entrance英语专业四级写作佳句及惯用表达

写作佳句及惯用表达

Daily

life

needs

advertisements

because

the

main

function

of

advertising

is

to

disseminate

information on commodities, services, culture, employment, student enrolment and even marriage.

日常生活需要广告，因为广告的主要功 能是传播有关商品、服务、文化、就业、招生、甚至

婚姻方面的信息。?

Advertisements provide the most direct, comprehensive and detailed information. We get to know

about household goods from advertisements. Advertising can be beneficial to the customers if it is

true to its claims.

广告提供最直接、全面和详细的信息。我们从广告上了解家用商品。广告如果名副其实，对

消费者是有益的。?

Advertising creates mass markets. Without advertisements, manufacturers may find it difficult to

sell their products.

广告可开拓市场。如果没有广告，生产者就可能难以销售他们 的产品。?

Without

advertisements,

newspapers,

commercial

radios

and

television

companies

could

not

survive.

（如果）没有广告，报社、商业广播电台、电视公司就不能生存。?

Advertisements

are

misleading

and

cheating.

They

are

filled

with

flowery

phrases

and

empty

promises.

广告起误导作 用，并具有欺骗性。广告中充满着华丽的词语和空洞的诺言。?

Fake advertising cheats consumers and, in some serious cases, t

hreatens gullible peo

ple’s lives.

虚假广告欺骗消费者，而且严重地对轻信广告的人们的生命构成威胁。?

Advertisers are inconsiderate of the public. What they care about is making money.

广告商不顾大众利益。他们所关心的就是赚钱。?

Advertisements are not based on the quality of the goods, but on the principle that if one keeps

talking about the same thing long enough, eventually people will pay attention to it.

而是根据这样的原则：

一个人只要长时间一直谈论同一

东西，最终人们就会去注意它。?

Advertising encourages consumers to “keep up with the Joneses”, namely, it creates an acquisitive

society and a demand for material things.

广告鼓励消费者攀比，换句话说，广告创造 出一个贪婪的社会及对物质的需求。?

Consumers are encouraged by advertisements to buy insurance (fear); buy cosmetics (vanity); and

eat more than necessary (greed).

广告鼓励消费者买 保险（恐惧）

；买化妆品（虚荣）

；多吃（贪婪）

。

Admonish your friends in private, praise them in public.

对朋友私下劝戒，公开表扬。

【写作范文】

Advertising is common throughout the world as a way of letting the public know about a product.

Some

people

feel

that

advertising

is

generally

helpful,

while

others

feel

it

is

often

harmful.

Discuss

your

idea

of

good

and

bad

effects

of

advertising,

and

decide

whether

you

think

it

is

generally helpful or harmful. Use specific examples to support your discussion.

Write a composition of about 150 words on the following topic:

The Good and Bad Effects of Advertising

You are to write in four paragraphs.

?

In the first paragraph, state your point of view.;

In the second paragraph, describe the harmful effects and give specific examples.

?

In the third paragraph, describe the helpful effects and give specific examples.

?

In the last paragraph, restate your point of view.

?

Marks will be awarded for content, organization, grammar and appropriacy.

Failure to follow the instructions may result in a loss of marks.

?

?

In most countries in the world, advertising is common. You can see posters

on doors, signs on buses, pictures in magazines, and commercials on TV. Though

these signs of advertising are often disliked, I feel that, overall, advertising

has very positive results.

?

The harmful effects of advertising are obvious. When you are listening to

beautiful

music

on

the

radio,

a

commercial

is

disturbing

when

it

interrupts

your

program

and

changes your

mood. Television commercials are

the worst of all. Your program

is stopped, and

you

are

forced

to

watch

an

advertisement

unless

you

actively

change

the

channel

or

leave

the

room. I think that there should be laws to limit the advertisers

’

right to interrupt TV and radio

programs.

?

In general, however, I think that the positive results of advertisements are beneficial to society and

individuals.

When

I

do

shopping,

I

can

use

advertisements

in

newspapers

to

compare

prices,

features, and quality of the product I want to buy. By being more informed, I can buy something

that will benefit me in the long run. With advertisements, people save a lot of time in shopping,

looking for jobs, etc.

?

Adversity leads to prosperity.

逆境通向成功。

All in all, for a wise and educated shopper, the helpful effects of advertising outweigh the harmful

effects.

?

【学习要点】

①

commercial

商业广告?

②

benefit me in the long run

从长远来说对我有益。比较

in the short run:

从短期来说?

③

all in all

总的说来；总之

【要点提示】

sincere advice

is seldom welcome; and those who want it the most always like it the least.

忠言逆耳，就是最需要忠告的人也总是最不喜欢它。

结构分析：?

Ⅰ

. Introduction

DS:

①

②

...

（过渡句）?

TS: Though these signs of advertising are often disliked, I feel that, overall, advertising has very

positive results.

（作者的观点。

Though clause

使得表达上更严密。

）?

Ⅱ

.Body

TS1: The harmful effects of advertising are obvious. (

提出广告有害的一面

)

DS:

①

...

②

...

③

...

④

...

（论据—

supporting facts

）?

TS2: In general, however, I think that the positive results of advertisem

ents are beneficial to society and individuals.

