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第一篇
合成皂
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不含皂基的香皂
Syndet
Definition: Soap free Soap
21
世纪个人清洁用品的全新理念和应用
A
modern approach to
personal cleansing Markets and Concepts for Syndet
Bars in 21
century
< br>随着
21
世纪生存空间的恶化,
环境污染的加剧,
使我们的皮肤更容易受到外界因素的伤害。
为
保持皮肤的健康,
每天我们都需要认真清洁我们的皮肤,
再给予
它足够的呵护。
但是,
由
于地域性气候
,
皮肤的个体以及生活习惯等方面的差异性,
很多时候,
我们在皮肤护理的第
一个环节——清洁,
就会
因对自身皮肤了解不够,
选择错误的清洁产品而造成皮肤的二次伤
害,加剧皮肤的老化。
合成皂——敏感皮肤,问题皮肤的解
决之道!适合各种肤质安全使用!
无皂基,皮肤中性
pH5.5
,无防腐剂,温和清洁您的皮肤,天然活性成分的添加让您针
对自
己的皮肤长期安全护理有更好选择!
As the living conditions
and
pollution getting worse, our skins are much easier
to be hurt by the
outer inspects. To
keep our skin heath, we need clean it carefully
every day. Unfortunately, in the
first
step of skin care, cleansing, we usually choose
the wrong cleansing product for that we do not
get
enough
information
about
our
skin
and
the
effects
of
different
climates
and
living
habits.
Consequently the
skin irritation occurs and the ageing process
speeds up.
Syndet
bar
——
solvent for sensitive
skin and problem skin! A
vailable for
all kinds of skin!
Soap
free soap,
neutral
skin
pH5.5,
preservative
free
,
mild
cleansing
your
skin,
natural
active
additions give you
more available choices of long time safe skin
conditioning!
清洁皂可以按照其清洁成分来区分
Composition of the different cleansing
bars
普通皂
(Soap)
主要成分是脂肪酸盐
,
由脂肪酸皂化而成,多使用复合脂肪酸皂化使制得的香皂达到外观,
色泽,
硬度等质量标准。
Consisting
of
fatty
acid
soa
p,
multi-fatty
acids
are
used
to
make
the
products
being
standard
quality, such as good colour,
appearance and rigidity.
复合皂
(Comboi)
由脂肪酸盐皂基和合成表面活性剂组成,
增加发泡力,
< br>在一定程度上减轻皂垢,
提高洗涤力
和抗硬水能力。也添
加定量的加脂剂以减少对皮肤的脱脂作用。
Combar
is
combined
with
fatty
acid
salts
and
surfactants.
The
abilities
of
foaming,
decontamination
and
water
hardness
resistance
increase
and
the
soap
lime
is
lessened
a certain
extent. Numbers of
additives are added to decrease the effect of
degreasing.
合成皂
(Syndet)
由合成表面
活性剂,增塑剂,填充剂组成,不含脂肪酸皂,即不含皂基。
Formulated of synthetic surfactants,
plasticizers and fillers. Free of fatty acid
soap(soap free soap)
合成皂与含皂基皂相比,决定性的优胜在于不含皂基和接近健
康皮肤的
pH
值
st
The most advantage of
Syndet compared to soap and combo is that the
Syndet is free of fatty
acid soap,
subsequently the similar pH to the healthy skin
(neutral skin pH)
合成皂
(Syndet)
用于合成皂
的表面活性剂是在宽的
pH
范围有很好的化学稳定性,
所以可以调节到皮肤的最
适
pH
值
5.5
。通过调整表面活性剂种类和配比,可以使合
成皂的
pH
值在
3.5-9
之间,满足
不同皮肤的需要
The surfactants used in syndets are
chemically stable in a wide pH range, thus being
suitable to be
adjusted
to
the
pH
value
of
the
skin(5.5).
The
types
and
proportions
of
surfactants
could
be
adjusted
to
make
the
pH
value
of
Syndet
between
3.5
and
9.
So
that,
it
could satisfy
different
skins.
普通皂
(Soap)
因为本身的化学
结构,
普通皂的
pH
值随着脂肪酸链长
的不同在
9-11
之间,
意味着普通皂
是
碱性的,不破坏其结构的前提下,是无法调整到中性
7
或者皮肤
pH
值
5.
5
。
Because of its
chemical structure, soap has a pH value of 9 to 11
with
different length of carbon
chain that means soap reacts alkaline.
The pH value can not be adjusted to the neutral
(7)
or skin
neutral (5.5)
range without destruction of the substance.
复合皂
(Combar)
在普通皂的皂基的基础上加入了合成表面活性剂成分等添加剂,使其碱性有所降低,
pH
值
在
7-9.5
之间。增加发泡力和清洁能力,提高滋润程度。
Based of normal soap, addition of
synthetic surfactants, the pH value of combo
slightly decreases,
arranged from 7 to
9.5, consequently the increase foaming and
cleansing and better skin feel.
