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商务职场英语复习资料
一、术语：
Intellectual property rights
知识产权
Electronically tagged
电子标签
Global
merchandise trade
全球商品贸易
balance sheet
资产负债表
Fixed asset
固定资产
current assets
流动资产
Forged
currency
伪造货币
spirality costs
螺旋式上升费用
Financial
expenditure
财政支出
expense accounts
报销单
Stock
market
股票市场
diversified
portfolio
多元化投资组
合
Put through the wringer
经历痛苦
blue market
露天市场
Ambush marketing
埋伏式营销
guerrilla marketing
游击式营销
Blitz marketing
闪电式营销
viral marketing
病毒式营销
Contract
length
合同长度
promotion
prospects
提升机会
Baby bond
小额贷款
bear market
空头市场
Bull market
牛市
dead cat bounce
回光返照
二、完形填空：
1
：
In
(1)
traditional
economic
theory, the term human resources referred simply
to labor,
one
of
the
three
factors
of
production.
Nowadays,
human
resources
(HR)
is
the
people
that
staff
and
operate
an
organization
as
contrasted
with
its
financial
and
(2)
material
resources.
Human
resources
is
also
the
organizational
function
dealing
with people and issues related to
people such as: hiring and
(3)
firing
, compensation,
training,
performance,
organizational
development,
health
and
safety,
benefits,
motivation, communication, etc. HR
(4)
managers
are obliged and
expected to carry
out these activities
in an effective, legal, fair, and consistent
(5)
fashion
. The objective
of
human
resources
is
to
(6)
maximize
the
return
on
investment
from
an
organization
’
s
human
capital.
HR
management
aims
to
improve
indivi
duals
’
productive
contribution
to
an
organization
while
simultaneously
trying
to
achieve
other
societal
and
individual
(7)
objectives
.
Sometimes
in
large
companies
there
is
not
a
lot
of
direct
(8)
contact
between
top
management
and
the
majority
of
employees. The HR department plays a
crucial liaison role between a company and
it
’
s most
precious (9)
asset
—
its employees.
Today, human resources is a vital part
of a company. A company that does not
attend to its human resources issues will not
(10
prosper
.
2:
(1)
Advocates
of
capitalism
consider
economic
freedom
to
be
a
basic
(2)
human
liberty.
However,
(3)
critics
of
the
market
system
claim
that
it
does
not
provide
an
equally
high
standard
of
(4)
living
for
everyone.
This
is
undeniably
true.
Under
capitalism, there are
(5)
inequalities
of wealth,
though much less so than under other
(6)
system
. To a
large degree, success in a free market depends on
individual (7)
effort
and
ability,
qualities
that
are
distributed
unevenly
among
human
beings.
The
only
way to achieve the goal
of complete equality of wealth is by the use of
some sort of
(8)
government
force.
The
market
economy
has
no
(9)
mechanisms
of
coercion
available
to
it
and
it
does
not
guarantee
equal
wealth
for
all.
It
tries
to
maintain
liberty and (10)
equality
under law for all
participants.
3:
Demand for a product is affected by a
range of variables. Two key variables are the
(1)
price
price
of
the
product,
and
consumers
’
(2)
income
.
According
to
(3)
economic
theory, there is
normally an (4)
inverse
relationship between the price of a
product and the quantity demanded of
that product. As price (5)
falls
, the quantity
demanded
increases.
There
is
also
normally
a
(6)
direct
relationship
between
consumers
’
income and the quantity demanded at any
given price; . as consumers
’
income
increases,
demand
(7)
increase
.
The
(8)
demand
for
some
products
is
very
responsive to changes in price or in
consumers
’
income. A certain
(9)
percentage
change
in
price
or
income
leads
to
a
greater
percentage
change
in
the
quantity
demanded.
(10)
economists
describe
such
products
as
having
(11)
elastic
demand.
The demand for some other products is
much less responsive to changes in price or
income. These products are said to have
(12)
inelastic
demand.
三、句子连接：
you want
to take advantage of this offer,
call
right away!
you
want people to remember your company,
give it a catchy name.
3. If this plan can help to reduce our
phone bills,
then, yes,
we
’
re interested.
4. If you want to succeed in this
career,
you have to work really hard.
5. If we make our calls at off-peak
times,
they cost less.
6.
If you use your credit card responsibly,
you don
’
t run up
a big debt.
7. If you give
people good service,
they come back
again.
1. Brand
names help customers identify
the
manufacturer of a product.
2. A brand name ensures that we can
distinguish one product from
others.
3. Brand names that
are familiar to us
can make us feel
comfortable.
4. The earliest
types of brands helped
to identify the
maker of a product.
5. Some
of the best-known brands
have become
status symbols.
d good often closely resemble the
originals
and
so
it is
difficult to
identify
the
fakes.
-name
goods
are
fashionable
but
very
expensive
and
consequently,these
goods are copied and sold at a cheaper
price.
pirated
goods
are
often
much
cheaper
than
the
originals,
consumers
save
money by buying the
fake goods.
4.
Because famous brand-name
goods are symbols of luxury and
status,
those are the