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剑桥商务英语 BEC中级口语讲义

作者:高考题库网
来源:https://www.bjmy2z.cn/gaokao
2021-02-08 23:00
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2021年2月8日发(作者:zeebra)





BEC


中级口语




主讲:谢娇岳








第一课时



Introduction


ⅰ、


Why take BEC exams?





strong growth





rigorous quality control





wide suitability





wide business context





value for study and business career





international recognition for work and study



ⅱ、


What is International Business English?


什么是国际商务英语?





国际商务英语,指的是人们从事国际商务活动中所使用的具有 行业特征的英语,这些行业包括:国际贸易、


国际金融、国际会计、国际运输、国际商法 、保险、银行、经济、营销、物流、企业管理、商业服务等


。由此看

来,商务英语不是一种独立的语言,它仍然是英语,是在国际商务背景下使用的英语。




ⅲ、


How to learn International Business English?


怎样学习国际商务英语?




掌握一定的商务英语词汇、短语和句型。






(1)


词汇方面






commercial





e.g. The TV show was interrupted by too many commercials.






prospect





e.g. He called on some prospects but failed to make a sale.





make





e.g. These products are of Chinese make.




The factory manufactured five makes of tractors.





(2)


短语方面






soft selling



hard selling







Some sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft


sell’ approach.






have a bad year





The


corporation


is


having


a


bad


year


and


it


will


probably


be


necessary


to


dismiss


a


few


office


staff.





break into/penetrate the market





There is chance that we’ll manage to break into the UK market






(3)


句型方面






I am writing to you concerning… You can’t miss it. I can’t agree more. It may have slipped your


mind


, but…



You can always reach me at the number… We would very much appreciate it if you could…


I


noted


with


interest


your


advertisement


for…


Yes,


that’s


true,


but


on


the


other


hand…


That’s


exactly


what I think. Maybe, but don’t you think…? You are wanted on the ph


one. As requested, we enclose for


your attention…




(4)


旧词“新义“






honour





e.g, All credit cards honoured here. The bank honoured this cheque.



cover





e.g. I have got myself covered against fire.





royalty





e.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee


shall be paid in royalties.





(5)


同义词、近义词、相似词的辨析。






1) chairman, president, CEO, Managing Director, General Manager.




2) dealer, merchant, trader, businessman, distributor.




3) deputy, vice-, associate, assistant.




4) discharge, unload, land




5) discount, reduction, rebate, allowance.




*


熟悉世界贸易组织。





*


熟悉国际商务英语有关行业的基本术语及其内涵意义。





*


学习国际商务常识,略知相关专业知识。





*


密切了解国际商务最新动态。




ⅳ、


BEC2 Content




BEC2


考试主要是考学生 的语言能力,包括听、说、读、写四个方面。试卷所设计的语言文字基本山都与商务


有关 。另外,还考学生的英语语法、结构等内容。





BEC2


考试分笔试和口试两大部分 。笔试包括阅读、写作和听力。




ⅴ、


BEC2 Time


.



Reading



Writing



Listening



Speaking



( 2 candidates)




ⅵ、


BEC2 Grades




* one overall grade




* each skill counts for 25%




* candidates also receive profile of performance




* Preliminary: two pass grades




* Vantage and Advance: three pass grades



ⅶ、


Introduction to BP Preparation Resource




* vocabulary




* textbook



Pass Cambridge Vantage




Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters,


Going glob al



BV


常考的商务专题。下面以< /p>


Brand power


举例说明:



1




掌握商务词汇短语



E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand


E.g. brand image/leader/loyalty/name/power/stretching


2




掌握相关商务知识



E.g. Explain why you brought one of the products.



strong sense of brand loyalty



reasonable price



good after-sales service



reliability of the product



good and consistent quality



user-friendly design



good value for money



in style




3




掌握相关背景知识



Tesco, J Sainsbury, Asda



Working in English






* mock exam papers: 9 sets



40 mins



12 mins


﹡﹡



Preliminary



1 hr 30 mins




Vantage



1 hr



45 mins



40 mins



14 mins


﹡﹡




Advanced



1 hr



1 hr 10 mins



40 mins



16 mins


﹡﹡





ⅷ、


Register for BV






ⅸ、


Business Research


Answering business studies question


Business Studies is a skills bas


ed subject which tests students? ability to use their knowledge. There are four basic


skills:



