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2016年6月大学英语六级考试真题及答案解析(共三套完整版)

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2021-02-06 10:56
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2021年2月6日发(作者:discuss是什么意思)


2016



6


月英语六 级考试真题完整版



第一版(


E-le arning




For thispart, you are allowed 30 minutes to write a shortessay on E-learning, try toimagine


what


will


happen


when


more


andmore


people


study


on- line


instead


ofgoing


to


school.


You


shouldwrite at least 150 words but no more than 200words.


第一段


:


写出现状


.


第二段


:


分析在线学习未来的图景并简单解释原因



第三段


:


分析未来及自己的应对之策



Currently,


an


increasing


numberofpeople


begin


to


use


Internet


to


take


courses


and


acquire


learning


is


booming


all


around


the


world.


It


is


providingmany


options


withlearners in terms of time, locations, subjects andcosts.


Online learning greatlypromoteslearners’ studying efficiency and teachers’ a


result, updatedknowledge will reach those students in isolatedareas at a higher speed, whichcan


make


many


of


them


keep


pace


withthe


time.


Additionally,


students


candecide


their


learning


locationand


time


much


more


freely.


Notably,


because


transportationandaccommodation


will


not


trouble


E-learners,


learning


cost


will


belargelylowered.


These


advantages


might


decrease


the


number ofpeople who routinelyattend schoollearning.


From


my


point


of


view,


personalinteractionbetween


teachers


and


students


in


schools


isirreplaceable.


It


is


a


good


ideathat


we


combine


E-learning


andattending


school


together.


Learning


is


not


asimple


multiple-choicequestion


but


an


important


issue


that


needs


your


tryingandinvolvement.


第二版(机器人)



For


this


part,you


are


allowed


30


minutes


to


write


a


shortessay


on


the


use


of


robots.


Try


toimagine


what


will


happen


whenrobots


take


the


place


of


human


beings


in


industryas


well


aspeople’s daily lives. You are required to write at least 150wordsbut no more than 200 words.



第一段

:


引出文章话题


.


说明技术的发展 对人类生活的改变


.


第二段


:


针对此现象作出观点的阐述



第三段


:


得出结论


.


It


is


held


bysome


people


that


knowledge


is


power,especially


scientific


and


technologicalknowledge. Science andtechnology are the motive power of the socialdevelopment,


whichconstitute


a


primary


productive


force.


The


use


of


robots


istheproduce


of


development


of


science and technology.


People’s


viewson


the


use of


robots


vary


from


person


toperson.


Some


hold


that


human


life


cannotcontinue without the use ofrobots. For many years, human society has developedwith the


use ofscience and technology. So the lifewith the use of robots we areliving now is more efficient


than thatof our fore fathers. They go on to pointout that the use of robotshas brought about many


changes in people's life.


Forexample,through the use of robots can improve the work efficiency


andavoiddangerous


events


happening


in


our


life


in


that


we


can


requirerobots


to


do


someworks


with danger instead of humanbeings.


Science


andtechnology


of


robots


are


the


crystallization


ofhuman


wisdom.


It


brought


aglorious past to humanity, also willbring bright future to mankind.


For this part,you are allowed 30 minutes to write a shortessay on living in the virtualworld.


Try


to


imagine


what


willhappen


when


people


spend


more


and


more


time


inthe


virtual


worldinstead of interacting in the real world. You are required towriteat least 150 words but no


more than 200 words.


第三版(虚拟世界)



第一段


:


说明科技发展对人类生活的改变


,

< p>
引出话题


.


说明


,


我们交流方式的变化


.


第二段


:


人们虚拟世界的交流给我们带来的影响


.


第三段


:


得出结论


.


We


have


to


admit


that


the impactoftechnology


on


society is


unquestionable.


Whetherconsidering the TV or thecomputers, technology has had a hugeimpact on society. While


not


every


advancehas


been


beneficial,there


have


been


many


positive


effects


of


technology.


Theinternet isone typical example.


With the development of science andtechnology,


the worldis no longer what it used to be.


But


the


ability


ofcommunication


isa


significant


skill


which


should


be


cultivated


if


we


want


tosurviveand


succeed


in


the


world.


But


the


way


of


communication


with


peoplehaschanged


dramatically. Almost everyone today has a computer, anduses it tocommunicate with their friends,


family,


and


evenbusiness.


The


virtual


worldcommunication


has


changed


the


way


thatpeople


communicate.


Since


communication


between


peoplein


the


real


world


is


of


utmost


importance,


lack


of


communicationwilllead


to


perish


of


human


beings.


Through


communication


in


thereal


world,


mutualunderstanding can be promoted and fosteredbetween people, which cannot bereplaced by


the virtualcommunication.


六级翻译



第一套



旗袍


(qipao)


是一种雅致的中国服装


,


源于中国的满族


(Manchu Nationality)


。在清代


,


旗袍


是王室女性穿着的宽松 长袍。上世纪


20


年代,受西方服饰的影响,旗袍发生了一些变 化。


袖口(


cuffs


)变窄,袍身变 短。这些变化使女性美得以充分展现。



如今,


旗袍经常出现在世界级的时装秀上。


中国女性出席重要社交聚会时,

< p>
旗袍往往是


她们的首选。


很多中国新娘也会选择旗 袍作为结婚礼服。


一些有影响的人士甚至建议将旗袍


作为中国女 性的民族服饰。



Qipao, an exquisite Chinese clothing, originates from China's Manchu Nationality. In the Qin


g Dynasty , it was a loose robe for the royal women. In the 1920s, influenced by Western clothing,


it went through many example,the cuffs went narrower, and the dress got shorter. Th


ese changes enabled Qipao to fully elaborate


women’s


beauty.


Nowadays,


Qipao


quite


often


appears


on


world- classfashionshows.


It


is


usually


the


first


choice for Chinese women asthey attend socialparties. Meanwhile, many Chinese brides willselect


it


as


their


wedding



influential


personalitieseven


suggest


making


it


as


the


national


costumefor Chinesewomen.


第二套



中国的创新正以前所未有的速 度蓬勃发展。为了在科学技术上尽快赶超世界发达国家,


中国近年来大幅度增加了研究开 发资金。


中国的大学和研究所正在积极开展创新研究,


这些


研究覆盖了从大数据到生物化学,


从新能源到机器人等各类高科技领 域。


它们还与各地的科


技园合作,


使创 新成果商业化。


与此同时,无论在产品还是商业模式上,中国企业家也在努


力争做创新的先锋,以适应国内外消费市场不断变化和增长的需求。



China's innovation is flourishing faster than ever before. In order to surpass developed countr


ies on science and technology as soon as possible, China has sharply increased research and devel


opment fund. Chinese universities and institutes are actively doing innovative researches, covering


various fields of high technology, from big data to biochemistry, and from new energy to robots.


They are also cooperating with science and technology parks in different places, so as to commerc


ialize their fruits of innovation. In the meantime, to adapt to the changing foreign and domestic ma


rket, and to satisfy the growing demand, Chinese entrepreneurs are also making pioneering efforts


to innovate their products and business models.


第三套



深圳市中国 广东省一座新开发的城市。


在改革开放前,


深圳不过是一个渔村 ,


仅有三万


多人。


20


世纪


80


年代,中国政府创建了深圳经济特区,作为社 会主义市场经济的试验田。


如今,深圳的人口已超过


1000< /p>


万,整个城市发生了巨大变化。到


2014


年,深圳的人均



pre-capita


GDP


已达到


25,000


美元,相当于世界上一些发达国家的水平。就综合经济实


力而言,< /p>


深圳居于中国顶尖城市之列。


由于其独特的地位,


深圳也是国内外企业家创业的理


想之地。



Shenzhen is a newly developed city in Guangdong Province. Before reform and opening up,


Shenzhen is simply a fishing village with just a little more than thirty thousand people. In the 1980


s, the Chinese government selected it as a special economic zone, and it then served as a test field


for the socialist market economy. Currently,


Shenzhen’s


population is over 10 million, and the ent


ire city has changed tremendously. By 2014, the per-capita GDP in Shenzhen has reached $$25000,


equivalent to that of some developed countries. In terms of overall economic strength, Shenzhen r


anks among the top cities in China. Because of its unique status, Shenzhen is also the ideal place f


or Domestic and foreign entrepreneurs to start a business.



听力



2016.6


六级(一)答案



Section A



Questions 1 to 4 are based on the conversation you havejust heard.



1. What position does the woman hold in thecompany?


A) Project organizer.


B) Public relations officer.


C) Marketing manager.


D) Market research consultant.


【详解】


D)


。信息明示题。男士在对话开始,就问女士从事市场研究顾问这一工作有< /p>


多长时间了,由此可以判定女士是一位市场研究顾问。



2. What does the woman specialize in at themoment?


A) Quantitative advertising research.


B) Questionnaire design.


C) Research methodology.


D) Interviewer training.


【详解】


A )


。信息明示题。男士问女士对什么感兴趣,女士说目前她专攻定量广告研


究。



3. What does the woman say about trackers?


A) They are intensive studies of people's spendinghabits.


B) They examine relations between producers andcustomers.


C) They look for new and effective ways to promoteproducts.


D) They study trends or customer satisfaction over a longperiod.


【详解】


D)



细节辨认题。


女士提到她主要进行两种类型的项目,


其中一种被称为


trac kers


(追踪),这一项目主要针对趋势和客户长期的满意度进行调查。



4. What does the woman dislike about her job?


A) The lack of promotion opportunity.


B) Checking charts and tables.


C) Designing questionnaires.


D) The persistent intensity.


【详解】


B)


。细节辨认题。在对话 最后,男士问女士对自己的工作哪些方面比较喜欢,


哪些方面不怎么喜欢,


女士明确表示,


她喜欢这项工作中的变化因素,


而检 查图表是她所不


喜欢的。



M: So



how long have you been amarket research consultant?


