-
BEC
中级口语
主讲:谢娇岳
第一课时
Introduction
ⅰ、
Why take BEC exams?
strong growth
rigorous quality control
wide suitability
wide business
context
value for study and business career
international recognition for work and
study
ⅱ、
What is
International Business English?
什么是国际商务英语?
国际商务英语,指的是人们从事国际商务活动中所使用的具有
行业特征的英语,这些行业包括:国际贸易、
国际金融、国际会计、国际运输、国际商法
、保险、银行、经济、营销、物流、企业管理、商业服务等
。由此看
来,商务英语不是一种独立的语言,它仍然是英语,是在国际商务背景下使用的英语。
ⅲ、
How to learn
International Business English?
怎样学习国际商务英语?
掌握一定的商务英语词汇、短语和句型。
(1)
词汇方面
commercial
e.g. The TV
show was interrupted by too many commercials.
prospect
e.g. He called on some
prospects but failed to make a sale.
make
e.g. These
products are of Chinese make.
The factory manufactured
five makes of tractors.
(2)
短语方面
soft selling
hard selling
Some sales people adopt a direct ‘hard
sell’ approach, while others use a more indirect
‘soft
sell’ approach.
have a bad year
The
corporation
is
having
a
bad
year
and
it
will
probably
be
necessary
to
dismiss
a
few
office
staff.
break
into/penetrate the market
There is chance that we’ll
manage to break into the UK market
(3)
句型方面
I am writing to you
concerning… You can’t miss it. I can’t agree more.
It may have slipped your
mind
, but…
You can always reach me at the number…
We would very much appreciate it if you could…
I
noted
with
interest
your
advertisement
for…
Yes,
that’s
true,
but
on
the
other
hand…
That’s
exactly
what I think. Maybe, but don’t you
think…? You are wanted on the ph
one. As
requested, we enclose for
your
attention…
(4)
旧词“新义“
honour
e.g, All credit cards
honoured here. The bank honoured this cheque.
cover
e.g. I have got
myself covered against fire.
royalty
e.g. Besides copyright, the
writer got a 10 percent royalty on sales. The
technology transfer fee
shall be paid
in royalties.
(5)
同义词、近义词、相似词的辨析。
1) chairman,
president, CEO, Managing Director, General
Manager.
2)
dealer, merchant, trader, businessman,
distributor.
3) deputy, vice-, associate, assistant.
4) discharge,
unload, land
5)
discount, reduction, rebate, allowance.
*
熟悉世界贸易组织。
*
熟悉国际商务英语有关行业的基本术语及其内涵意义。
*
学习国际商务常识,略知相关专业知识。
*
密切了解国际商务最新动态。
ⅳ、
BEC2 Content
BEC2
考试主要是考学生
的语言能力,包括听、说、读、写四个方面。试卷所设计的语言文字基本山都与商务
有关
。另外,还考学生的英语语法、结构等内容。
BEC2
考试分笔试和口试两大部分
。笔试包括阅读、写作和听力。
ⅴ、
BEC2 Time
.
Reading
Writing
Listening
Speaking
( 2
candidates)
ⅵ、
BEC2 Grades
* one overall grade
* each skill
counts for 25%
* candidates also receive profile of
performance
*
Preliminary: two pass grades
* Vantage and Advance:
three pass grades
ⅶ、
Introduction to BP
Preparation Resource
* vocabulary
* textbook
《
Pass
Cambridge Vantage
》
Teamwork, Entertaining a client, Brand
power, New premises, Health and safety, Business
travel, Marketing disasters,
Going glob
al
是
BV
常考的商务专题。下面以<
/p>
Brand power
举例说明:
1
.
掌握商务词汇短语
E.g. to
buy/develop/launch/sell/test/own/stretch/damage a
brand
E.g. brand
image/leader/loyalty/name/power/stretching
2
.
掌握相关商务知识
E.g.
Explain why you brought one of the products.
strong sense of brand
loyalty
reasonable price
good after-sales service
reliability of the product
good and consistent quality
user-friendly design
good value for money
in style
3
.