相关
pH
值的比较
Relative pH Values
12 |
12
11 | 11
10 | 10
pH value
| pH
值
9 |
9
8 | 8
7 | 7
6 |
6
5 | 5
4 | 4
X axis = pH
5.5
Skin pH
皮肤
pH
(healthy skin)
| (
健康皮肤
)
ZE
TESAP
Soap Free Syndet
|
不含皂基的表面活性剂
Combi
复合皂
Soap
普通皂
由于合成皂与含皂基皂在
pH
值上的不同,使皮肤的清洁与维护有了明显的改善
There
is
obvious
refine
on
skin
cleansing
and
care
caused
by
the
Syndet
without
soap
and
appropriate pH value.
1
.
防止皂垢的形成
合成表面活性剂不容
易形成皂垢,因此他们不会引起皮肤的刺激。而皂基皂不可避免的
会与水中钙离子,镁离
子在碱性环境下形成不能溶解的皂垢,很容易沉积在皮肤上,可
能阻塞毛孔,引起皮肤的
刺激,引发皮肤过敏。
Prevent lime soap
formation
Syndets do not tend to form
lime soap, so therefore they do not cause skin
irritation.
Soap is
easy to
combine with the ion of calcium and magnesium in
alkalescency condition. The water
insoluble lime soaps which deposit on
the skin and may block the pores, cause skin
irritation
and skin hyper
susceptibility.
2.
更好的皮肤相容性
合成皂所采用的表
面活性剂更加温和,对皮肤的刺激性非常小,而且整体呈现中性
(7)
< br>或者与健康皮肤相近的
pH
值
(
5.5
)
,
所
以对皮肤
pH
值影响很小,
同时避免了
长期使用
碱性皂引起的皮脂流失,由于没有钙皂形成,避免了钙皂沉积造成的刺激。而含
皂基皂
的高
pH
值会破坏皮肤上起保护
作用的酸和皮脂,同时引起皮肤表皮的疏松,而且清洗
皮肤之后,硬水中的钙皂沉积在皮
肤引起刺激和阻塞毛孔。
Better skin
compatibility
The surfactants
used
in
syndet
are
mild
and
high
efficiency,
little
skin
irritation.
As
the
pH
value of
syndet is neutral (7) or skin neutral (5.5), they
neither alter the pH of the skin
nor
cause puffiness skin
layer. Due to the absence of lime soap formation
there is no problem of
skin irritation
caused by lime soap residues remaining on the
skin. Because of high pH value,
the
protective layer of acids and lipids on the skin
is destroyed and puffiness of the upper skin
layer is caused. After washing with
soap, residues of insoluble lime soaps remain on
the skin
and may cause irritation and
blockage of skin pores.
3
.
配方的多样化
合成皂接近皮肤
pH
值及灵活的
pH
可调范围(
3.5-9
)
,允许各种物
质的加入而不会影响
其结构,为添加各种有效成分,功能性组分,实现配方的多样化提供
了可能。皂基皂由
于其整体的偏碱性,限制了添加物的范围,只有有限的物质能加入到皂
体中而不会影响
其化学结构和功能的稳定。
More Formulation Possibilities
The neutral pH and flexible (3.5-9) of
syndets allows the incorporation of nearly all
kinds of
additives.
It
provides
more
formulation
possibilities
with wide
range
of
natural
actives
and
functional
components.
Only
a
limited
number
of
additives
can
be
incorporated
into
soap
because the high pH
value can cause problems with regard to chemical
stability.
4
.
芬芳的气味
皂基香皂由于固定的成分
限制,具有典型和强烈的气味,会严重影响香精的效果。而且
高的
pH
值也不利于香精的稳定。合成皂只有相当中性的气味,几乎不会影响产品的香
p>
味,中性的
pH
值同样不会影响香精的稳定
性。
Pure perfuming smell
The typical and strong odour of fatty
acid soap influences the perfume efficiency. The
high pH
value
may
badly
influence
the
stability
and
the
odour
of
the
perfume..
Syndet
compounds
have a rather neutral odour and hardly
effect the perfume smell of a cleansing bar. The
neutral
pH value does not affect
perfume stability.
合成皂的优点概括
Benefits
of syndets
不含皂基
/
与
皮肤相同的
pH
值
/
< br>非常温和
soap free/skin
neutral pH/very mil
不会与
Ca/Mg
离子反应发生沉积
/
高效清洁和良好的
洗去性
/
良好的外观和皮肤感觉
No
reaction
with
Ca/Mg
salts
no
lime
soap/Efficient
cleaning
and
good
rinsability/superior
appearance and skin feel
含乳液
成分
/
没有粉刺基因
/
与各种油脂,香精,活性物相溶
Contain
emulsion ingredients/no comedogenic/compatible
with all kinds of oils, perfumes, actives,
etc.
非常浅的基础气味
/
不含防腐剂
V
ery low base
odour/Preservative free
第二篇
合成皂的销售定位及市场表现
合成皂的市场销售定位
(Conclusions on
Marketing of Syndet Barbs)
1
.
对传统肥皂过敏者和问题皮肤消费者
Targeting traditional soap bar users
and consumers with skin problems
2
.
适合大宗市场和瞄准机会的市场
Suitable for mass or niche markets
3
.
作为液体清洁剂的补充产品
Complementary product to a liquid range
合成皂的市场宣传
不含皂基的肥皂
(Soap free soap)
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