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.
新视野大学英语
读写教程
第
四
册
教
案
B4U3
精选
.
Unit 3
Being
Entrepreneur
*
Teaching
Objectives
:
Students will learn to use English
to
1. To talk about the
entrepreneurial spirit
2. To understand the text
fully
3. To apply the
phrases and patterns
4. To
master the essay writing skill
*Time Allotment: each unit
8 classes
1st---2nd classes: Part I Warming
up
1.
Lead-in :
Guessing activity
and short answer questions
2.
Pre-reading
activities
: compound
dictation
3.
Cultural background:
Proper
names
3rd--4th classes:
Part II Text Study
精选
.
4.
Reading in
Depth:
Structure Analysis, Summary,
Difficult sentences
analysis
5.
Language
Focus:
More practice in Language Points
(language points
explanation, Sentence
Patterns, Useful Expressions)
5th
—
6th
classes:
Part III
Reflection
6.
Critical
thinking:
More
speaking
practice
in
discussion
related
to
being entrepreneur.
7.
Writing Practice: Essay
writing
?
Write a
narrative with biographical
information.
7th
—
8th classes:
Part IV Assignment
7.
Post-reading
activities:
summary
of
useful
expressions,
watching
and discussing, speaking task,
etc.
8. Section
B
: Focus on fast reading and practice
in reading skill
UNIT 3
Section A Fred Smith and
FedEx:
The vision that
changed the world
Part I
Warming up
1. Lead-
in:
精选
.
1) Guess: Who is
he/she?
a. He was an
American businessman, marketer and inventor. He
revolutionized
six
industries:
personal
computers,
animated
movies,
music, phones,
tablet computing(
平板电脑应用
),
and digital publishing.
He died of
cancer at the age of 56 in 2011.
b.
He is an American business
magnate(
巨头
), philanthropist(
慈善
家
), investor,
computer programmer, and inventor. He has been top
of
the Forbes American rich list for
consecutive(
连续的
) 20 years.
He was
chairman of Microsoft company.
c. He is an American programmer. He is
best known as one of five
co-founders
of the world's largest social networking website.
He is the
chairman and chief executive
of Facebook, Inc.
d. He is a
Chinese business
magnate(
大亨
). He is the
founder and
Executive
Chairman
of
a
family
of
highly
successful
Internet-based
businesses.
His product is popular all around China.
Tips:
Steve Jobs; Bill
Gates; Mark Zuckerberg; Jack Ma
2) Discussion
question 1: Do you often use their products? Do
their
products make your life more
convenient?
Tips:
Yes,
I
use
their
products
quite
often.
I
use
various
Apple
electronics to work, play and
socialize. I don't have to go to the library to
search for informatio
n or
gether materials…
3) Discussion question 2:
What is an entrepreneur?
精选
.
Tips:
An
entrepreneur is a person who makes money by
starting or
running
businesses,
especially
when
this
involves
taking
financial
risks.
4)
Discussion
question
3:
What
personal
traits
do
successful
entrepreneurs
have in common?
Tips
:
leadership,
high
motivation,
great
determination,
willingness
to fail, competitive spirit, budget-
mindedness
2.
Pre-reading activities:
1) Compound dictation
Listen
to
a
short
passage
concerning
entrepreneur
and
fill
in
the
missing information.
The __________ definition
of an entrepreneur is a person who organizes
and accepts the risks of a new
business. Entrepreneurs may have a new
product or service to _____. Or they
may have ideas for new ways to do
business. But an entrepreneurial spirit
does not have to ___________ the
business world.
Lately we hear more and
more about social entrepreneurs. What they
do
is
_______;
they
might
even
act
like
business
entrepreneurs.
They
might ______ money in projects or get
others to support them. But social
entrepreneurs say they are not ______
by a desire for profits. Their most
important goal, they say, is to create
social value. They organize and
support
programs
that
______
improve
conditions
in
communities.
精选
.