掌握相关背景知识
Tesco, J
Sainsbury, Asda
《
Working in
English
》
* mock exam papers: 9 sets
40 mins
12 mins
﹡﹡
Preliminary
1 hr
30 mins
﹡
Vantage
1
hr
45 mins
40 mins
14 mins
﹡﹡
Advanced
1
hr
1 hr 10 mins
40 mins
16 mins
﹡﹡
ⅷ、
Register for BV
ⅸ、
Business Research
Answering business studies question
Business Studies is a skills
bas
ed subject which tests students?
ability to use their knowledge. There are four
basic
skills:
Level One
Description/Identification
Level Two
Explanation
Level Three
Analysis
Level Four
Evaluation
To gain the
highest grades, candidates must show evidence of
the higher skills
Key types of questions
Responses should:
Identify/state/describe..
make a point
Explain/outline…
make a point
and develop it
Discuss…
present two sides of the
debate
Examine/assess/analyse..
make a point and develop fully with
some question of it
Critically
assess/to what extent…
explain both
sides and evaluate
How to answer questions
Example question:
What determines the price of a product?
Example answer:
●
The price of a product is
influenced by the costs.
1
● This is because firms have to charge
a price which is greater than costs to make a
profit.
2
●
However
in the
short
run
a
firm
may
sell
a
product
at
a
loss. This
may
be
to
gain
market
share
or
because
the
product is still at the
introduction phase and has high research and
launch costs.
3
●
Overall it depends on whether we are
considering a short or long term pricing policy.
Firms may be willing to make
a loss in
the short run. It will also depend on the
objectives of the firm. Some public sector
organisations, e.g. may
simply try to
cover costs.
Example
Question:
Should firms train
their employees?
Answer:
By training their employees
firms may be able to increase their profits
BECAUSE trained staff are
likely
to
be
more
productive
and
make
les
mistakes.
Employees
might
also
be
more
motivated
BECAUSE
they
might
be
able
to
undertake
more
interesting
work
and
BECAUSE
managers
are
showing
that they
value
their
staff
(which
can
satisfy
their
esteem
needs).
HOWEVER
training
costs
money
and
is
not
always
successful.
It can also lead
to a loss of production while staff are being
trained. OVERALL, management will have
to weigh up the potential
benefits against the costs. If, for example, the
firm has the necessary
resources, the
training is relatively cheap and is likely to lead
to significant increases in
productivity and profitability the firm
likely to invest in it. If, ON THE OTHER HAND, the
firm lacks
the necessary finance and
staff already have the skills required then
training is LESS LIKELY.
第二课时
第一讲
Ⅰ
Introduction to BV Speaking
format
conversation
presentation
discussion
criteria
pronunciation
vocabulary & grammar
discourse
management
interactive communication
examiner
interlocutor
assessor
Cambridge
examiner
Ⅱ
Presentation Example
PART 2: Mini-presentation
A:
WHAT IS IMPORTANT WHEN
…
?
Selecting applicants for a job
?
Working
experience
?
Personal qualities
Sample 1
I choose topic A-what is
important when selecting applicants for a job. As
to this topic, as far as I am
concerned, there are 3 things to
consider.
First, I think working experience is
very important when selecting applicants.
Applicants who have
already had the
work experience in the relevant fields will learn
the new job easier and quicker. And it
will also save the company a lot of
training fees if the applicant has related
experience.
Second,
we
must
consider
the
personal
qualities
of
the
applicants,
such
as
personality
and
health.
Companies tend to employ people whose
character fits a special job. For example,
consulting company
tends
to
employ
applicant
who
is
analytical
and
knowledgeable,
but
advertising
agents
like
their
employees to be energetic and creative.
Third,
I
believe
language
is
of
great
importance
when
selecting
applicants.
Nowadays,
we
do
business
with people from all over the world. Always we buy
goods from Africa, and sell our electronic
product to
Europe; a foreign language especially English is
needed if the company wants to expand to
the world. Applicants who can speak one
or more foreign languages will have a better
chance to get the
job.
Sample 2
As
we
all
know,
the
criteria
used
by
HR
professionals
in
screening
and
selecting
applicants
normally include such factors as
working experience, personal qualities and
communicative skills.
Firstly,
we
pay
a
lot
of
attention
to
working
experience
of
the
applicant.
A
person
with
a
solid
record
of
related
experience
is
more
likely
to
fit
in
with
a
new
company.
Therefore
he
or
she
can
be
trusted to
fulfill the tasks and solve the problems in a more
professional and competent way.
In
addition
to
this,
we
also
look
at
the
personal
qualities
of
the
applicant.