W: Well, I started straight after finishinguniversity.


M: Did you study market research?


W:


Yeah,


and


it


really


helped


me


to


get


into


the


industry,but


I


have


to


say


that


it's


more


important


to


get


experience


indifferent


types


of


market


research


to


find


out


exactly


what


you'reinterested in.


M: So what are you interested in?


W: Well, at the moment, I specialize in quantitativeadvertising research, which means that I


do


two


types


of


rs,


which


are


ongoing


projects


that


look


at


trends


orcustomer


satisfaction over a long period of time. The only problemwith trackers is that it takes up a lot of


your time. But you dobuild up a good relationship with the client. I also do a couple ofad hoc jobs


which are much shorter projects.


M: What exactly do you mean by ad hoc jobs?


W:


It's


basically


when


companies


need


quick


answers


totheir


questions


about


their


consumers' habits. They just ask forone questionnaire to be sent out for example, so the time you


spendon an ad hoc project tends to be fairly short.


M: Which do you prefer, trackers or ad hoc?


W: I like doing both and in fact I need to do both at thesame time to keep me from going


crazy. I need thevariety.


M: Can you just explain what process you go through with anew client?


W: Well, together we decide on the methodology and


theobjectives of the research. I then


design


a


questionnaire.


Once


theinterviewers


have


been


briefed,


I


send


the


client


a


schedule


andthen they get back to me with deadlines. Once the final charts andtables are ready, I have to


check them and organize apresentation.


M: Hmm, one last question, what do you like and dislikeabout your job?


W: As I said,


variety is important and as for what I don'tlike, it has to be the checking of


charts and tables.




Questions 5 to 8 are based on the conversation you havejust heard.



5. What does the woman want Frederick to talkabout?


A) His view on Canadian universities.


B) His understanding of higher education.


C) His suggestions for improvements in highereducation.


D) His complaint about bureaucracy in Americanuniversities.


【详解】


A )


。细节推断题。女士确认男士是在加拿大上的大学后,想要询问男士对于


加拿大的大学的观点。



6. What does the man say about the curriculum in Canadianuniversities?


A) It is well designed.


B) It is rather inflexible.


C) It varies among universities.


D) It has undergone great changes.


【详解】


B)


。细节推断题。男士说 在加拿大,所有的大学都是隶属于政府,因此大学


课程设置是由教育部来完成,没有什么 灵活的余地,也就是说大学课程并不灵活。



7. On what point do the speakers agree?


A) The United States and Canada can learn from eachother.


B) Public universities are often superior to privateuniversities.


C) Everyone should be given equal access to highereducation.


D) Private schools work more efficiently than publicinstitutions.


【详解】


C)< /p>


。推理判断题。女士说在美国,只有富人的孩子才能进入最好的学校学习,


这是美国教育实际存在的问题。


男士表示赞同,


认为这 一问题的出现在于每个人所获得的教


育机会是不平等的,换句话说,男士认为每个人应该 有相同的机会接受高等教育。



8. What point does the man make at the end of theconversation?


A) University systems vary from country tocountry.


B) Efficiency is essential to universitymanagement.


C) It is hard to say which is better, a public universityor a private one.


D) Many private universities in the U.S. are actuallylarge bureaucracies.


【详解】


C)


。推理判断题。男士在对话中描述了加拿大公立大学的问题,女士说在美


国私 立大学盛行,


但也存在着各种问题,


而在日本,


公立大学与私立大学并存。


在对话结尾,


男士表示很难 说哪一类


——


私立大学还是公立大学


— —


更好。




W: Hello, I'm here with Frederick. Now Fred, you went touniversity in Canada?


M: Yeah, that's right.


W:


OK,


and


you


have


very


strong


views


about


universitiesin


Canada.


Could


you


please


explain?


M: Well, we don't have private universities in 're all public. All the universities


are


owned


by


thegovernment,


so


there


is


the


Ministry


of


Education


in


charge


ofcreating


the


curriculum


for


the


universities


and


so


there


is


notmuch


room


for


flexibility.


Since


it's


a


government-operatedinstitution,


things


don't


move


very


fast.


If


you


want


something


tobe


done,


then


their


staff


do


not


have


so


much


incentive


to


help


youbecause


he's


a


worker


for


the


government.


So


I


don't


think


it'svery


efficient.


However,


there


are


certain


advantages


of


publicuniversities, such as the fees being free. You don't have to payfor your education. But the


system isn't efficient, and it does notwork that well.


W: Yeah, I can see your point, but in the United States wehave many private universities, and


I think they are largebureaucracies also. Maybe people don't act that much differently,because it's


the same thing working for a private university. Theyget paid for their job. I don't know if they're


that much moremotivated to help people. Also, we have a problem in the UnitedStates that usually


only wealthy kids go to the best schools andit's kind of a problem actually.


M: I agree with you. I think it's a problem because you'renot giving equal access to education


to everybody. It's not easy,but having only public universities also might not be the bestsolution.


Perhaps we can learn from Japan where they have a systemof private and public universities. Now,


in Japan, publicuniversities are considered to be the best.


W: Right. It's the exact opposite in the UnitedStates.


M: So, as you see, it's very hard to say which one isbetter.


W: Right, a good point.




Section B



Questions 9 to 11 are based on the passage you havejust heard.



9. What is the International Labour Organization reportmainly about?


A) Government's role in resolving an economiccrisis.


B) The worsening real wage situation around theworld.


C) Indications of economic recovery in the UnitedStates.


D) The impact of the current economic crisis on people'slife.


【详解】


B)


。推理判断题。短文开头指出,国际劳工组织的报告中提到,全世界范围

< p>
内的实际工资下降让人们对经济复苏的程度产生了怀疑,虽然经济指标显示经济有所好转,


但工资很可能会不断下降。


由此可知,


国际劳工 组织的报告主要是关于全世界范围内工资水


平的下降。



10. According to an International Labour Organizationspecialist, how will employers feel if


there are more peoplelooking for jobs?


A) They will feel less pressure to raise employees'wages.


B) They will feel free to choose the most suitableemployees.


C) They will feel inclined to expand their businessoperations.


D) They will feel more confident in competing with theirrivals.


【详解】


A)


。细节推断题。根据国 际劳工组织的专家意见,失业率高,更多的人需要


寻找工作,那么雇主提高工资来吸引员 工的压力就降低了。



11. What does the speaker mean by the work-sharingscheme?


A) Employees and companies cooperate to pull through theeconomic crisis.


B) Government and companies join hands to create jobs forthe unemployed.


C) Employees work shorter hours to avoidlayoffs.


D) Team work will be encouraged in companies.


【详解】


C)


。细节推断题。短文最 后列举了有政府补贴的工作分享计划,依照这一计


划,员工的工作时间会缩短,以此来挤 出更多的工作岗位,从而避免下岗的发生。



A recent International Labour Organization report says thedeterioration of real wages around


the


world


calls


into


questionthe


true


extent


of


an


economic


recovery,


especially


if


governmentrescue packages are phased out too early.


The report warns the picture on wages is likely to getworse this year, despite indications of


an


economic


k


Belser,


an


International


Labour


Organization


specialist,says


declining wage rates are linked to the levels ofunemployment.


“The


quite


dramatic


unemployment


figures,


which


we


now


seein


some


of


the


countries,


strongly


suggest


that


there


will


begreater


pressure


on


wages


in


the


future


as


more


people


will


beunemployed, more people will be looking for jobs and the pressureon employers to raise wages


to attract workers will decline. So, weexpect that the second part of the year will not be very good


interms of wage growth.”



The


report


finds


more


than


a


quarter


of


the


countriesexperienced


flat


or


falling


monthly


wages


in


real


terms.


Theyinclude,


the


United


States,


Austria,


Costa


Rica,


South


Africa


andGermany.


International Labour Organization economists say somenations have come up with polices to


lessen the impact of lowerwages during the economic crisis. An example of these is worksharing


with government subsidies. Under this scheme, the number ofindividual working hours is reduced


in


an


effort


to


avoid



this


scheme


to


work,


the


government


must


provide


wage


subsidiesto compensate for lost pay due to the shorter hours.




Questions 12 to 15 are based on the passage you havejust heard.



12. What question is frequently put to thespeaker?


A) Whether memory supplements work.


B) Whether herbal medicine works wonders.


C) Whether exercise enhances one's memory.


D) Whether a magic memory promises success.


【详解】


A)


。细节辨认题。短文开 头讲话者问到:是否有神奇的记忆药丸或是恢复记


忆的中药?接着指出,他经常被问到的 一个问题就是:这些记忆药物是否有效。



13. What does the speaker say about most memorysupplements?


A) They help the elderly more than the young.


B) They are beneficial in one way or another.


C) They generally do not have side effects.


D) They are not based on real science.


【详解】


D )


。细节推断题。讲话者在提到记忆类药物时说,服用者需要小心,因为这


些药物不见得像宣传中所描述的那样真实有效,


在大部分药物背后,


并没有真正的科学依据。



14. What do we learn about memory supplements in easterncultures?


A) They are available at most country fairs.


B) They are taken in relatively high dosage.


C) They are collected or grown by farmers.


D) They are prescribed by trainedpractitioners.


【详解】


D)


。细节推断题。讲话者说在东方文化中,记忆类药物不能随便在药房里购


买,这些药物是处方药,受过专门训练的执业医师可以给开一定剂量的药物。



15. What does the speaker say about memory supplements atthe end?


A) They have often proved to be as helpful as doing mentalexercise.


B) Taking them with other medications might entailunnecessary risks.


C) Their effect lasts only a short time.


D) Many have benefited from them.


