
cooperation,
if
you
do
not
follow
certain
norms,
the
two
sides
on
the
basis
of
lack
of
coordination. In many
business norms, etiquette can make
people
understand
what
it
should
do
and
should
not
do,
what
you
can
do
and
what
not
to
do,
help
determine
the
self-image,
respect for
others, to win the friendship.
2).
Transmission of information
.
.
Etiquette is an
information, this information may be
expressed
through
respect,
friendly,
sincere
feelings,
etc., to make people feel warm. In
business activities,
proper
etiquette
can get
each
other's
goodwill,
trust,
and
thus contribute to
career development.
3
Ceremonial
Roles
in
Business
Activities
Business
Etiquette
business
activities
of
the
liturgical norms and guidelines,
a
activities and reflect the use of
which is economic and
social business
dealings while the convention for mutual
respect,
mutual
recognition
of
conduct,
guidelines
and
procedures, is a
courtesy, etiquette, instrumentation and
rituals in general.
In
today's market economy, commerce becomes more and
more
frequent,
business
etiquette
in
the
corporate
business
activities
and
foreign
exchange
is
particularly
important,
more
and
more
attention
by
the
community.
Business
.
.
etiquette
in
business
activities
how
important
is
the
role
of. In fact, the role
and importance of business etiquette
is
reflected in the functions of business etiquette.
3.1 Business etiquette can regulate
individual
business behavior
The
most
basic
function
is
to
regulate
liturgical
variety of behaviors. Business
etiquette as a guide and
coordinate
business activities interpersonal behavior and
forms of activities, are widely
involved in all aspects of
social and
economic life, and to all members of society
norms regulating mutual relations, for
all countries, all
nationalities,
all
classes,
various
political
parties,
social groups and
all walks of mutual respect. Business
etiquette is not only easy to achieve
the implementation
of
normative
rituals,
but
also
conducive
through
specialized
training
in
order
to
achieve
the
desired
effect.
.
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