Does
he
or
she
has
integrity,
perseverance
or
?
can
do
?
spirit?
Surely
any
organization
can
benefit
from
the
reliability,
devotion and enthusiam of its
employees.
Finally, good communicative
skills such as interpersonal skills and team
spirit are also becoming
an important
precondition in selecting qualified employees.
B: WHAT IS IMPORTANT
WHEN
…
?
Preparing for a
job interview
?
Studying the job advertisement
?
Finding out
about the company
Before
you
go
for
an
interview,
you
must
make
preparations
so
as
to
face
the
interviewer
with
more confidence. They
include studying the job advertisement, finding
out about the company, preparing
yourself psychologically,
etc.
Firstly, you should
study the job advertisement carefully so that you
can match your knowledge,
skills and
abilities with the specifications required for the
post. You must assure the interviewer that you
have all the qualifications required,
so you are the right sort of person they are
looking for.
Secondly,
you
should
know
more
about
the
company,
such
as
its
profile,
structure,
existing
problems, requirements, campaigns and
future plans. As a Chinese saying goes:
“
know the opponent and
know yourself, and you can fight a
hundred battles without
defeat.
”
Finally,
you
should
also
prepare
yourself
psychologically
and
this
will
help
you
combat
stress.
Rehearsing the
interview with
your friends, for
example, is a good relaxation exercise that can
install
confidence in you.
Ⅲ
Presentation
Discourse Management
1.
Opening
Sentence
Well,
I
?
d like to make a
short/brief/mini/one-minute presentation on the
topic
…
2.
Body
(一般讲
2-3
个要点,根据语速和知识点调整)
First,
…
Second
…
.
Third,
…
3.
Closing
Sentence
Anyway,
that
?
s why I think so.
Thank you very much.
Thank
you for taking your time.
Thank you for
listening.
第三课时
第二讲
Ⅰ
Conversation
PART 1: Exchange personal information
This part aims to prepare the candidate
for phase 1 of the speaking test, which takes the
form of an
interview,
with
each
candidate
talking
in
turn
to
the
examiner.
This
involves
the
candidate
answering
questions, responding to a comment or
participating in an exchange or greeting.
Activity 1:
Asking each
other
’
s name (including
spelling), hometown, occupation, hobbies
Further probing: describe your hometown
(location, city, town, village) climate,
population, etc.
Further
probing:
describe
your
occupation/
or
major
(if
student),
likes
and
dislikes
about
your
occupation.
Further probing:
asking each other about marital status/ with or
without boy friend/girlfriend.
Asking
for opinion on married/single life, which is
better?
Further probing: asking each
other about hobbies.
Possible Questions
1)
What
?
s your
registration number?
2)
What
?
s your name?
?
How do you
spell your name?
?
How
do
you
spell
your
family
name
/
surname /
last name?
?
?
3)
Where are you from?
Would
you say it
?
s a good place to
live in?
(Why?)
Do you like living
in
…
?
Where would
you like rather live
…
or
…
?
(Why?)
Do you think it would be better to live
in
…
or
…
? (Why?)
?
?
?
?
?
?
?
?
?
?
Suggested
Answers and Note
?
My registration number
is
…
My last name
is
…
My
given
name
is
…
,
but
my
friends
always call me
…
,
my English name.
You can call
me
…
, if you like / wish.
nickname
Weather
Transportation
Environment
Housing
Houses are pricey in
this area.
Night life (exciting,
dynamic)
Local people
Local
government
Job opportunities
Resorts (skiing)
Atmosphere
?
selling points
Possible Questions
4)
Do
you
come
from
a
large
family
or
a
small
family?
Can
you
tell
me
a
bit
about
…
in
your
family?
5)
Do you work or
are you a student in
…
?
What do you do?
What do you study?
What
?
s your
major?
What do you like
most about your job?
(Why?)
What do you like most about your
studies?
(Why?)
Suggested
Answers and Note
?
Extended family
?
Nuclear family
?
Major v.
I majored
in
…
, and minored
in
…
?
Ever
since
I
was
a
child,
I
was
interested
in
…
?
Job
Satisfaction
?
Interesting & challenging
Traveling opportunity
Training (career development)
Financial benefits
?
Particular reason
?
Cultivate a
hobby
?
It
?
s never too
late to take a hobby.
---Churchill
?
Outdoor
activities:
Sports: tennis / golf /
baseball / attend the
gym / fitness
center
?
