-
2015
年
6
月大学英
语四级考试真题
Part
Ⅲ
Reading Comprehension (
40 minutes)
Section
A
Questions 36 to 45 are
based on the following passage.
The
U.S.
Department
of
Education
is
making
efforts
to
ensure
that
all
students
have equal access
to a quality education. Today it is 36 the launch
of the
Excellent Educators for All
Initiative. The initiative will help states and
school
districts
support
great
educators
for
the
students
who
need
them
most.
zip code or family income.
It is 38 important that we provide teachers and
principals
the
support
they
need
to
help
students
reach
their
full
39
,
U.S.
Secretary
of
Education
Arne
Duncan
said.
Despite
the
excellent
work
and
deep
40 of
our nation's teachers and principals, students in
high-poverty, high-
minority
schools
are
unfairly
treated
across
our
country.
We
have
to
do
better.
Local
leaders
and
educators
will
41
their
own
creative
solutions,
but
we
must
work together to 42 our focus on how to
better recruit, support and 43
effective teachers and principals for
all students, especially the kids who
need them most.
Today's announcement is another
important step forward in improving access
to
a
quality
education,
a
44
of
President
Obama's
year
of
action
.Later
today,
Secretary
Duncan
will
lead
a
roundtable
discussion
with
principals
and
school
teachers
from
across
the
country
about
the
45
of
working
in
high-need
schools
and
how
to
adopt
promising
practices
for
supporting
great
educators
in
these
schools.
A.
Announcing B.
beneficial C. challenges D. commitment
E. component F.
contests G. critically H.
develop
I. distributing J.
enhance K. entitled L. potential
M. properly N.
qualified O. retain
Section B
Directions:
In
this
section,
you
are
going
to
read
a
passage
with
ten
statements attached to it. Each
statement contains information given in one
of the paragraphs. Identify the
paragraph from which the information is
derived.
You
may
choose
a
paragraph
more
than
once.
Each
paragraph
is
marked
with a letter. Answer
the questions by marking the corresponding letter
on
Answer Sheet 2.
The Changes Facing Fast Food
A
)
Fast-food
firms
have
to
be
a
thick-
skinned
bunch.
Health
experts
regularly
criticize
them
severely
for
selling
food
that
makes
people
fat.
Critics
even
complain that McDonald's, whose logo
symbolizes calorie excess, should not
have
been
allowed
to
sponsor
the
World
Cup.
These
are
things
fast-
food
firms
have
learnt
to
cope
with.
But
not
perhaps
for
much
longer.
The
burger
business
faces more pressure from regulators at
a time when it is already adapting
strategies in response to shifts in the
global economy.
B)
Fast food was once thought to be
recession-proof. When consumers need to
cut spending, the logic goes, cheap
meals like Big Macs and Whoppers become
even
more
attractive.
Such
down”
proved
true
for
much
of
the
latest
recession, when fast-food companies
picked up customers who could no longer
afford
to
eat
at
casual
restaurants.
Traffic
was
boosted
in
America,
the
home
of fast food, with discounts and
promotions, such as $$1 menus and cheap
combination meals.
C)
As a result, fast-food
chains have weathered the recession better than
their more expensive competitors. In
2009
sales at
full-service
restaurants
in America fell
by more than 6% , but total sales remained about
the same
at
fast-food
chains.
In
some
markets,
such
as
Japan,
France
and
Britain,
total
spending on fast food increased. Same-
store sales in America at McDonald's,
the
world's
largest
fast-food
company,
did
not
decline
throughout
the
downturn. Pan era Bread,
an American fast-food chain known for its fresh
ingredients, performed well, too,
because it offers higher-quality food at
lower prices than
restaurants.
D)
But not all fast-food companies have been as
fortunate. Many, such as
Burger King,
have seen sales fall. In a severe recession, while
some people
trade
down
to
fast
food,
many
others
eat
at
home
more
frequently
to
save
money.
