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2015年6月英语四级考试真题及答案 (1)

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2021-02-09 19:38
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2021年2月9日发(作者:bushy)


2015



6


月大学英 语四级考试真题



Part



Reading Comprehension ( 40 minutes)



Section A



Questions 36 to 45 are based on the following passage.



The


U.S.


Department


of


Education


is


making


efforts


to


ensure


that


all


students


have equal access to a quality education. Today it is 36 the launch of the


Excellent Educators for All Initiative. The initiative will help states and


school


districts


support


great


educators


for


the


students


who


need


them


most.




zip code or family income. It is 38 important that we provide teachers and


principals


the


support


they


need


to


help


students


reach


their


full


39


,


U.S.


Secretary


of


Education


Arne


Duncan


said.


Despite


the


excellent


work


and


deep


40 of our nation's teachers and principals, students in high-poverty, high-


minority


schools


are


unfairly


treated


across


our


country.


We


have


to


do


better.


Local


leaders


and


educators


will


41


their


own


creative


solutions,


but


we


must


work together to 42 our focus on how to better recruit, support and 43


effective teachers and principals for all students, especially the kids who


need them most.



Today's announcement is another important step forward in improving access


to


a


quality


education,


a


44


of


President


Obama's


year


of


action


.Later


today,


Secretary


Duncan


will


lead


a


roundtable


discussion


with


principals


and


school


teachers


from


across


the


country


about


the


45


of


working


in


high-need


schools


and


how


to


adopt


promising


practices


for


supporting


great


educators


in


these


schools.



A.


Announcing B. beneficial C. challenges D. commitment



E. component F. contests G. critically H. develop



I. distributing J. enhance K. entitled L. potential



M. properly N. qualified O. retain



Section B



Directions:


In


this


section,


you


are


going


to


read


a


passage


with


ten


statements attached to it. Each statement contains information given in one


of the paragraphs. Identify the paragraph from which the information is


derived.


You


may


choose


a


paragraph


more


than


once.


Each


paragraph


is


marked


with a letter. Answer the questions by marking the corresponding letter on


Answer Sheet 2.



The Changes Facing Fast Food



A



Fast-food


firms


have


to


be


a


thick- skinned


bunch.


Health


experts


regularly


criticize


them


severely


for


selling


food


that


makes


people


fat.


Critics


even


complain that McDonald's, whose logo symbolizes calorie excess, should not


have


been


allowed


to


sponsor


the


World


Cup.


These


are


things


fast- food


firms


have


learnt


to


cope


with.


But


not


perhaps


for


much


longer.


The


burger


business


faces more pressure from regulators at a time when it is already adapting


strategies in response to shifts in the global economy.



B)


Fast food was once thought to be recession-proof. When consumers need to


cut spending, the logic goes, cheap meals like Big Macs and Whoppers become


even


more


attractive.


Such



down”


proved



true


for


much


of


the


latest


recession, when fast-food companies picked up customers who could no longer


afford


to


eat


at


casual


restaurants.


Traffic


was


boosted


in


America,


the


home


of fast food, with discounts and promotions, such as $$1 menus and cheap


combination meals.



C)


As a result, fast-food chains have weathered the recession better than


their more expensive competitors. In 2009


sales at


full-service


restaurants


in America fell by more than 6% , but total sales remained about the same


at


fast-food


chains.


In


some


markets,


such


as


Japan,


France


and


Britain,


total


spending on fast food increased. Same- store sales in America at McDonald's,


the


world's


largest


fast-food


company,


did


not


decline


throughout


the


downturn. Pan era Bread, an American fast-food chain known for its fresh


ingredients, performed well, too, because it offers higher-quality food at


lower prices than restaurants.



D)


But not all fast-food companies have been as fortunate. Many, such as


Burger King, have seen sales fall. In a severe recession, while some people


trade


down


to


fast


food,


many


others


eat


at


home


more


frequently


to


save


money.


