雅思大作文新闻媒体类话题范文--广告是否让人们变得一样

best

only

first

It

is

clear

that

core

values of these words bring people a motivation to change, and a desire

to try something distinctive. Consequently, the gap between people can

be broadened, because any individual is stimulated by advertisements to

express

their

personalities

by

buy

different

items,

instead

of

following

common tastes.

However, when considering practical effects of advertisements on the

society, I strongly believe they play a role of depersonalizing the

audience, and the first reason is that commercials are the key tool for

big companies to monopolize the market. One hand, many big companies

invest billions of dollars annually in making fascinating and

prepossessing advertisements to attract the public, which consistently

maintains the loyalty of patrons, and cultivate good impressions of

potential customers on their brands. On the other hand, small companies

have too limited financial ability to afford these costly publicity

campaigns, so that their names and influences continue to fade and lose

consumer groups. That is to say, advertisements, an expensive privilege

only

for

rich

and

big

companies,

help

these

companies

exclusively

occupy

the

market,

as

well

as

reducing

the

diversity

of

brands.

In

this

situation,

people definitely look the same, because they have no other options but

buy the same-brand food, clothes and devices produced by a dominating

company.

Another reason supporting this assertion lies on the fact that exposure

to advertisements standardizes thoughts and tastes among audiences,

especially in terms of their appearance. A typical example comes from

fashion, cosmetic and shampoo commercials which highlight the close-up

of images of certain model or celebrity. This is a strong brainwash by

implying

that

images

of

these

actors

are

common

standards

of

human

beauty,

and

then

triggering

massive

public

imitation

shows

round

by

round.

In

too

many

cases,

large

groups

of

hypnotized

people,

regardless

of

ages,

careers

and races, blindly follow and chase so-called iconic figures in an

advertisement, mainly through buying and using the same lipstick and

perfume,

wearing

same

clothes,

watch,

ornaments

and

bag,

even

copying

the

same hair style.

In conclusion, I believe the main social influence of advertisements is

to make people have the similar images apparently. Although slogans of

advertisements tend to individualize the audience, the truth is that

advertisements

not

only

let

big

companies

rule

the

market

solely,

but

also

manipulate the public

’

s minds to buy the same things.