-zone
Unit 4
Radio
Contents:
?
Keys to the exercises
?
Translation
?
Supplementary
Reading
Part
One
Keys to the exercises
I. Understanding the text
1.
The answer is open.
2. Radio key
traditional strength when compared to new media
alternatives available today is its
ability to be truly
can
take
place
from
nearly
any
place
or
location
to
report,
chronicle
or
create
news
and
events. Here is the still much untapped
potential of radio. Street reporting. Reality
radio.
3. Although the traditional
radio has its unique traits and features, it also
has a lot of weak points,
and some of
these weak points are just the strong points of
the new media. If radio refuses to open
itself to the convergence with new
media and the Internet, it will have no power to
match all those
new
media.
On
the
other
hand,
some
unique
characteristics
of
radio,
once
combined
with
the
opportunities
offered
by
the
web
and
new
media,
can
permit
the
creation
of
an
altogether
new
form of radio.
4. Embrace
convergence is the answer. Focus on uniqueness and
thematic content is the solution.
Retain radio characterizing strengths
while combining and enhancing them with the power
of new
media technologies is the
strategy.
5.
They
can
take
equivalently
a
similar
programming
slant.
Music
focus.
News
focus.
Specific
entertainment focuses are the roads to
take.
6. The live human voice. It is
powerful, touching and engaging. Being able to
listen to something
that
is
happening
at
this
very
second
in
another
place
is
something
that
most
humans
get
fascinated by.
7. Interruptive ads are dead. Strong
personality, strong content. Radios will become
search engines
to
specific
content,
music
and
programming
on
which
they
focus.
Listeners
will
become
the
stars
……
8.
Media
becomes
a
participatory
medium.
Nowadays,
more
and
more
traditional
listeners,
viewers or readers become active
participants, contributors, stockholders or even
marketers.
II. Translation
A.
Translate the
following paragraphs into Chinese.
1.
在率先使用播客的拥趸者和处于另一阵营的、富于进取精
神的电台经理们的推动下,调
频电台已经出现了一些变化,
而这
些变化将是未来调频电台的主要特点。
尽管这种冲击的长
期影响
我们现在还难以全面认清,可转变已经在发生了。
2.
正如电视一样,调频电台也有着
自己独有的特点和特色,但它们与新媒介以及因特网的
融合是不可避免的,
除非传统广播工作者们主动投身于这种融合,
否则,
他们将注定走向一
条缓慢而痛苦的死亡之路。
3.
为媒介使用者提供工具和节目空
间,让他们亲自制作、剪辑和汇编他们自己的音频节目
是一个全新的重要策略,这反映了
在其它的媒介领域正在发生着的一场革命。
4.
除非你对这些新技术带来的巨大机遇展开最大胆的想象,否则你将根本不清楚电台产业
的未来是什么样的。
5.
但是现如今有多少电台都没能好好利用现场声音这个巨大的潜能,它们对于现场声音的
利用仅仅限于无数次向听众报告时间,
或是在我们收听体育比赛直播的时候。
别的时候就听
不到现场的声音了。
ate the following sentences
into English, using the expressions in brackets.
1.
Facing the
challenges from so many new media, he decided to
regroup the press.
2.
Portability is one of the traits unique
to radio.
3.
Traditional
media
’
s convergence with new
media is inevitable.
4.
For those radio stations that are
unwilling to make change, it is a losing battle
from the very
start.
5.
We can learn
good lessons from other media and take a
programming slant.
III.
Vocabulary activity
Open
IV
.
Oral activity
Open
Part Two
Translation
Section A
播客与传统广播的未来
很多人都认为,播客会“改变”传统广播,果真如此吗?
p>
有些人甚至认为,
传统广播目前正在走向衰亡正是因为播客和卫星广
播的出现迅速而又
势不可挡;另外,众多美国风格的商业电台节目质量低劣也是原因之一
。
虽然我
100%
< br>地相信播客一定会对传统广播产生重要影响(这一点我们都知道),可我并不
认为
它会导致传统广播走向死亡。
在率先使用播客的拥趸者和处于
另一阵营的、
富于进取精神的电台经理们的推动下,
调
频电台已经出现了一些变化,
而这些变化将是未来调频电台的主要特点。
尽管这种冲击的长
期影响我们现在还难以全面认清,可转变已经
在发生了。
如果你的电台还没有出现这种转变,
那就到了你重组电台的时候了,
而且你还需要严肃
地
问自己几个问题。
比如:
如果听众可以通过其它途径更容易地获得他们想要和喜欢的音乐,
同时拥
有更棒的音响
效果和更多的主动权,那他们为什么还要继续收听你的电台呢?