Work
out=exercise
?
Recharge the battery:
Attend a training course
Read various books, for
example
…
?
Chat online
Watch TV
(passive viewer) TV=one-eyed monster
ads (advertisement advert)
Free Time
Do you
have much free time?
How do you spend your free time?
What do you do in your free
time?
What
?
s your
hobby?
Why do you
like
…
?
Is there any particular reason why you
enjoy
…
?
When did you first take up /
start
…
(Why did
you start then?)
?
?
?
?
?
Music:
classical / light/ pop / jazz / blues
folk
?
Fine arts
Abstract painting / oil
painting
?
I am fond of traveling. Traveling is a
good
way
of
learning
and
a
good
way
of
communicating with other people.
?
No,
I
don
?
t
have
much
free
time,
because
so
many wonderful courses are fixed.
?
I prefer doing
exercises, (most of time)
I
?
d
like to
attend the gym or go to the fitness
centers. If time is enough,
I
?
ll read various
books.
Commercial
Teleplay
Educational programs
Amusement programs
第四课时
第三讲
Ⅰ
Tongue Twister
1.
Good cookies
could be cooked by good cook if a good cook could
cook good cookies.
2.
If you
understand, say understand.
If you
don
?
t understand, say
don
?
t understand.
If you understand say you
don
?
t understand.
How can I understand you understand.
Understand?
3.
Peter Pipe
picked a peck of pickled peppers prepared by his
parents and put them on a large paper
plate.
Ⅱ
Conversation
Possible Topics & Questions
Transport
How
did you come here today?
Suggested Answers and Note
?
Bus
/ taxi / cab / private car / subway /
How did you travel to the
test?
Did you come here by bus?
If you could travel by any
form of transport you
want, what would
you choose? (Why?)
Which
form
of
transport
would
you
like
to
travel by?
How do you think you will travel to
work in 15
years? time?
How
do
you
think
you
will
travel
to
work
15
years from now?
Hotels
What
kind
of
accommodation
do
you
usually
stay
in when you go on holiday?
Do you stay in a hotel or an apartment
you are
on holiday?
What
kinds
of
facilities
do
you
think
hotels
ought to provide for business people?
(Why?)
Do
you
think
companies
should
pay
for
their
staff
to
stay
in
expensive
hotels
on
business
trips? (Why? / Why
not?)
Should
people
stay
in
expensive
hotels
on
business trips? (Why? /
Why not?)
Possible Topics & Questions
Job
What kind of
job would you like to do most?
(Why?)
Tube underground / tram
time / safety /
money
?
light way /
subway / airport
?
It
would
be
fast
developing
in
15
years
time and will cover everywhere in
Beijing.
It will be really convenient.
?
hotel/motel/vil
la/apartment/flat(BrE)/dorm
?
city breaks,
beach holidays
sun-tanned / fast-tanned
center
?
camping
camp or tent
?
Hitchhiking,
hitchhiker (take a gap year)
?
Domestic travel
?
Sight seeing
?
Hi-tech, Local Area Net, internet,
database
system, fax
?
Well equipped
conference room,
sound-proof
multi-function hall
video-conferencing, tele-conferencing
?
It
depends (on the different circumstances).
If you fix a deal which is worth
$$1000000,
in
that
case,
your
company
will
pay
for
you to
live
…
If you go
there for only $$2, it?s impossible.
Suggested Answers and Note
Job
title
What would your ideal
job be?
What kind of job do you like?
Should companies offer
training to staff?
(Why? / Why not?)
Do
you
think
companies
should
provide
training for staff?
Would you like to work
abroad?
(Why? / Why not?)
Is
the
opportunity
to
work
in
another
country
important to you?
Training Course
What
kind
of
training
course
have
you
ever
taken?
Have you ever taken
any training course?
What
do you think is most important when you
choose a training course? (Why?)
What
do
you
usually
expect
from
a
training
course?
Possible Topics & Questions
Job responsibility
Job
satisfaction
?
training
?
productivity
?
profit
?
motivation
But:
training
?
cost money, time,
staff
opportunity cost
internal conflict
?
broaden
one
?
s horizon, experience
?
…
is
quite an experience to me.
?
