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Hello GW. Thank you very much President
Knapp for that kind intro. Alex, trustees,
faculty and deans of the university, my
fellow honorees, and especially you the class
of 2015. Yes. Congratulations to you,
to your family, to your friends that are attending
today's ceremony. You made it. It's a
privilege, a rare privilege of a lifetime to be
with
you today. And I think thank you
enough for making me an honorary
I
begin
today,
they
asked
me
to
make
a
standard
announcement.
You've
heard
this
before.
About
silencing
your
phones.
Those
of
you
with
an
iPhone,
just
place
it
in
silent mode. If you don't have an
iPhone, please pass it to the center aisle. Apple
has a
world class recycling program.
库克和大家开玩笑说：
如果你用的是
iPhone
，就将
它调成静音模式，
如果你用的不是
iPhone
，
请将它放到中间走道上，
苹果有世界
级的手机回收项目
。
I'm sure that being here in
Washington, the very center of our democracy, was
a big
draw when you were choosing which
school to go to. This place has a powerful pull.
It
was
here
that
Dr.
Martin
Luther
King
challenged
Americans
to
make
real
the
promises of democracy,
to make justice a reality for all of God's childre
n.
库克称：
“
正
是在这里，金挑战所有美国人，让民主的观念深入人心。正是在这里，里根总统
号召
我们相信自己，相信我们能够做出伟业。大学毕业生应该坚守自己的信念，
他还说自己一
路奋斗走来，
让他愈发觉得，
公平是一种权利，
而作为毕业生要勇
于与不公平做抗争。
”And it
was here that President Ronald Reagan called on us
to
believe in ourselves and to believe
in our capacity to perform great deeds. I'd like
to
start this morning by telling you
about my first visit here. In the summer of 1977
yes,
I'm a little old I was 16 years
old and living in Robertsdale, the small town in
southern
Alabama that I grew up in. At
the end of my junior year of high school I'd won
an
essay contest sponsored by the
National Rural Electric Association. I can't
remember
what the essay was about, what
I do remember very clearly is writing it by hand,
draft
after
draft
after
draft.
Typewriters
were
very
expensive
and
my
family
could
not
afford
one.I
was
one
of
two
kids
from
Baldwin
County
that
was
chosen
to
go
to
Washington along with
hundreds of other kids across the country. Before
we left, the
Alabama delegation took a
trip to our state capitol in Montgomery for a
meeting with
the governor. The
governor's name was George C. Wallace. The same
George Wallace
who
in
1963
stood
in
the
schoolhouse
door
at
the
University
of
Alabama
to
block
African
Americans
from
enrolling.
Wallace
embraced
the
evils
of
segregation.
He
pitted whites against blacks, the South
against the North, the working class against the
socalled elites. Meeting my governor
was not an honor for heroes in life were
Dr.
Martin
Luther
King,
and
Robert
F.
Kennedy,
who
had
fought
against
the
very
things that Wallace stood for. Keep in
mind, that I grew up, or, when I grew up, I grew
up in a place where King and Kennedy
were not exactly held in high esteem. When I
was a kid, the South was still coming
to grips with its history. My textbooks even said
the
Civil
War
was
about
states'
rights.
They
barely
mentioned
I
had
to
figure out for myself what was right
and true. It was a search. It was a process. It
drew
on the moral sense that I'd
learned from my parents, and in church, and in my
own
heart, and led me on my own journey
of discovery. I found books in the public library
that they probably didn't know they
had. They all pointed to the fact that Wallace was
wrong. That injustices like segregation
had no place in our world. That equality is a
I said, I was only 16 when I met
Governor Wallace, so I shook his hand as we
were expected to do. But shaking his
hand felt like a betrayal of my own beliefs. It
felt wrong. Like I was selling a piece
of my soul.16
岁时库克因为获得一次论文大
赛
的奖项，时任阿拉巴马州州长
George
Wallace
亲自接待了库克以及其他获奖
的小伙伴。
而库克为
Wallace
的
“
接见
”
感到耻辱，
因为后者曾
推进种族隔离，
并
禁止黑人上大学。他说：
”
与州长见面不是我的荣誉，握着他的手就像是对我信
仰的
背叛。
”From Montgomery we flew to
Washington. It was the first time I had ever
been on an airplane. In fact it was the
first time that I traveled out of the South. On
June
15,
1977,
I
was
one
of
900
high
schoolers
greeted
by
the
new
president,
President
Jimmy
Carter,
on
the
south
lawn
of
the
White
House,
right
there
on
the
other
side
of
the
ellipse.
I
was
one
of
the
lucky
ones,
who
got
to
shake
his
hand.
Carter saw Baldwin County on my name
tag that day and stopped to speak with me.
He
wanted
to
know
how
people
were
doing
after
the
rash
of
storms
that
struck
Alabama that year.
Carter was kind and compassionate; he held the
most powerful job
in the world but he
had not sacrificed any of his humanity. I felt
proud that he was
president. And I felt
proud that he was from the South. In the space of
a week, I had
come face to face with
two men who guaranteed themselves a place in
history. They
came from the same
region. They were from the same political party.
They were both
governors of adjoining
states. But they looked at the world in very
different ways. It
was clear to me,
that one was right, and one was wrong. Wallace had
built his political
career
by
exploiting
divisions
between
us.
Carter's
message
on
the
other
hand,
was
that we are all bound together, every
one of us. Each had made a journey that led them
to
the
values
that
they
lived
by,
but
it
wasn't
just
about
their
experiences
or
their
circumstances; it had to come from own
journey in life was just beginning.
I
hadn't even applied for college yet at that point.
For you graduates, the process of
discovering yourself, of inventing
yourself, of reinventing yourself is about to
begin
in earnest. It's about finding
your values and committing to live by them. You
have to
find
your
North
Star.
And
that
means
choices.
Some
are
easy.
Some
are
hard.
And
some
will
make
you
question
everything.“
我们认为一个具有价值观并真心为其付
出的公司真的可以改变世界。个人也是一
样。这可能是你，也一定是你。毕业生
们，你们的价值观十分重要。它们是你的北极星。
否则，它就只是一个工作，对
于工作来说人生太短了
……
寻找你的北极星。
让它指导你在生活和工作，
或者说
你一生奉献的工作
……”Twenty years
after my visit to Washington, I met someone
who made me question everything. Who
upended all of my assumptions in the very
best way. That was Steve had built a
successful company. He had been sent
away
and
he
returned
to
find
it
in
ruins.
He
didn't
know
it
at
the
time,
but
he
was
about
to
dedicate the
rest
of his
life to
rescuing
it, and leading it
to
heights
greater
than anyone could ever imagine. Anyone,
that is, except for Steve. Most people have
forgotten,
but
in
1997 and early 1998, Apple had been
adrift for
years.
Rudderless.
But Steve
thought Apple could be great again. And he wanted
to know if I'd like to
vision for
Apple was a company that turned powerful
technology into tools
that were easy to
use, tools that would help people realize their
dreams. And change
the world for the
better. I had studied to be an engineer and earned
an M.B.A. I was
trained
to
be
pragmatic,
a
problem
solver.
Now
I
found
myself
sitting
before
and
listening to this very animated
40something guy with visions of changing the
world. It
was not what I had expected.
You see, when it came to my career, in 1998, I was
also
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