【详解】


B)


。细节推断题。讲话者 最后指出,很多时候,人们都不知道自己行为的后


果,有时,将药物混合服用,可能会产 生本来不会出现的高风险。



Is there really a magic memory pill or a herbal recallremedy? I have been frequently asked if


these memory supplementswork. You know, one of the first things I like to tell people whenthey


ask me about these supplements is that a lot of them arepromoted as a cure for your memory. But


your


memory


doesn't


need


acure.


What


your


memory


needs


is


a


good


workout.


So


really


thosesupplements aren't going to give you that perfect memory in the waythat they promise.


The


other thing is that a lotof these supplements aren't necessarily what they claim to be, andyou really


have to be wary when you take any of them. The scienceisn't there behind most of them. They're


not really well-regulatedunless they adhere to some industry standard. You don't really knowthat


what


they


say


is


in


there


is


in


there.


Whatyou


must


understand


is


that


those


supplements,


especially in someeastern cultures, are part of a medical practice tradition. Peopledon't just go in a


local grocery store and buy these fact, they are prescribed and they're given at a


certain level,a dosage that is understood by a practitioner who's been that's not really


the way they're used in this country. Theother thing people do forget is that these are medicines, so


theydo have an impact.


A lot of times people are notreally aware of the impact they have, or the


fact that taking themin combination with other medications might put you at an increasedrisk for


something that you wouldn't otherwise be countering or beat risk for.




Section C



Questions 16 to 18 are based on the recording you havejust heard.



16. What is the talk mainly about?


A) How catastrophic natural disasters turn out to be todeveloping nations.


B) How the World Meteorological Organization studiesnatural disasters.


C) How powerless humans appear to be in face of naturaldisasters.


D) How the negative impacts of natural disasters can bereduced.


【详解】


D)


。主旨大意题。讲座开头提到,自然灾害造成的负面影响随处可见,后面


又提到做好预警准备可以减少人员伤亡和财产损失,


而古巴和孟加拉国在 这方面的工作尤其


出色。由此推断,本讲座主要围绕人类如何减少自然灾害所造成的影响 展开。



17. How can we stop extreme events from turning intodisasters?


A) By training rescue teams for emergencies.


B) By taking steps to prepare people for them.


C) By changing people's views of nature.


D) By relocating people to safer places.


【详解】


B)


。细节推断题。讲座中 提到,只有在没有作好准备的情况下,极端事件才


会发展成为巨大的灾难。因此要想避免 极端事件发展成灾难就需要做好准备。



18. What does the example of Cuba serve toshow?


A) How preventive action can reduce the loss oflife.


B) How courageous Cubans are in face ofdisasters.


C) How Cubans suffer from tropical storms.


D) How destructive tropical storms can be.


【详解】


A)


。细节推断题。讲座中 提到,以前热带风暴会夺去古巴不是几百人的生命,


就是好几十人的生命。但是古巴的预 警系统扭转了趋势。


2008


年,在连续五场飓风的袭击


下,只有七人丧生。这充分说明预先准备可以减少自然灾害所造成的人员伤亡。



The negative impacts of natural disasters can be seeneverywhere. In just the past few weeks,


the


world


has


witnessed


thedestructive


power


of


earthquakes


in


Indonesia,


typhoons


in


thePhilippines, and the destructive sea waves that struck Samoa andneighboring islands.


A


study


by


the


Center


for


Research


on


the


Epidemiology


ofDisasters


finds


that,


between


1980


and


2007,


nearly


8,400


naturaldisasters


killed


more


than


two


million


people.


These


catastrophicevents caused more than $$1.5 trillion in economiclosses.


U.N.


weather


expert


Geoffrey


Love


says


that


is


the


badnews.


“Over


the


last


50


years,


economic losses have increased by afactor of 50. That sounds pretty terrible, but the loss of life


hasdecreased


by


a


factor


of


10


simply


because


we


are


getting


better


atwarning


people.


We


are


making


a


difference.


Extreme


events,however,


will


continue


to


occur.


But,


the


message


is


that


they neednot be disasters.”



Love, who is director of Weather and Disaster RiskReduction at the World Meteorological


Organization,


says


most


ofthe


deaths


and


economic


losses


were


caused


by


weather,


climate,


orwater-related


extremes.


These


include


droughts,


floods,


windstorms,strong


tropical


winds


and


wildfires.


He


says


extreme


events


will


continue. But,


he


says


extreme


events


become


disasters


onlywhen people fail to prepare for them. “Many of the remedies arewell


-known. From a planning


perspective,


it's


pretty


simple.


Buildbetter


buildings.


Don't


build


where


the


hazards will


destroy


an early-warning perspective, make sure the warnings go rightdown to the community


level. Build community actionplans.”



The


World


Meteorological


Organization


points


to


Cuba


andBangladesh


as


examples


of


countries


that


have


successfully


reducedthe


loss


of


life


caused


by


natural


disasters


by


taking


preventiveaction.


It says tropical storms formerly claimed dozens, if nothundreds of lives, each year, in Cuba.


But, the development of anearly-warning system has reversed that trend. In 2008, Cuba was hitby


five successive hurricanes, but only seven people werekilled.


Bangladesh also has achieved substantial results. Majorstorm surges in 1970 and 1991 caused


the


deaths


of


about


440,000people.


Through


careful


preparation,


the


death


toll


from


a


supertropical storm in November 2007 was less than 3,500.




Questions 19 to 22 are based on the recording you havejust heard.



19. What dose President Obama hope the banks willdo?


A) Pay back their loans to the Americangovernment.


B) Provide loans to those in severe financialdifficulty.


C) Contribute more to the goal of a widerrecovery.


D) Speed up their recovery from the housingbubble.


【详解】


C)


。细节推断题。讲座中 提到,奥巴马总统说在经济困难时,美国政府和纳


税人帮助了银行,

现在银行应该对这种帮助有所回报,


奥巴马总统是希望银行能够对经济在

< p>
更大范围内的复苏作出贡献,承担责任。



20. What is Martin Neil Baily's prediction about thefinancial situation in the future?


A) Some banks may have to merge with others.


B) Many smaller regional banks are going tofail.


C) It will be hard for banks to provide moreloans.


D) Many banks will have to lay off someemployees.


【详解】


B)


。细节辨认题。讲座中 提到,经济学家


MartinNeilBaily


预测,


2010


年,规


模较小的地区性银行将会面临 高破产率。



21. What does U.S. Bancorp chief Richard Davis say aboutits future operation?


A) It will work closely with the government.


B) It will endeavor to write off bad loans.


C) It will try to lower the interest rate.


D) It will try to provide more loans.


【详解】


D )


。细节推断题。美国合众银行总裁


RichardDavis


对此境遇的态度比专家乐


观,他认为贷款就像发动引擎的煤一样 ,他们会尽可能多地发放贷款。



22. What does Martin Neil Baily think of a second stimulusto the economy?


A) It won't help the American economy to turnaround.


B) It won't do any good to the major commercialbanks.


C) It will win the approval of the Obamaadministration.


D) It will be necessary if the economy starts to shrinkagain.


【详解】


D)


。细节推断题。讲座临近末尾 时,提到了


Baily


的态度,他认为,如果经济


再次低迷,二度刺激是十分必要的。



As


U.S.


banks


recovered


with


the


help


of


the


Americangovernment


and


the


American


taxpayer, President Obama held meetingswith top bank executives, telling them it's time to return


thefavor.


“The


way


I


see


it—


our


banks


now


have


a


greater


obligation


tothe


goal


of


a


wider


recovery,” he said. But the President may begiving the financial sector too much credit. “It was in


a freefall, and it was a very scary period.” Economist Martin Neil Bailysaid. After the failure of


Lehman


Brothers,


many


of


the


world'slargest


banks


feared


the


worst


as


the


collapse


of


the


housingbubble exposed investments in risky loans.


Although he says the worst is over, Baily says the bankingcrisis is not. More than 130 U.S.


banks


failed


in


2009.


He


predictshigh


failure


rates


for


smaller,


regional


banks


in


2010


asCommercia


l


Real


Estate


loans


come


due.


“So


there


may


actually


be


aworsening


of


credit


availability to small- and medium-


sizedbusinesses in the next year or so.”



Analysts say the biggest problem is high unemployment,which weakens demand and makes


banks reluctant to lend. But p chief Richard Davis sees the situationdifferently.


“We're probably more optimistic than the experts might be.


With that in mind, we're putting


in everything wecan. Lending is the coal to our engine, so we want to make moreloans. We have


to find a way to qualify more people and not putourselves at risk.”



While some economists predict continued recovery in thefuture, Baily says the only certainty


is


that


banks


are


unlikely


tomake


the


same


mistakes


twice.


“You


know,


forecasting's


become


avery


hazardous


business


so


I


don't


want


to


commit


myself


too


much.I


don't


think


we


know


exactly what's going to happen but it'scertainly possible that we could get very slow growth over


the nextyear or two.”



If


the


economy


starts


to


shrink


again,


Baily


says


it


wouldmake


a


strong


case


for


a


second


stimulus



something the Obamaadministration hopes will not be necessary.




Questions 23 to 25 are based on the recording you havejust heard.



23. According to the speaker, what might be a symptom ofcognitive decline in older adults?


A) Being unable to learn new things.


B) Being rather slow to make changes.


C) Losing temper more and more often.


D) Losing the ability to get on with others.


【详解】


A)


。事实细节题。讲座中 明确指出,认知能力下降是指学习新技能的能力下


降或者记忆单词、名字以及熟悉的面孔 的能力衰退。



24. According to James Burke, what does seem to helpreduce cognitive decline?


A) Cognitive stimulation.


B) Community activity.


C) Balanced diet.


D) Fresh air.