David
Palmer, an analyst at UBS, a bank, says smaller
fast- food chains in
America, such as
Jack in the Box and Carl's Jr., have been hit
particularly
hard
in
this
downturn
because
they
are
competing
with
the
global
giant
McDonald's,
which
increased
spending
on
advertising
by
more
than
7%
last
year
as
others cut back.
E
)
Some fast-food
companies also sacrificed their own profits by
trying to
give customers better value.
During the recession companies set prices low,
hoping that once they had tempted
customers through the door they would be
persuaded
to
order
more
expensive items.
But
in
many
cases
that
strategy
did
not work. Last year Burger King
franchisees (
特许经营人
)sued
(
起诉
)the
company
over its double-cheeseburger promotion, claiming
it was unfair for
them to be required
to sell these for $$1 when they cost$$1.10 to make.
In May
a judge ruled in favor of Burger
King. Nevertheless, the company may still
be cursing its decision to promote
cheap choices over more expensive ones
because items on its
up from
12% last October.
F
)
Analysts
expect the fast-food industry to grow modestly
this year. But
the downturn is making
companies rethink their strategies. Many are now
introducing
higher-priced
items
to
entice <
/p>
(
引
诱
)con
sumers
away
from
$$1
,
a
division
of
Yum!
Brands,
which
also
owns
Taco
Bell
and
Pizza
Hut, has launched a chicken sandwich
that costs around $$ in May Burger
King
introduced barbecue (
烧烤
)pork
ribs at $$7 for eight.
G
)
Companies are
also trying to get customers to buy new and more
items,
including
drinks.
McDonald’s
started selling better
coffee as a challenge
to Starbucks. Its
in America. Starbucks has sold rights
to its Seattle's Best coffee brand to
Burger King, which will start selling
it later this year.
H)
As
fast-food
companies
shift
from
size
to
buys
they
need
to keep customer
traffic high throughout the day. Many see
breakfast as a
big
opportunity,
and
not
just
for
fatty
food.
McDonald’s
will
start
selling
porridge (
粥
)in
America next year. Breakfast has the potential to
be very
profitable, says Sara Senator
of Bernstein, a research firm, because the
margins
can
be
high.
Fast-food
companies
are
also
adding
midday
and
late-
night
snacks,
such
as
blended
drinks
and
wraps.
The
idea
is
that
by
having
a
greater
range of things on
the menu,
all
day,
says
Rick
Carlucci.,
the
.chief
financial
officer
of
Yum
!
Brands.
I)
But what about those
growing waistlines? So far, fast-food firms have
cleverly avoided government regulation.
By providing healthy options, like
salads and low-calorie sandwiches, they
have at least given the impression
of
doing something about helping to fight obesity
(
肥胖症
).These offerings
are not necessarily loss-leaders, as
they broaden the appeal of outlets to
groups of diners that include some
people who don't want to eat a burger.
But customers cannot be forced to order
salads instead of fries.
J)
In
the
future,
simply
offering
a
healthy
option
may
not
be
good
enough.
packaged-food
and
restaurant
company
I
know
is
concerned
about
regulation
right
now,
says
Mr.
Palmer
of
UBS.
America’s
health-reform
bill,
which Congress passed this year,
requires restaurant chains with 20 or more
outlets to put the calorie-content of
items they serve on the menu. A study
by the National Bureau of Economic
Research, which tracked the effects on
Starbucks of a similar calorie-posting
law in New York City in 2007, found
that
the
average
calorie-count
per
transaction
fell
6%
and
revenue
increased
3% at Starbucks
stores where a Dunlin Donuts outlet was nearby--a
sign, it
is
said,
that
menu-labeling
could
favor
chains
that
have
more
healthy
offerings.
K)
In order to avoid other
legislation in America and elsewhere, fast-food
companies will have to continue
innovating (
创新
).Walt Riker
of McDonald's
claims the change it has
made in its menu means it offers more healthy
items
than it did a few years
ago.
more
salads,
more
apples
than
any
restaurant
business
in
the
world,
he
says.
