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2021年2月9日发(作者:周末愉快英文)





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The Big Secret of Dealing with People


Dale Carnegie


There is only one way under high heaven to get anybody to do anything. Did you


ever stop to think of that? Yes, just one way. And that is by making the other person want


to do it.



Remember, there is no other way.


Of course, you can make someone want to give you his watch by sticking a revolver


in


his


ribs.


You


can


make


your


employees


give


you


cooperation


-


until


your


back


is


turned - by threatening to fire them. You can make a child do what you want it to do by a


whip or a threat. But these crude methods have sharply undesirable repercussions.


The only way I can get you to do anything is by giving you what you want.



What do you want?



Sigmund Freud said that everything you and I do springs from two motives: the sex


urge and the desire to be great.



John


Dewey,


one


of


America



s


most


profound


philosophers,


phrased


it


a


bit


differently. Dr.


Dewey, said


that the deepest


urge in


human nature is



the desire to


be


important.



Remember that phrase:



the desire to be important.



It is significant. You are


going to hear a lot about it in this book. What do you want?



Not many things, but the


few that you do wish, you crave with an insistence that will not be denied. Some of the


things most people want include:


1. Health and the preservation of life.


2. Food.


3. Sleep.


4. Money and the things money will buy.


5. Life in the hereafter.


6. Sexual gratification.


7. The well



being of our children.


8. A feeling of importance.


Almost


all


these


wants


are


usually


gratified




all


except


one.


But


there


is


one


longing



almost as deep, almost as imperious, as the desire for food or sleep



which is




2





seldom gratified. It is what Freud calls



the desire to be great.



It is what Dewey calls the



desire


to


be


important.




Lincoln


once


began


a


letter


saying:


“Everybody


likes


a


compliment.”


William James said:



The deepest principle in human nature is the craving


to


be


appreciated.




He


didn



t


speak,


mind


you,


of


the



wish




or


the


desire




or


the



longing

< p>


to be appreciated. He said the



craving


< br> to be appreciated.



Here


is


a


gnawing


and


unfaltering


human


hunger,


and


the


rare


individual


who


honestly satisfies this heart hunger will hold people in the palm of his or her hand and



even the undertaker will be sorry when he dies.




The desire for a feeling of importance is one of the chief distinguishing differences


between mankind and the animals. To illustrate: When I was a farm boy out in Missouri,


my father bred fine Duroc



Jersey hogs and pedigreed white



faced cattle. We used to


exhibit


our


hogs


and


white




faced


cattle


at


the


country


fairs


and


live




stock


shows


throughout the Middle West. We won first prizes by the score. My father pinned his blue


ribbons on a sheet of white muslin, and when friends of visitors came to the house, he


would get


out


the long


sheet


of muslin.


He


would


hold


one end and


I


would hold


the


other while he exhibited the blue ribbons.



The hogs didn



t care about the ribbons they had won. But Father did. These prizes


gave him a feeling of importance.


If our ancestors hadn



t had this flaming urge for a feeling of importance, civilization


would have been impossible. Without it, we should have been just about like animals.


It


was


this


desire


for


a


feeling


of


importance


that


led


an


uneducated,


poverty




stricken


grocery


clerk


to


study


some


law


books


he


found


in


the


bottom


of


a


barrel


of


household


plunder that


he had bought


for fifty


cents.


You have probably


heard of this


grocery clerk. His name was Lincoln.


It


was


this


desire


for


a


feeling


of


importance


that


inspired


Dickens


to


write


his


immortal novels. This desire inspired Sir Christopher Wren to design his symphonies in


stone. This desire made Rockefeller amass millions that he never spent! And this same


desire


made


the


richest


family


in


your


town


build


a


house


far


too


large


for


its


requirements.


This desire makes you want to wear the latest styles, drive the latest cars, and talk


about your brilliant children.




3





It is this desire that lures many


boys and girls into joining gangs and engaging in


criminal


activities. The


average


young


criminal, according to


E.P. Mulrooney, onetime


police commissioner of New York, is filled with ego, and his first request after arrest is


for


those


lurid


newspapers


that


make


him


out


a


hero.