【详解】


A)


。细节辨认 题。


JamesBurke


表示,通过观察性研究发现,


B


族维生素、锻


炼、饮食和认知刺激都对认知 衰退有所抑制。需要特别注意的是,讲座中虽然提到了


diet



但这与选项中的


Balanceddiet

< br>不是完全相同的概念,不要混淆。



25. What did James Burke recommend to reduce the incidenceof cognitive decline?


A) Ignoring the signs and symptoms of aging.


B) Adopting an optimistic attitude towardslife.


C) Endeavoring to give up unhealthy lifestyles.


D) Seeking advice from doctors from time totime.


【详解】


C)


。细节推断题。


JamesBurke


明确提到,不管是从医学角度、营养角度还是< /p>


认知角度,


采纳健康的生活方式都是十分有益的,


换句话说,


他认为人们应该放弃不健康的


生活方式。< /p>



A


new


study


has


failed


to


find


any


conclusive


evidencethat


lifestyle


changes


can


prevent


cognitive decline in olderadults. Still there are good reasons to make positive changes inhow we


live and what we eat as we age.


Cognitive decline is the loss of ability to learn newskills, or recall words, names, and faces


that


is


most


common


as


weage.


To


reduce


or


avoid


it,


researchers


have


examined


the


effect


ofsmoking, diet, brain-challenging games, exercise and otherstrategies.


Researchers


at


Duke


University


scrutinized


more


than


160published


studies


and


found


an


absence of strong evidence that anyof these approaches can make a big difference.


Co-author Jame


s Burke helped design the study. “In theobservational studies we found that


some of the B vitamins werebeneficial. Exercise, diet, cognitive stimulation showed somepositive


effects,


although


the


evidence


was


not


so


strong


that


wecould


actually


consider


these


firmly


established.”



Some previous studies have suggested that challenging yourbrain with mentally stimulating


activities


might


help.


And


Burkesays


that


actually


does


seem


to


help,


based


on


randomiz edstudies



the researcher's gold standard.


“Cognitive st


imulation is one of the areas where we didfind some benefit. The exact type of


stimulation that an individualuses is not as important as being intellectuallyengaged.”



The


expert


review


also


found


insufficient


evidence


torecommend


any


drugs


or


dietary


supplements that could prevent orslow cognitive decline.


However, given that there is at least some evidence forpositive effects from some of these


lifestyle changes, plus otherbenefits apparently unrelated to cognitive decline, Burke waswilling to


offer some recommendations.


“I


think


that


by


having


people


adopt


a


healthy


lifestyle,both


from


a


medical


standpoint


as


well


as


nutritional


and


cognitivestimulation


standpoint,


we


can


reduce


the


incidence


of


cognitivedecline, which will be proof that these factors are,


in fact,important.”



James Burke of Duke University is one of the authors of astudy reviewing previous research


on cognitive decline. The paperis published online by the Annals of Internal Medicine.


2016.6


六级(二)答案



Section A



Questions 1 to 4 are based on the conversation you havejust heard.



1. What seems to have been very successful according tothe woman speaker?


A) The project the man managed at CucinTech.


B) The updating of technology at CucinTech.


C) The man's switch to a new career.


D) The restructuring of her company.


【详解】

< p>
A)


。事实细节题。对话开头,女士就问男士是否在


CucinTech


公司里负责革新


项目,

< br>男士回答是的,紧接着女士就向男士表示祝贺,并说这个项目似乎一直很成功,


因 此


答案为


A)




2. What did the company lack before the man's scheme wasimplemented?


A) Talented personnel.


B) Strategic innovation.


C) Competitive products.


D) Effective promotion.


【详解】


B)


。推理判断题。女士问男士


Cuc inTech


公司的崛起是否都归功于战略革新,


男士表示他是 这样认为的,并进一步解释说,


在此之前,


该公司与其他公司相 比,


并无出奇


之处,


逐渐被落在了后面 ,公司里不缺人才,


产品开发也不错,而缺乏战略革新才是此前公


司的劣势所在。



3. What does the man say he should do in hisbusiness?


A) Expand the market.


B) Recruit more talents.


C) Innovate constantly.


D) Watch out for his competitors.

< p>
【详解】


C)



细节辨认 题。


当被问到该项目的核心是否是革新时,


男士表示这毫无疑问 ,


想要跟上不断变化的世界,公司必须不断革新,一成不变,就会被淘汰。



4. What does the man say is the risk ofinnovation?


A) Possible bankruptcy.


B) Unforeseen difficulties.


C) Conflicts within the company.


D) Imitation by one's competitors.


【详解】


D)


。事实细节题。男士在讲到革新的 风险时,说只要有革新,就会出现被人


模仿的风险。



W: So, Mike, you manage the innovation project atCucinTech.


M: I did indeed.


W: Well, then, first, congratulations. It seems to havebeen very successful.


M: Thanks. Yes, I really help things turn around atCucinTech.


W: Was the revival in their fortunes entirely due tostrategic innovation?


M: Yes, yes,


I think it was. CucinTech was a company whowere very


much following the


pack, doing what everyone else wasdoing and getting rapidly left behind. I could see there was a


lotof talent there, and some great potential, particularly in theirproduct development. I just had to


harness that somehow.


W: Was innovation at the core of the project?


M: Absolutely. If it doesn't sound like too much ofCliché


, our world is constantly changing


and it's changing need to be innovating constantly to keep up with this. Standstill and


you are lost.


W: No stopping to sniff the roses?


M: Well, I'll do that in my personal life. Sure. But as abusiness strategy, I'm afraid there is no


stopping.


M: What exactly is strategic innovation then?


W: Strategic innovation is the process of managinginnovation, of making sure it takes place


at all levels of thecompany, and that is related to the company's overallstrategy.


W: I see.


M:


So,


instead


of


innovation


for


innovation's


sake


and


newproducts


being


created


simply


because


the


technology


is


there,


thecompany


culture


must


switch


from


these


pointing-time


innovations tocontinuous pipeline of innovations from everywhere andeveryone.


W: How did you align strategies throughout thecompany?


M: I soon became aware that campaigning is useless. Peopletake no notice. Simply it came


about


through


good


practicetrickling


down.


This


built


consent.


People


could


see


it


was


thebest


way to work.


W: Does innovation on the skill really give a competitiveadvantage?


M: I am certain of it, absolutely, especially if it'sdifficult for a competitor to copy. The risk is


of course thatinnovation may frequently lead to imitation.


W: But not if it's strategic?


M: Precisely.


W: Thanks for talking to us.


M: Sure.



Questions 5 to 8 are based on the conversation you havejust heard.



5. What are the speakers mainly talking about?


A) The job of an interpreter.


B) The stress felt by professionals.


C) The importance of language proficiency.


D) The best way to effective communication.


【详解】


A)


。主旨大意题。对话开头,男士介绍说女士是有着二十年工作经验的一位


口译译员,


接下来,


两人谈论了口译的资格与培 训、


同声传译与交替传译的区别以及女士对


于口译工作的一些感 受,因此可以判定,对话主题围绕口译工作展开。



6. What does the man think of Dayna'sprofession?


A) Promising.


B) Admirable.


C) Rewarding.


D) Meaningful.


【详解】


B)


。观点态度题。男士说他 在当记者时,与口译工作者一同共过事,他认为口


译者十分值得钦佩。

< br>


7. What does Dayna say about the interpreters sheknows?


A) They all have a strong interest in language.


B) They all have professional qualifications.


C) They have all passed language proficiencytests.


D) They have all studied cross-culturaldifferences.


【详解】


B)



细节推断题。

< br>男士说很多人认为只要会讲外语,


就能做口译,


但是女士 说,


她所认识的所有译者都有资质,


受过培训,


并且只有经过多年的工作磨炼,


才能真正做到熟


练翻译 。



8. What do most interpreters think of consecutiveinterpreting?


A) It requires a much larger vocabulary.


B) It attaches more importance to accuracy.


C) It is more stressful than simultaneousinterpreting.


D) It puts one's long-term memory under morestress.


【详解】


C)


。细节推断题。当男士表示同声传译似乎更难时,女士表示了不同看法,她


说从事翻译 工作的人员中,


大多数人都认为交替传译更难,


并进一步解释了 为什么他们会有


这种看法。



M:


Today,


my


guest


is


Dayna


Ivanovich


who


has


worked


forthe


last


twenty


years


as


an


interpreter. Dayna, welcome.


W: Thank you.


M: Now, I'd like to begin by saying that I have onoccasions used an interpreter myself as a


foreign correspondent. SoI am full of admiration for what you do, but I think yourprofession is


sometimes underrated, and many people think anyonewho speaks more than one language can do


it.


W:


There


aren't


any


interpreters


I


know


who


don't


haveprofessional


qualifications


and


training. You only really getproficient after many years in the job.


M:


I


may


be


right


in


saying


you


can


divide


what


you


dointo


two


distinct


meth ods



simultaneous and consecutiveinterpreting.


W: That's right. The techniques you use are different, anda lot of interpreters will say one is


easier than the other, lessstressful.


M: Simultaneous interpreting, putting someone's words intoanother language more or less as


they speak, sounds to me like themore difficult.


W: Well, actually no. Most people in the business wouldagree that consecutive interpreting is


the more stressful. You haveto wait for the speaker to deliver quite a chunk of language beforeyou


then put it into the second language, which puts yourshort-term memory under intense stress.


M: You make notes, I presume.


W: Absolutely, anything like numbers, names, places haveto be noted down. But the rest is


never


translated


word


for



have


to


find a


way


of


summarizing


it,


so


that


the


message


isthere.


Turning


every


single


word


into


the


target


language


would


puttoo


much


strain


on


the


interpreter and slow down the whole processtoo much.