…
is
a real eye-opener
?
culture messenger
NewOriental School BEC online training
course
Computer skill
training course
Location
Transportation
Duration of
course
Cost
Flexibility of
trainer
Topics covered
Materials
Follow up advice
High expectancy
Life expectancy
Suggested
Answers and Note
Future
Plan
What would you like to do after
you finish your
studies?
(Why?)
?
go
abroad,
look
for
a
job,
hunt
for
a
job,
study further, post
graduate
What
are you doing now for the preparation of
your future plan?
What if you failed to find a job as
a
…
?
What would you do if you
couldn
?
t find a job as
a
…
?
?
knowledge
preparation:
attend
training
course
?
psychological
preparation: be mature
improve
interpersonal skills
?
It is not quite
possible.
?
If
you
don
?
t
want
me,
there
are
several
other
companies
waiting
for
me,
actually
I
?
ve got several
offers.
?
Can you do it?
AmE: Yes,
definitely is a piece of cake.
BrE:
I
?
m sure I can do it.
?
Honest and have good interpersonal
skills
?
Cooperation and
friendly atmosphere
?
Mutual trust
Teamwork
What kind of people do you
most like working
/studying with?
(Why?)
What do you think
makes a good team?
What is a good team?
Do you think you work in a
good team?
(Why? / Why not?)
Ⅲ
Conversation Topics
Asking
about personal views.
1.
Why do you study English?
2.
Why do you
want to study business?
3.
What do you think of some modern
methods of payment (credit cards, cheques, bank
transfers)?
4.
What role does the computer play in
modern business?
5.
What are some necessary steps for
preparing a business trip overseas?
6.
Which kind of
office would you prefer to work in, cellular or an
open-plan office?
7.
What do you think of international
trade?
8.
How to
deal with customer enquires on the phone?
9.
Transportation:
(What
is
your
usual
means
of
transportation?
Compare
the
various
means
of
transportation)
10.
Health and
safety in the workplace (How to ensure a healthy
working environment for employees?
What
are some health hazards in the office/factory
shop? What safety measures should be adopted in
the workplace?)
11.
How to keep a
balance between growth and environment protection?
12.
Radio and TV
(What are your favorite/TV programs? Why?)
13.
What
kind
of
role
does
advertising
play
in
promoting
your
products/services?
Which
form
of
advertising is
most effective in your opinion?
14.
What are the
required qualities of a modern manager?
15.
What do you
know about flexible time?
第五课时
第四讲
Ⅰ
Life English
Talking about money
1
.
If
you have money, you can easily make money.
Money makes money.
Money
begets money.
If you are in
debt, you lose your self-respect.
You
lose your motivation.
Your debt
continues to grow.
You
start to worry.
You need to borrow more
money.
You get even deeper in debt.
2.
Money comes.
Money goes.
But
the memory is always there.
Money talks.
Money rules.
Money is power.
3.
Money burns a hole in
your pocket.
It goes out as fast as it
comes in.
You
?
re
a spendthrift.
Don
?
t squander
your hard-earned money.
Put your
savings in the bank.
Never live beyond
your means.
Be a good
consumer.
Be a smart shopper.
Be a clever buyer.
Ⅱ
Presentation
Topics
Team Work
WHAT IS IMPORTANT
WHEN
…
?
MANAGING A
PROJECT
?
ENCOURAGING TEAMWORK
?
KEEPING TO
SCHEDULE
WHAT
IS IMPORTANT WHEN…
?
CHOOSING
PEOPLE TO WORK IN TEAMS
?
V
ARIETY OF EXPERIENCE
?
PERSONAL
QUALITIES
Key point:
improve working efficiency. This plays
a crucial role in the commercial practice in
Western
world.
Explain the importance of team work:
a.
Teamwork
reflects the combined experiences, knowledge,
intelligence and views of a group of
people, so it will definitely improve
the quality and efficiency of the work.
b.
If the
participants worked together, it would be easy for
them to come up with creative ideas.
This is particularly valuable for a
relatively complex work, for the people working in
a team, if
one of them gets stuck on a
matter, others/the rest could chip in their ideas
and get the problem
sorted. But if you
work on your own, for instance, you are the sole
manager in the department.
c.
If people did
not work as a team, everyone would have to wait
for the decisions made by the
manager
and it was not easy to get people to take on
responsibility for anything.
d.
A huge and
complicated project is not possible to be
completed/done by merely one person. For
instance,
3
Gorges
project-a
huge
amount
of
money,
30
million
people
have
to
emigrate
to
elsewhere, a lot of commercial
contracts
e.
