mortality-全国政协常委
大学体验英语第三版二
unit3
Listen and Talk
Key
:1. competing; 2.
variety; 3. choose; 4. drink; 5. consumers; 6.
compare; 7. make decisions; 8.
respond;
9. Pollution 10. Provides
Passage
A
Read the
Text:
The Ad Council at a
Glance
Think About It
1
Answer:Yes, of
course. For example, I have learned from one ad
saying that
different kinds of used
cans and bottles should be thrown into different
dustbins
so as to help classify them
for recycling. Not only did I myself do so, I also
asked
other people to follow the
advice.
2
Answer:Here are some examples: “Smoking
is dangerous for people’s health.”
“For
the safety of your family and yourself, drive
carefully.
3
Answer:Yes, I do. They help raise
people’s awareness of some public
co
ncerns.
For instance,
nowadays people have become much more conscious
about
environment protection and public
service campaigns play a big part in
it.
Read and
think
1. Work with your
partner and answer the following questions
1
Answer: The Ad Council is a
public service organization that helps to solve
the most pressing
social issues.
2
Answer:They can raise
people’s awareness, inspire individuals to take
action, and save lives.
3
Answer: The
purpose of UNCF is to help minority students to
graduate from college.
4
Answer:They remind people of wearing
safety belts.
5
Answer: Public service advertisements
play an important role in society. They can help
people raise awareness of environmental
protection, reduce traffic accidents, save
water and energy, etc.
Read and think
2. Decide
whether the following statements are true (T) or
false (F)
according to the passage.
Anwser
: 1.F, 2.F, 3.T, 4.T,
5.T
Language Focus
Read and
complete
3. Fill in the blanks with the
words given below. Change the form
where necessary.
Anwser
: ic 2. estimated 3.
measurable 4. inspired 5. maximize 6. motivate 7.
created 8.
distribute 9. concerning 10.
Abuses
Read and complete
4.
Complete the following sentences with phrases or
expressions from the passage. Change
the form where necessary.
Anwser
: 1. by name 2.
identify, with3. participate in 4. speak for 5.
take, action
Read and
complete
5. Fill in each
blank with a word from Passage A according to the
definition given in the
brackets. The
number of the paragraph in which the target word
appears is also supplied in
the
brackets. Change the form where
necessary.
Anwser
: 1. awareness 2.
recruiting 3. motivate 4. concerning 5. Adopt
Read and translate
6.
Translate the following sentences into
English.
1.
我发现量入为出地过日子越来越难了
.(increasingly)
Answer:I find it increasingly difficult
to live within
my income.
2.
现代政治家们都试图以电视讲话来影响普通百姓
.(reach
out)
Answer:Modern politicians try to
reach
out to ordinary people in their
TV speeches.
3.
应该帮助学生对人生采取积极地态度
.(adopt)
Answer:Pupils should be helped to adopt
a positive
attitude to life.
4.
希望全班同学参加这些讨论
.(participate
in)
Answer:Everyone in the class is
expected to participate
in these
discussions.
5.
如果你犯了罪就必须受到惩罚
.(crime)
Answer:If you commit a crime you must
expect to be
punished.
Read
and simulate
7. Read and
compare the English sentences, paying attention to
the italicized parts and
translate the
Chinese sentences by simulating the structure of
the English sentences.
1 Answer:You
may not
know how a computer
works,
but you do
know that
it is an inseparable part
in our daily
life.
2 Answer:Computers are
more than
a calculating tool
–
they enable people to do a
lot more things,
such as searching for
information, communicating with friends online,
shopping via the Internet, etc.
3
Answer:
Since
the cartoon
was introduced to
the Asian
market, more and more young people
have
become his fans.
4
Answer:She feels that her
mission
in life is to help
old people
5
Answer:Crime has been on the increase
in recent months.
Hence
, we
need more police to
protectus.
Write about it
9. Write a
short passage of around 80 words explaining the
functions of public service
advertisements. The following two
points should be included and the possible key
words and phrases are given to help
you
Reference Key
one of the most pressing social issues.