M:


But,


with


simultaneous


interpreting,


you


starttranslating


almost


as


soon


as


the


other


person starts speaking. Youmust have some preparation beforehand.


W:


Well,


hopefully


the


speakers


will


let


you


have


anoutline


of


the


topic


a


day


or


two


in


advance. You havea little time to do research, prepare technical express-ions and soon.


Section B



Questions 9 to 11 are based on the passage you havejust heard.



9. What is the long-held view about mother sleeping withnewborn babies?


A) It might affect mothers' health.


B) It might disturb infants' sleep.


C) It might increase the risk of infants'death.


D) It might increase mothers' mental distress.


【详解】


C)


。 细节辨认题。短文开头就提出,多年以来,母亲们就受到警告,和新生婴


儿同睡一张床会 增加婴儿夜间意外猝死的风险。



10. What do Israeli researchers' findings show?


A) Mothers who breast-feed their babies have a harder timefalling asleep.


B) Mothers who sleep with their babies need a little moresleep each night.


C) Sleeping patterns of mothers greatly affect theirnewborn babies' health.


D) Sleeping with infants in the same room has a negativeimpact on mothers.


【详解】


D)


。细节推断题。短文中明确指出,根据以 色列的研究,只要与婴儿在同一


间屋内休息,不论是不是同睡一张床,都会对母亲的睡眠 产生负面影响。



11. What does the American Academy of Pediatrics recommendmothers do?


A) Change their sleep patterns to adapt to their newbornbabies'.


B) Sleep in the same room but not in the same bed as theirbabies.


C) Sleep in the same house but not in the same room astheir babies.


D) Take precautions to reduce the risk of sudden infantdeath syndrome.


【详解】


B)


。事实细节题。


短文结尾部分提到,


美国儿科学会建议母亲不要与婴儿睡在


同一张床上,但是要睡在同一 个房间。



Mothers


have


been


warned


for


years


that


sleeping


withtheir


newborn


infant


is


a


bad


idea


because it increases the riskthat the baby might die unexpectedly during the night. But nowIsraeli


researchers are reporting that even sleeping in the sameroom can have negative consequences: not


for the child, but for themother. Mothers who slept in the same room as their infants,whether in


the same bed or just the same room, had poorer sleepthan mothers whose babies slept elsewhere in


the house: They wokeup more frequently, were awake approximately 20 minutes longer pernight,


and had shorter periods of uninterrupted sleep. Theseresults held true even taking into account that


many of the womenin the study were breast-feeding their babies. Infants, on theother hand, didn't


appear to have worse sleep whether they slept inthe same or different room from their mothers.


The researchersacknowledge that since the families they studied were allmiddle-class Israelis, it's


possible the results would be differentin different cultures. Lead author Liat Tikotzky wrote in an


emailthat


the


research


team


also


didn't


measure


fathers'


sleep,


so


it'spossible


that


their


sleep


patterns


could


also


be


causing


the


sleepdisruptions


for


moms.


Right


now,


to


reduce


the


risk


of


suddeninfant death syndrome, the American Academy of Pediatricsrecommends that mothers not


sleep in the same bed as their babiesbut sleep in the same room. The Israeli study suggests that


doingso may be best for the baby, but may take a toll on mom.



Questions 12 to 15 are based on the passage you havejust heard.



12. What do we learn from the report?


A) A lot of native languages have already died out in theUS.


B) The US ranks first in the number of endangeredlanguages.


C) The efforts to preserve Indian languages have provedfruitless.


D) More money is needed to record the native languages inthe US.


【详解】

< br>A)


。主旨大意题。短文开头即点明,在美国,已经有三分之一的本土语言消


亡了,而残存的


192


种本土语言也已经被 联合国教科文组织列入



危险





濒危



行列。



13. For what purpose does Fred Nahwooksy appeal for morefunding?


A) To set up more language schools.


B) To document endangered languages.


C) To educate native American children.


D) To revitalise America's native languages.


【详解】


D)


。细节推断题。美国印第安人博物馆的


FredN ahwooksy


说,需要更多的钱,


来让这些濒危语言重新成 为人们的日常语言,也就是说,需要更多的钱来让这些语言重新



恢复



活力。



14. What is the historical cause of the decline inAmerican Indian languages?


A) The US government's policy of Americanising Indianchildren.


B) The failure of American Indian languages to gain anofficial status.


C) Thy US government's unwillingness to spend moneyeducating Indians.


D) The long-time isolation of American Indians from theoutside world.


【详解】


A)


。事实细节题。短文中明确指出,美国印第安语消亡有其

< p>
historicalroots


(历


史根源),


19


世纪的时候美国政府对印第安人推行了一个政策,从孩童时 期开始,对印第


安人进行



美国化



,使他们远离自己的语言和文化。



15. What does the speaker say about television?


A) It is being utilised to teach nativelanguages.


B) It tells traditional stories during familytime.


C) It speeds up the extinction of nativelanguages.


D) It is widely used in language immersionschools.


【详解】

< p>
C)


。细节辨认题。


短文最后说濒危语言面临的另 一个挑战是电视,它把英语带


进了千家万户,剥夺了家人之间讲故事和聊天的时间,加速 了美国本土语言的消亡。



The


US


has


already


lost


more


than


a


third


of


the


nativelanguages


that


existed


before


European


colonization,


and


theremaining


192


are


classed


by


UNESCO


as


ranging


between


“unsafe”


and“extinct”.



“We


need


more


funding



and


more


effortto


return


these


languages


to


everyday use,” says


Fred Nahwooksy ofthe National Museum of the American Indian. “We are


making


progressbut


money


needs


to


be


spent


on


revitalising


languages,


not


justdocumenting


them.” Some 40 languages, mainly


in California andOklahoma, where thousands of Indians were


forced to relocate in the19th Century, have fewer than 10 native speakers. “Part of theissue is that


tribal groups themselves don't always believe theirlanguages are endangered until they're down to


the last handful ofspeakers. But progress is being made through immersion schools,because if you


teach children when they're young it will stay withthem as adults and that's the future,” says Mr.


Nahwooksy, aComanche Indian. Such schools have become a model in Hawaii. Butthe islanders'


local language is still classed by UNESCO as“critically endangered” because only 1,000 people


speak it. Thedecline in American Indian languages has historical roots: In themid-19th Century,


the


US


government


adopted


a


policy


ofAmericanizing


Indian


children


by


removing


them


from


their homes andculture. Within a few generations most had forgotten their nativetongues. Another


challenge


to


language


survival


is


television.


Ithas


brought


English


into


homes


and


pushed


out


traditionalstory-telling and family time together, accelerating the extinctionof native languages.




Section C



Questions 16 to 18 are based on the recording you havejust heard.



16. How does unemployment insurance help theunemployed?


A) It pays them up to half of their previous wages whilethey look for work.


B) It covers their mortgage payments and medical expensesfor 99 weeks.


C) It pays their living expenses until they findemployment again.


D) It provides them with the basic necessities of everydaylife.


【详解】


A)

< br>。细节辨认题。讲座中明确指出,人们失业时可以获得失业保险,在寻找


工作期间 ,可以拿到相当于最后一份工资的


50%


的收入。



17. What is local director Elizabeth Walsh of the BucksCounty CareerLink doing?


A) Creating jobs for the huge army of unemployedworkers.


B) Providing training and guidance for unemployedworkers.


C) Convincing local lawmakers to extend unemploymentbenefits.


D) Raising funds to help those having no unemploymentinsurance.


【详解】


B)


。细节辨认题。讲座中明确指出 ,巴克士郡的


CareerLink


为失业工人提供

< p>
培训和指导,帮助他们寻找就业机会。



18. What does Pennsylvania State Representative ScottPetri say is the best way to help the


long-termunemployed?


A) To offer them loans they need to start their ownbusinesses.


B) To allow them to postpone their monthly mortgagepayments.


C) To create more jobs by encouraging private investmentsin local companies.


D) To encourage big businesses to hire back workers withgovernment subsidies.


【详解】


C)


。细节推断题。讲座中提到,宾夕法尼亚州代表< /p>


ScottPetri


认为,帮助长期


失 业者的最好的办法就是让普通公民投资当地公司,以此创造出更多的就业机会。



Greg Rosen lost his job as a sales manager nearly threeyears ago and is still unemployed.“It


literally is like somethingin a dream, to remember what it's like to actually be able to goout, and


put in a day's work and receive a day's pay.”



At first, Rosen bought groceries and made house paymentswith the help from unemployment


insurance.


It


pays


laid


off


workersup


to


half


of


their


previous


wages


while


they


look


for


work.


Butnow, that insurance has run out for him, and he has to make toughchoices. He's cut back on


medications and he no longer helpssupport his disabled mother.


It


is a devastating experience. New research says the ion is now over, but many


people remain unemployed. Andunemployed workers face difficult odds.


There is literally only one job opening for every fiveunemployed workers, so four out of five


unemployed workers haveactually no chance of finding a new job.


Businesses have downsized or shut down across America,leaving fewer job opportunities for


those


in


search


of


s


who


monitor


unemployment


statistics


here


in


Bucks


County,Pennsylvania, say about 28,000 people are unemployed, and many ofthem are jobless due


to no fault of their own.


That's


where


the


Bucks


County


CareerLink


comes


in.


Localdirector


Elizabeth


Walsh


says


they provide training and guidance tohelp unemployed workers find local job opportunities.


“So here's the job opening, here's the job seeker, matchthem together under one roof,” she


says.


But the lack of work opportunities in Bucks County limitshow much she can help.


Rosen says he hopes Congress will take action. This monthhe launched the 99ers Union, an


umbrella


organization


of


18Internet-based


grass


roots


groups


of 99ers. Their


goal


is


toconvince


lawmakers to extend unemployment benefits.


