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Unit 10 The Fantastic Spurt in
Technology
A. Toffler
Alvin
Toffler writes about the fact that technology is
advancing much faster today than
ever
before in history. The symbols of technology are
no longer factory smokestacks or
assembly lines. As we are headed for
the future, the pace will quicken still further.
To most people the term
technology conjures up images of smoky steel mills
or noisy
machines.
Perhaps
the
classic
representation
of
technology
is
still
the
assembly
line
created
by
Henry
Ford
half
a
century
ago
and
made
into
a
social
symbol
by
Charlie
Chaplin
in
Modern
Times.
This
symbol,
however,
has
always
been
inadequate
and
misleading,
for
technology
has
always
been
more
than
factories
and
machines.
The
invention
of
the
horse
collar
in
the
middle
ages
led
to
major
changes
in
agricultural
methods
and
was
as
much
a
technological
advance
as
the
invention
of
the
Bessemer
furnace centuries later. Moreover,
technology includes techniques, or ways to do
things,
as well as the machines that
may or may not be necessary to apply them. It
includes ways
to make chemical
reactions occur, ways to breed fish, plant
forests, light theaters, count
votes or
teach history.
The
old
symbols
of
technology
are
even
more
misleading
today,
when
the
most
advanced
technological
processes
are
carried
out
far
from
assembly
lines
or
blast
furnaces. Indeed, in electronics, in
space technology, in most of the new industries,
quiet
and clean surroundings are
characteristic -- even sometimes essential. And
the assembly
line -- the organization
of large numbers of men to carry out simple
repetitive functions --
is
outdated.
It
is
time
for
our
symbols
of
technology
to
change
--
to
catch
up
with
the
quickening change in
technology itself.
This
acceleration
is
frequently
dramatized
by
a
brief
account
of
the
progress
in
transportation.
It
has
been
pointed
out,
for
example,
that
in
6000
BC
the
fastest
transportation
available
to
man
over
long
distances
was
the
camel
caravan,
averaging
eight miles per hour (mph). It was not
until about 1600 BC when the chariot was invented
that the maximum speed was raised to
roughly twenty miles per hour.
So
impressive was this invention, so difficult was it
to exceed this speed limit, that
nearly
3,500 years later, when the first mail coach began
operating in England in 1784, it
averaged a mere ten mph. The first
steam locomotive, introduced in 1825, could have a
top speed of only thirteen mph and the
great sailing ships of the time labored along at
less
tan half that speed. It was
probably not until the 1880's that man, with the
help of a more
advanced steam
locomotive, managed to reach a speed of one
hundred mph. It took the
human race millions of years to attain
that record.
It took only fifty-eight
years, however, to go four times that fast, so
that by 1938 men
in
airplanes
were
traveling
at
better
than 400 mph.
It
took a
mere
twenty-year
flick
of
time to double the limit
again. And by the 1960's rocket plants approached
speeds of 4,00
mph. and men in space
capsules were circling the earth at 18,000 mph.
Whether
we
examine
distances
traveled,
altitudes
reached,
or
minerals
mined,
the
same accelerative trend
is obvious. The pattern, here and in a thousand
other statistical
series, is absolutely
clear and unmistakable. Thousands of years go by,
and then, in
our
won times,
a sudden bursting of the limits, a fantastic spurt
forward.
The
reason
for
this
is
tat
technology
feeds
on
itself.
Technology
makes
more
technology possible, as
we can see if we look for a moment at the process
of innovation.
Technological innovation
consists of three stages, linked together into a
self-reinforcing
cycle. First, there is
the creative, feasible idea. Second, its practical
application. Third, its
diffusion
through society.
The
process
is
completed,
the
loop
closed,
when
the
diffusion
of
technology
embodying
the
new
idea,
in
turn,
helps
generate
new
creative
ideas.
Today
there
is
evidence that the time between each of
the steps in this cycle has been shortened.
Thus it is not merely true, as
frequently noted, that 90 percent of all the
scientists
who ever lived are now
alive, and that new scientific discoveries are
being mad every day.
These new ideas
are put to work much more quickly than ever
before. The time between
the
first
and
second
stages
of
the
cycle
--
between
idea
and
application
--
has
been
radically reduced. This is a striking
difference between ourselves and our ancestors. It
is
not that we are more eager or less
lazy than our ancestors, but we have, with the
passage
of time, invented all sorts of
social device to hasten the process.
But if it takes less time to bring a
new idea to the marketplace, it also takes less
time
for it to sweep through the
society. For example, the refrigerator was
introduced in the
United States before
1920, yet its peak production did
not
come until more
than
thirty
years
later.
However,
by
1950
--
in
only
a
few
years
--
television
had
grown
from
a
laboratory
novelty
to
the
biggest
part
of
show
business.
So
the
interval
between
the
second and third stages
of the cycle -- between application and diffusion
-- has likewise
been cut, and the pace
of diffusion is rising with astonishing speed.
The stepped-up pace of
invention, application and diffusion, in turn,
accelerates the
whole cycle still
further. For new machines or techniques are not
merely a product, but a
source, of
fresh creative ideas.
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