面对便携式
MP3
播放
器,
多媒体电话和笔记本电脑出色的音频效果和可靠性,
你的调
频
电台信号如何与它们匹敌?
很多商
业电台节目中的广告喋喋不休、
令人生厌,
不但使节目中断,<
/p>
还和节目毫不相干,
为什么听众还要劳神听这样的节目?
正如电视一样,
调频电台也有着自己独有的特
点和特色,
但它们与新媒介以及因特网的
融合是不可避免的,<
/p>
除非传统广播工作者们主动投身于这种融合,
否则,
他们将注定走向一
条缓慢而痛苦的死亡之路。
p>
传统广播首先应该承认的一个现实就是:广播作为自动唱片点唱机的时代一去不复返
了。
竞争来自像
P2
P
文件共享这样的新媒介技术,像
iTune
< br>、便携式
MP3
播放器这样的在线
音乐交换设备,
其它出色的音频设备还有自动多媒体电话。
巨
大的播客浪潮为使用者带来的
体验如此之丰富,以致对于想要做“自动唱片点唱机”的广
播来讲,这从一开始就是一场必
败之战。
如今的孩子决不会抛开自己的
MP3
音乐播放列表或个性化
的网上流媒体广播台而去选
择听收音机,因为它们之间根本没有可比性。
既然如此,传统广播电台该做些什么来捍卫自己的未来呢?
1
.
答案:欣然接受(与新媒体的)融合。
2
.
解决方法:把重点放在开拓自身独特性和主题内容上。
3
.
策略:
在与新媒体技术相互融合和相互促进的同时保留广播富于自身特性的长处。
正如我们所知,
广播的确有它自身的独特之处,
而
这些特点一旦与网络和新媒介提供的
机遇融合,
就会催生出全新
的广播模式,
这种模式超越电波和光纤,开创新的媒介设计,带
给听众在别处无法获得的高质量节目。
那么什么才是传统广播
应该作为杠杆加以强化利用的独有特性呢?
那些由新媒介技术
和网络创造的、
应该被传统广播融入到自己节目策略中的机遇又是什
么呢?
以下是一些要点:
?
与当下的新媒介比较而言,
广播最主要的传统优势就是它能够做到真正的
“直播”
。
没有录音,没有流媒体制作,没有延迟。实时广播在任何地点、任何场合都可
以报
道、记录或是提供“现场”新闻和事件。还有广播尚未充分开发的潜能:街头报道<
/p>
以及真人秀节目。
?
未来的媒介将会是媒介使用者参与
到节目中来自己成为制片人、主持人或是
DJ
。
?
为媒介使用者提供工具
和节目空间,让他们亲自制作、剪辑和汇编他们自己的音频
节目是一个全新的重要策略,
这反映了在其它的媒介领域正在发生着的一场革命。
?
在节目中插播的广告已经没有出路
了,不要再指望这些广告。对那些衣服上有蓝纽
扣的广告经理们而言,未来的广播电台是
可听的、互动式的媒介,是一种“全新的
品牌体验”。对于拥有巨大能量的主题品牌和主
题赞助而言,主题电台频道是绝佳
的载体。未来的电台广告将不再打断节目,将是用户界
面友好的和独立的,它把独
具特色的主题内容和一些有限的精选赞助商结合在一起,为听
众带来不同的体验。
这就需要传统电台改变自己以适应新的要求,它们需要更多地反映眼
下播客中的焦
点内容,同时摒弃那些令人生厌的、不停打断节目内容的广告方式。
?