Level One










Description/Identification


Level Two









Explanation


Level Three






Analysis


Level Four







Evaluation


To gain the highest grades, candidates must show evidence of the higher skills




Key types of questions


















Responses should:



Identify/state/describe..


















make a point


Explain/outline…





















make a point and develop it


Discuss…
























present two sides of the debate


Examine/assess/analyse..

















make a point and develop fully with some question of it


Critically assess/to what extent…














explain both sides and evaluate




How to answer questions


Example question:



What determines the price of a product?



Example answer:




The price of a product is influenced by the costs.


1



● This is because firms have to charge a price which is greater than costs to make a profit.


2




However


in the


short


run


a


firm


may


sell


a


product


at



a


loss. This


may


be


to


gain


market


share


or


because


the


product is still at the introduction phase and has high research and launch costs.


3




Overall it depends on whether we are considering a short or long term pricing policy. Firms may be willing to make


a loss in the short run. It will also depend on the objectives of the firm. Some public sector organisations, e.g. may


simply try to cover costs.






Example





Question:


Should firms train their employees?




Answer:





By training their employees firms may be able to increase their profits BECAUSE trained staff are


likely


to


be


more


productive


and


make


les


mistakes.


Employees


might


also


be


more


motivated


BECAUSE


they


might


be


able


to


undertake


more


interesting


work


and


BECAUSE


managers


are


showing


that they


value


their


staff


(which


can


satisfy


their


esteem


needs).


HOWEVER


training


costs


money


and


is


not


always


successful.


It can also lead to a loss of production while staff are being trained. OVERALL, management will have




to weigh up the potential benefits against the costs. If, for example, the firm has the necessary


resources, the training is relatively cheap and is likely to lead to significant increases in


productivity and profitability the firm likely to invest in it. If, ON THE OTHER HAND, the firm lacks


the necessary finance and staff already have the skills required then training is LESS LIKELY.



第二课时




第一讲





Introduction to BV Speaking






format









conversation









presentation









discussion





criteria









pronunciation









vocabulary & grammar









discourse management









interactive communication





examiner









interlocutor









assessor









Cambridge examiner





Presentation Example



PART 2: Mini-presentation


A: WHAT IS IMPORTANT WHEN



?





Selecting applicants for a job


?



Working experience


?



Personal qualities






Sample 1





I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am


concerned, there are 3 things to consider.





First, I think working experience is very important when selecting applicants. Applicants who have


already had the work experience in the relevant fields will learn the new job easier and quicker. And it


will also save the company a lot of training fees if the applicant has related experience.





Second,


we


must


consider


the


personal


qualities


of


the


applicants,


such


as


personality


and


health.


Companies tend to employ people whose character fits a special job. For example, consulting company


tends


to


employ


applicant


who


is


analytical


and


knowledgeable,


but


advertising


agents


like


their


employees to be energetic and creative.





Third,


I


believe


language


is


of


great


importance


when


selecting


applicants.


Nowadays,


we


do


business with people from all over the world. Always we buy goods from Africa, and sell our electronic




product to Europe; a foreign language especially English is needed if the company wants to expand to


the world. Applicants who can speak one or more foreign languages will have a better chance to get the


job.



Sample 2


As


we


all


know,


the


criteria


used


by


HR


professionals


in


screening


and


selecting


applicants


normally include such factors as working experience, personal qualities and communicative skills.


Firstly,


we


pay


a


lot


of


attention


to


working


experience


of


the


applicant.


A


person


with


a


solid


record


of


related


experience


is


more


likely


to


fit


in


with


a


new


company.


Therefore


he


or


she


can


be


trusted to fulfill the tasks and solve the problems in a more professional and competent way.






In


addition


to


this,


we


also


look


at


the


personal


qualities


of


the


applicant.


Does


he


or


she


has


integrity,


perseverance


or


?


can


do


?



spirit?