But the recent proposal by a county in
California to ban McDonald's from
including
toys
in
its
high-
calorie”
Happy
Meals
because
legislators
believe it
attracts children to unhealthy food, suggests
there isa lot more
left to
do.
people propose laws be
made to stop McDonald's from attaching toys
to its food specials for
children.
47.
Fast-food
fins
may
not
be
able
to
cope
with
pressures
from
food
regulation
in the near
future.
48. Burger King will
start to sell Seattle's Best coffee to increase
sales.
49. Some fast-food
firms provide healthy food to give the impression
they
are helping to tackle the obesity
problem.
50.
During the recession, many customers turned to
fast food to save money.
51.
Many people eat out less often to save money in
times of recession.
52.
During the recession, Burger King's promotional
strategy of offering
low-priced items
often proved ineffective.
53. Fast-food restaurants can make a
lot of money by selling breakfast.
54.
Many
fast-
food
companies
now
expect
to
increase
their
revenue
by
introducing higher-priced
items.
55.
A
newly-passed
law
asks
big
fast-
food
chains
to
specify
the
calorie
count
of
what they serve on the menu.
Section C
Passage
One
Questions 56 to 60 are
based on the following passage.
If
you
think
a
high-factor
sunscreen
(
防晒霜
)keeps
you
safe
from
harmful
rays,
you
may be wrong. Research in this week's Nature shows
that while factor 50
reduces the number
of melanomas(
黑瘤
)and delays
their occurrence, it can't
prevent
them. Melanomas are the most aggressive skin
cancers. You have a
higher risk if you
have red or blond hair, fair skin, blue or green
eyes,
or sunburn easily, or if a close
relative has had one. Melanomas are more
common if you have periodic intense
exposure to the sun. Other skin cancers
are increasingly likely with long-term
exposure.
There is
continuing debate as to how effective sunscreen is
in reducing
melanomas the evidence is
weaker than it is for preventing other types of
skin
cancer.
A
2011
Australian
study
of
1,621
people
found
that
people
randomly selected to
apply sunscreen daily had half the rate of
melanomas
of people who used cream as
needed. A second study, comparing 1,167 people
with
melanomas
to
1,101
who
didn't
have
the
cancer,
found
that
using
sunscreen
routinely,
alongside other protection such as hats, long
sleeves or staying
in the shade, did
give some protection. This study said other forms
of sun
protection
not
sunscreen
seemed
most
beneficial.
The
study
relied
on
people remembering what they had done
over each decade of their lives, so
it's
not
entirely
reliable.
But
it
seems
reasonable
to
think
sunscreen
gives
people a false sense of security in the
sun.
Many
people
also
don't
use
sunscreen
properly applying
insufficient
amounts,
failing to reapply after a couple of
hours and staying in the sun too long.
It is sunburn that is most worrying
recent research shows five episodes of
sunburn in the teenage years increases
the risk of all skin cancers.
The good news is that a combination of
sunscreen and covering up can reduce
melanoma rates, as shown by Australian
figures from their slip-slop-slap
campaign. So if there is a heat wave
this summer, it would be best for us,
too, to slip on a shirt, slop on
(
抹上
)sunscreen and slap on a
hat.
56. What is people's
common expectation of a high-factor
sunscreen?
A. It will delay
the occurrence of skin cancer.
B. It will protect them from
sunburn.
C. It will keep
their skin smooth and fair.
D. It will work for people of any skin
color.
57. What does the
research in Nature say about a high-factor
sunscreen?
A. It is
ineffective in preventing melanomas.
B. It is ineffective in case of intense
sunlight.
C. It is
ineffective with long-term exposure.
D. It is ineffective for people with
fair skin.
58. What do we
learn from the 2011 Australian study of 1,621
people?
A. Sunscreen should
be applied alongside other protection
measures.
B High-risk
people benefit the most from the application of
sunscreen.
C. Irregular
application of sunscreen does women more harm than
good.
D. Daily application
of sunscreen helps reduce the incidence of
melanomas.