利基娱乐定位
和主题内容报道在当今大行其道,在这方面,播客进一步吸引了人们
的注意力。传统的广
播节目为了吸引更多的听众,需要把自己办成综合性节目;与
之相比,播客认为特定类型
的音乐、新闻或评论正变得越来越重要。“新广播”需
要有一个突出的重点、主题和身份
。这就意味着新兴电台可以从博客和有着鲜明侧
重点的独立新闻网站中汲取经验,同样对
节目采取相似的倾斜政策。比如说侧重音
乐,侧重新闻,或是侧重娱乐(做听众的实时卡
拉
OK
)都是可选的策略。
?
考虑到电台与因特网,
P2P
以及
Wi-Fi/Wi-Max
等新技术融合带来的机遇,大多数人
很自然就会想到电台应该是“全球化”
或是“国际化”的,但实际上电台的节目内
容更适合侧重于“本土化”(本土化的新闻,
音乐,事件,人物,产品或是问题),
同时辅之以“全球化”传播,这样才能完成真正成
功的融合。
?
突出的个性,突出的内容。新兴电台也得听从
Cluetrain
< br>的教导。除非电台能重现
那些直率而又自然的报道,那种对节目的驾驭,那种现场
谈话节目的情感力量,否
则我们恐怕还是会选择新鲜的便携式
T
iVo, MP3
和
iPod
。就
象博客一样,未来成
功而又独立的广播电台中很多都会有自己鲜明的、独特的个性。英国
广播公司最近
的一篇文章中谈到,
播客已经在像影响其它媒介一
样影响着电台了。
文章说播客
“将
会使
电台重获新生”,因为播客“更侧重节目自身的内容”。
?
对于已经开始的、独立的音乐革命
而言,未来的电台必须意识到,它注定的新角色
就是成为权威的、未经策划的、独立的信
息交换中心大军中的一员。如果你没听说
过长尾理论,你应该了解一下,因为该理论支持
我刚才谈到的在制作中需要独立革
命的论点,你可以从中找到答案和参考。
?
录音。存档。凡是播
放过的每一个节目、采访或是每一条新闻,听众都能触手可及,
这是电台未来发展方向的
一部分。除非你对这些新技术带来的巨大机遇展开最大胆
的想象,否则你将根本不清楚电
台产业的未来是什么样的。所以,请不要再考虑广
告了。
?
对于新音乐、新闻和报道方面的天
才来说,未来的新兴平民型广播和在线广播将是
他们崭露头角的宝贵阵地。事实上,很多
电台都会致力于这样一个课题:如何使自
己成为专业化的新型人才的挖掘基地。搜寻和鉴
别新型人才的才能,并将这一才能
通过一个特定的展示平台展现出来与大家分享,这正是
一些最棒的博客管理人、评
议专家或猎头公司在其它领域所做的事情。
< br>
?
现场的声音使广播给听众
带来完全不同的体验。它是那么强大,有感染力和引人入
胜。聆听此时此刻正在另外一个
地方发生着的事情对于大多数人来说都非常有吸引
力。但是现如今有多少电台都没能好好
利用现场声音这个巨大的潜能,它们对于现
场声音的利用仅仅限于无数次向听众报告时间
,或是在我们收听体育比赛直播的时
候。别的时候就听不到现场的声音了。所以这一点是
未来的电台广播需要注意的地
方。
?
电台广播将成为搜索特定内容、音
乐或节目的搜索引擎。一些电台甚至会成为挑选
主题内容中间商,
从浩如烟海的开放性资源中挑选合适的内容构建自己的全部节目。
?
在未来的电台中,听众将成为明星
,他们才是节目内容的核心创造者和制作者。听
众将自己制作表演节目,汇编节目,甚至
现场的娱乐节目。在通讯社记者无法赶到
的地方,听众却可以充当街头记者进行现场报道
,他们的表现比警方还要好。未来
的电台将会为听众免费提供工具、设备、渠道,使他们
能亲身接触到节目内容,允
许他们查询、剪辑或汇编独具特色的记录片、调查性报道、艺
术蒙太奇或是特别内
容选集。
?
电台将是多频道和多模式的。将来
每个电台都可以轻松地将自己的内容细分化,把
自己扩充成多频道电台,而无需在基础设
施方面耗费额外的开支。而大量的各种各
样的媒介设施则使电台的多模式成为可能,这在
今天已经显而易见。
这就是我对于未来的电台广播将走向何方
的一些想法、
念头和思路。
还有更多其它的点
< br>子,我想你们肯定也在思考。
当然,上述很多想法也适
用于电视,还可以应用到很多其它可能会消失的媒介中去。
?
