有奖竞猜-冷烟
Promotion strategy of tourism destination
supply chain
management based on
tourist satisfaction
The tourist
satisfaction of tourism destination supply chain
management countermeasures based on Xu
Hong - Liao Kai
Research
shows that good supply chain management
performance
is to make effective
cooperation among enterprises in the
supply chain, to meet the needs of
tourists, and to achieve a
win-win
situation between the value of tourists and the
enterprise value.
In
short,
the
satisfaction
of
tourists
and
tourism
destination
supply chain is closely related to the
management level, the
formation
of
tourist
satisfaction
and
the
core
competitiveness
of the
tourism destination, the destination after all is
to
improve
the
level
of
supply
chain
management,
so
the
supply
of
travel
can
well
satisfy
tourist
demand,
realize
the
dual
goals
of
tourists
overall
satisfaction
and
destination
of
harmonious
development. On the one hand, the
formation of tourist
satisfaction
cannot do without the effective tourism
destination supply chain management, on
the other hand, to
contribute
to
the
formation
of
tourist
satisfaction
of
tourism
destination supply
chain to improve the management level, and
through the influence on loyalty
enhancement of tourism
destination
competitiveness.
Four,
improve the supply chain management of tourism
destination
1.,
from
the
point of
view
of improving the
service
quality
of
supply chain, we must strengthen the
relationship management
among
organizations. Because any one of the
organization's
business activities
cannot do without contact with the
surrounding
environment,
the
relationship
between
survival
and
it usually depends on
the performance and other organizations
(, 1990), therefore, tourism
enterprises or
institutions must attach
great importance to relations with
other organizations and their
management, which is the
prerequisite
and
key
prerequisite
for
enterprise
the
required
knowledge,
resources
and
sustained
competitive
advantage.
The
tourism
enterprises
in the
competitive environment,
should
be
more
efforts to develop the trading relationship,
because it
can
be
cut
through
the
transaction
cost,
operation
cost,
create
a
tourist
added
value,
promote
the
growth
in
operating
income,
to obtain the relevant market trust
mode bring great benefits
for both
partners, the discontinuity due to seasonal
fluctuations in the market between
tourism and tourism
suppliers
integrators
exchange
transactions,
both
sides
is
not
stable, it also means that the service
quality is not stable,
the formation of
this will have a direct impact on tourist
satisfaction.
To
strengthen
the
Inter
Organizational
Relationship
Management
in
addition
to
establish
the
relation
transaction
concept,
also
need to pay attention to strengthen the
professional level of
service,
therefore,
we
must
further
deepen
the
social
division
of labor
specialization level, and on the basis of
strengthening the cooperation ability,
so that small and
medium-sized tourism
firms in the supply chain, play to their
strengths
and
expertise.
For
example,
the
European
TUI
company
has
built
a
green
supply
chain
using
its
core
enterprise
status,
not only promoting
the
sustainable
development
of
destination
tourism,
but
also
greatly
improving
the
tourists'
satisfaction
with the
destination.
2.,
from
the
timeliness
of
accelerating
supply
chain
services,
we must strengthen the process
reengineering management. To
change the
traditional design process, especially to enhance
the application of new technology,
improve the electronic
commerce
management, the establishment of supply chain
management based on e-commerce, improve
communication
efficiency, improve the
degree of seamless connection, so the
service
supply
chain
run
more
smoothly.
Along
with
the
Internet
technology mature, perfect, online
payment and credit
evaluation mechanism
can be expected in any industry and
industries
will
be
e-commerce
baptism,
only
those
who
take
the
initiative
to
embrace
change,
to
adapt
to
the
new
situation
and
the
new
environment
of
the
enterprise,
in
order
to
talent
shows
itself in the even more keen
competition environment, has
become
the
new
darling
of
business.
As
the
most
famous
company
in the Internet age,
Google requires that its work go beyond
the
expectations
of
today's
users,
and
it
can
predict
the
future
needs of users. This
concept has achieved the commercial
miracle
of
Google.
For
the
tourism
industry,
is
also
facing
this
trend, e-commerce based
tourism has broad prospects for
development, the transaction cost of
tourists continue to
decline, the cost
of travel time reduced, resulting in mass
tourism
prosperity.
Some
large
tourism
groups
form
the
platform
of e-commerce by playing the role of
tourism integrator, thus
giving
full
play
to
the
maximum
value
of
supply
chain
management.
If
the
country's
largest
e-commerce
platform
for
tourism
Ctrip,
the
biggest
secret
of
its
success
is:
attaches
great
importance