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个性化定价
personalized pricing
买电影票、订机
票时，却发现虽然购买的是同一场次、同一航班，自己的票价却
和其他人不一样？“个性
化定价”
（
personalized pricing
）时代到来了，如今
不少实体店也开始试行这种定价策略。
Personalized
pricing
refers
to
offering
different
retail
prices
to
different
customers for the
same product.
“个性化定价”
指的是针对同
一件商品，
为不同的顾客提供不同零售价的定价策
略。
As
more
supermarkets
experiment
with
personalized
pricing
the
more
likely it becomes that
you and the shopper standing next to you will pay
two
different amounts for the same
quart of milk. Same store, same milk, different
prices.
随着越来越多的超市试行“个性化定价”<
/p>
，你和身旁的购物者购买同样多的牛奶
时，更有可能付款多少各异
。同样的商店、同样的牛奶、却有着不同的价格。
Other
, more sophisticated
personal
pricing
programs can keep
track of where
you are in the store,
using your smart phone's GPS feature. If you're in
the oral
hygiene aisle, for example,
the system knows that, and may give you cents off
on mouthwash.
另外，
更复杂的个性化定价策略可以利用你的智能手机的定位功能，
追踪到你在
商店中的位置。
比如你正在口腔卫生商品区，
系统得
知后，
也许会给漱口水的定
价减去几分钱。
Personalized
pricing
refers
to
the
ongoing
effort
by
brick-
and-mortar
retailers
,
supermarkets
especially,
to
imitate
what
online
retailers
such
as
have
done for years: Use customers' shopping history to
make
intelligent guesses about what
they will want to buy next, when they'll want it,
and how much they'll be willing to pay.
如今，
实体店和超市等销售商也在模仿亚马逊等网络销售商已经
实行数年的个性
化定价策略：
利用顾客的购买历史记录，
做出智能推测，
来判断顾客接下来要买
些什么
，以及当他们需要某件商品时，愿意付多少钱。
hygiene
[?ha
id
?
i:n] n-uncount
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