But


Pennsylvania


State


Representative


Scott


Petri


saysgovernments


simply


do


not


have


enough money to extend unemploymentinsurance. He thinks the best way to help the long-term


unemployedis to allow private citizens to invest in local companies that cancreate more jobs. But


the boost in investor confidence needed forthe plan to work will take time



time that Rosen says


still requireshim to buy food and make monthly mortgage payments.


Rosen says he'll use the last of his savings to try tohang onto the home he worked for more


than 20 years to buy. Butonce that money is gone, he says he doesn't know what he'lldo.




Questions 19 to 22 are based on the recording you havejust heard.



19. What did Pen Hadow and his team do in the ArcticOcean?


A) They measured the depths of sea water.


B) They analyzed the water content.


C) They explored the ocean floor.


D) They investigated the ice.


【详解】


D)


。细节辨认题。讲座一开头就 说,英国研究团队在北冰洋长途跋涉了三个


月,测量并记录冰层状况。

< br>


20. What does the report say about the Arcticregion?


A) Eighty percent of the ice disappears in summertime.


B) Most of the ice was accumulated over the pastcenturies.


C) The ice ensures the survival of many endangeredspecies.


D) The ice decrease is more evident than previouslythought.


【详解】


D)


。细节推断题。讲座中说在过去几年时间里,卫星观察和海洋观察都能证


明极地地区冰层的减少,


而最近的测量进一步证明,


冰层的减 少程度比之前更加明显,


原文


中的


pr onounced



D


)选项中的


evident


是同义转换。



21. What does Cambridge scientist Peter Wadhams say in hisstudy?


A) Arctic ice is a major source of the world's freshwater.


B) The melting Arctic ice has drowned many coastalcities.


C) The decline of Arctic ice is irreversible.


D) Arctic ice is essential to human survival.


【详解 】


C)


。细节辨认题。讲座中提到,


P eterWadhams


认为,冰层的减少是不可逆的。



22. How does Peter Wadhams view climate change?


A) It will do a lot of harm to mankind.


B) There is no easy way to understand it.


C) It will advance nuclear technology.


D) There is no easy technological solution toit.


【详解】


D)


。细节辨认题。讲座结尾部分提到,


Wadha ms


认为,对于气候变化来说,


不可能轻易找到一种技术上的解 决方案,


原文中的


fix


< p>
D



选项中的


solut ion


是同义转述。



Earlier this year, British explorer Pen Hadow and his teamtrekked for three months across the


frozen Arctic Ocean, takingmeasurements and recording observations about the ice.


“Well,


we'd


been


led


to


believe


that


we


would


enco


unter


agood


proportion,


of


this


older,


thicker,


technically


multi-year


icethat's


been


around


for


a


few


years


and


just


gets


thicker


andthicker. We actually found there wasn't any multi-


year ice atall.”



Satellite observations and submarine surveys over the pastfew years had shown less ice in the


polar


region,


but


the


recentmeasurements


show


the


loss


is


more


pronounced


than


previouslythought.


“We're


looking


at


roughly


80


percent


loss


of


ice


cover


onthe


Arctic


Ocean


in


10


years,


roughly 10 years, and 100 percen


tloss in nearly 20 years.”



Cambridge


scientist


Peter Wadhams


who's


been


measuring


andmonitoring


the


Arctic


since


1971 says the decline isirreversible.


“The more you lose, the more open water is created, themore warming goes on in that open


water


during


the


summer,


the


lessice


forms


in


the


winter,


the


more


melt


there


is


the


followingsummer. It becomes a breakdown process where everything ends upaccelerating until it's


all gone.”



Martin


Sommerkorn


runs


the


Arctic


program


for


theenvironmental


charity


the


World


Wildlife Fund.


“The Arctic sea ice holds a central position in theEarth's climate system and it's deteriorating


faster than ly it has to translate into more urgency to deal with theclimate change


problem and reduce emissions.”



Summerkorn


says


a


plan


to


reduce


greenhouse


gas


emissionsblamed


for


global


warming


needs to come out of the Copenhagenclimate change summit in December.


“We have to basically achieve there the commitment to dealwith the problem now. That's the


minimum.


We


have


to


do


thatequitably


and


we


have


to


find


a


commitment


that


is


quick.”Wadhamsechoes the need for urgency.



“The carbon that we've put into the atmosphere keepshaving a warming effect for 100 years,


so we have to cut backrapidly now, because it will take a long time to work its waythrough into a


response by the atmosphere. We can't switch offglobal warming just by being good in the future.


We have to startbeing good now.”



Wadhams says there is no easy technological fix to climatechange. He and other scientists


say


there


are


basically


two


optionsto


replacing


fossil


fuels,


generating


energy


with


renewables,


orembracing nuclear power.



Questions 23 to 25 are based on the recording you havejust heard.



23. What is the new study about?


A) The reason why New Zealand children seem to have betterself-control.


B) The relation between children's self-control and theirfuture success.


C) The health problems of children raised by a singleparent.


D) The deciding factor in children's academicperformance.


【详解】


B)< /p>


。推理判断题。讲座开头提到,一项最新研究发现,自制力弱的孩子成年后


在健康、


金钱和遵纪守法方面的表现都会比较差一些,


接下来,


讲座主要讲了孩子的自制力


与未来成功的关系。



24. What does the study seem to show?


A) Children raised by single parents will have a hard timein their thirties.


B) Those with a criminal record mostly come from singleparent families.


C) Parents must learn to exercise self-control in front oftheir children.


D) Lack of self-control in parents is a disadvantage fortheir children.


【详解】


D)


。 推理判断题。讲座中提到,研究中发现,自制力弱的孩子很有可能来自


单亲家庭,


家长健康状况不佳,


吸毒现象严重,这种氛围对孩子的影响非常糟糕。


上一代缺


乏自控也会对下一代造成负面影响。

< br>


25. What does Moffitt say is the good news from theirstudy?


A) Self- control can be improved througheducation.


B) Self-control can improve one's financialsituation.


C) Self-control problems may be detected early inchildren.


D) Self-control problems will diminish as one growsup.


【详解】


A)


。细节推断题。讲座临近结束时提到了关于自制力的一个好消息,那就是


自制 力是可以通过教育来提升的,家长、学校都可以教导孩子以提高他们的自制力。



From a very early age, some children exhibit betterself-control than others. Now, a new study


that began with about1,000 children in New Zealand has tracked how a child's lowself-control can


predict


poor health,


money


troubles


and


even


acriminal


record


in


their


adult


years.


Researchers


have beenstudying this group of children for decades now. Some of theirearliest observations have


to


do


with


the


level


of


self-control


theyoungsters


displayed.


Parents,


teachers,


even


the


kids


themselves,score


the


youngsters


on


measures


like


“acting


before


thinking”


and“persistence


in


reaching goals”. The children of the study are nowadults in their thirties. Terry Moffitt of Duke


University and herresearch colleagues found that kids with self-control issues tendedto grow up to


become adults with far more troubling set of issuesto deal with.


“The children who had the lowest self


-control when theywere aged 3 to 10, later on had the


most health problems in theirthirties and they had the worst financial situation and they weremore


likely to have a criminal record and to be raising a child asa single parent on a very low income.”



Speaking


from


New


Zealand


via


Skype,


Moffitt


explainedthat


self-control


problems


were


widely observed and weren't just afeature of a small group of misbehaving kids.


“Even the children who had above


-average self-control aspreschoolers could have benefited


from


more


self- control



could


have


improved


their


financial


situation


and


theirphysical and mental health situation thirty yearslater.”



So,


children


with


minor


self-control


problems


were


likelyas


adults


to


have


minor


health


problems,


and


so


on.


Moffitt


saidit's


still


unclear


why


some


children


have


better


self- control


thanothers, though she says other researchers have found that it'smostly a learned behavior, with


relatively little geneticinfluence. But good self-control can be set to run in families inthat children


who have good self-control are more likely to grow upto be healthy and prosperous parents.


“Whereas


some


of


the


low


self


-control


study


members


aremore


likely


to


be


single


parents


with


a


very


low


income


and


theparent


is


in


poor


health


and


likely


to


be


a


heavy


substance


that's not a good atmosphere for a child. So it looks as thoughself-control is something


that


in


one


generation


can


disadvantagethe


next


generation.”


But


the


good


news


is


that


Moffitt


saysself-control


can


be


taught


by


parents,


and


through


school


curriculathat


have


proved


to


be


effective.


Terry


Moffitt's


paper


on


“The


Link


Between


ChildhoodSelf


-control


and


Adults'


Status


Decades Later” is published in theproceedings of the National Academy of Sciences.



阅读



第一套



Section A



为了在阅读中使备选词一目了然,我们首先对备选词进行分类:



名词


F)entrance


(进入;< /p>


入口)


H)existence


(存在)


K)occupation


(工作,


职 业)


L)promises


(承诺,诺言)

M)recession


(萧条,衰退)动词


C)capt uring


(俘虏;捕捉)


E



emphasizing


(强调,着重)


L) promises


(许诺,答应)


O)undertakes< /p>


(着手做)形容词


B)beneficial

(有


利的,有帮助的)


D)confused


(困惑的)


G)excited


(兴奋地,激动的)


J)intolerant


(不能忍


受 的)


副词


A)automatically

(自动地,


必然)


I


< p>
incidentally


(顺便提一下;


偶然地 )


N)slightly


(略微,稍微)



26.


【详解】


O)

< p>
。动词辨析题。空格位于时间状语从句的主语


he


和宾语


arealjob


之间,


由此可 判断空格处应填入及物动词的第三人称单数形式。


备选项中,


满 足这一语法要求的有


promises



undertakes


,但只有


undertakesa < /p>


realjob“


从事一份真正的工作



符合句意要求。故


答案为


undert akes“


着手做





27.


