-
Useful expressions:
1
、
这些商品能马上供应吗？我们想先看一下样品。
Are these commodities available right
now? We would like to see the samples first.
2
、
如果需要的话，我们可以按照你们的要求，接受特殊订货。
If necessary, we accept/take orders
according to your requirement.
3
、
如果贵
方价格有竞争性，质量上乘，装运期可接受，我们将大量订购。
If
your
price
is
competitive,
quality
superior
and
delivery
acceptable,
we
will
place
large
orders with you.
4
、
我们是
大型纺织品经销商，如果你们的商品价格适中，在我们地区会有很好的市场。
We are large dealers in textiles, and
believe ther
e’
s a promising
market in our area if your
goods are
moderately priced.
5
、
所报价格须包括到温哥华的保险和运费。
Prices quoted should include insurance
and freight to Vancouver.
6
、
若你们
的产品质量好且价格适合我方市场的话，我们愿考虑与你方签署一项长期合同。
If your quality is good and the price
is suitable for our market, we would consider
signing a
long-term contract with you.
7
、
若我方向你们长期订货，请告知能给予多少折扣，不胜感激。
We
would
appreciate
your
letting
us
know
what
discount
you
can
grant
if
we
give
you
long-term regular order.
Basic vocabulary
单价
unit price
原价
original price
折扣价
discount price
最低价
rock bottom price/floor
price
零售价
retail
price
批发价
wholesale price
参考价
reference price
含佣（金）价
price
including commission
报价
quotation
毛利
gross margin
合理的价格
reasonable/ sensible/ acceptable price
现行价格水平
the
prevailing price level
Useful expressions
1
、
我们无法以这种价格出售
It
’
s not possible
for us to make any sales at this price.
2
、通常要
13.62
美元的。考虑
我们长久以来的贸易关系，
13
美元吧。
Well,
ordinarily
it
’
s
$$13.62!
But
since
our
business
relationship
is
of
long
standing,
I
will
make it
$$13.00.
3
、如果你能把价
格降低一点，我马上向你们订货。
If you could
go a little lower,
I’
d give
you the order here and now.
’
4
、我们能个让一步吗？我愿意再给你
5%
的折扣，这已经是我的极限了。
Could we meet
each other halfway?/ Let
’
s
both make a move.
I’
d like
to give you a further 5%
discount,
which is the best I can do.
5
、我们以每套
6
美元商定这宗买卖吧。
Let
’
s close the
deal at $$6.
6
、不管价格合适回升，
买房决定再等一等。
Sellers decide to wait no matter when
the price picks up.
8
、
如果考虑质量，我们的价格是很有竞争性的。
Our prices are highly competitive when
you consider the quality.
9
、
很遗憾
，这已经是我们的底价了。不能再让了。如果你仍觉得价格不可行，我们只好取
消这笔交
易。
I’
m
awfully
sorry.
This
is
already
our
floor
price/
rock-bottom
price.
We
can
’
t
make
any
further
concessions. If you still find it unworkable, we
may as well call the deal off,.
10
、
我们最好先谈价格条件，它是我们做生意的一个关键点。
It
’
s
better
for
us
to
have
a
talk
on
price
terms,
because
it
is
one
of
the
key
points
in
our
dealings.
11
、请以美元、布鲁塞尔离岸价来报价。
Please quote FOB Brussels in US dollar.
12
、我们已将你们的价格与其他供应商的做了比较，你们的价
格毫无竞争性。
We
’
ve
compared your price with those from other
suppliers. Your price is not competitive at
all.
13
、由于原材料价格上涨
，我们不得不对产品价格作相应的调整。
Since the
prices of raw materials have been soaring, I am
afraid that we have to adjust the
prices of our products accordingly.
14
、我们双方都坚持自己的价格是不明智的。双方各让一步，生意就
成了嘛。
It
’
s
unwise for either of us to insist on his own
price. How about meeting each other halfway
and each makes a concession? Only so,
business can be concluded.