Social
entrepreneurs
say
they
look
for
solutions
to
needs
without
leaving them to government or industry
to solve. And they say they try
to
_______ the solution. In other words, to change
the system, they try to
get whole
societies to change.
There are many
historical examples of
people who might
be called social entrepreneurs. Susan B. Anthony,
for
example, _________ women's rights
in the United States. Vinoba Bhave
created the Land Gift Movement to help
India's poor and ________.
Keys: traditional, offer, be limited
to, similar, invest, guided, aim to,
spread, fought for, landless
3. Cultural Background:
1)
the Millionaire’s Unit
It
is
the
nickname
for
the
First
Yale
Unit,
a
naval
air
reserve
unit
considered
to
be
the
first
in
the
United
States.
It
was
started
by
F.
Trubee Davison, a Yale sophomore at the
time, in 1915. The unit had 29
members
who were all wealthy and fascinated by flying.
Their intention
was
to
learn
to
fly
airplanes
so
as
to
develop
America’s
military
aviation.
2) the
Marines(
海军陆战队
)
Formerly called the United States
Marine Corps, it is a branch of the
United States Armed Forces responsible
for providing power projection
from the
sea.
精选
.
3) the
“
hub and
spoke
”
system(
轴辐式空中交通系统
)
It is a system which makes
transportation much more efficient by
routing all of the traffic through one
or a few central hubs. The FedEx
company took advantage of this idea in
the 1970s, revolutionizing the
way
airlines were run.
4)
Xerox and Google
Xerox:
an
American
multinational
document
management
corporation that produces and sells
printers, photo copiers, etc.
Google:
an
American
corporation
which
provides
internet-related
products
and services.
Part II Text Study
1. Main idea & structure:
Tips for Reading: A Good Reader should
1) Try to become an active
reader.
2) Learn to ask more
questions. ( what, why, how)
3) Do the efficient reading. (key
points, topic sentence, key words,
locating words, necessary and
sufficient )
4) Develop a
habit of marking during reading.
Answer Questions
1)
What type of
business does FedEx mainly do?
Tips: overnight delivery service; door-
to-door package delivery (Para.
精选
.
1)
2) In what
way did Smith's Childhood experiences contribute
to his
business later in life?
Tips:
suffering
from
a
disease;
picked
on
by
bullies;
learned
to
defend himself (Para. 3)
3) How did
Smith put his passion in flying into real practice
before he
started his
business?
Tips: operated a
crop-duster at 15; helped revive the Yale flying
club
as a student; ran a small charter
operation in New Haven; served in the
Marines during the Vietnam War and flew
more the 200 missions (Para.
4-7)
4) What did Smith do in his
term paper for his ecomonics class? How
was the paper evaluated by his
professor?
Tips:
drafted
a
prototype
for
a
transportation
company;
wasn't
impressed (Para. 5)
5) What idea did Smith
learn from his military experience? How did he
relate the idea to his business later?
Tips: leadership; Good
leadership has very measurable effects on a
company's bottom line. (Para. 7)
6)
Why
does
the
author
mention
the
words
Xerox
and
Google
in
the
精选
.
text?
Tips: To
show that FedEx is so successful that the name
itself defines
and represents express
delivery. (Para. 10)
7)
What
does
Smith
consider
as
the
key
elements
for
a
successful
business?
Tips:
appealing product or service and a compelling
strategy; efficient
management system;
good leadership (Para. 11)
8) What does Smith's great concern for
his employees illustrate?
Tips:
his P-S-P
philosophy (Para. 12)
Structure Analysis:
Introduction:
Basic introduction to Smith
and his FedEx company. (Para. 1)
Smith
is
“recognized
as
an
o
utstanding
entrepreneur
with
an
agreeable and winning
personality”. (Para. 2)
Body:
Section One: Smith’s early
life
experiences. (Para. 3-7)
Section Two:
Smith’s business experience.
(Para
. 8-11)
Conclusion:
Further
de
scription
of
Smith’s
friendly
and
agreeable
personality
and the
significance of his P-S-P philosophy. (Para. 12)
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