You
will get bored quickly if you work on you own. But
if you work in a team…
f.
Working
in
a
team
can
increase
personal
awareness
of
abilities
and
complementary
skills
in
colleague.
How to improve teamwork:
General
ideas;
friendly
atmosphere;
not
bossy;
patient;
good
manners;
modest;
leadership;
good
interpersonal skills; variety of
experience
a.
Variety of experience and a broad
horizon would help to tackle urgent matters and
establish his
or her personal prestige.
Well-experienced staff are capable of overcoming
storms and crises.
b.
On coming across problematic issues,
new or inexperienced staff usually will feel
depressed and
even
start
to
panic.
One
or
a
number
of
experienced
staff
will,
in
this
kind
of
situation,
automatically
become the spiritual leaders of the team and can
get the issues in question solved
quickly.
c.
A
wide range of experiences are important
to a team
member, because
you never know what
kind of
problems might suddenly come up to you.
Experiences in different fields will enhance
the chance of successfully sorting out
the problem with your knowledge which is based on
your
past experience.
Personal qualities:
a.
The basis of
the team work is mutual trust and friendly
atmosphere
b.
Good manners, not too bossy, patient,
modest, leadership, good interpersonal skills.
Project Management
WHAT IS
IMPORTANT WHEN
…
?
MANAGING A PROJECT
?
ENCOURAGING
TEAMWORK
?
KEEPING TO SCHEDULE
Key
points:
Team work, time pressure
(keeping to the schedule)
Team work: as
explained in the teamwork section
Time pressure:
a.
A well-designed schedule can clarify
yourself to the project. You should ensure that
you would
be running before the
schedule rather than after it.
b.
Time is always
of essence for a project.
c.
Failure to keep to the schedule will
result in/cause late completion.
d.
Late
completion
will
lead
to:
civil
litigation,
injured
party
will
become
entitled
to
claim
compensation/entitled to sue the
breaching company.
e.
When the project is being processed/in
the course of carrying out the project, there will
be a lot
of commercial activities
involved. Such as investment banks advance cash;
raw material supply,
planning
permission, sub-contract/outsource. Failure to
stick to the schedule will affect above
matters.
Competition
WHAT IS IMPORTANT
WHEN
…
?
DEALING
WITH COMPETITION
?
PRICING
POLICIES
?
ADVERTISING STRA
TEGIES
WHAT IS IMORTANT
WHEN
…
?
SETTING
PRICES FOR NEW PRODUCTS
?
PRODUCTION
COSTS
?
COMPETIORS
?
PRICES
Key
points:
Pricing;
Advertising;
Production
costs;
Competitor?s
price;
Marketing
;
a
wide
range
of
services and products
Pricing:
a.
(For a consumer): all consumers would
like to go for higher quality and less expensive
products.
It is a common sense.
b.
(For
a
manager):
correct
pricing
policies
can capture
a large
number
of
consumers
in
a
short
period of time.
c.
For a newly
established company: correct pricing policies are
particularly important for newly
established businesses. The major task
for them at the early stage is to draw the public
attention
and make their company and
their brand known to the public. When a new
product is put into
market, there may
be very few people knowing/who know about it…(
curry source)
Competitors?
price:
a.
Once a new product is put into market,
it will immediately face the competition from
rivals. The
price war sometimes can be
incredibly fierce and crude.
b.
Competitors?
price will mirror the consumers? attitude about
certain products and the satisfaction
about their prices.
c.
If you fixed
the price higher than your rivals without higher
quality of service, you might soon
find
yourself in an unfavorable situation.
d.
Correct
pricing
policies
could
also
defeat
some
competitors
in
a
short
period
of
time.
For
example: Safeway, Tesco
price war against all small bread manufactures. In
this case, Safeway
and Tesco
fix
ed their price for 7p per loaf,
which is 23p cheaper than their competitors?
offer. As
a result of this, in 35 days
time, most of their competitors went into
liquidation.
Advertising
strategies:
a.
The
fundamental
task
for
a
company
is
to
make
its
products
and
itself
known
to
the
public.
There are many ways to achieve this,
advertising is the most important one.
b.
Advertising
through
different
media
can
cover
nearly
every
corner
in
the
world.
The
main
channels are:
-TV
-Radio
-Internet
-Newspaper
-Bill Board
-Poster
-Magazine
c.
