acheson商务函电常用语

同时，

你也可以使用，

“

Thank you for

your feedback.

”

在邮件的结尾

在邮件开头表示感谢一般是表示对 对方过去付出的感谢，

而在邮件结尾处表示感谢是对

将来的帮助 表示感谢。事先表示感谢，能让对方在行动时更主动更乐意。

Thank you for your kind cooperation.

如果你需要读者帮助你做某事，那就先得表示感谢。

Thank you for your attention to this matter.

与以上的类似，本句包含了你对对方将来可能的帮助表示感谢。

Thank you for your understanding.

如果你写到任何会对读者产生负面 影响的内容那就使用这句句子吧。

Thank you for your consideration.

如果您是在寻求机会或是福利，例如你在

求职

的话，就用这封邮件结尾。

Thank you again for everything you'e done.

这句句子 可以用在结尾，

和以上有所不同。

如果你在邮件开头已经谢过了 读者，

你就可

以使用这句话，但是因为他们的帮助，你可以着重 再次感谢你们的付出。

如何给客户写价格让步回信

20 January 2007

Kee & Co., Ltd

34 Regent Street

London, UK

Dear Sirs:

Thank you for your letter of 20 January 2007. We are disappointed to hear that our price

for Flame cigarette lighters is too high for you to work on. Y

ou mention that Japanese goods are

being offered to you at a price approximately 10% lower than that quoted by us.

We accept what you say, but we are of the opinion that the quality of the other

makes

does not measure up to that of our products.

Although

we

are

keen

to

do

business with

you, we

regret

that we cannot

accept

your

counter offer or even meet you half way.

The best we can do is to reduce our previous quotation by 2%. We trust that this will

meet with your look forward to hearing from you.

Y

ours faithfully,

Tony Smith Chief Seller

参考译文

先生

:

二零零七年元月二十日来函收到，

不 胜感激。

得知贵公司认为火焰牌打火机价格过

高，无利可图，本 公司极感遗憾。来函又提及日本同类货品报价较其低近百分之十。

本公司 认同来函的说法，

然而，

其他厂商的产品质量绝对不能与本公司 的相提并论。

虽然极望与贵公司交易，但该还盘较本公司报价相差极大，故 未能接受贵公司

定

单

。

特此调整报价，降价百分之二，祈盼贵公司满意。

谨候佳音。

销售部主任

托尼

.< /p>

斯密思谨上

2007

年

1

月

20

日

英文促销信写作指南

促销的目的就是要卖出产品，

那么怎样才能把促销信写得吸引人、

让人一看就对产

品感兴趣呢

?

下面就教你促销信的四步写法、打造

very attractive

的促销信。

第一步：

To arouse attention

促销信 都是

“不请自来”

，

所以开头一定要有 吸引力和诱惑力。

It must make an appeal

to some particular buying motive and may begin with a question, and instruction, a quotation or an

attention-grabing

short

story

.

Sometimes

if required,

it

may

even

begin

by

suggesting

the

very

opposite to what you want.

看看下面这些开头是怎么写的：

1) Would you like to reduce your rising domestic fuel costs?

2) Why not enjoy the colorful spring by joining the flying

Horse Tourist Group after a

completely busy winter?

3) Just imagine how comfortable you are when you stretch out those tired limbs on our

newly developed White Cloud water bed.

第二步：

To create interest and desire

一旦抓住了读者的注意力，

就该趁热打铁劝服他们买自己的产品。

介绍产品必须要

紧紧围绕你在信的开头所提出的引人之处。光说“最好”

、

“最新”是没什么实际意义的。应

该强调 特性、

质量、

原材料，

以及和同类产品 相比最出彩的地方。

我们且看下面这个产品介

绍是如何写的：< /p>

Our

recent

researches

and

tests

have

showed

that

rooms

with

our

newly

developed

Energy

Savers

stay warmer

and require

20

percent

less

fuel

than

those

rooms

of

the

same

size

without

the

usage

of

the

savers.

The

new

savers

are

popular

because

they

are

able

to

store

and

reflect

heat

in

a

much

more

efficient

way.

Read

the

enclosed

brochure,

you will

find

that

the

self-stick backing makes them easy to install yourself.

第三步：

To offer conviction

通过产品介绍引起读者的购买欲望后，

就该进一步加强读者购买的决心 。

你可以详

细说明并保证产品会给读者带来许诺的好处。且看下 面这段内容是如何吸引客户的：

1) Use our Fast Microwave Oven for two weeks absolutely free.

2)

If for

any

reasons

you find

the

model

machine

unsuitable

to

your

needs, we will

replace your order or refund you.

第四步：

To motivate actions

到了这 一步，

所有的努力都指向一个目标：

促使客户采取行动、

购买产品。

这时语

气要礼貌坚决，

以方便客户购买。

下面是一些常用的策

略：

1)

Why wait?

Come

and

buy right

now since

a special

discount

of

15%

will

only

be

offered for a month.

2)

Don't

delay!

Those

who

order

by

October

5

will

receive

100

Oriental

Design

Christmas cards free.

商务英文信函格式大全

商务信 函书信是日常生活中常用的文体，

是用以交涉事宜、

传达信息、

交流思想、

联络

感情、增进了解的重要 工具。书信一般可分为商务信件或公函（

Business

Letter

or

Official

Correspondence