59. What does
the author say about the second Australian
study?
A. It misleads people
to rely on sunscreen for protection.
B. It helps people to select the most
effective sunscreen.
C. It
is not based on direct observation of the
subjects.
D. It confirms the
results of the first Australian study.
60. What does the author suggest to
reduce melanoma rates?
A.
Using both covering up and sunscreen.
B. Staying in the shade whenever
possible.
C. Using covering
up instead of sunscreen.
D.
Applying the right amount of sunscreen.
Passage Two
Questions 61 to 65 are based on the
following passage.
Across
the rich world, well-educated people increasingly
work longer than
the 65% of American
men aged 62 -74 with a professional
degree
are
in
the
workforce,
compared
with32%
of
men
with
only
a
high-
school
certificate.
This
gap
is
part
of
a
deepening
divide
between
the
well-educated
well-off and the unskilled poor. Rapid
technological advance has raised the
incomes of the highly skilled while
squeezing those of the unskilled. The
consequences, for individuals and
society, are profound.
The
world
is
facing
an
astonishing
rise
in
the
number
of
old
people,
and
they
will
live
longer
than
ever
before.
Over
the
next
20
years
the
global
population
of
those
aged
65
or
more
will
almost
double,
from
600
million
to
1.1
billion.
The
experience
of
the
20th
century,
when
greater longevity
(
长寿
)translated
into more years in retirement rather
than more years at work, has persuaded
many observers that this shift will
lead to slower economic growth, while
the swelling ranks of pensioners will
create government budget problems.
But the notion of a sharp division
between the working young and the idle
old
misses
a
new
trend,
the
growing
gap
between
the
skilled
and
the
unskilled.
Employment rates
are falling among younger unskilled people,
whereas older
skilled
folk
are
working
longer.
The
divide
is
most
extreme
in
America,
where
well-educated baby-boomers
(
二战后生育高峰期出生的美国人
)are putting
off
retirement while many less-skilled
younger people have dropped out of the
workforce.
Policy
is
partly
responsible.
Many
European
governments
have
abandoned
policies
that
used
to
encourage
people
to
retire
early.
Rising
life
expectancy
(
预
期
寿
命
p>
),
combined
with
the
replacement
of
generous
defamed-benefit
pension
plans
with less
generous defined-contribution ones,
means
that
even
the better-off must work longer to have
a comfortable retirement. But the
changing nature of work also plays a
big role. Pay has risen sharply for the
highly
educated,
and
those
people
continue
to
reap
rich
rewards
into
old
age
because
these
days
the
educated
elderly
are
more
productive
than
the
preceding
generation. Technological change may
well reinforce that shift: the skills
that complement computers, from
management knowhow to creativity, do not
necessarily decline with
age.
61. What is happening
in the workforce in rich countries?
A. Younger people are replacing the
elderly.
B. Well-educated
people tend to work longer.
C. Unemployment rates are rising year
after year.
D. People with
no college degree do not easily find
work.
62. What has helped
deepen the divide between the well-off and the
poor?
A. Longer life
expectancies.
B. A rapid
technological advance.
C.
Profound changes in the workforce.
D. A growing number of the well-
educated.
63. What do many
observers predict in view of the experience of the
20th
century?
A.
Economic growth will slow down.
B Government budgets will
increase.
C. More people
will try to pursue higher education.
D. There will be more competition in
the job market.
64. What is
the result of policy changes in European
countries?
A. Unskilled
workers may choose to retire early.
B. More people have to receive in-
service training.
C. Even
wealthy people must work longer to live
comfortably in retirement.
D.
People
may
be
able
to
enjoy
generous
defined-benefits
from
pension
plans.
65. What is characteristic of work in
the 21st century?
A.
Computers will do more complicated
work.
B. More will be taken
by the educated young.
C.
Most jobs to be done will be the creative
ones.
D. Skills are highly
valued regardless of age.
Part
Ⅳ
Translation ( 30 minutes)
Directions:
For
this
part,
you
are
allowed
30
minutes
to
translate
a
passage
from Chinese into
English. You should write your answer on
Answer Sheet 2.