David Palmer, an analyst at UBS, a bank, says smaller fast- food chains in


America, such as Jack in the Box and Carl's Jr., have been hit particularly


hard


in


this


downturn


because


they


are


competing


with


the


global


giant


McDonald's,


which


increased


spending


on


advertising


by


more


than


7%


last


year


as others cut back.



E



Some fast-food companies also sacrificed their own profits by trying to


give customers better value. During the recession companies set prices low,


hoping that once they had tempted customers through the door they would be


persuaded


to


order


more


expensive items.


But


in


many


cases


that


strategy


did


not work. Last year Burger King franchisees (


特许经营人


)sued (


起诉


)the


company over its double-cheeseburger promotion, claiming it was unfair for


them to be required to sell these for $$1 when they cost$$1.10 to make. In May


a judge ruled in favor of Burger King. Nevertheless, the company may still


be cursing its decision to promote cheap choices over more expensive ones


because items on its


up from 12% last October.



F



Analysts expect the fast-food industry to grow modestly this year. But


the downturn is making companies rethink their strategies. Many are now


introducing


higher-priced


items


to


entice < /p>


(




)con sumers


away


from


$$1


,


a


division


of


Yum!


Brands,


which


also


owns


Taco


Bell


and


Pizza


Hut, has launched a chicken sandwich that costs around $$ in May Burger


King introduced barbecue (


烧烤


)pork ribs at $$7 for eight.



G



Companies are also trying to get customers to buy new and more items,


including


drinks. McDonald’s


started selling better coffee as a challenge


to Starbucks. Its


in America. Starbucks has sold rights to its Seattle's Best coffee brand to


Burger King, which will start selling it later this year.



H)


As


fast-food


companies


shift


from



size


to



buys


they


need


to keep customer traffic high throughout the day. Many see breakfast as a


big


opportunity,


and


not


just


for


fatty


food.


McDonald’s



will


start


selling


porridge (



)in America next year. Breakfast has the potential to be very


profitable, says Sara Senator of Bernstein, a research firm, because the


margins


can


be


high.


Fast-food


companies


are


also


adding


midday


and


late- night


snacks,


such


as


blended


drinks


and


wraps.


The


idea


is


that


by


having


a


greater


range of things on the menu,


all


day,


says


Rick


Carlucci.,


the


.chief


financial


officer


of


Yum


!


Brands.



I)


But what about those growing waistlines? So far, fast-food firms have


cleverly avoided government regulation. By providing healthy options, like


salads and low-calorie sandwiches, they have at least given the impression


of doing something about helping to fight obesity (


肥胖症


).These offerings


are not necessarily loss-leaders, as they broaden the appeal of outlets to


groups of diners that include some people who don't want to eat a burger.


But customers cannot be forced to order salads instead of fries.



J)



In


the


future,


simply


offering


a


healthy


option


may


not


be


good


enough.


packaged-food


and


restaurant


company


I


know


is


concerned


about


regulation


right


now,


says


Mr.


Palmer


of


UBS.


America’s



health-reform


bill,


which Congress passed this year, requires restaurant chains with 20 or more


outlets to put the calorie-content of items they serve on the menu. A study


by the National Bureau of Economic Research, which tracked the effects on


Starbucks of a similar calorie-posting law in New York City in 2007, found


that


the


average


calorie-count


per


transaction


fell


6%


and


revenue


increased


3% at Starbucks stores where a Dunlin Donuts outlet was nearby--a sign, it


is


said,


that


menu-labeling


could


favor


chains


that


have


more


healthy


offerings.



K)


In order to avoid other legislation in America and elsewhere, fast-food


companies will have to continue innovating (


创新


).Walt Riker of McDonald's


claims the change it has made in its menu means it offers more healthy items


than it did a few years ago.


more


salads,


more


apples


than


any


restaurant


business


in


the


world,


he


says.