15
、你的还价是不符合目前市场价格的。
Your
counteroffer is not up to the present market
level.
Your counteroffer is not in line with
prevailing price level.
Your counteroffer is out of
the line with the market price/prevailing market.
Dialogue 1
C: I think
it
’
s unwise for us to insist
on his own price. How about meeting each other
halfway so
that business can be
concluded?
S:
What
’
s your proposal?
C: Your unit price is 200 Euros, which
is much higher than what we can accept. When I
suggest we
meet each other halfway, I
meant it literally.
S:
Do
you
mean
that
we
have
to
make
a
further
reduction
of
50
Euros
in
our
price?
That
’
s
impossible. The price of raw material
is increasing recently, and we are not making
profits at
all.
C: What do
you suggest?
S:
Let
’
s
make
the
international
price
as
reference
price.
Thus
the
best
we
can
do
will
be
a
reduction of another 30
Euros.
C: That still leaves a gap of 20
Euros to be covered. Let
’
s
meet each other halfway once more,
then
the gap will be closed and our business completed.
S: You certainly have a way of talking
me into it. All right, let
’
s
meet halfway again.
C:
I
’
m glad
we
’
ve come to an agreement
on price. We
’
ll go on to the
other terms and conditions
at our next
meeting.
Dialogue 2
S: Good
morning, Mr. Chen.
C: Good morning, Mr.
Sharp.
S: Have you got our offer?
C: Yes, but we
’
re
sorry to tell you that your price is far beyond
our expectation and it is difficult
for
us to accept it. Could you reduce the price by 8%?
S:
8%?
You
couldn
’
t
be
serious.
This
is
our
best
selling
lines.
As
you
know,
our
products
are
reliable
and
enjoy
good
reputation.
Our
price
has
been
carefully
calculated
and
cut
to
the
limit.
C:
Well, if you stick to it, the price will leave us
no profit. Furthermore, other suppliers provide us
with a lower price with the same
quality.
S: You had better take the
whole into consideration. In view of our mutual
long-standing business
we have made you
the offer at our best price.
C: Well,
if you don
’
t make any
concession, we will definitely call the whole deal
off and cover our
requirements
elsewhere.
S: It is difficult for me.
If you can make your order bigger, I can give you
our rock bottom price
USD292 per bale,
CIF Sydney. Anything lower than this is
impossible. Is that all right?
C: All
right. Considering our newly-established business
relationship and the good quality of your
products, I accept your lowered price
of USD 292 per bale CIF Sydney to be delivered in
July
this year.
S: With this
settled, I hope we will have no difficulty in
reaching an agreement concerning terms
of payment.
C: I hope so.
Dialogue 3
J: Ms
Wang, we have got your offer for soybean and
wonder if there is some room for lowering.
W: Our offer is 312 Euros per ton, CIF
Tianjin, and you may have noticed this quotation
is lower
than the current market price.
J: I am afraid I
can
’
t agree with you. We
have a quotation from our other supplying sources.
As
you know we do not import soybean as
we mainly depend on our native source.
W: Well, what is a competitive price
for you, name it, I would like to hear?
J: I suggest somewhere around 280 Euro
per ton CIF Tianjin. You see, this is a price we
both can
benefit.
W: I am
afraid it is impossible for us to accept your
counteroffer. You have wide contacts, that is
for certain, but I am sure you
can
’
t make a counteroffer
unreasonably made like this.
J: Ms
Wang, your offer is not in line with international
market.
W: Considering the quality, our
offer is really reasonable.
J: What our
contacts can offer is also of top quality.
W: I really don
’
t
see how the business could be pulled through, Mr.
James. Could we meet each
other
halfway?
J: But the price our side gave
is a fair one. There is no point that we purchase
the same thing for a
higher price.
W: Umm, as a token of friendship,
le
t’
s both make a move. How
about this: settle on the price of