体验商务英语综合教程--Unit-4-答案

Unit 4

Advertising

Part I

Business Vocabulary

Directions:

There are 20 incomplete sentences in this part. For each sentence there

are four choices marked A, B, C and D. Choose the ONE that best completes the

sentence. Then mark the corresponding letter on the Answer Sheet with a single line

through the center. This part totals 20 points, one point for each sentence.

C1

Outdoor

advertising

is

one

of

the

fastest

growing

_______________

in

the

market.

A

markets

B

sections

C

segments

D

sectors

D2

The

world

of

outdoor

advertising

billboards,

transport

and

‘

street

furniture

’

is

______ about $$18 billion a year, just 6% of all the worl

d’

s spending on advertising.

A

worthwhile

B

worthy

C

valued

D

worth

C3 The soaring costs of TV are ______________ clients to consider alternatives.

A

making

B

driving

C

prompting

D

letting

A4 BMW ran a

‘

teasers

’

campaign in Britain

on bus shelters.

A

exclusively

B

largely

C

greatly

D

inclusively

C5 Placing an ad on a bus shelter for two weeks ________________ at about

?

90.

A

works on

B

works away

C

works out

D

calculates

D6 We are facing a ________________ with our market share. What are we going to

do about it?

A

promotion

B

sale

C

order

D

crisis

A7 Focus, a large advertising agency based in Paris, has a reputation for creating

imaginative and ____________ campaigns.

A

effective

B

efficient

C

effect

D

efficacious

C8 Focus now needs to ________________ potential clients that it still has plenty of

creative ideas to offer.

A

ensure

B

assure

C

convince

D

persuade

B9 Focus has been asked to _________________ ideas for advertising campaigns to

managements of the companies concerned.

A

offer

B

present

C

supply

D

furnish

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D10 The little village where he lived would be a popular tourist ________________.

A

place

B

site

C

visit

D

resort

B11 Thank you for the above order ______________ our bicycles.

A

of

B

for

C

by

D

against

C12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000

bicycles you ordered are to be shipped in two equal lots in March and April 2007.

A

which

B

where

C

that

D

what

A13 You requested that 80% of the bicycles ____________ in March and the balance

in April.

A

be shipped

B

shipped

C

to ship

D

have been shipped

C14 Although we have the quantity ______________ stock, it is too late for us to ship

80% of your order in March.

A

from

B

for

C

in

D

at

D15

We

have

received

your

letter

of

28

March,

___________

us

to

modify

the

previous arrangements for the shipment of the captioned order.

A

asked

B

to ask

C

being asked

D

asking

A16 You now wish to advance the date of shipment ____________ one month.

A

by

B

to

C

for

D

at

A17 In the circumstances, we regret ___________unable to meet your request.

A

to be

B

being

C

be

D

having been

A18 In this case, you must _____________ the additional charges.

A

bear

B

have borne

C

to bear

D

bearing

D19 Please take the above ____________ account and let us know your decision as

soon as possible.

A

to

B

for

C

by

D

into

B20

We

are

pleased

to

inform

you

that

the

captioned

order

_____________

now

been dispatched.

A

have

B

has

C

are

D

is

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Part II

Phrase Translation

Directions

:

Directions

: There are 20 Chinese phrases in this part. You are required to

translate

them

into

English

and

write

down

your

translation

on

the

Answer

Sheet.

This part totals 20 points, one point for each phrase.

1

竞争对手产品

Competitors

’

products

2

隐性广告

Subliminal advertising

3

广告媒体

Advertising media

4

体育赞助

Sports sponsorship

5

免费样品

Free sample

6

广告标语

Advertising slogan

7

大众媒体

Mass media

8

售点展示

point-of-sale display

9

户外广告

Outdoor advertising

10

大众市场

Mass-market

11

电视黄金时段栏目广告

Prime-time TV slot

12

市场份额

Market share

13

街道设施

Street furniture

14

公交车候车亭

Bus shelter

15

金融服务

financial service

16

营销组合

Marketing mix

17

公共关系

Public relations

18

广告宣传活动

Advertising campaign

19

价格促销

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Price promotion

20

潜在客户

Potential client

Part III

Sentence Translation

Directions

:

There

are

10

sentences

in

this

part.

You

are

required

to

translate

them

into Chinese and write down your translation on the Answer Sheet. This part totals 20

points, two points for each sentence.

1.

The world of outdoor advertising billboards, transport and ‘street furniture’ is

worth about $$18 billion a year, just 6% of all the world’s spending on advertising.

整个户外广告市场

（露天广告牌

,

公共交通和路边设施）

大约价值

180

亿美元

一年< /p>

,

只占了全世界广告支出的

6%

。

2.

Focus, a large advertising agency based in Paris, has a reputation for creating

imaginative and effective campaigns.

焦点公司是一家总部设在巴黎的大型广告公司，它因为能创造富有想象力并

< br>卓有成效的广告宣传活动而享有盛誉。

3.

But it is one of the fastest-growing segments, having doubled its market share in

recent years.

但它是增长最快的细分市场之一，近几年它的市场份额翻了一倍。

4.

Outdoor advertising’s appeal is growi

ng as TV and print are losing theirs.

随着电视、平面广告失去它们的吸引力，户外广告的吸引力却不断增长 。

5.

Adding to its attractions has been a revolution in the quality of outdoor displays.

户外展示设备质量方面的革命也在不断增加它的吸引力。

6.

Particularly attractive to the new advertisers is street furniture, the fastest growing

segment of the outdoor market.

路边设备广告作为增长最快的户外广告细分市场，对新的广告商们特别有吸

引力。

7.

Focus has been asked to present ideas for advertising campaigns to managements

of the companies concerned.

焦点公司已经被要求向相关公司的管理层 阐述他们对于广告宣传活动的理

念。

8.

Focus now needs to convince potential clients that it still has plenty of creative

ideas to offer.

焦点公司现在需要使潜在客户相信它仍可以提供很多有创意的想法。

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