The
advantage/point
of
advertising
is
not
only
about
propagandizing
your
company
but
also
competing against/with your rivals. A
company, through proper advertisements, can manage
to
introduce the advantages of their
products
comparing to their rivals?,
and therefore convince the
consumers
that their products would be the right choice. For
instance, Car manufactures can put
in
their new designs to the ads, e.g. ABS, double
airbags to convince the prospective customers
that their cars are safer than others.
第六课时
第五讲
Ⅰ
Life English
Talking about time
1.
How are we doing for time?
Do we have time for that?
How much time do we have left?
Are we on schedule?
Do we have time?
Are we
making good time?
2.
Times
flies by too quickly.
Time passes by
too swiftly.
Time waits for no man.
Enjoy life while
you
?
re still young.
Don
?
t miss any
opportunity.
Don
?
t pass up any
good chances.
3.
Time is important.
Time is
valuable.
Time is precious.
Do as much as you can every day.
Take every opportunity and chance given
to you.
Don
?
t
waste any time.
Ⅱ
Presentation
Topics
Motivating staff
WHAT IS IMPORTANT
WHEN
…
?
MOTIV
ATING STAFF
?
FINANCIAL BENEFITS
?
CAREER
DEVELOPMENT OPPORTUNITIES
WHAT IS IMPORTANT
WHEN
…
?
INTRODUCING A REW
ARD SYSTEM
FOR STAFF
?
PURPOSE OF THE
REW
ARD SYSTEM
?
TYPES OF REW
ARD OFFERED
WHAT IS IMPORTANT
WHEN
…
?
AIMING TO
REDUCE STAFF TURNOVER
?
FINANCIAL INCENTIVES
?
CAREER
STRUCTURE
Key
points:
Financial benefits; Career
development/structure; reduce staff turnover
Financial Benefits:
a.
Managers,
company
owners
and
supervisors
have
always
been
frustrated
and
bewildered
by
employees with little or no motivation.
b.
Staff always
want reward for their contribution to the company
and what they are worth. Such
factors
are just like market forces. The fundamental
reason of looking for a job is to get pay.
Staff do the job what they are paid
for. However, quite often, the staff work overtime
under their
managers?
demand.
If
the
company
fails
to
give
proper
financial
benefits
staff
might
subsequently feel not being fairly
treated, and therefore frustrate their enthusiasm
for their work.
c.
Staff want
some sort of recognition for the job that they do.
Correct financial benefits plan will
arouse their enthusiasm; otherwise they
would feel being ignored.
d.
The job that
the staff are doing is not always interesting, or
the working environment may not be
pleasant,
or
their
colleagues
might
not
be
very
helpful
and
cooperative.
In
this
kind
of
situation/under the kind of
circumstance, the staff would become stressful and
uninterested in
their job. Correct
finan
cial benefits can normally
distract staff from their dissatisfaction
with….
Career
development/structure:
a.
Job-hunting is always a two-way
process. On one hand, the employees look for their
ideal jobs,
on the other hand the
employer, at the same time, look for competitive
people. An employer has
a
number
of
methods
to
attract
the
best
people
into
its
business.
Such
as
high
pay,
traveling
opportunities, company cars and
training/career development opportunities.
b.
Good
educational background is not the only element
that the future employers will take into
account
when
they
look
for
someone
in
the
job
market.
Postgraduate
qualifications
and
professional
trainings
are
equally
or
even
more
important
than
the
higher
education
degrees.
When the HR managers only have
30 seconds to go through each
applicant?s CV
, the sector that
will
catch
their
eyes
are
normally
your
qualification
and
professional
training
experiences,
which show whether you suit their
vacant positions.
c.
Nowadays, very few people would like to
go for that kind of job-for-life posts. They all
wish to
have their jobs better and
better. If an employee is able to get the
opportunities to obtain some
sort
of
professional
training
during
the
course
of
employment,
this
experience
will
definitely
enhance his value
in the employment market and therefore benefits
his future job-hunting.
d.
So in the two-way job-seeking process,
while the employer is choosing its favorite
people, the
wise
future
employee
will
consider
the
training
and
career
development
opportunities
with
his/her
future
employer
and
try
to
make
himself/herself
more
competitive
in
the
employment
market.