Surely


any


organization


can


benefit


from


the


reliability,


devotion and enthusiam of its employees.


Finally, good communicative skills such as interpersonal skills and team spirit are also becoming


an important precondition in selecting qualified employees.



B: WHAT IS IMPORTANT WHEN



?





Preparing for a job interview


?



Studying the job advertisement


?



Finding out about the company




Before


you


go


for


an


interview,


you


must


make


preparations


so


as


to


face


the


interviewer


with


more confidence. They include studying the job advertisement, finding out about the company, preparing


yourself psychologically, etc.



Firstly, you should study the job advertisement carefully so that you can match your knowledge,


skills and abilities with the specifications required for the post. You must assure the interviewer that you


have all the qualifications required, so you are the right sort of person they are looking for.


Secondly,


you


should


know


more


about


the


company,


such


as


its


profile,


structure,


existing


problems, requirements, campaigns and future plans. As a Chinese saying goes:



know the opponent and


know yourself, and you can fight a hundred battles without defeat.




Finally,


you


should


also


prepare


yourself


psychologically


and


this


will


help


you


combat


stress.


Rehearsing the interview with


your friends, for example, is a good relaxation exercise that can install


confidence in you.





Presentation Discourse Management



1.



Opening Sentence


Well, I


?


d like to make a short/brief/mini/one-minute presentation on the topic





2.



Body

(一般讲


2-3


个要点,根据语速和知识点调整)



First,




Second



.


Third,







3.



Closing Sentence


Anyway, that


?


s why I think so.


Thank you very much.


Thank you for taking your time.


Thank you for listening.




第三课时




第二讲





Conversation



PART 1: Exchange personal information


This part aims to prepare the candidate for phase 1 of the speaking test, which takes the form of an


interview,


with


each


candidate


talking


in


turn


to


the


examiner.


This


involves


the


candidate


answering


questions, responding to a comment or participating in an exchange or greeting.



Activity 1:


Asking each other



s name (including spelling), hometown, occupation, hobbies


Further probing: describe your hometown (location, city, town, village) climate, population, etc.


Further


probing:


describe


your


occupation/


or


major


(if


student),


likes


and


dislikes


about


your


occupation.


Further probing: asking each other about marital status/ with or without boy friend/girlfriend.


Asking for opinion on married/single life, which is better?


Further probing: asking each other about hobbies.



Possible Questions


1)



What


?


s your registration number?


2)



What


?


s your name?


?



How do you spell your name?


?



How


do


you


spell


your


family


name


/


surname / last name?


?



?



3)



Where are you from?


Would you say it


?


s a good place to live in?


(Why?)



Do you like living in



?


Where would you like rather live



or

< p>


?


(Why?)


Do you think it would be better to live in



or



? (Why?)



?



?



?



?



?



?



?



?



?



?



Suggested Answers and Note


?



My registration number is




My last name is




My


given


name


is



,


but


my


friends


always call me



, my English name.


You can call me



, if you like / wish.


nickname


Weather


Transportation


Environment


Housing


Houses are pricey in this area.


Night life (exciting, dynamic)


Local people


Local government


Job opportunities


Resorts (skiing)


Atmosphere





?



selling points







Possible Questions


4)



Do


you


come


from


a


large


family


or


a


small family?



Can


you


tell


me


a


bit


about



in


your


family?


5)



Do you work or are you a student in



?



What do you do?



What do you study?


What


?


s your major?



What do you like most about your job?


(Why?)



What do you like most about your studies?


(Why?)


Suggested Answers and Note


?



Extended family



?



Nuclear family




?



Major v.


I majored in




, and minored in






?



Ever


since


I


was


a


child,


I


was


interested


in





?



Job Satisfaction


?



Interesting & challenging


Traveling opportunity


Training (career development)


Financial benefits




?



Particular reason


?



Cultivate a hobby



?



It


?


s never too late to take a hobby.












---Churchill



?



Outdoor activities:


Sports: tennis / golf / baseball / attend the


gym / fitness center


?



Work out=exercise



?