But the recent proposal by a county in California to ban McDonald's from


including


toys


in


its


high-


calorie”


Happy



Meals


because


legislators


believe it attracts children to unhealthy food, suggests there isa lot more


left to do.



people propose laws be made to stop McDonald's from attaching toys


to its food specials for children.



47.


Fast-food


fins


may


not


be


able


to


cope


with


pressures


from


food


regulation


in the near future.



48. Burger King will start to sell Seattle's Best coffee to increase sales.



49. Some fast-food firms provide healthy food to give the impression they


are helping to tackle the obesity problem.



50.


During the recession, many customers turned to fast food to save money.



51. Many people eat out less often to save money in times of recession.



52. During the recession, Burger King's promotional strategy of offering


low-priced items often proved ineffective.



53. Fast-food restaurants can make a lot of money by selling breakfast.



54.


Many


fast- food


companies


now


expect


to


increase


their


revenue


by


introducing higher-priced items.



55.


A


newly-passed


law


asks


big


fast- food


chains


to


specify


the


calorie


count


of what they serve on the menu.



Section C



Passage One



Questions 56 to 60 are based on the following passage.



If


you


think


a


high-factor


sunscreen


(


防晒霜


)keeps


you


safe


from


harmful


rays,


you may be wrong. Research in this week's Nature shows that while factor 50


reduces the number of melanomas(


黑瘤


)and delays their occurrence, it can't


prevent them. Melanomas are the most aggressive skin cancers. You have a


higher risk if you have red or blond hair, fair skin, blue or green eyes,


or sunburn easily, or if a close relative has had one. Melanomas are more


common if you have periodic intense exposure to the sun. Other skin cancers


are increasingly likely with long-term exposure.



There is continuing debate as to how effective sunscreen is in reducing


melanomas the evidence is weaker than it is for preventing other types of


skin


cancer.


A


2011


Australian


study


of


1,621


people


found


that


people


randomly selected to apply sunscreen daily had half the rate of melanomas


of people who used cream as needed. A second study, comparing 1,167 people


with


melanomas


to


1,101


who


didn't


have


the


cancer,


found


that


using


sunscreen


routinely, alongside other protection such as hats, long sleeves or staying


in the shade, did give some protection. This study said other forms of sun


protection



not


sunscreen



seemed


most


beneficial.


The


study


relied


on


people remembering what they had done over each decade of their lives, so


it's


not


entirely


reliable.


But


it


seems


reasonable


to


think


sunscreen


gives


people a false sense of security in the sun.



Many


people


also


don't


use


sunscreen


properly applying


insufficient


amounts,


failing to reapply after a couple of hours and staying in the sun too long.


It is sunburn that is most worrying recent research shows five episodes of


sunburn in the teenage years increases the risk of all skin cancers.



The good news is that a combination of sunscreen and covering up can reduce


melanoma rates, as shown by Australian figures from their slip-slop-slap


campaign. So if there is a heat wave this summer, it would be best for us,


too, to slip on a shirt, slop on (


抹上


)sunscreen and slap on a hat.



56. What is people's common expectation of a high-factor sunscreen?



A. It will delay the occurrence of skin cancer.



B. It will protect them from sunburn.



C. It will keep their skin smooth and fair.



D. It will work for people of any skin color.



57. What does the research in Nature say about a high-factor sunscreen?



A. It is ineffective in preventing melanomas.



B. It is ineffective in case of intense sunlight.



C. It is ineffective with long-term exposure.



D. It is ineffective for people with fair skin.



58. What do we learn from the 2011 Australian study of 1,621 people?



A. Sunscreen should be applied alongside other protection measures.



B High-risk people benefit the most from the application of sunscreen.