中
国是世界上最古老的文明之一。构成现代世界基础的许多元素都起源于中国。中
国现在拥
有世界上发展最快的经济,并正经历着一次新的工业革命。中国还启动了
雄心勃勃的太空
探索计划,其中包括到
2020
年建成一个太空站。目前,中国
是世界
最大的出口国之一,并正在吸引大量外国投资。同时,它也在海外投资数十亿美元
。
2011
年,中国超越日本成为世界第二大经济体。
2015
年
6
月大学英语四级考试真题答案与详解
Part
Ⅲ
Reading
Comprehension
美国教育部正在努力确保所有学
生享有接受高质量教育的乎等权利:今天,它
(36)
宣布开始
实施“为所有学生提供优秀教育工作者”的活动方案。这一方案将帮助各
州和各学区为那
些有最迫切需要的学生提供优秀教育工锋者的支持
.
“所有的孩子
.
不分种族、居住地及家庭收入,
都应
(37)
有权利接受高质量的教育。
为教师和校长们提供帮助学生发挥全部
(39)
潜力所需的支
持是
(38)
至关重要的,
”美
国教育部部长阿恩·邓肯说。
“尽管我们国家的教师和校长们工作出色
且全情
(40)
投
入,全国各地那些极
为贫困及少数民族聚集的学校的学生仍然受到不公正的对待:
我们必须努力做到更好。地
方官员和教育工作者都将
(41)
形成他们自己的创造性解
p>
决方案,但是我们必须共同努力,
(42)
增强我们对于如何更好地为所有学生招募、
支持和
(43)
p>
留住优秀教师和校长的关注,特别是那些最需要他们的孩子们。
”<
/p>
今天的公告是改善获得高质量教育权利的又一重要步骤,是奥巴
马总统行动年的一
个
(44)
组成部分
。今天晚些时候,邓肯部长将带领召开与来自全国各地的校长和学
校教师展开的圆桌会议
,讨论有关在高需求的学校工作面临的
(45)
挑战以及如何采
取有前途的举措以支持在这些学校的教育工作者:
名词:
C)challenges
挑战;
D)commitment
投入,承诺;
E)c
omponent
组成部分,部
件;
F
)contests
比赛;
L)potential
潜力,可能性
动词:
A
)announcing
宣布,宣称;
H)develop
p>
形成,发展;
I)distributing
分发,
散布;
J)enhance
增
强,提高;
K)entitled
使
(
某人
)
有权利;
O)retain
留用
形容词:<
/p>
B)beneficial
有利的,有益的;
N)qualified
胜任的,合格的
副词:
G)critically
很大程度上,极为重
要地;
M)properly
合理地,正确地
< br>
36.A)
announcing
。
动词辨析题。句首出现时间状语
today
,空格
位于系动词
is
和
名词短语
the
launch
of
…之间,因此空格处需要填人动词的现在分词形式,构成现
在进行时。前一句提到,
美国教育部正在努力确保所有学生享有接受高质量教育的
平等权利。因此,空格处需要填
人一个能够与名词
launch
构成动宾搭配的动词,表
示
“宣布开始实施一项方案或活动”
。
由此确定
announcing
为本题答案,
意思是
“宣
布”
。备选词中,
distributing
意思是“分发,散布
”
,与此处文意不符,且无法与
launch
< br>构成动宾搭配,故排除。
37.K
)entitled
。
动词辨析题。
空格前面是系动词
are
,后面是介词
to
及其宾语,
因此空格处需要填入形容词作表语或者动词的被
动语态,并与介词
to
搭配。上文提
到
,美国教育部今天宣布开始实施为所有学生提供优秀教育工作者的活动方案,本
句解释了
实施此方案的原因,即所有孩子都应有权利接受高质量的教育。因此,空
格处需要填人一
个表示“有权利”或“有资格”的形容词,且能够与介词
to
搭
配,
备选形容词中只有
entitled
同时符合这两项要求,由此确定其为本题答案。
be
entitled to