Recharge the battery:



Attend a training course


Read various books, for example




?



Chat online



Watch TV


(passive viewer) TV=one-eyed monster


ads (advertisement advert)


Free Time



Do you have much free time?




How do you spend your free time?



What do you do in your free time?



What


?


s your hobby?



Why do you like



?



Is there any particular reason why you enjoy



?



When did you first take up / start




(Why did you start then?)





?



?



?



?




?



Music: classical / light/ pop / jazz / blues




folk


?



Fine arts



Abstract painting / oil painting



?



I am fond of traveling. Traveling is a good


way


of


learning


and


a


good


way


of


communicating with other people.


?



No,


I


don


?


t


have


much


free


time,


because


so many wonderful courses are fixed.


?



I prefer doing exercises, (most of time) I


?


d


like to attend the gym or go to the fitness


centers. If time is enough, I


?


ll read various


books.





Commercial



Teleplay



Educational programs


Amusement programs


第四课时




第三讲





Tongue Twister



1.



Good cookies could be cooked by good cook if a good cook could cook good cookies.



2.



If you understand, say understand.





If you don


?


t understand, say don


?


t understand.






If you understand say you don


?


t understand.






How can I understand you understand.





Understand?



3.



Peter Pipe picked a peck of pickled peppers prepared by his parents and put them on a large paper


plate.





Conversation



Possible Topics & Questions


Transport



How did you come here today?



Suggested Answers and Note




?



Bus / taxi / cab / private car / subway /




How did you travel to the test?


Did you come here by bus?



If you could travel by any form of transport you


want, what would you choose? (Why?)


Which


form


of


transport


would


you


like


to


travel by?



How do you think you will travel to work in 15


years? time?



How


do


you


think


you


will


travel


to


work


15


years from now?



Hotels



What


kind


of


accommodation


do


you


usually


stay in when you go on holiday?



Do you stay in a hotel or an apartment you are


on holiday?





What


kinds


of


facilities


do


you


think


hotels


ought to provide for business people? (Why?)







Do


you


think


companies


should


pay


for


their


staff


to


stay


in


expensive


hotels


on


business


trips? (Why? / Why not?)




Should


people


stay


in


expensive


hotels


on


business trips? (Why? / Why not?)




Possible Topics & Questions


Job



What kind of job would you like to do most?


(Why?)



Tube underground / tram




time / safety / money





?



light way / subway / airport


?



It


would


be


fast


developing


in


15


years


time and will cover everywhere in Beijing.


It will be really convenient.





?



hotel/motel/vil la/apartment/flat(BrE)/dorm


?



city breaks, beach holidays


sun-tanned / fast-tanned center


?



camping



camp or tent


?



Hitchhiking, hitchhiker (take a gap year)


?



Domestic travel


?



Sight seeing




?



Hi-tech, Local Area Net, internet, database


system, fax


?



Well equipped conference room,


sound-proof


multi-function hall



video-conferencing, tele-conferencing



?



It depends (on the different circumstances).


If you fix a deal which is worth $$1000000,


in


that


case,


your


company


will


pay


for


you to live




If you go there for only $$2, it?s impossible.




Suggested Answers and Note





Job title



What would your ideal job be?


What kind of job do you like?



Should companies offer training to staff?


(Why? / Why not?)


Do


you


think


companies


should


provide


training for staff?



Would you like to work abroad?


(Why? / Why not?)


Is


the


opportunity


to


work


in


another


country


important to you?



Training Course



What


kind


of


training


course


have


you


ever


taken?


Have you ever taken any training course?



What do you think is most important when you


choose a training course? (Why?)









What


do


you


usually


expect


from


a


training


course?









Possible Topics & Questions


Job responsibility


Job satisfaction




?



training


?


productivity


?


profit


?


motivation


But: training


?


cost money, time, staff


opportunity cost


internal conflict



?



broaden one


?


s horizon, experience


?




is quite an experience to me.



?




is a real eye-opener


?



culture messenger






NewOriental School BEC online training course



Computer skill training course



Location


Transportation


Duration of course


Cost


Flexibility of trainer


Topics covered


Materials


Follow up advice



High expectancy


Life expectancy


Suggested Answers and Note



Future Plan


What would you like to do after you finish your



studies? (Why?)


