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UNIT ONE
Basic Theory of Business Letter Writing
一．
Seven Cs’ principle
七
C
原则
Completeness
完整性
Clarity
清楚性
Conciseness
简洁性
Courtesy
礼貌性
Consideration
体谅性
Correctness
正确性
Concreteness
具体性
二．
Key words
recipient /
address
收件人
delivery
交付、交货
sender
发信人
Public relationship
公关
Be
engaged in
忙于，从事于
Items
商品
Inquiry
询价、询盘
offer
报价、报盘
Margin
利润、盈余
Quotation
报价、开价、报盘
Confidential
机密信件
sample
样本、样品
Personal
个人信
Private
亲启
UNIT TWO
Establish Business Relation
一．
Key words
Catalogue
产品目录
Seperately
另邮寄、另封
In the market for
预购
A trial order
试订购
Specialize in
专门从事、专营
Specification
规格
Stock
现货
Leading /
representative
主要的
Available
可供应的
1
Commission
佣金
In / upon / on receipt of
已收到、一收到、一收到
Freight
运费
Joint venture/enterprise
合资公司
State-owned
enterprise
国有公司
Illustrated catalogue
有插图的目录
Line
行业
For your
reference
供贵方参考
Standing
信誉、资信情况
Enclose
随函附寄
二
.translation
1.
我方可供出口的轻工业产品种类繁多
We can give various light
industrial products for export.
2.
很高兴收到你方内附插图目录的来信。
We are glad to
receive your enclosed illustrated catalogue.
3.
我方产品质量上乘，价格优惠
Our products enjoy general
popularity and reasonable price.
4.
能与贵公司建立业务关系，我方倍感荣幸。
We are glad to
establish business relationship with you.
UNIT THREE
Enquiries and
Replies
一．
Key words
Pricelist
价目表
Confirmed
可承兑的
Irrevocable
不可撤销的
Sight draft
即期汇票
Obliged
感激的
Advance sample
预寄样品
2
二
.
Procedures of business negotiation
贸易磋商的过程
y
询盘
报盘
r-offer
还盘
4. Counter-counter offer
返还盘
Contract
合同
5.
Acceptance
接受
Confirmation
确认书
三．
Type of enquiry
询盘的种类
l enquiry
一般询盘
l enquiry
具体询盘
四．
translation
1.
兴华纺织品进出口公司告知我方贵公司出口各类中式服装。
XingHua
Textile
Import
and
Export
Company
informed
us
that
you
export
various
Chinese clothing.
2.
请寄送各类产品的详细资料，包括尺码、颜色、款式与价格在
内，
并请附寄用各种质料制成的样品。
Please send us details of various
products ,including size
、
col
or
、
style
、
< br>price ,and
please enclose samples
made of various materials.
3.
附寄时请说明最早装运期以及最低折扣。
When
enclosing
，
please state the
earliest date of delivering and lowest discount.
4.
贵方
4
月
8
日的询盘函收悉。
We have received enquiry dated
April 8th.
5.
作为英格兰主要经销商之一，我们希望得知标的货物的详情。
As
one
of
the
leading
dealers
in
England
,
we
hope
to
know
details
of
captioned
goods.
6.
我们需要的货物要耐用，颜色
鲜艳，具有可吸引力，报价时若有存货，请将
样品寄来。
The goods we need should be durable ,
colorful , attractive. Please send us samples
provided you have stock when offering.
7.
该型号现在缺货，但可马上供应其改良型。
The model is out of stock , but its
improved model can be supplied soon.
3
UNIT FOUR
Offer and Counter-offer
一．
Key words
Even
bargain
公平交易
Good bargain
赚钱的交易
Keen
competition
激烈的竞争
Fluctuation
波动
One price only
一口价
Slow/busy period
淡季
旺季
Short supply
供不应求
Over demand
供不应求
Extend/renew an offer
延长、恢复报盘
withdraw/decline an offer
撤销、拒绝报盘
Subject
to
以
..
为主
Unit price
单价
Draft/bill/exchange
汇票
Sight/time
draft
即期、远期汇票
Draft at 30 days
见票后
< br>30
天内支付
Validity period
有效期
二．
Kinds of offer
1.
Firm offer
实盘
2.
Non-firm offer
虚盘
三．
Translation
1.
我方接到你方
< br>3
月
25
日对我们核桃仁的询价
单。
We’ve received your inquiry for our
walnuts at 25th ,May.
2.
按请求，我们报盘
1000
台万利达牌
DVD
如下。
As requested , we offer 1000 Malata DVD
as follow.
3.
我方已
另封邮寄给你方样品及
3
本小册子。
We’ve sent you samples and
three brochures/pamphlets separately.
4.
4.
随函附寄报价单请查收，该报价单有效期仅两周。
Enclosed and please find our offer
which is valid for only 2 weeks.
5.
你方
订单需
3
月
1
日前抵达我方，逾期我方的优惠将失效。
Your order
should reach us before 1st,r,this favorable price
will not
supply after that time.
4
UNIT FIVE
Order, Acceptance and Rejections
一．
Key words
Original/initial order
原始订单、初次订单
Split order
分批订单
Trial order
试订购
Dispatch an order
发货
Fill an order
执行订单
Ship an order
将货物装船
Heavy/considerable order
大量订单
With reference to
参阅
Contract of
carriage
运输合同
Perform/fulfill a contract
执行合同
Countersign
会签
Customary
practice
惯例
Direct steamer
直达船
Certificate of
origin
原产地证明书
Make/take delivery
交货
取货
In
duplicate/triplicate
一式两份
一式三份
In ones’
favor
以
...
为受益人
Shipping space
舱位
二．
Form of acceptance
Sales contract
销售合同
Contract
合同
Purchase contract
订货合同
Sales confirmation
销售确认书
Confirmation
确认书
Purchase confirmation
订货确认书
三．
Translation
1.
我方也乐意按照你方所开列的规格安排生产货单上的商品。
We are pleased to produce commodity in
the list of the specification issued by you.
2.
市场价很可能上涨，及早订货为好。
It’s better to place an order soon as
the price is likely to rise.
3.
希望早日报给我们车床实盘，最好用传真开出。
Hope you can give us firm offer ,
probably by fax.
4.
如果今后能有机会改善你方的报价，盼告我方。
Please let us know if you can change
your price.
5.
我方向你方保证只要有机会提前启运，我方一定告诉你方无误。
We
assure
you
that
we’ll
let
you
know
without
delay
if
there’s
any
opportunity
to
advance shipment.
5