Ⅲ
Business
Dialogu
e
1)
Negotiating a Job Offer
Employer:
would
you consider an offer of $$56,000 per
year?
Ms. Wilson:
What
kind of benefits are talking about?
Employer:
Our standard
package includes
health insurance, two
weeks vacation
and
a company
car.
Ms. Wilson:
Are these things negotiable?
Employer:
Uh
…
not normally.
What do you have in mind ?
Ms. Wilson:
Vacation
time
is
important
to
me.
I
would
be
willing
to
give
up
these
other
items
in
order to receive more vacation days.
Employer:
What
an
interesting
idea,
Ms.
Wilson.
Would
you
also
be
willing
to
accept
a
cut
in
initial
salary?
Ms. Wilson:
possibly. What do you have in mind ?
2)
Employee Pay Raise
Boss:
You have done an excellent job this
year and we are pleased with the results.
Employee:
I am glad that you
have been happy with my
performance
.
Boss:
As a result of your
performance, we happy to offer you the position of
manager.
Employee:
Does this
title
come with an increase
in salary?
Boss:
Yes, it does.
Employee:
Can you give me the
specifics
?
Boss:
Your monthly
gross
salary will increase
by $$500.
Employee:
That
sounds fair.
3
)
Asking for a Raise
Mr. White:
So,
tell me: what makes you think we should give you a
raise?
Miss Small:
I?
ve got several good
reasons.
I?
ve been here
several years, my work has proven to be
good, and
I?
ve
noticed that people in
comparable
job
s get paid more than I do.
Mr. White:
Salaries
are
confidential
;
how
do
you
know
how
much
money
these
“
other
people
”
make?
Miss Small:
Well,
I?
ve
noticed all the new cars around here, for one
thing.
Mr. White:
Those are
company cars provided to the sales staff for their
business trips. Also, some
employees
receive
sales commissions
.
So good salesmen will naturally earn more.
Miss Small:
That
?
s
understandable.
Well,
rather
than
comparing
my
salary
with
someone
else
?
s,
perhaps
we
could
talk
about
my
job
performance.
Surely
you
?
ve
noticed
the
extra
hours
I?
ve put in
recently? If I were being paid an
hourly wage
, with the
standard
time
–
and
–
a
–
half
for
overtime,
I?
d
be earning much more.
Mr. White:
I see you point. However, it might be
hard to get a raise approved. Profits were down
last quarter, and the whole company
is
tightening its belt
, so
anything that affects the
annual budget
is hard to get approved. But
I?
ll tell you what
I?
ll do.
I?
ll give you a
one
–
time
bonus
for
your
recent
hard
work.
And
I?
ll
try
to
arrange
some
sort
of
compensation
for any future
overtime.
Miss Small:
That
would be very good of you, Mr. White.
4
)
Asking for a Raise
Martin:
Mr.
Smith, I have been doing some industry research
and was shocked to learn that the
average salary for a position that is
similar to mine pays, on average $$2,000 more per
year than I am currently making.
Mr. Smith:
What are you
basing this information on?
Martin:
First and secondary research. I hope
that you can address this concern immediately as I
find it very
disturbing
.
Mr.
Smith:
Yes,
I
will.
We
are
very
happy
with
performance
and
want
to
continue
our
good
working
relationship.
Martin:
I wish the same. As
such, I hope you will seriously consider a pay
increase.
Mr. Smith:
Let me
take this up with the Director and get back to you
immediately.
Ⅳ
Conversation Notes
注意:
1
.
考试中不要说
“Pardon?”
2
.
Never say “sorry” in
examination!
3
.
没听清可用以下说法
I don?t
quite understand you. Would you explain it a
little bit for me?
I am not
sure what you are getting at. Would you express it
in another way?
第七课时
第六讲
Ⅰ
Life English
eating
1
.
I
am hungry.
I
?
m
hungry as hell.
I
?
m hungry as a
wolf.
I
?
m starving.
I
?
m starved.
I feel like I
?
m
starving to death.
My
stomach is empty.
My stomach is
growling.
I could eat like a horse.
2.
I
?
m
really hungry.
I
?
m feeling
weaker by the moment.
I need to eat
something nutritious.
3.
Let
?
s eat.
Let
?
s dig in.
Let
?
s pig out.
Let
?
s
mounch out.
Let
?
s
chow down.
Let
?
s
indulge ourselves.
4.
It
?
s delicious.
It tastes great.
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