显而易见的是,正像其它新技术改
变了传统媒介的角色一样——博客冲击着报纸,
数字硬盘录像
机使观众可以跳过广告,收看自己错过的但却喜欢的电视节目,
P2P
< br>技术则在我们获取和收听所喜欢音乐的方式上掀起了一场革命——播客大潮也正在
改变着电台广播。
所有这些变化都指向同一个特性,
而这个特性正是目前发生的所有媒介革命的特点:
媒
体变成一种参与性的媒介,传统的听众可以置身其中,把自己变成积极的参与者、制作人、
< br>股东甚至出售节目的营销商。
都来收听广播吧!
Section B
制作自己的广播节目
广播节目样式
你的广播节目可以做成
很多种样式。
所以在开始录音或采访之前必须先要确定你想要的
节目类型。
大多数广播节目先是由播音员播送节目的部分内容,
然后插入节目中当事人的录
音片段。
?
音景——运用数字技术混录的、与
事件或主题相关的背景声和说话声,时长通常为
4
到
5
分钟。
?
微型片段——主题精练的广播词和
声音
/
采访的混录片段,时长通常为
4
到
6
分钟。
?
解说词——录制到磁带上的广播词
(预先写好或编辑过的),这些广播词一般都是
讲个人问题或经历的,而不涉及宏观问题
,时长通常为
3
分钟。
?
采访路人——就某一事件或问题被
采访人或采访人的声音片段(一个接一个的),
通常是向所有被采访者提出同样的问题,
时长大约
3
到
4
分钟。
?
讨论——录制好的小组讨论,
题目由小组成员选定,
原来
p>
20
分钟的自由讨论通常会
被剪辑成
5
到
6
分钟左右的可
播录音。
广播稿件写作
?
广播稿件写作必须紧凑清晰,最重要的是要有趣味性。
?
要有创意,要注意谴词、音响和语言。
?
一个句子只表达一个意思。
?
在播送新闻时,导语里使用现在时或现在完成时态的动词。
?
标明消息来源、出处,必要时使用解释性的引文。
?
尽可能使用常见的、一到两个音节的词语。
?
使用充满活力的动词。简洁的句子
加上生机勃勃的动词会使稿件富有表现力。
?
使用现在时态。
< br>现在时态让你的新闻稿件充满即时性和活力,
让听众觉得他们收听
的是正在发生的新闻。
?
广播是交谈式的媒体,所以你的稿件听起来应该是用来“说的”,而不是用来“读
的”。
?
让你的磁带一直转着。
广播有一条黄金法则:
收听效果的最佳时刻往往在你停止录
音的那一瞬间到来。
这是有
理由的:
当你按下
“停止”
键的时候,
听众会松一口气,
恢复自然状态。自然、真实的瞬间是无价的。
而磁带很便宜,所以,让你的磁带一
直转着,保持录音状态吧。
采访
?
<
/p>
要想让人们开诚布公地谈话,
有一条简单的原则:
你必须对你周围的世界真正地感
兴趣。
?
让被采访者在采访录音中确认他们
自己的身份。
在采访开始时,
你可以问一些诸如
“请问你是谁啊?”(即便你知道他们是谁!!)、“你多大了?”、“你是做什
?
?
?
?
?
?
?
?
p>
么的?”或是“做这工作多久了?”之类的问题,其它恰当的导入性问题也行,只
要这问题有利于你挖掘详尽的新闻。
一旦找到想
要采访的人,你最好把要涉及的题目和想要问的问题列成一个单子。
< br>准备好采访问题的单子;
但你要记住,
被采访者有可能带
来意外的评论或信息,
所
以你要认真倾听,如有必要,随时改变
你的采访重点。
好的采访是两个或几个人之间的对话。
即使你是问问题的,
你也应该参与到对话中
去
。
当采访对象说话时,你要保持绝对安静。不要笑,千万不要
打断采访对象。
不要让外部嘈杂的声音破坏你的录音。如果有
火车经过或是有汽笛或什么其它噪
音,就先停下采访,
直到噪音
消失。
如果采访对象正说到关键环节的一半,
让他说
完,然后再请他重复一遍。
帮助被采访者,
p>
使他的语言更具描述性。
为了让采访对象描述的信息更具视觉效果,
请他用语言把要描述的东西绘制成一幅图画。
情感内容在广播节目中会产生极好的效果。
诸如
“这让
你有何感受?”