C. Irregular application of sunscreen does women more harm than good.



D. Daily application of sunscreen helps reduce the incidence of melanomas.



59. What does the author say about the second Australian study?



A. It misleads people to rely on sunscreen for protection.



B. It helps people to select the most effective sunscreen.



C. It is not based on direct observation of the subjects.



D. It confirms the results of the first Australian study.



60. What does the author suggest to reduce melanoma rates?



A. Using both covering up and sunscreen.



B. Staying in the shade whenever possible.



C. Using covering up instead of sunscreen.



D. Applying the right amount of sunscreen.



Passage Two



Questions 61 to 65 are based on the following passage.



Across the rich world, well-educated people increasingly work longer than


the 65% of American men aged 62 -74 with a professional


degree


are


in


the


workforce,


compared


with32%


of


men


with


only


a


high- school


certificate.


This


gap


is


part


of


a


deepening


divide


between


the


well-educated


well-off and the unskilled poor. Rapid technological advance has raised the


incomes of the highly skilled while squeezing those of the unskilled. The


consequences, for individuals and society, are profound.



The


world


is


facing


an


astonishing


rise


in


the


number


of


old


people,


and


they


will


live


longer


than


ever


before.


Over


the


next


20


years


the


global


population


of


those


aged


65


or


more


will


almost


double,


from


600


million


to


1.1


billion.


The


experience


of


the


20th


century,


when


greater longevity


(


长寿


)translated


into more years in retirement rather than more years at work, has persuaded


many observers that this shift will lead to slower economic growth, while


the swelling ranks of pensioners will create government budget problems.



But the notion of a sharp division between the working young and the idle


old


misses


a


new


trend,


the


growing


gap


between


the


skilled


and


the


unskilled.


Employment rates are falling among younger unskilled people, whereas older


skilled


folk


are


working


longer.


The


divide


is


most


extreme


in


America,


where


well-educated baby-boomers (


二战后生育高峰期出生的美国人


)are putting off


retirement while many less-skilled younger people have dropped out of the


workforce.



Policy


is


partly


responsible.


Many


European


governments


have


abandoned


policies


that


used


to


encourage


people


to


retire


early.


Rising


life


expectancy


(




寿



),


combined


with


the


replacement


of


generous


defamed-benefit


pension


plans


with less


generous defined-contribution ones,


means


that


even


the better-off must work longer to have a comfortable retirement. But the


changing nature of work also plays a big role. Pay has risen sharply for the


highly


educated,


and


those


people


continue


to


reap


rich


rewards


into


old


age


because


these


days


the


educated


elderly


are


more


productive


than


the


preceding


generation. Technological change may well reinforce that shift: the skills


that complement computers, from management knowhow to creativity, do not


necessarily decline with age.



61. What is happening in the workforce in rich countries?



A. Younger people are replacing the elderly.



B. Well-educated people tend to work longer.



C. Unemployment rates are rising year after year.



D. People with no college degree do not easily find work.



62. What has helped deepen the divide between the well-off and the poor?



A. Longer life expectancies.



B. A rapid technological advance.



C. Profound changes in the workforce.



D. A growing number of the well- educated.



63. What do many observers predict in view of the experience of the 20th


century?



A. Economic growth will slow down.



B Government budgets will increase.



C. More people will try to pursue higher education.



D. There will be more competition in the job market.



64. What is the result of policy changes in European countries?



A. Unskilled workers may choose to retire early.



B. More people have to receive in- service training.



C. Even wealthy people must work longer to live comfortably in retirement.



D.


People


may


be


able


to


enjoy


generous


defined-benefits


from


pension


plans.



65. What is characteristic of work in the 21st century?



A. Computers will do more complicated work.



B. More will be taken by the educated young.



C. Most jobs to be done will be the creative ones.



D. Skills are highly valued regardless of age.



Part



Translation ( 30 minutes)



Directions:


For


this


part,


you


are


allowed


30


minutes


to


translate


a


passage


from Chinese into English. You should write your answer on


Answer Sheet 2.



