新视野大学英语第三版B4U3教案

.

新视野大学英语

读写教程

第

四

册

教

案

B4U3

精选

.

Unit 3

Being Entrepreneur

*

Teaching Objectives

：

Students will learn to use English to

1. To talk about the entrepreneurial spirit

2. To understand the text fully

3. To apply the phrases and patterns

4. To master the essay writing skill

*Time Allotment: each unit

8 classes

1st---2nd classes: Part I Warming up

1.

Lead-in :

Guessing activity and short answer questions

2.

Pre-reading activities

: compound dictation

3.

Cultural background:

Proper names

3rd--4th classes:

Part II Text Study

精选

.

4.

Reading in Depth:

Structure Analysis, Summary, Difficult sentences

analysis

5.

Language Focus:

More practice in Language Points (language points

explanation, Sentence Patterns, Useful Expressions)

5th

—

6th classes:

Part III Reflection

6.

Critical

thinking:

More

speaking

practice

in

discussion

related

to

being entrepreneur.

7.

Writing Practice: Essay writing

?

Write a narrative with biographical information.

7th

—

8th classes: Part IV Assignment

7.

Post-reading

activities:

summary

of

useful

expressions,

watching

and discussing, speaking task, etc.

8. Section B

: Focus on fast reading and practice in reading skill

UNIT 3

Section A Fred Smith and FedEx:

The vision that changed the world

Part I Warming up

1. Lead- in:

精选

.

1) Guess: Who is he/she?

a. He was an American businessman, marketer and inventor. He

revolutionized

six

industries:

personal

computers,

animated

movies,

music, phones, tablet computing(

平板电脑应用

), and digital publishing.

He died of cancer at the age of 56 in 2011.

b. He is an American business magnate(

巨头

), philanthropist(

慈善

家

), investor, computer programmer, and inventor. He has been top of

the Forbes American rich list for consecutive(

连续的

) 20 years. He was

chairman of Microsoft company.

c. He is an American programmer. He is best known as one of five

co-founders of the world's largest social networking website. He is the

chairman and chief executive of Facebook, Inc.

d. He is a Chinese business magnate(

大亨

). He is the founder and

Executive

Chairman

of

a

family

of

highly

successful

Internet-based

businesses. His product is popular all around China.

Tips:

Steve Jobs; Bill Gates; Mark Zuckerberg; Jack Ma

2) Discussion question 1: Do you often use their products? Do their

products make your life more convenient?

Tips:

Yes,

I

use

their

products

quite

often.

I

use

various

Apple

electronics to work, play and socialize. I don't have to go to the library to

search for informatio

n or gether materials…

3) Discussion question 2: What is an entrepreneur?

精选

.

Tips:

An entrepreneur is a person who makes money by starting or

running

businesses,

especially

when

this

involves

taking

financial

risks.

4)

Discussion

question

3:

What

personal

traits

do

successful

entrepreneurs have in common?

Tips

:

leadership,

high

motivation,

great

determination,

willingness to fail, competitive spirit, budget- mindedness

2. Pre-reading activities:

1) Compound dictation

Listen

to

a

short

passage

concerning

entrepreneur

and

fill

in

the

missing information.

The __________ definition of an entrepreneur is a person who organizes

and accepts the risks of a new business. Entrepreneurs may have a new

product or service to _____. Or they may have ideas for new ways to do

business. But an entrepreneurial spirit does not have to ___________ the

business world.

Lately we hear more and more about social entrepreneurs. What they

do

is

_______;

they

might

even

act

like

business

entrepreneurs.

They

might ______ money in projects or get others to support them. But social

entrepreneurs say they are not ______ by a desire for profits. Their most

important goal, they say, is to create social value. They organize and

support

programs

that

______

improve

conditions

in

communities.

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.

Social

entrepreneurs

say

they

look

for

solutions

to

needs

without

leaving them to government or industry to solve. And they say they try

to _______ the solution. In other words, to change the system, they try to

get whole societies to change.

There are many historical examples of

people who might be called social entrepreneurs. Susan B. Anthony, for

example, _________ women's rights in the United States. Vinoba Bhave

created the Land Gift Movement to help India's poor and ________.

Keys: traditional, offer, be limited to, similar, invest, guided, aim to,

spread, fought for, landless

3. Cultural Background:

1)

the Millionaire’s Unit

It

is

the

nickname

for

the

First

Yale

Unit,

a

naval

air

reserve

unit

considered

to

be

the

first

in

the

United

States.

It

was

started

by

F.

Trubee Davison, a Yale sophomore at the time, in 1915. The unit had 29

members who were all wealthy and fascinated by flying. Their intention

was

to

learn

to

fly

airplanes

so

as

to

develop

America’s

military

aviation.

2) the Marines(

海军陆战队

)

Formerly called the United States Marine Corps, it is a branch of the

United States Armed Forces responsible for providing power projection

from the sea.

精选

.

3) the

“

hub and spoke

”

system(

轴辐式空中交通系统

)

It is a system which makes transportation much more efficient by

routing all of the traffic through one or a few central hubs. The FedEx

company took advantage of this idea in the 1970s, revolutionizing the

way airlines were run.

4)

Xerox and Google

Xerox:

an

American

multinational

document

management

corporation that produces and sells printers, photo copiers, etc.

Google:

an

American

corporation

which

provides

internet-related

products and services.

Part II Text Study

1. Main idea & structure:

Tips for Reading: A Good Reader should

1) Try to become an active reader.

2) Learn to ask more questions. ( what, why, how)

3) Do the efficient reading. (key points, topic sentence, key words,

locating words, necessary and sufficient )

4) Develop a habit of marking during reading.

Answer Questions

1)

What type of business does FedEx mainly do?

Tips: overnight delivery service; door- to-door package delivery (Para.

精选

.

1)

2) In what way did Smith's Childhood experiences contribute to his

business later in life?

Tips:

suffering

from

a

disease;

picked

on

by

bullies;

learned

to

defend himself (Para. 3)

3) How did Smith put his passion in flying into real practice before he

started his business?

Tips: operated a crop-duster at 15; helped revive the Yale flying club

as a student; ran a small charter operation in New Haven; served in the

Marines during the Vietnam War and flew more the 200 missions (Para.

4-7)

4) What did Smith do in his term paper for his ecomonics class? How

was the paper evaluated by his professor?

Tips:

drafted

a

prototype

for

a

transportation

company;

wasn't

impressed (Para. 5)

5) What idea did Smith learn from his military experience? How did he

relate the idea to his business later?

Tips: leadership; Good leadership has very measurable effects on a

company's bottom line. (Para. 7)

6)

Why

does

the

author

mention

the

words

Xerox

and

Google

in

the

精选

.

text?

Tips: To show that FedEx is so successful that the name itself defines

and represents express delivery. (Para. 10)

7)

What

does

Smith

consider

as

the

key

elements

for

a

successful

business?

Tips: appealing product or service and a compelling strategy; efficient

management system; good leadership (Para. 11)

8) What does Smith's great concern for his employees illustrate?

Tips:

his P-S-P philosophy (Para. 12)

Structure Analysis:

Introduction:

Basic introduction to Smith and his FedEx company. (Para. 1)

Smith

is

“recognized

as

an

o

utstanding

entrepreneur

with

an

agreeable and winning personality”. (Para. 2)

Body:

Section One: Smith’s early life

experiences. (Para. 3-7)

Section Two:

Smith’s business experience. (Para

. 8-11)

Conclusion:

Further

de

scription

of

Smith’s

friendly

and

agreeable

personality

and the significance of his P-S-P philosophy. (Para. 12)

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