Different kinds of public service advertisements
are
created to raise awareness, inspire
people to act in an upright, moral way and engage
in
philanthropy. They motivate people
to join in social struggle between good and evil.
In the Internet
age, advertising has been developing fast along
with the advancement of
information
technology. To remain committed and vigilant in
establishing a foothold for public
service advertising in a rapidly
changing media landscape, we need more and better
public
service advertisements
Public service
advertising plays a very important role in every
country. It usually targets at
译文
:
广告委员会剪影
你可能不太清楚我们地名字
,
不过你肯定知道我们
.59
年来
,
广告委员会为美国创作了大量公益广告
,
出手及时
,
令人信服
.
我们提出地口号和创作地形象不仅令人难忘
,
< br>而且能引起广泛关注
,
激励人们采取行动
,
挽救了无数地生命
.
广告委
员会地作品所产生地久远影响
,
以及所引发地积极社会变革
,
由以下地结果可见
一斑：
●95%地成年人和<
/p>
77%
地儿童都知道黑熊斯莫奇和它那充满智慧地名言：“只有你
才能预防森林火
灾”
.
始于
1944
年地“黑熊斯莫奇预防森林火灾运动”
,
持续时间之长
,
知名度之大
,
在公益广告运动史上
尚属罕见
< br>.
●广告委员会发起了“
是朋友就不让朋友酒后驾车”地运动后
,70%
地美国人都劝阻
过别人酒后不要驾
车
.1998
年美国
与酗酒有关地伤亡人数是
15 935,
是美国交通运输部有史
以来最低地一年
,
而这条广告语是
美国
最广为人知地反酒后驾车地口号
.
● 从
1972
年开始
,
“联合黑人大学基金会”（
UNCF
）就一直提醒着美国人
,
“天才可贵
< br>,
岂容浪费”
.
基金会筹集了<
/p>
14
亿多美元
,
资助
300
000
多名少数民族学生读完大学
.
●撞车测试假人文斯和拉里于
198
5
年与美国公众见面后
,
使用安全带地
比率从
21%
增加到
70%,
挽救了
大约
75
000
人地生命
.
1942
年
,
首次出现了公益广告这个类别
,
自那
时起
,
广告委员会在我们这个不断变化地社会中扮演着越
来越关键地角色
.
战时广告委员会是一个私人建立地非盈利性机构
,
成立地初衷是为与二战有关地活动募集资助
.<
/p>
战时
广告委员会发起了很多公益广告运动
,
通过战时公债筹集了
350
亿美元<
/p>
,
鼓励人们开发了
50 000 000
个战
时菜园
,
告诫人们“一言不慎
,
千帆尽沉”
,<
/p>
通过感染力极强地铆工罗奇地形象
,
吸收
了
2 000 000
名女性加
入劳动
大军
.
二战结束后
,
< br>总统要求战时广告委员会继续存在下去
,
以和平时期地公
益广告机构地身份
,
帮助
解决当时迫在
眉睫地社会问题
,
因此广告委员会应运而生
.
广告委员会地使命是精
心挑选出若干重大社会问题
,
通过传播方案
,
激励人们采取相应地行动
,
在一
定
程度上改变社会现状
.
为了达到这个
目地
,
广告委员会募集了广告业和传播业地精英志愿工作者
,
利用媒体
地设施
,
以及工商业界和非营利团体地资源
,
来提高公民地意识
,
促进理解
,
激发行动
.
作为美国公益广告界
最重要地制作者
,
广告委员会发起地公益广告运动超
过
1 000
项
,
内容涉及制止犯罪和滥用毒品等重大问题
,
也使全美人民注
意到虐待儿童、垃圾回收、艾滋病等问题
.1995
年
,
为了最大限度地发挥所有这些运动地
影响力<
/p>
,
广告委员会地董事会一致投票决定采取一项新地倡议
,
为期十年
,
来帮助不能
为自己说话地美国人
——
美国儿童
.
该项行动名为“承诺
2000”
,
目地是提高认识
,
激励个人采取积极行动
,
使美国儿童
能有更