中 国是世界上最古老的文明之一。构成现代世界基础的许多元素都起源于中国。中


国现在拥 有世界上发展最快的经济,并正经历着一次新的工业革命。中国还启动了


雄心勃勃的太空 探索计划,其中包括到


2020


年建成一个太空站。目前,中国 是世界


最大的出口国之一,并正在吸引大量外国投资。同时,它也在海外投资数十亿美元 。


2011


年,中国超越日本成为世界第二大经济体。



2015



6


月大学英语四级考试真题答案与详解



Part



Reading Comprehension



美国教育部正在努力确保所有学 生享有接受高质量教育的乎等权利:今天,它


(36)


宣布开始 实施“为所有学生提供优秀教育工作者”的活动方案。这一方案将帮助各


州和各学区为那 些有最迫切需要的学生提供优秀教育工锋者的支持


.



“所有的孩子


.


不分种族、居住地及家庭收入, 都应


(37)


有权利接受高质量的教育。


为教师和校长们提供帮助学生发挥全部


(39)


潜力所需的支 持是


(38)


至关重要的,


”美


国教育部部长阿恩·邓肯说。


“尽管我们国家的教师和校长们工作出色 且全情


(40)



入,全国各地那些极 为贫困及少数民族聚集的学校的学生仍然受到不公正的对待:


我们必须努力做到更好。地 方官员和教育工作者都将


(41)


形成他们自己的创造性解


决方案,但是我们必须共同努力,


(42)


增强我们对于如何更好地为所有学生招募、


支持和


(43)


留住优秀教师和校长的关注,特别是那些最需要他们的孩子们。


”< /p>



今天的公告是改善获得高质量教育权利的又一重要步骤,是奥巴 马总统行动年的一



(44)


组成部分 。今天晚些时候,邓肯部长将带领召开与来自全国各地的校长和学


校教师展开的圆桌会议 ,讨论有关在高需求的学校工作面临的


(45)


挑战以及如何采


取有前途的举措以支持在这些学校的教育工作者:


< p>
名词:


C)challenges


挑战;


D)commitment


投入,承诺;


E)c omponent


组成部分,部


件;


F )contests


比赛;


L)potential

< p>
潜力,可能性



动词:


A )announcing


宣布,宣称;


H)develop


形成,发展;


I)distributing


分发,


散布;


J)enhance


增 强,提高;


K)entitled


使


(


某人


)


有权利;


O)retain


留用



形容词:< /p>


B)beneficial


有利的,有益的;

N)qualified


胜任的,合格的



副词:


G)critically


很大程度上,极为重 要地;


M)properly


合理地,正确地

< br>


36.A)


announcing



< p>
动词辨析题。句首出现时间状语


today


,空格 位于系动词


is



名词短语

< p>
the


launch


of

…之间,因此空格处需要填人动词的现在分词形式,构成现


在进行时。前一句提到, 美国教育部正在努力确保所有学生享有接受高质量教育的


平等权利。因此,空格处需要填 人一个能够与名词


launch


构成动宾搭配的动词,表



“宣布开始实施一项方案或活动”



由此确定


announcing


为本题答案,


意思是


“宣


布”


。备选词中,


distributing


意思是“分发,散布 ”


,与此处文意不符,且无法与


launch

< br>构成动宾搭配,故排除。



37.K )entitled




动词辨析题。 空格前面是系动词


are


,后面是介词


to


及其宾语,


因此空格处需要填入形容词作表语或者动词的被 动语态,并与介词


to


搭配。上文提


到 ,美国教育部今天宣布开始实施为所有学生提供优秀教育工作者的活动方案,本


句解释了 实施此方案的原因,即所有孩子都应有权利接受高质量的教育。因此,空


格处需要填人一 个表示“有权利”或“有资格”的形容词,且能够与介词


to


搭 配,


备选形容词中只有


entitled


同时符合这两项要求,由此确定其为本题答案。


be


entitled to


意思是“有……资格”


