《牛奶可乐经济学》读书报告Y英文版

2021年1月25日发(作者：undefined是什么意思)

Enlightenment of
the Economic Naturalist

in Search of Explanations for Everyday Enigmas.


陈志奇



I61214054
Last year, one of my friends gave me a book, which was about economic naturalist.
One raining day, I picked up this book out of curiosity, and began to enjoy it. The book is
most interesting one I have ever learned.
Robert
H.
Frank
who
is
the
author
of
the
book
is
the
Henrietta
Johnson
Louis
Professor of Management and
Professor of Economics at Cornell University's
Johnson
Graduate School of Management. His

Cook),
awards
include
the
Apple
Distinguished
Teaching
Award
and
the
Leontief
Prize
for
Advancing the Frontiers of Economic Thought. He lives in Ithaca, New York.
Why
do
the
keypads
on
drive-up
cash
machines
have
Braille
dots?
Why
are
round-trip
fares
from
Orlando
to
Kansas
City
higher
than
those
from
Kansas
City
to
Orlando? For decades, Robert Frank has been asking his economics students to pose
and answer questions like these as a way of learning how economic principles operate in
the
real
world-which
they
do
everywhere,
all
the
time.
Once
you
learn
to
think
like
an
economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads
have Braille dots because it’s cheaper to make the same machine for both drive
-up and
walk-up
locations.
Travelers
from
Kansas
City
to
Orlando
pay
less
because
they
are
usually
price-sensitive
tourists
with
many
choices
of
destination,
whereas
travelers
originating
from
Orlando
typically
choose
Kansas
City
for
specific
family
or
business
reasons. The Economic Naturalist employs basic economic principles to answer scores of
intriguing questions from everyday life, and, along the way, introduces key ideas such as
the cost-
benefit principle, the “no cash on the table” principle, and the law of one price.
This is as delightful and painless a way to learn fundamental economics as there is.
Commonplace book, professor frank from reality and neglected life phenomenon, first
put forward a series of seemingly simple but suddenly unexpectedly let us hard to answer
the question, fully arouse the curiosity of readers and psychological knowledge. Then, he
just explains them with the economics principle and method. In so doing, let us see both
small
behind
the
phenomenon
is
of
great
wisdom
of
life,
also
borrow
the
ubiquitous
phenomenon in life deepens our understanding of economics.

The
book
describes
the
author
thinks
that
the
basic
concepts
of
the
two
most
important economics: the opportunity cost and cost benefit principle. Opportunity cost is to
point
to
engage
in
certain
activities
and
give
up
other
things
of
value;
Cost-benefit
principle
means
only
when
the
action
when
the
additional
revenue
is
greater
than
the
additional costs, are worth to do so, it is the source of all economic concept. Why milk is
packed in boxes, for example, coke in a round bottle? This problem is for the vast majority
of people don't pay attention to it.
amount of products, mostly need to put into the freezer fresh milk, if it is round, will reduce
the
utilization
rate
of
the
freezer;
Coke
is
not
fresh,
there
is
no
this
problem.
Second,
circular cola for drink in your hands, and few people took the drink milk box. And
lay a seemingly one hundred dollar bill, do you want to pick up
Not released when the answer, it is estimated that many people will lack dare not answer,
but after seeing the answer, will think of the reason was so simple. So professor frank a
starting point of this book is to make readers feel close to our economics, through to every
corner of life.

In
this
book
to
see
many
examples
of
the
same
view
in
life,
and
deepened
my
understanding of many of its. It seems that a correct principle, applicable is a field, not just
one
aspect.
Like
this
seemingly
simple
cost-benefit
principle,
the
original
is
not
just
a
particular aspect of the basis of scientific decision-making, is also the foundation and core
of
economics.
This
reminds
me
of
the
philosophy
of,
universality
and
particularity,
particularity without universality.

Economics this chapter in product design, left me the deepest impression is that 1:
product
design
should
not
only
contain
the
most
conforms
to
the
consumer
of
heart
function,
and
to meet
the
needs
of
the
seller keep
prices
low,
is advantageous
for
the
competition, this means that the product design must be balanced between the two. Saw
this chapter, many is a flash in my mind confused and puzzled answered, this let me in
happy also had to consider - why I also have found it in the life the can explore and think
the phenomenon and problems, and I chose to put it behind, ignore? Like a refrigerator,
boxes of milk, and so on, I also have doubts, but never on the heart, too lazy to go find the
answer, as time passes, even these once a flash doubts disappeared. It seems that life,
not only need good at discovering eyes, also need to thinking of the brain.

Think again the paper box of milk, I found that it has a lot of reasonable. First, due to
the short shelf life of milk production to drinking cycle is short, so the paper, in order to
reduce
costs;
And
soft
drinks
such
as
cola
cannot
use
paper,
because
their
shelf
life,
cycle
is
long,
paper
is
relatively
too
fragile,
is
not
suitable
for
long-term
preservation.
Second, milk box is printed, if make a cylindrical, under the extrusion collision, believe that
will only become party circle, neither fish nor fowl, and square has more stable; And soft
drinks such as cola for glass or metal container, apparently made from round much easier,
how much more the material is strong enough, not easy to deformation. Third, especially
big
boxes
of
milk,
milk
drink
is
usually
a
family
or
a
person
drink
several
times,
it
is
believed that many people will be a big boxes of milk points several times in the cup, this
time,
in
the
right
Angle
cut
square
box
open,
is
very
convenient,
on
the
contrary,
the
circular hole will often make the milk to the outside of the quilt, not only waste, but not
health; This is probably why soft drinks round hole is done very small relative to the whole
bottle.

A
small
product
design,
the
wisdom
is
profound.
Product
design
seeks
the
most
conforms to the consumer of heart function and meet the needs of the seller keep prices
low, is advantageous for the competition between the two balance, also is the philosophy
of dialectical unification, also similar to today's society of harmony. This is my experience
interest in economics.

Knowledge
of
relevant
theory
of supply
and
demand,
also
learned
in
high
school
political economics class, only find rigid boring. Professor Frank a life practice, however,
interesting. Small to low-cost items such as batteries, film, big to big-ticket items such as
computers, cars, from the material consumer goods to the consumer to enjoy... Life of all
the goods and the market in all need clever use of supply and demand can be profitable,
and make their own profit.