?



go


abroad,


look


for


a


job,


hunt


for


a


job,



study further, post graduate




What are you doing now for the preparation of


your future plan?



What if you failed to find a job as a



?



What would you do if you couldn


?


t find a job as


a



?


?



knowledge


preparation:


attend


training


course


?



psychological preparation: be mature


improve interpersonal skills




?



It is not quite possible.


?



If


you


don


?


t


want


me,


there


are


several


other


companies


waiting


for


me,


actually


I


?


ve got several offers.



?



Can you do it?


AmE: Yes, definitely is a piece of cake.


BrE: I


?


m sure I can do it.




?



Honest and have good interpersonal skills




?



Cooperation and friendly atmosphere


?



Mutual trust


Teamwork



What kind of people do you most like working


/studying with? (Why?)



What do you think makes a good team?


What is a good team?



Do you think you work in a good team?


(Why? / Why not?)






Conversation Topics


Asking about personal views.


1.



Why do you study English?


2.



Why do you want to study business?


3.



What do you think of some modern methods of payment (credit cards, cheques, bank transfers)?


4.



What role does the computer play in modern business?


5.



What are some necessary steps for preparing a business trip overseas?


6.



Which kind of office would you prefer to work in, cellular or an open-plan office?


7.



What do you think of international trade?


8.



How to deal with customer enquires on the phone?


9.



Transportation:


(What


is


your


usual


means


of


transportation?


Compare


the


various


means


of


transportation)


10.



Health and safety in the workplace (How to ensure a healthy working environment for employees?


What are some health hazards in the office/factory shop? What safety measures should be adopted in


the workplace?)


11.



How to keep a balance between growth and environment protection?


12.



Radio and TV (What are your favorite/TV programs? Why?)


13.



What


kind


of


role


does


advertising


play


in


promoting


your


products/services?


Which


form


of




advertising is most effective in your opinion?


14.



What are the required qualities of a modern manager?


15.



What do you know about flexible time?




第五课时




第四讲





Life English





Talking about money


1




If you have money, you can easily make money.


Money makes money.


Money begets money.



If you are in debt, you lose your self-respect.


You lose your motivation.


Your debt continues to grow.



You start to worry.


You need to borrow more money.


You get even deeper in debt.



2.


Money comes.



Money goes.


But the memory is always there.



Money talks.


Money rules.


Money is power.




3.


Money burns a hole in your pocket.


It goes out as fast as it comes in.


You


?


re a spendthrift.



Don


?


t squander your hard-earned money.


Put your savings in the bank.


Never live beyond your means.



Be a good consumer.


Be a smart shopper.


Be a clever buyer.








Presentation Topics



Team Work





WHAT IS IMPORTANT WHEN



?


MANAGING A PROJECT



?



ENCOURAGING TEAMWORK



?



KEEPING TO SCHEDULE




WHAT IS IMPORTANT WHEN…


?


CHOOSING PEOPLE TO WORK IN TEAMS



?



V


ARIETY OF EXPERIENCE


?



PERSONAL QUALITIES



Key point:


improve working efficiency. This plays a crucial role in the commercial practice in Western


world.



Explain the importance of team work:


a.



Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of


people, so it will definitely improve the quality and efficiency of the work.


b.



If the participants worked together, it would be easy for them to come up with creative ideas.


This is particularly valuable for a relatively complex work, for the people working in a team, if


one of them gets stuck on a matter, others/the rest could chip in their ideas and get the problem


sorted. But if you work on your own, for instance, you are the sole manager in the department.


c.



If people did not work as a team, everyone would have to wait for the decisions made by the


manager and it was not easy to get people to take on responsibility for anything.


d.



A huge and complicated project is not possible to be completed/done by merely one person. For


instance,


3


Gorges


project-a


huge


amount


of


money,


30


million


people


have


to


emigrate


to


elsewhere, a lot of commercial contracts


e.



You will get bored quickly if you work on you own. But if you work in a team…



f.



