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2021-01-28 07:05
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Euphemism


From Wikipedia, the free encyclopedia.


A


euphemism


is a


word


or phrase that is used in place of a disagreeable


or


offensive


term.


When


a


phrase


becomes


a


euphemism,


its


literal


meaning


is


often


pushed


aside.


The


process


of


coining



euphemisms


is


called


taboo


deformation


.


Taboo deformations leave traces in


historical linguistics


. Several are


known to have occurred in


Indo-European


. Examples include the original


Indo-European words for


bear


(


*rktos


) and


wolf


(


*wlk


w


os


), or


deer



(originally,


hart


).


All


of


these


words


have


difficult


etymologies


because


of


taboo


deformations;


or


have


had


euphemisms


substituted


for


the


original


word some time in the past; for


Germanic


word



means



guy;


the


Slavic


root


(


*medu-ed-


)


means



Euphemisms


can


eventually


become


taboo


words



themselves


through


a


process


for which the linguist


Steven Pinker


has coined the term


euphemism


treadmill


. This process, by which, over the course of time, a word that


was originally adopted as a euphemism acquires all the negative


connotations of its referent


and has to


be replaced by


a substitute can,


in extreme cases, result in a cycle.


Many euphemisms fall into one or more of these categories:


?



?



?



?



?



?



Foreign terms (


derriere


,


copulation


)



Abbreviations (


SOB


for



Abstractions (


it


,


the situation


,


go


)



Indirections (


behind


,


unmentionables


)



Longer words (


perspire


,


urinate


)



Mispronunciation (


goldarnit


,


freakin


)



There is some confusion over whether certain terms are or are not


euphemisms. For example, the phrase


visually impaired


is popularly


perceived as a


politically correct


euphemism for


blind


. However, visual


impairment


is


a


broader


term,


and


it


includes


people


who


have


partial


sight


in one eye, for example.


There are two rough opposites of euphemism,


dysphemism


and


cacophemism


.


The latter is generally used more often in the sense of something


deliberately


offensive,


while


the


former


can


be


either


offensive


or


merely


humorously deprecating.



1


There


is


necessarily


a


lot


of


subjectivity


involved,


because


connotations


easily change over time.


Idiot


was once a neutral term, and


moron


a


euphemism


for


it.


As


is


usually


the


case


with


evolving


languages,


negative


usages


win


over


neutral


ones,


so


we


had


to


come


up


with


retarded


.


Now


that


too is considered rude, so we have


challenged


, and so on. A similar


progression occurred with


reek/stink/smell/odor/fragrance


. Perhaps 40


years from now


fragrant


will be the vilest insult.


Euphemisms


are


also


used


to


hide


unpleasant


ideas,


even


when


the


term


for


them is not offensive.


This kind of


euphemism is used


extensively in the


fields of


public relations


and


politics


.


Examples include:


?



?



?



?



?



?



?



collateral damage for



unplanned landing


for



spontaneous energetic disassembly


for explosion



protective custody


for imprisonment without judicial proceedings



The many euphemisms for the word fuck



bathroom


for urination and defecation room



gay


for homosexual



See also


politeness


,


doublespeak


.






Doublespeak


From Wikipedia, the free encyclopedia.


Doublespeak


is language deliberately


constructed to disguise its actual


meaning,


usually


from


governmental


,


military


,


or


corporate



institutions.


The


word


doublespeak



was


coined


in


the


early


1950s


.


It


is


often


incorrectly


attributed


to


George


Orwell



and


his


dystopian


novel


Nineteen


Eighty-Four


.


The


word


actually


never


appears


in


that


novel;


Orwell


did,


however,


coin


Newspeak


,


Oldspeak


and


doublethink


, and his novel made fashionable


composite nouns with


speak


as the second element, which were previously


unknown


in


English


.


It


was


therefore


just


a


matter


of


time


before


someone


came up with


doublespeak


. Doublespeak may be considered, in Orwell's


lexicography, as the B vocabulary of Newspeak, words


constructed


for


political


purposes:


words,


that


is


to


say,


which


not


only



2


had in every case a political implication, but were intended to impose


a desirable mental attitude upon the person using them.


Successfully introduced doublespeak, over time, becomes part of the


general language, shaping


the


context in which it


is used. See


below for


discussion of


classified


and


unclassified


.


In addition, doublespeak may be in the form of bald


euphemisms



(



for



of many


employees


)


or


deliberately


ambiguous


phrases (



).


The


process


of


abbreviating


names


or


forming


acronyms



to


form


new


words,


which arose during the


World War


and


Cold War


governments and corporate


institutions, is now pervasive (for example:


Microsoft


from



Wikipedia


from


Whereas in the early days of the practice it was considered wrong to


construct words to disguise meaning, this is now an accepted and


established


practice.


There


is


a


thriving


industry


in


constructing


words


without explicit meaning but with particular connotations for new


products


or


companies.


For


example,


in


1978



Esso



(itself


a


neologism


from


the acronym for


Oil


changed to


Exxon


, a name chosen in


large


part for its graphic properties (some accuse Esso of changing its name


to sound like


Nixon


, as he was running for president at that time; Exxon


is still called 'Esso' in Europe). See also


jargon


,


neologism


.


What distinguishes doublespeak from other euphemisms is its deliberate


usage by governmental, military, or corporate institutions.


Some examples of doublespeak, with etymologies:


?



?



?



?



?



?



?



?



?



?



?




capital punishment: death penalty



collateral damage: bystander deaths



defense: war



As


in


Department


of


Defense,


formed


by


the


merging


of


the


Department


of


War


and


Department of the Navy.



pre-hostility: peace



regime: government (negative term)



unsavory character: criminal



wet work: assassination



area denial munitions: landmines



human intelligence: spies



intelligence: spies or secrets



asset (CIA term): foreign spy



3

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