意思是“有……资格”
。备选词中,
beneficial
意思是“有利的,
有益
的”
,与此处文意不符,排除;
q
ualified
意思是“有资格的”
,但不能与介词
to
搭配使用,因此也可以排除。
38.G)critically
。
副词辨析题。空格前面是系动词
is
,
后面是形容词
important
,
因
此空格处需要填入一个副词,
用来修饰形容词
importan
t
。
上句提到,
所有的孩子,
不分种族、居住地及家庭收入,都应有权利接受高质量的教育,本句承接上句,表
明为教师和校长们提供帮助学生发挥全部潜力所需支持的重要性。因此,空格处需
要填入一个表示“非常,相当,很”的副词,与
important
< br>表达“至关重要”的意
义,由此确定副词
critica
lly
为本题答案,意思是“很大程度上,极为重要地”
。
p>
备选词中,
properly
意思是“合理
地,正确地”
,与此处文意不符,因此可以排除。
39.L)potential
。
<
/p>
名词辨析题。
空格前面为形容词性物主代词
their
及形容词
hill
,
p>
因此空格处需要填人一个名词。本句提到要为教师和校长们提供支持,而这些支持
是为了帮助学生发挥其全部潜力。因此,空格处需要填入一个能与动词
re
ach
相搭
配的名词,且表达“潜力,能力”的意义,由此确定
名词
potential
为本题答案,
意思是“潜力”
。备选词中,
challenges
意思是“挑战”
,
commitment
意思是“投入,
承诺”
,
component
意思是“组成部分,部件”
,
contests
意思是“比赛”
,均与此处
p>
文意不符,且不能与动词
reach
搭配,
可以排除。
40.D)commitment
。
名词辨析题。空格前面为形容词
deep
,后面为介词
of
,因此空
格处需要
填人名词。根据连词
and
可以判断,该名词与
and
前面的
excellentwork
在意义上应该是并列的,且根据上下文,此处要表达的意义是教师和校长们工作出
< br>色且努力。因此,空格处的名词表达的是“努力”或“投入”的意思,且为不可数
的抽象名词,备选词中只有
commitment
一词符合要求
,由此确定其为本题答案。备
选词中的
challenges<
/p>
和
contests
均为可数名词复数形
式,
可以排除;
component
意
思是“组成部分,部件”
,与此处文意不符,且不能用
deep
进行修饰,可以排除;
potenti
al
已经用过,直接排除。
41.H)develop
。
动词辨析题。空格前面为助动词
will
,后
面为名词短语
their own
creative Sol
utions
,因此空格处需要填入动词原形,与
will
p>
构成一般将来时态,
并与名词
Soluti
ons
构成动宾短语。
Solutions
意思是“解决方案”
,因此填入的动
词应该表达
“想出,
找到”
或
“研究
出,
制定出”
的意义。
由此可以确定,
动词
develop
为本题答案,意思
是“形成”
。备选词中,
enhance
意思是“增强,提高”
,
retain
意思是“留用”
,均不能与
Solutions
搭配,且与此处文意不符,因此可以排除。
42.J)enhance
。
动词辨析题。空格前面是动词短语
work together
及动词不定式符
号
to
,后面是名词短语
our
focus
,因此空格处需要填入动词原形,且与
Our
foc
us
构成动宾搭配。根据上下文,教育部长认为我们必须共同努力增强对于某些问题的<
/p>
关注。因此,空格处填人的动词应该表达“增强,增加”的意义,由此可以确定,
动词
enhance
为本题答案,意思是“增强
,提高”
。备选词中,
develop
已经用过,
直接排除;
retain
意
思是“留用”
,与此处文意不符,也可以排除。
43.O)retain