这类的问题
会让你得到绝佳的采访录音。
不要怕重新录音。记住:
任何东西都是可以
编辑的。如果不行就重新录,直到你对
节目完全满意为止。
音响
?
<
/p>
周围的音响和环境会给你的节目加分。
采访完之后再采集一些背景
音响会给你的节
目增色不少。
?
收集一些好的音响。每次录音的时
候,收集所有你能想到的特定的音响:狗吠声、
海浪声、走廊里的学生、赛场上的声音、
摔门声、打开收音机的声音、搅拌机的声
音等等。要有创意。以后做节目的时候你会用得
着这些音响。
?
< br>如果你做一篇关于交通的报道,
那就录下汽车声和喇叭声;
如果节目谈论的是大海,
钓鱼,那浪花溅到岩石上的声音就必不可少。
组合资料
在把录音输入到
电脑里之前自己先听听是个不错的主意。
写一个录音列表
(把录
音磁带
上的内容列成一个单子)
,
标明
录音的时间和内容。
这有助于你把录音剪辑成你要做的节目
样式
。然后把可用的材料都输入到电脑里,再用
CoolEdit
软
件进行编辑即可。
Part Three
Supplementary Reading
The Basics for Newswriting
Source:/
These
pages
provide
an
introduction
to
radio
newswriting.
The
topics
cover
sentence
structure, how to
begin stories, the proper use of numbers in
scripts, how
to rewrite newspaper
stories
and
press
releases,
and
how
to
prepare
broadcast
scripts
based
on
information
from
law
enforcement officials.
1 Avoiding
Many
of
the
stories
we
report
involve
crimes
and
police
attempts
to
apprehend
those
responsible.
The
importance
of
these
stories
to
our
listeners,
as
well
as
the
often
complex
and
uncertain nature of police
investigations, can be quite intimidating for
young reporters, with the
result that
they frequently repeat verbatim the description of
a crime given to
them by a police
official.
Don't
Police
officers
are
taught
to
describe
their
investigations
in
a
way
that
provides
specific
details
of
events
with
the
vaguest
possible
discussions
about
those
whom
police
believe
responsible. This
to meet in
order to make arrests and gain convictions. But
radio.
Here's an
example of
small-market station:
?
Two
men are under arrest for robbing a jewelry store.
Police say the men entered the village
pawn
shop
at
1407
main
street
at
approximately
10:15
yesterday
morning.
After
waiting
inside the store for
a few minutes, one of the men displayed a gun and
ordered two employees
to place into a
duffel bag all the cash from the register as well
as several items of jewelry.
There was
no one else in the store at the time. The men left
the store, and one employee was
able
to
see
the
men
drive
off
in
a
blue
dodge
aries.
The
employees
notified
police,
and
at
approximately 11 o'clock a vehicle
matching the description of the getaway car was
spotted
parked in an alley in back of a
house at 684 willow street. Police entered the
house where
they found two men, an
amount of money, and items of jewelry later
identified as having been
taken from
the store. A computer check of the vehicle
determined that it was stolen. The men
were
identified
as
34-year-old
miles
standish
of
middleville
and
28-year-old
john
alden
of
smalltown. The men will face a variety
of charges.
Cut irrelevant details
This script (which runs about 54
seconds) is far too long, with irrelevant details
such as the
make and model of the
getaway car, while the identification of the
suspects isn't revealed until the
very
end. It is obvious that the reporter merely
repeated the words of a police officer or of a
police
press release. Here's a brief
rewrite of the script (which now runs 31 seconds):
?
Two
men are behind bars this morning after an armed
robbery of a middleville pawn shop.
Police say 34-year-old miles standish
of middleville and 28-year-old john alden of
smalltown
robbed the village pawn shop
on main street yesterday, forcing two workers at
gunpoint to
stuff
a
duffel
bag
with
money
and
jewelry.