Working


in


a


team


can


increase


personal


awareness


of


abilities


and


complementary


skills


in


colleague.



How to improve teamwork:


General


ideas;


friendly


atmosphere;


not


bossy;


patient;


good


manners;


modest;


leadership;


good


interpersonal skills; variety of experience



a.



Variety of experience and a broad horizon would help to tackle urgent matters and establish his


or her personal prestige. Well-experienced staff are capable of overcoming storms and crises.


b.



On coming across problematic issues, new or inexperienced staff usually will feel depressed and


even


start


to


panic.


One


or


a


number


of


experienced


staff


will,


in


this


kind


of


situation,


automatically become the spiritual leaders of the team and can get the issues in question solved


quickly.





c.



A wide range of experiences are important


to a team


member, because


you never know what


kind of problems might suddenly come up to you. Experiences in different fields will enhance


the chance of successfully sorting out the problem with your knowledge which is based on your


past experience.



Personal qualities:


a.



The basis of the team work is mutual trust and friendly atmosphere


b.



Good manners, not too bossy, patient, modest, leadership, good interpersonal skills.



Project Management




WHAT IS IMPORTANT WHEN



?


MANAGING A PROJECT



?



ENCOURAGING TEAMWORK



?



KEEPING TO SCHEDULE


Key points:


Team work, time pressure (keeping to the schedule)


Team work: as explained in the teamwork section



Time pressure:


a.



A well-designed schedule can clarify yourself to the project. You should ensure that you would


be running before the schedule rather than after it.



b.



Time is always of essence for a project.


c.



Failure to keep to the schedule will result in/cause late completion.


d.



Late


completion


will


lead


to:


civil


litigation,


injured


party


will


become


entitled


to


claim


compensation/entitled to sue the breaching company.


e.



When the project is being processed/in the course of carrying out the project, there will be a lot


of commercial activities involved. Such as investment banks advance cash; raw material supply,


planning permission, sub-contract/outsource. Failure to stick to the schedule will affect above


matters.



Competition




WHAT IS IMPORTANT WHEN



?


DEALING WITH COMPETITION




?



PRICING POLICIES


?



ADVERTISING STRA


TEGIES



WHAT IS IMORTANT WHEN



?


SETTING PRICES FOR NEW PRODUCTS



?



PRODUCTION COSTS


?



COMPETIORS


?


PRICES



Key


points:



Pricing;


Advertising;


Production


costs;


Competitor?s


price;


Marketing


;


a


wide


range


of


services and products





Pricing:


a.



(For a consumer): all consumers would like to go for higher quality and less expensive products.


It is a common sense.


b.



(For


a


manager):


correct


pricing


policies


can capture


a large


number


of


consumers


in


a


short


period of time.


c.



For a newly established company: correct pricing policies are particularly important for newly


established businesses. The major task for them at the early stage is to draw the public attention


and make their company and their brand known to the public. When a new product is put into


market, there may be very few people knowing/who know about it…( curry source)



Competitors? price:



a.



Once a new product is put into market, it will immediately face the competition from rivals. The


price war sometimes can be incredibly fierce and crude.


b.



Competitors? price will mirror the consumers? attitude about certain products and the satisfaction


about their prices.


c.



If you fixed the price higher than your rivals without higher quality of service, you might soon


find yourself in an unfavorable situation.


d.



Correct


pricing


policies


could


also


defeat


some


competitors


in


a


short


period


of


time.


For


example: Safeway, Tesco price war against all small bread manufactures. In this case, Safeway


and Tesco fix


ed their price for 7p per loaf, which is 23p cheaper than their competitors? offer. As


a result of this, in 35 days time, most of their competitors went into liquidation.



Advertising strategies:


a.



The


fundamental


task


for


a


company


is


to


make


its


products


and


itself


known


to


the


public.


There are many ways to achieve this, advertising is the most important one.



b.



Advertising


through


different


media


can


cover


nearly


every


corner


in


the


world.


The


main


channels are:




-TV




-Radio




-Internet




-Newspaper




-Bill Board




-Poster




-Magazine


c.