。备选词中,


beneficial


意思是“有利的, 有益


的”


,与此处文意不符,排除;


q ualified


意思是“有资格的”


,但不能与介词


to



搭配使用,因此也可以排除。



38.G)critically




副词辨析题。空格前面是系动词


is


, 后面是形容词


important



因 此空格处需要填入一个副词,


用来修饰形容词


importan t



上句提到,


所有的孩子,


不分种族、居住地及家庭收入,都应有权利接受高质量的教育,本句承接上句,表


明为教师和校长们提供帮助学生发挥全部潜力所需支持的重要性。因此,空格处需


要填入一个表示“非常,相当,很”的副词,与


important

< br>表达“至关重要”的意


义,由此确定副词


critica lly


为本题答案,意思是“很大程度上,极为重要地”



备选词中,


properly


意思是“合理 地,正确地”


,与此处文意不符,因此可以排除。



39.L)potential



< /p>


名词辨析题。


空格前面为形容词性物主代词


their


及形容词


hill



因此空格处需要填人一个名词。本句提到要为教师和校长们提供支持,而这些支持

< p>
是为了帮助学生发挥其全部潜力。因此,空格处需要填入一个能与动词


re ach


相搭


配的名词,且表达“潜力,能力”的意义,由此确定 名词


potential


为本题答案,


意思是“潜力”


。备选词中,


challenges

< p>
意思是“挑战”



commitment


意思是“投入,


承诺”



component


意思是“组成部分,部件”


< p>
contests


意思是“比赛”


,均与此处


文意不符,且不能与动词


reach


搭配, 可以排除。



40.D)commitment




名词辨析题。空格前面为形容词


deep


,后面为介词


of


,因此空


格处需要 填人名词。根据连词


and


可以判断,该名词与


and


前面的


excellentwork

< p>
在意义上应该是并列的,且根据上下文,此处要表达的意义是教师和校长们工作出

< br>色且努力。因此,空格处的名词表达的是“努力”或“投入”的意思,且为不可数


的抽象名词,备选词中只有


commitment


一词符合要求 ,由此确定其为本题答案。备


选词中的


challenges< /p>



contests


均为可数名词复数形 式,


可以排除;


component



思是“组成部分,部件”


,与此处文意不符,且不能用


deep


进行修饰,可以排除;


potenti al


已经用过,直接排除。



41.H)develop




动词辨析题。空格前面为助动词


will


,后 面为名词短语


their own


creative Sol utions


,因此空格处需要填入动词原形,与


will


构成一般将来时态,


并与名词


Soluti ons


构成动宾短语。


Solutions

意思是“解决方案”


,因此填入的动


词应该表达

< p>
“想出,


找到”



“研究 出,


制定出”


的意义。


由此可以确定,


动词


develop


为本题答案,意思 是“形成”


。备选词中,


enhance


意思是“增强,提高”



retain


意思是“留用”


,均不能与


Solutions


搭配,且与此处文意不符,因此可以排除。



42.J)enhance




动词辨析题。空格前面是动词短语


work together


及动词不定式符



to


,后面是名词短语


our


focus


,因此空格处需要填入动词原形,且与


Our


foc us


构成动宾搭配。根据上下文,教育部长认为我们必须共同努力增强对于某些问题的< /p>


关注。因此,空格处填人的动词应该表达“增强,增加”的意义,由此可以确定,


动词


enhance


为本题答案,意思是“增强 ,提高”


。备选词中,


develop


已经用过,


直接排除;


retain


意 思是“留用”


,与此处文意不符,也可以排除。



43.O)retain




动词辨析题。根据


and


前面的两个动词


recruit



support

< p>
及其形


式可以判断,空格处需要填入的是动词原形,且与

< br>recruit



support


构成并列关


系,


recruit


意思 是“招募”



support


意思是“ 支持,配备”