（广告有益的方面）

DS:

①…

②

…

③

…

（论据—

supporting facts

）?

Ⅲ

. Conclusion

All in all, for a wise and educated shopper, the helpful effects of advertising

outweigh the harmful effects.

（作者的结论。

all in all

起总结作用）

【模拟训练

1

】

［

35 MIN.

］?

Some

people

enjoy

advertisements

on

TV. Others

say

that

advertisements

on

TV

are

annoying.

What

do

you

think

are

the

reasons

for

the

growing

number

of

ads

on

TV?

And

what

is

your

attitude toward ads on TV? Use specific reasons for your answer.

?

Write a composition of about 150 words on the following topic:

?

A new broom sweeps clean.

新官上任三把火。

My View on Advertisements on TV

You are to write in three paragraphs.

?

In the first paragraph, state your point of view.

?

In the second paragraph, give specific examples for your view.

?

In the last paragraph, restate your point of view.

?

Marks will be awarded for content, organization, grammar and appropriacy.

Failure to follow the instructions may result in a loss of marks.

?

Your essay may be based on the outline below:

?

< br>Ⅰ

.Introduction

?

TS: Nowadays advertisements are very common.

?

DS:

①

…

②

…

③

…

(supporting fac

ts)

?

Ⅱ

. Body

TS: There are two reasons, I think, for the growing number of ads on TV

.

?

DS:

①

First,

…

Thus,

…

，

They

…

By advertising, each producer tries

…

②

Second,

…

They

…

③

Consequently

…

(specific reasons)

?

Ⅲ

. Conclusion

?

As far as I am concerned, I am in favor of / against TV ads because … But …

模拟训练参考范文

My View on Advertisements on TV

?

Nowadays advertisements are very common. Whenever you turn on TV, you are likely to see ads.

The advertisers are trying to inform you of the many different sorts of up

?

to

?

< br>date products on

the market. Besides, it often occurs while you are absorbed in watching a wonderful film on TV

,

endless commercials interrupt you from time to time, and make you quite annoyed.

There

are

two

reasons,

I

think,

for

the

growing

number

of

ads

on

TV

.

First,

in

a

competitive

economy,

the

consumer

usually

has

the

choice

of

several

different

brands

of

the

same

product.

Thus, manufacturers are confronted with a problem

—

how to keep their sales high enough to stay

competent in the business. They solve this problem by advertising. By advertising, each producer

tries

to

convince

the

consumers

that

its

product

is

preferable.

Second,

most

consumers

are

interested in ads. They want to get from TV ads the first

?

hand information about new products,

which enables them to choose the one they like best. Consequently, ads increase a lot on the TV

screen.

?

As

far

as

I

am

concerned,

I

am

in

favor

of

TV

ads

because

most

of

them

are

interesting

and

informative.

But

there

is

no

denying

that

some

TV

ads

are

tedious

and

boring.

So

I

feel

TV

stations are faced with an arduous task to strengthen the control of ads, to improve their quality

and to make them attractive.

Test 2 Bicycle

·自行车

After the work is done, repose is sweet.

工作到完毕，休息感甜蜜。

?

【写作佳句及惯用表达】

1.A bicycle is really an important means of transportation in China.

在中国，自行车是一种重要的运输工具。?

2. China is called the kingdom of bicycles.

中国被称为自行车王国。?

3. Bicycles do not cause air or sound pollution.

自行车不造成空气或声音污染。?

4. Compared with cars, bicycles cause no environmental problems.

与汽车相比，自行车不造成环境问题。?

5. Bicycles save energy and parking places.

自行车节省能源和停车场所。?

6. Riding bikes to travel and appreciate the natural scenery is really a wonderful experience.

骑自行车旅行、欣赏自然风景的确是很美妙的活动。?

7. The bicycle allows us to go anywhere nearby easily.

骑自行车可使我们很容易地到达附近的任何地方。?

8. Bikes are not very expensive on average, and almost every family can afford them.

自行车一般不贵，几乎家家都能买得起。?

9. During the rush hours, you can often see a boiling sea of bicycles running in all directions.

在高峰期间，你可经常看见沸腾的自行车海洋涌向四面八方。?

10. Riding bikes regularly does good to your health.

经常骑自行车有益于健康。

??

【写作范文】

Inventions such as the electric lamp and the television have had an important effect on our lives.

Choose another invention that you think is important. Give specific reasons for your choice.

Write a composition of about 150 words on the following topic:

Bicycle

Bicycles have become more and more popular in China. People ride bikes to their work places, to

shopping areas, to schools, and so on. During the rush hours, you can often see a boiling sea of

bicycles running in all directions. With the largest number of bike riders in the world, China is

often referred to as the kingdom of bicycles.

?

All are not friends that speak us fair.

说我们好话的未必全是朋友。

Compared with cars, bikes have many advantages. First, they are not very expensive, and almost

every family can afford them. Second, they are very handy and convenient though they are not so

fast as cars. With a bike, you can go anywhere you like, and you don

’

t have to look for a large

parking place. By riding bikes, you can avoid traffic jams and thus save the time and the money

for taking taxis. Third, they do not cause air or sound pollution.

?