The
suspects
were
later
arrested
in
a
house
on
willow street after police say they
spotted the getaway car behind the home and items
taken
in the heist were found inside
the house. Standish and alden are expected to face
a variety of
charges.
The new version has the police making
the allegations against the two suspects (as is
legal
and proper), but many details
unnecessary to the main point of the story have
been removed.
But don't
make the opposite mistake of being too informal
reporters, but the opposite
extreme seems to be taking hold in larger markets.
Big-city reporters
are
becoming
exceedingly
colloquial
in
their
language
when
covering
police
stories.
Here's
an
example
that
aired
on
a
major-market
station
in
New
England.
The
story
concerned
a
stolen
minivan in which a
mother had left two babies inside. In telling the
story the reporter said:
?
...A woman left
two infants in the van while she dropped off an
older child at daycare. The
van was
still running, and meanwhile some guy must have
jumped in and drove off. When he
realized there were two infants in
back, he ditched the van, and police are now
searching for
the guy in some nearby
woods.... But thankfully the kids are okay.
This script does not clearly report
what police believe to have happened. In fact, the
script
seems to indicate that this
version of events is merely speculation on the
part of the reporter. There
was no
indication of any witness seeing who drove the
minivan away. Perhaps the driver was a
woman. Moreover, there is no evidence
for the alleged motivation of this mystery driver
to have
abandoned the minivan. Maybe
the driver saw the babies, maybe the driver
didn't.
Just
as
troubling
as
the
sloppiness
with
which
this
script
was
put
together
was
the
overly
conversational
tone.
A
suspect
of
unknown
sex
should
be
called
a
If
an
unidentified
suspect is a man, he should be called a
credibility of the reporter to be an
authoritative source of information.
Radio
reporters
need
to
strike
a
balance
in
the
language
they
use.
Scripts
cannot
be
ploddingly
detailed
and
dull,
yet
being
too
colloquial
may
lead
to
sloppiness
and
lack
of
credibility.
2 Broadcast
Sentence-Structure
Journalism
instructors often state that broadcast newswriting
is supposed to sound just like
everyday
speech. In essence, however, writing broadcast
news is more akin to writing song lyrics.
Both tasks involve constructing
language in a visual form (writing) for
communication in an oral
form
(speaking
or
singing).
Like
song
lyrics,
broadcast
newswriting
adheres
to
patterns
of
language use (such as appropriate
vocabulary and formulaic sentence-structure) that
the audience
expects to hear and will
use in interpreting the communication.
Even though commercial broadcasting has
been around for less than a century, radio
listeners
have come to expect their
newscasts to be written in a particular way.
Learning about broadcast
sentence-
structure is one of the foundations for developing
effective skills at radio newswriting.
Keep it simple
Grammarians
distinguish between three types of sentences:
simple, compound and complex.
A simple
sentence contains a subject and a verb. A compound
sentence is composed of two simple
sentences joined by a coordinating
conjunction (
composed of two simple
sentences joined by a subordinating conjunction
(which may be temporal,
such as
You probably remember this
lesson from elementary school, but the
distinctions remain quite
relevant to
broadcast newswriting. In your scripts, simple
sentences are best. You will, of course,
regularly use compound and complex
sentences, but the clarity achieved through the
use of simple
sentences can rarely be
surpassed.
Linguists
describe English as a highly asyndetic language --
which means that clauses in the
same
train of thought do not always need to be
connected by conjunctions or connecting particles.
Such particles in English include the
words
should be avoided in broadcast
newswriting. Listeners are themselves capable of
connecting the
elements
of
a
story
if
the
story
is
presented
clearly
and
concisely,
and
these
listeners
expect
important
news
to
be
reported
in
simple
sentences.
This
expectation
is
especially
true
of
leads,
which generally should be written as
simple sentences. When a lead begins with a
subordinating
conjunction, listeners
discount the story's urgency. This is why such
leads almost always appear in
feature
stories or zingers.
Avoid
your relatives
Relative clauses, which
begin with a relative pronoun or adverb such as
-zone
-zone
-zone
-zone
-zone
-zone
-zone
-zone
-
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