The


advantage/point


of


advertising


is


not


only


about


propagandizing


your


company


but


also


competing against/with your rivals. A company, through proper advertisements, can manage to


introduce the advantages of their products


comparing to their rivals?, and therefore convince the


consumers that their products would be the right choice. For instance, Car manufactures can put


in their new designs to the ads, e.g. ABS, double airbags to convince the prospective customers


that their cars are safer than others.



第六课时




第五讲







Life English


Talking about time


1.


How are we doing for time?


Do we have time for that?


How much time do we have left?







Are we on schedule?


Do we have time?


Are we making good time?


2.


Times flies by too quickly.


Time passes by too swiftly.


Time waits for no man.



Enjoy life while you


?


re still young.


Don


?


t miss any opportunity.


Don


?


t pass up any good chances.



3.


Time is important.


Time is valuable.


Time is precious.



Do as much as you can every day.


Take every opportunity and chance given to you.


Don


?


t waste any time.





Presentation Topics


Motivating staff







WHAT IS IMPORTANT WHEN



?





MOTIV


ATING STAFF




?



FINANCIAL BENEFITS


?



CAREER DEVELOPMENT OPPORTUNITIES



WHAT IS IMPORTANT WHEN



?



INTRODUCING A REW


ARD SYSTEM FOR STAFF




?



PURPOSE OF THE REW


ARD SYSTEM


?



TYPES OF REW


ARD OFFERED



WHAT IS IMPORTANT WHEN



?


AIMING TO REDUCE STAFF TURNOVER






?



FINANCIAL INCENTIVES


?



CAREER STRUCTURE



Key points:


Financial benefits; Career development/structure; reduce staff turnover


Financial Benefits:


a.



Managers,


company


owners


and


supervisors


have


always


been


frustrated


and


bewildered


by


employees with little or no motivation.


b.



Staff always want reward for their contribution to the company and what they are worth. Such


factors are just like market forces. The fundamental reason of looking for a job is to get pay.


Staff do the job what they are paid for. However, quite often, the staff work overtime under their


managers?


demand.


If


the


company


fails


to


give


proper


financial


benefits


staff


might


subsequently feel not being fairly treated, and therefore frustrate their enthusiasm for their work.



c.



Staff want some sort of recognition for the job that they do. Correct financial benefits plan will


arouse their enthusiasm; otherwise they would feel being ignored.



d.



The job that the staff are doing is not always interesting, or the working environment may not be


pleasant,


or


their


colleagues


might


not


be


very


helpful


and


cooperative.


In


this


kind


of


situation/under the kind of circumstance, the staff would become stressful and uninterested in


their job. Correct finan


cial benefits can normally distract staff from their dissatisfaction with….




Career development/structure:


a.



Job-hunting is always a two-way process. On one hand, the employees look for their ideal jobs,


on the other hand the employer, at the same time, look for competitive people. An employer has


a


number


of


methods


to


attract


the


best


people


into


its


business.


Such


as


high


pay,


traveling


opportunities, company cars and training/career development opportunities.


b.



Good educational background is not the only element that the future employers will take into


account


when


they


look


for


someone


in


the


job


market.


Postgraduate


qualifications


and


professional


trainings


are


equally


or


even


more


important


than


the


higher


education


degrees.


When the HR managers only have


30 seconds to go through each applicant?s CV


, the sector that


will


catch


their


eyes


are


normally


your


qualification


and


professional


training


experiences,


which show whether you suit their vacant positions.


c.



Nowadays, very few people would like to go for that kind of job-for-life posts. They all wish to


have their jobs better and better. If an employee is able to get the opportunities to obtain some


sort


of


professional


training


during


the


course


of


employment,


this


experience


will


definitely


enhance his value in the employment market and therefore benefits his future job-hunting.


d.



So in the two-way job-seeking process, while the employer is choosing its favorite people, the


wise


future


employee


will


consider


the


training


and


career


development


opportunities


with


his/her


future


employer


and


try


to


make


himself/herself


more


competitive


in


the


employment


market.






Business Dialogu


e



1) Negotiating a Job Offer



Employer:



would you consider an offer of $$56,000 per year?