The


disagreeable


prospect


of


serving time seems remote so long as he can gloat over his likeness sharing space with


pictures of sports figures, movie and TV stars and politicians.



The difference between appreciation and flattery? That is simple. One is sincere and


the other insincere. One comes from the heart out; the other from the teeth out. One is


unselfish; the other selfish. One is universally admired; the other universally condemned.



I recently saw a bust of Mexican hero General Alvaro Obregon in the Chapultepec


palace


in


Mexico


City.


Below


the


bust


are


carved


these


wise


words


from


General


Obregon



s


philosophy


:



Don



t


be


afraid


of


enemies


who


attack


you.


Be


afraid


of


the


friends who flatter you.





No! No! No! I am not suggesting flattery! Far from it. I



m talking about a new way


of life. Let me repeat. I am talking about a new way of life.



King


George


V


had


a


set


of


six


maxims


displayed


on


the


walls


of


his


study


at


Buckingham Palace. One of these maxims said:



Teach me neither to proffer nor receive


cheap praise.



That



s all flattery is



cheap praise. I once read a definition of flattery that


may


be


worth


repeating:



Flattery


is


telling


the


other


person


precisely


what


he


thinks


about himself.





Use


what


language


you


will,




said


Ralph


Waldo


Emerson,



you


can


never


say


anything but what you are.




If


all


we


had


to


do


was


flatter,


everybody


would


catch


on


and


we


should


all


be


experts in human relations.



When


we


are


not


engaged


in


thinking


about


some


definite


problem,


we


usually


spend about 95 percent of our time thinking about ourselves. Now, if we shop thinking


about


ourselves


for


a


while


and


begin


to


think


of


the


other


person



s


good


points,


we


won



t have to resort to flattery so cheap and false that it can be spotted almost before it is


out of the mouth.



One of the most neglected virtues of out daily existence is appreciation. Somehow,


we neglect to praise our son or daughter when he or she brings home a good report card,




4





and


we


fail


to


encourage


our


children


when


they


first


succeed


in


baking


a


cake


or


building a birdhouse. Nothing pleases


children more than this kind of parental interest


and approval.


The next time you enjoy filet mignon at the club, send word to the chef that it was


excellently prepared, and when a tired salesperson shows you unusual courtesy, please


mention it.



Every


minister,


lecturer


and


public


speaker


knows


the


discouragement


of


pouring


himself


or


herself


out


to


an


audience


and


not


receiving


a


single


ripple


of


appreciative


comment. What applies to professionals applies doubly to workers in offices, shops and


factories


and


our


families


and


friends.


In


our


interpersonal


relations


we


should


never


forget that all our associates are human beings and hunger for appreciation. It is the legal


tender that all souls enjoy.



Try leaving a friendly trail of little sparks of gratitude on your daily trips. You will


be surprised how they will set small flames of friendship that will be rose beacons on


your


next


visit.


Pamela


Dunham


of


New


Fairfield,


Connecticut,


had


among


her


responsibilities on her job the supervision of a janitor who was doing a very poor job.


The other employees would jeer at him and litter the hallways to show him what a bad


job he was doing. It was so bad, productive time was being lost in the shop.



Without success, Pam tried various ways to motivate this person. She noticed that


occasionally he did a particularly good piece of work. She made a point to praise him for


it in front of the other people. Each day the job he did all around got better, and pretty


soon he started doing all his work efficiently. Now he does an excellent job and other


people


give


him


appreciation


and


recognition.


Honest


appreciation


got


results


where


criticism and ridicule failed.



Hurting people not only does not change them, it is never called for. There is an old


saying that I have cut out and pasted on my mirror where I cannot help but see it every


day:


I shall pass this way but once; any good therefore, that I can do or any kindness that


I can show to any human being, let me do it now. Let me not defer nor neglect it, for I


shall not pass this way again.



Emerson said:



Every man I meet is my superior in some way.


In that,


I learn of




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