,宾语都是空格后的


effective teachers and principals


,由此可以确定,动词


retain


为本题答案。



44.E)component



< /p>


名词辨析题。空格前面是不定冠词


a


,后 面是介词


of


,因此空格


处需要填入可 数名词的单数形式。前面讲到,今天的公告是改善获得高质量教育权


利的又一重要步骤, 而介词


of


后面又提到了奥巴马总统行动年,因此可以判断今天


的公告内容是奥巴马总统行动年的行动内容之一,空格处应填入表示“内容,组成


部分”的名词。由此可以确定名词


component


为本题答案,意思是“组成部分”


。备


选词中,


commitment



potential


已经用过,直接排除;


challenges

< br>和


contests


均为可数名词的复数形式,也可以排 除。



45.C)challenges


。名词辨析题。空格前面是定冠词


the


,后面是介词


of


,因此空格


处应填入名词形式。本句介绍 的是邓肯部长将带领召开与来自全国各地的校长和学


校教师展开的圆桌会议内容,根据上 下文,在高需求的学校工作必将面临更多的挑


战或困难。因此,空格处填入的名词可能表 达“困难,问题”或“挑战”的意义,


由此可以判断,


名词


challenges


为本题答案,


意思是


“挑战”



备选词中,


commitment



potential



component


均用过,直接排除;


contests


意思是“比赛”


,与此处 文意


不符,也可以排除。



快餐业面临的改变



A)


快餐业不得不成为一个厚着脸皮生存的群体。健康专家因其向人们兜售令人肥胖


的食品而不断对其进行猛烈抨击。评论家们甚至抱怨说商标代表超高热量的麦当劳


不应 该获准赞助世界杯。


(47)


这些是快餐业已经学会去处理的一 些事情。但是,可


能撑不了多久。当汉堡企业准备采取策略来对全球经济的变化做出回应 时


,


还面临着


来自监管部门更多的压力 。



B)


快餐曾经被认为可以抵抗经济 衰退。


(50)


逻辑上,当消费者要削减开支时,巨无


霸和皇堡等便宜的食物会变得更有吸引力。在最近的经济衰退中,当快餐商家留住


了那些在休闲餐馆也付不起钱的消费者时,这样的“降级消费”得以证明。在美国,

这个快餐的发源地,伴随着快餐业的打折活动以及促销活动,例如推出


l

< p>
美元菜单


和便宜的什锦饭,快餐店客流也变得兴旺起来。

< br>


C)


结果,快餐连锁企业比那些贵一点的同行们更好地 度过了这次经济危机。在


2009


年美国提供全方位服务的餐馆 的营业额与以前同期相比有超过


6


%的降幅,

< br>但是快餐


连锁企业的营业额却依然保持不变。其他国家的市场,如日本、法国和英 国,在快


餐上的整体消费呈增长态势。在美国同行业的营业额中,世界上最大的快餐企业 麦


当劳在没有下滑的情况下度过了经济衰退期。以其新鲜原料闻名的美国快餐连锁店


帕尼罗面包同样表现良好,因为它以比饭店低廉的价格提供了更高质量的食品。



D)


但并非所有的快餐企业都如此幸运。诸如汉堡 王等许多企业的营业额就有所下滑。


(51)


在经济衰退的严峻 时期,尽管一些人降级消费转向快餐,但许多人为了省钱而


更频繁地在家里吃饭。瑞士联 合银行的分析师大卫·帕尔曼表示,在美国,一些小


型的快餐连锁店,如玩偶匣和卡乐星 ,在这次经济衰退中受到了特别严重的冲击,


因为它们要与麦当劳这样的全球性快餐巨头 进行竞争。去年,在其他企业都减少广


告投入的情况下,麦当劳在广告宣传土的投入却增 加了


7


%多。



E)


一些快餐企业还不惜牺牲自己的利润试图给顾客们更好的优惠。

< br>(52)


在经济衰退

-


-


-


-


-


-


-


-



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