Ms. Wilson:



What kind of benefits are talking about?


Employer:


Our standard package includes


health insurance, two weeks vacation


and


a company


car.



Ms. Wilson:


Are these things negotiable?


Employer:


Uh



not normally. What do you have in mind ?


Ms. Wilson:


Vacation


time


is


important


to


me.


I


would


be


willing


to



give


up


these


other


items


in


order to receive more vacation days.



Employer:


What


an


interesting


idea,


Ms.


Wilson.


Would


you


also


be


willing


to


accept



a


cut


in


initial salary?


Ms. Wilson:


possibly. What do you have in mind ?



2)



Employee Pay Raise





Boss:


You have done an excellent job this year and we are pleased with the results.


Employee:


I am glad that you have been happy with my


performance


.



Boss:


As a result of your performance, we happy to offer you the position of manager.


Employee:


Does this


title


come with an increase in salary?


Boss:



Yes, it does.


Employee:


Can you give me the


specifics


?


Boss:


Your monthly


gross


salary will increase by $$500.


Employee:


That sounds fair.



3





Asking for a Raise




Mr. White:


So, tell me: what makes you think we should give you a raise?


Miss Small:


I?


ve got several good reasons.


I?


ve been here several years, my work has proven to be


good, and


I?


ve noticed that people in


comparable job


s get paid more than I do.


Mr. White:


Salaries


are


confidential


;


how


do


you


know


how


much


money


these



other


people




make?


Miss Small:


Well,


I?


ve noticed all the new cars around here, for one thing.


Mr. White:


Those are company cars provided to the sales staff for their business trips. Also, some


employees receive


sales commissions


. So good salesmen will naturally earn more.


Miss Small:


That


?


s


understandable.


Well,


rather


than


comparing


my


salary


with


someone


else


?


s,


perhaps


we


could


talk


about


my



job


performance.


Surely


you


?


ve


noticed


the


extra


hours


I?


ve put in recently? If I were being paid an


hourly wage


, with the standard


time



and



a



half


for


overtime,


I?


d be earning much more.


Mr. White:


I see you point. However, it might be hard to get a raise approved. Profits were down


last quarter, and the whole company is


tightening its belt


, so anything that affects the


annual budget is hard to get approved. But


I?


ll tell you what


I?


ll do.


I?


ll give you a


one




time


bonus



for


your


recent


hard


work.


And


I?


ll


try


to


arrange


some


sort


of


compensation


for any future overtime.


Miss Small:


That would be very good of you, Mr. White.



4




Asking for a Raise




Martin:


Mr. Smith, I have been doing some industry research and was shocked to learn that the


average salary for a position that is similar to mine pays, on average $$2,000 more per


year than I am currently making.


Mr. Smith:


What are you basing this information on?


Martin:


First and secondary research. I hope that you can address this concern immediately as I


find it very


disturbing


.


Mr. Smith:


Yes,


I


will.


We


are


very


happy


with


performance


and


want


to


continue


our


good


working relationship.





Martin:


I wish the same. As such, I hope you will seriously consider a pay increase.


Mr. Smith:


Let me take this up with the Director and get back to you immediately.





Conversation Notes



注意:



1




考试中不要说



“Pardon?”



2




Never say “sorry” in examination!



3




没听清可用以下说法



I don?t quite understand you. Would you explain it a little bit for me?



I am not sure what you are getting at. Would you express it in another way?



第七课时




第六讲





Life English





eating


1




I am hungry.


I


?


m hungry as hell.


I


?


m hungry as a wolf.



I


?


m starving.


I


?


m starved.


I feel like I


?


m starving to death.



My stomach is empty.


My stomach is growling.


I could eat like a horse.


2.


I


?


m really hungry.


I


?


m feeling weaker by the moment.


I need to eat something nutritious.


3.


Let


?


s eat.


Let


?


s dig in.


Let


?


s pig out.



Let


?


s mounch out.


Let


?


s chow down.


Let


?


s indulge ourselves.



4.


It


?


s delicious.


It tastes great.


-


-


-


-


-


-


-


-



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