。
动词辨析题。根据
and
前面的两个动词
recruit
和
support
及其形
式可以判断,空格处需要填入的是动词原形,且与
< br>recruit
和
support
构成并列关
系,
recruit
意思
是“招募”
,
support
意思是“
支持,配备”
,宾语都是空格后的
effective
teachers and principals
,由此可以确定,动词
retain
为本题答案。
44.E)component
。
<
/p>
名词辨析题。空格前面是不定冠词
a
,后
面是介词
of
,因此空格
处需要填入可
数名词的单数形式。前面讲到,今天的公告是改善获得高质量教育权
利的又一重要步骤,
而介词
of
后面又提到了奥巴马总统行动年,因此可以判断今天
的公告内容是奥巴马总统行动年的行动内容之一,空格处应填入表示“内容,组成
部分”的名词。由此可以确定名词
component
为本题答案,意思是“组成部分”
。备
选词中,
commitment
和
potential
已经用过,直接排除;
challenges
< br>和
contests
均为可数名词的复数形式,也可以排
除。
45.C)challenges
。名词辨析题。空格前面是定冠词
the
,后面是介词
of
,因此空格
处应填入名词形式。本句介绍
的是邓肯部长将带领召开与来自全国各地的校长和学
校教师展开的圆桌会议内容,根据上
下文,在高需求的学校工作必将面临更多的挑
战或困难。因此,空格处填入的名词可能表
达“困难,问题”或“挑战”的意义,
由此可以判断,
名词
p>
challenges
为本题答案,
意思是
“挑战”
。
备选词中,
commitment
,
potential
和
component
均用过,直接排除;
p>
contests
意思是“比赛”
,与此处
文意
不符,也可以排除。
快餐业面临的改变
A)
快餐业不得不成为一个厚着脸皮生存的群体。健康专家因其向人们兜售令人肥胖
的食品而不断对其进行猛烈抨击。评论家们甚至抱怨说商标代表超高热量的麦当劳
不应
该获准赞助世界杯。
(47)
这些是快餐业已经学会去处理的一
些事情。但是,可
能撑不了多久。当汉堡企业准备采取策略来对全球经济的变化做出回应
时
,
还面临着
来自监管部门更多的压力
。
B)
快餐曾经被认为可以抵抗经济
衰退。
(50)
逻辑上,当消费者要削减开支时,巨无
霸和皇堡等便宜的食物会变得更有吸引力。在最近的经济衰退中,当快餐商家留住
了那些在休闲餐馆也付不起钱的消费者时,这样的“降级消费”得以证明。在美国,
这个快餐的发源地,伴随着快餐业的打折活动以及促销活动,例如推出
l
美元菜单
和便宜的什锦饭,快餐店客流也变得兴旺起来。
< br>
C)
结果,快餐连锁企业比那些贵一点的同行们更好地
度过了这次经济危机。在
2009
年美国提供全方位服务的餐馆
的营业额与以前同期相比有超过
6
%的降幅,
< br>但是快餐
连锁企业的营业额却依然保持不变。其他国家的市场,如日本、法国和英
国,在快
餐上的整体消费呈增长态势。在美国同行业的营业额中,世界上最大的快餐企业
麦
当劳在没有下滑的情况下度过了经济衰退期。以其新鲜原料闻名的美国快餐连锁店
p>
帕尼罗面包同样表现良好,因为它以比饭店低廉的价格提供了更高质量的食品。
D)
但并非所有的快餐企业都如此幸运。诸如汉堡
王等许多企业的营业额就有所下滑。
(51)
在经济衰退的严峻
时期,尽管一些人降级消费转向快餐,但许多人为了省钱而
更频繁地在家里吃饭。瑞士联
合银行的分析师大卫·帕尔曼表示,在美国,一些小
型的快餐连锁店,如玩偶匣和卡乐星
,在这次经济衰退中受到了特别严重的冲击,
因为它们要与麦当劳这样的全球性快餐巨头
进行竞争。去年,在其他企业都减少广
告投入的情况下,麦当劳在广告宣传土的投入却增
加了
7
%多。
E)
一些快餐企业还不惜牺牲自己的利润试图给顾客们更好的优惠。
< br>(52)
在经济衰退