【详解】


K)


。名词辨析题。空格位于不定冠词


an


之后 ,由此判断应填入一个名词,


且该名词的读音应以元音因素开头。由空格所在句可知,成 年意味着一份的开始。只有


occupa


tion“

< p>
工作,职业



符合要求,故为答案。



28.


【详解】


H)< /p>


。名词辨析题。空格位于定冠词


The


之 后,介词短语


ofsuch ideals


之前,


由此判断应填入一个名词。


由空格所在句可知,


这些 理想化想法的无法迎合工作或职业的现


实。结合备选名词,


ex istence“


存在



符合要求,故 为答案。备选名词中的


entrance“


进入;入

< p>



与句意不符,故排除。



29.


【详解】


J)

< p>
。形容词辨析题。空格位于系动词


become


之 后,介词短语


ofthe


non-realisticwor ld


之前,可推测此处应填入一个形容词。由空格前面内容可知,理想和现实

< p>
发生了冲突,


因此可推断出青少年应该产生负面的反应,

< br>填入


intolerant“


不能忍受的



符合题


意。



30.


【详解】


A)


。副词辨析题。空格位于主从复合句中主句和从句之间,应填入副词对


主句的谓 语动词进行修饰。根据句意可知,当青少年改革者尝试在工作中化想法为行动时,


对社会 真正的适应也就发生了。结合备选项,


automatically“

< br>自动地,必然



符合句意,故为


答案。



31.


【详解】

< p>
N)


。副词辨析题。空格位于短语


taken out ofcontext


之中,应填入一个程度


副词。再由 句意可知,应填入程度副词


slightly“


略微,稍微



,在此处表示



略微有点儿断章


取义





32.


【详解】


E)< /p>


。动词辨析题。


What he was


是一个


What


引导的主语从句,其谓语动词

< br>不够完整,


因此空格处应填入现在分词。


根据句意可知,


但他所的是现实修正理想观点的方


式。空格处应填入可以连接某 种观点的谓语动词,故答案为


emphasizing“


强调, 着重





33.


【详解】


M)


。名词辨析题。空格位于介词


of


之后,应填入名词, 构成介宾短语。


由下一句中的


Suchdifficult economic times


可知,


timesof


应指



经济困难期


”< /p>


,由此判断空格


处填入


recessio n“


萧条,衰退



< br>


34.


【详解】


D)


。形容词辨析题。空格位于


leavesb.


的结构中,且和后面的介词


about



配,空格处可填入形容词,表示



使某人处于某种状态中



,或填入现在分词。由句意和常识


可知, 困难的经济时期会让青少年陷入消极状态,故空格处应填入


confused“


困惑的





35.


【详解】


B)


。形容词辨析题。空格处于句子的表语部分,且位于副词


economical ly


之后,应填入一个形容词。空格位于


notonly... butalso...


结构中,前后意义为顺承关系,因此


空格 处的意义应和后面的


help


(帮助)相关,结合备选项,答案 应为


beneficial“


有利的,有


帮助的






参考译文



对职业的追求是青春期发展至关重要的组成部分。



当青少年 开始从事一份真正的工作


时,他就变成了成年人。


< p>
对于像皮亚杰这样研究认知的学者而言,成年就意味着一份职业


的开始。< /p>



皮亚杰认为,


一旦青少年进入职场,< /p>


他们新习得的形成假设的能力会使他们产生一些过


于理想化的想法 。


这些理想化的想法无法迎合工作或职业的现实,


青少年很快对 非理想主义


的现实世界无法忍受,并且以典型的青少年的方式诉求改革。皮亚杰说:



当青少年改革者


尝试在工作中化想法为行 动时,对社会真正的适应也就自动发生了。




当然了,


年轻人的理想主义通常是勇敢的,


也没人愿意 放弃梦想。


也许皮亚杰的说法似


乎很残酷,

略微有点儿断章取义。


但他所强调的是现实修正理想观点的方式。

< br>一些人将这种


修正称为成熟。


皮亚杰认为获得并接受一份 职业是修正理想化观点和使人成熟的最好途径之


一。



随着职业和工作在经济萧条时期更加不易获得,


青少年所遭受的打击可能 尤其大。


这些


困难的经济时期可能使很多青少年对自己的社会角 色感到困惑。


出于这个原因,


提供夏季及


假期工作机会的社区干预措施或者政府就业计划不仅会产生经济效益,


还有助于提升青 少年


的价值感。





Section B



36. Examples show that both rich and poor countriesexploited the environment for economic


progress.


【译文】



实例表明,富国和穷国都过度开发环境以促进经济发展。



【详解】


I


)。同义转述题。由题干中的< /p>


Examples



rich


andpoor


定位到


I)

段首句。定


位句指出,


有很多例子是以污染环境的方式增加 财富的,


贫富地区都有这样的情况。


题干中


exploitedthe environment


对应定位句中的


trashing t heenvironment



题干是对定位句的同义


转述,故答案为


I)




37. Environmental protection and improvement benefitpeople all over the world.


【译文】



对环境的保护和改善会造福全世界人口。


【详解】


C


)。同义转述题。由题干中的

< br>protection andimprovement


定位到

< br>C)


段首句。


定位句提到,


人类 环境的保护和改善是一个重要问题,


将影响到全世界人口的福利和经济的


发展,也就是说会造福全世界,故答案为


C)




38. It is not necessarily true that economic growth willmake our world cleaner.


【译文】



经济增长不一定会改善环境。



【详解 】


L


)。细节归纳题。由题干中的


no tnecessarily



economicgrowth< /p>


定位到


L)



第 六、七句。定位句指出,这能够说明经济发展有助于环境改善吗?不一定。由此可见,题


干是对定位句的概括归纳,故答案为


L)



39. The common theme of


the UN reports is the relationbetween environmental protection


and economic growth.


【译文】



联合国报告的共同主题是环境保护和经济发展之间的关系。


< /p>


【详解】


D


)。同义转述题。由题干中的


common,


UN



reports


定位到


D)


段。定位段


提到,


翻阅联合国机构和发展小组的报告,


你会发现环境保护和经济发展之间的关系是共同


的主题。


题干中的


Thecommon theme


与定位段 中的


commonthread


意思一致,

thread


意为



< p>
路,贯穿的主线



。题干是对定位段的同义转述, 故答案为


D)




40.


Development


agencies


disagree


regarding


how


to


tackleenvironment


issues


while


ensuring economic progress.


【译文】



关于 如何在保证经济增长的同时解决环境问题,发展机构存在不同意见。


< br>【详解】


K


)。细节推断题。由题干中的


Developmentagencies



env ironmentissues


定位



K)


段第二句。定位句提到,发展机构对环境问题的意见不能统一。题干中的

< p>
disagree



对定位句中

< br>notunited


的推断,故答案为


K)




41.


It


is


difficult


to


find


solid


evidence


to


proveenvironmental


friendliness


generates


more


profits than exploitingthe natural environment.


【译文】



很难找到有力证据证明保护 环境比过度开发自然环境能产生更多利润。



【详解】


E


)。细节归纳题。由题干中的


evidenc e



exploiting


定位到


E)


段前两句。定


位句提到,


千年生态系统评估指出,


可持续地有效利用生态系统远比一味地开发利用利润 更


高,


但是寻找支持这一论点的有力证据却并非易事。


第二句中的


thethesis


指的是第一句提 到



Managing ecosystemssustainably is more profitable than expl oitingthem



这与题干表述一致。

< br>题干是对定位句的概括归纳,故答案为


E)


< p>


42. Sustainable management of ecosystems will proverewarding in the long run.


【译文】



可持续地有效利用生态系统长期来看是会带来回报的。



【详解】


G


)。细节推断题。由题干中的


Sustainable,ecosystems



rewarding


定位到


G)


段。


定位段提到,


千年生态系统评估找到了证据证明可持续地 有效利用生态系统或许短期内


利润较少,但是肯定会带来长期的回报。题干中的


Sustainablemanagement


of


ecosystems



应定位段中的


managingecosystems


sustainably


,题干中的


in


the

longrun


对应定位段中的


long-term


,故答案为


G)




43. A politician noted for being cautious asserts thatsustainable human development depends


on the naturalenvironment.


【译文】



一位以谨慎著称的政治家主张人类的可持续发展依赖自然环境。



【详解】


A


)。细节推断题。由题干中 的


politician



cauti ous



naturalenvironment


定位



A)


段。定位段提到 ,以严谨、缜密、尤其是谨慎著称的政治家戈登


·


布朗首相指出 ,我们


必须保护好我们的经济活动赖以发展的自然环境和资源。


题干中的


Apolitician


即定位段中的


GordonBrown


,题干中的


dependso n



the


naturalenvi ronment


在定位段中都能找到相同的表


述,故答案为


A)




44. Poor countries will have to bear the cost for richnations' economic development.


【译文】



穷国将不得不承担富国经济发展的后果。


【详解】


N



。细节归纳题。由题 干中的


Poorcountries



richnations


定位到


N)


段 首句和


末句。


N)


段首句提到,富国会



出口



环境 问题,最明显的一个例子就是气候变化问题。末句


又指出,


国家 变得更加富裕,


就会排放更多的温室气体,


而这些温室气体影响 的主要是世界


贫困地区。题干是对定位段的概括归纳,故答案为


N)




45. One recent study warns us of the danger of theexhaustion of natural resources on Earth.


【译文】



最近一项研究警告我们地球上的自然资有枯竭的危险。



【详解】


J


)。细节推断题。由题干中的


One


recentstudy


定位到< /p>


J)


段最后一句。由定位


句可知,最近一 项研究发现我们现在正使用的环境财产和服务是地球能够承受的


1.2

< br>倍,这


就意味着在某一时刻,


这一环境债务必须偿还,< /p>


所有那些服务,


即那些地球为我们免费提供


的东西,都将慢慢停止。由此可以推断,该研究警告我们,地球的自然资源会枯竭。题干是

对定位句的推断,故答案为


J)








参考译文



社会能否既富有又环保?



A)



43




如果我们要繁荣经济、消除全球贫困问题、提高世界人民的幸福,不仅仅是


考虑这一代人,


而是考虑子孙后代,


那么我们必须保护好我们 的经济活动赖以发展的自然环


境和资源。


说这句话的人并不是如你所想的一个墨守成规的倡导绿色和拯救世界的环保主


义者, 而是出自那个以严谨、缜密、尤其是谨慎著称的政治家戈登


·


布 朗首相。



B)


对于一个统治世界上经 济最强的国家之一的人来说,说出这样的话很奇怪吗?或许


吧。


虽然正处于千年发展目标的五年回顾前夕,


但他绝非孤军奋战。


他的演说是在


3


月份举


行的

< p>
20


国集团环境和能源部长级圆桌会议上发表的,


但是其根源还要追溯到


1972


年在斯德


哥尔摩举行的关于人类环境的联合国大会。



C)

< p>


37




人类环境的保护和改善是一个重要问题,将影响到全世界人口的福利和经济


的 发展,



本次大会在最后声明中宣布。


这次会议之后又陆续召开了


1992


年里约热内卢地球


峰会和三年之前在约翰内斯堡举行的世界发展峰会。


< br>D)



39


)翻阅联合国机构和 发展小组的报告,其中很多来自大会,如今年的千年发展


目标回顾大会,你会发现环境保 护和经济发展之间的关系是共同的主题。



E)(41)


千年生态系统评估指出,可持续地有效利用生态系统远比一味地开发利用利润更


高。但是寻找支持这一论点的有力证据却并非易事。最开始,


大家想到了一些全 球数据,作


为某种指标从经济和环境两个方面对国家财富进行评估,展现两者之间的关系 。



F)


这样的指标即使存在,也很难 发现。再加以斟酌,这也就不足为奇了。



环境



一词范


围广泛,


而且还有像 油田等很多其他影响财富的因素,


因此要梳理出一个简单的经济和环境

< br>之间的关系几乎不可能。



G)(42)


千年生态系统评估是一项规模巨大的全球研究,历时四年完成,在今年初发布了


初步结论,


找到了证据证明可持续地有效利用生态系统,


即与自 然协调发展或许短期内利润


较少,但是肯定会带来长期的回报。



H)


世界资源研究所在其


8

< p>
月底发布的


2005


年世界资源报告中也指出了非 洲和亚洲的几


个这样的例子。


另外,


该 研究所还指出环境恶化对穷人的影响超过对富人的影响,


这是因为


穷人直接靠周围自然资源获取的收入占其总收入比例更高。



I)(36)


但是,


还有很多例子是以污染环境的方式增加财富 的,


贫富地区都有这样的情况,


如不规范的采矿、农业过度用水 、刀耕火种的耕作方式或是大量消耗化石燃料的交通运输。


当然,


这种增长不会长期存在,


这正是布朗先生和斯德哥尔摩宣言想要指出的问题。


或许最


能证明急速繁荣却迅速衰落的例子就是大浅滩的渔业案例。


几乎


5


个世纪以来,


该地区大量


的鳕鱼为该行业提供了丰富的原材料,


在顶峰时期员 工大约有


4


万人,


支撑了纽芬兰的全部


社区。


后来,鳕鱼群数量突然暴跌,


该 海域的鱼已经无法满足货存需求,更难以支撑一个行


业的发展了。十几年之后,生态系统 仍毫无复原的痕迹。显然,鳕鱼因过度捕捞已经绝迹,


曾经一度强盛的纽芬兰船队现在只 能在海底疯狂地搜寻螃蟹。



J)


有人 认为,现代人类在不可避免地种下全球大浅滩式灾难的苦果。他们认为,我们从


姑县城称 之为地球环境的



银行存款中提取得太多,余额已经无法继续维 持;我们的生活方


式已经超出了生态系统的承受范围。


(45)


最近一项研究试图计算出这种



人类经 济的生态耗




的程度。该研究发现我 们现在正使用的环境财产和服务是地球能够承受的


1.2


倍。这 就


意味着在某一时刻,


这一环境债务必须偿还,


所有那些服务,


即那些地球为我们免费提供的


东西,都 将慢慢停止。



K)


不管这是否正确, 但如果正确的话,生态的大斧会在何时何地落下?这些都难以做


出精确的回答。这是政府 和金融机构才刚刚开始把这样的风险纳入其经济核算当中的原因。


40



这也是发展机构对环境问题的意见不能统一的原因。


像世界资源研究所之类的一些机


构认为环境改善与经济发展应该 同步;


其他的机构却认为当前应该优先建立繁荣的经济,



后用赚来的财富去解决环境恶化的问题。



L)


这一观点认为,


富有的社会将投资环境保护。


但这是否正确呢?我们富裕之后事情会


变得更好还是更糟?在这一点上,斯德 哥尔摩宣言中说得比较模糊。其中提到,



在发展中

< p>
国家中,大多数环境问题是因为发展不足造成的。




38


)所以,这能够说明经济发展有助

于环境改善吗?不一定。宣言中继续写道,



在工业化国家 里,环境问题通常与工业化和技


术发展有关,



换句话说,不管贫穷还是富裕,都会过度开发自然界,只是原因不同。所以,


经 济增长一定会使环境改善这一说法也绝非事实。



M)


显然,富国远远比穷国更有能力改善环境。富国的公民要求国家公园、干净的河流、


清新的空气和无毒的食品。然而,他们也会使用更多的自然资源,如燃料、水(不管是用来

< p>
洗澡还是用于高尔夫球场)和建筑材料。



N)< /p>



44



还有一 个情况是富国会



出口



环境问题,


最明显的一个例子就是气候变化问题。


随 着一个国家财富的增长,


其温室气体排放量也会相应增长。


目前 可利用的数据并不完全准


确。


测量排放量并不是一门精确的科学 ,


特别是涉及土地使用问题的时候,


并不是所有的国

< p>
家都发布了最新数据,


并且,


国家数据绝不可能包 含像航空等领域的排放数据。


但现有的数


据足以表明一个明显的 趋势。



44


)国家变得更加富裕,就 会排放更多的温室气体;而这些


温室气体影响的主要是世界贫困地区。

< br>


O)


财富当然不是唯一的影响因素。挪威普通公民比美 国普通公民更富裕,但是对气候


变化的负面影响大约仅仅是美国公民的一半。

< p>
但是,


挪威能否在保持其生活水准的情况下把


排放 量降低到摩洛哥甚至是埃塞俄比亚的水平呢?这个问题在全球众多环境问题中一再重


复, 也正是这个问题将最终决定人类是否在追求经济复苏的同时超出了生态系统的承受范


围。




Section C



Passage One



Interactive television advertising, which allows viewersto use their remote controls to click


on advertisements, has beenpushed for years. Nearly a decade ago it was predicted that viewersof


“Friends”,


a


popular


situation


co


medy,


would


soon


be


able


topurchase


a


sweater


like


Jennifer


Aniston's


with


a


few


taps


on


theirremote


control.


“It's


been


the


year


of


interactive


televisionadvertising


for


the


last


ten


or


twelve


years,”


says


Colin


Dixon


ofa


digital


-media


consultancy.


So


the


news


that


Cablevision,


an


American


cable


company,was


rolling


out


interactive


advertisements


to


all


its


customers


onOctober


6th


was


greeted


with


some


skepticism.


During


commercials,an


overlay


will


appear


at


the


bottom


of


the


screen,


promptingviewers


to


press


a


button to request a free sample or order acatalogue. Cablevision hopes to allow customers to buy


things withtheir remote controls early next year.


Television advertising could do with a boost. Spendingfell by 10% in the first half of the year.


The popularization ofdigital video recorders has caused advertisers to worry that theircommercials


will


be


skipped.


Some


are


turning


to


the


Internet,which


is


cheaper


and


offers


concrete


measurements likeclick-through rates



especially important at a time when marketingbudgets are


tight. With the launch of interactive advertising,“many of the dollars that went to the Internet will


come back tothe TV,” says David Kline of Cablevision. Or so the industryhopes.



In


theory,


interactive


advertising


can


engage


viewers


in


away


that


30-second


spots do


not.


Unilever recently ran aninteractive campaign for its Axe deodorant



除臭剂)


, which kept viewers


engaged for more thanthree minutes on average.


The amount spent on interactive advertising on televisionis still small. Magna, an advertising


agency, reckons it will beworth about $$138 million this year. That falls far short of thebillions of


dollars people once expected it to generate. ButDirecTV, Comcast and Time Warner Cable have


all invested in it. Anew effort led by Canoe Ventures, a coalition of leading cableproviders, aims


to


make


interactive


advertising


available


acrossAmerica


later


this


year.


BrightLine


iTV,


which


designs and sellsinteractive ads, says interest has surged: it expects its revenuesalmost to triple this


year.


BSkyB,


Britain's


biggestsatellite- television


service,


already


provides


9


million


customerswith interactive ads.


Yet


there


are


doubts


whether


people


watching


television,


a“lean


back”


medium,


crave


interaction.


Click-through


rates


havebeen


high


so


far

< p>


around3-4%



compared


with


less


than


0.3%online



, but that may be a result of thenovelty.


Interactive ads and


viewers


might not go


welltogether.


46.


What


does


Colin


Dixon


mean


by


saying


“It's


been


theyear


of


interactive


television


advertising for the last ten ortwe


lve years”




Lines 4-5, Para.1


)?


-


-


-


-


-


-


-


-



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