disrupt(完整word版)Chapter 7 Consumer buyer decision process 第7章消费者购买决

2021年1月21日发(作者：工作帽子)
Chapter 7 Consumer buyer decision process
第
7
章消费者购买决策过程


Consumer behavior refers to the buying behavior of final customers.
消费行为是指最终用户的购买行为。


True
正确的


False
假


According to the textbook, consumer purchases are strongly influenced by cultural, social, personal and _____ characteristics.
根据教科书，消费者购买有很大影响

，

文化，社会，个人和
_____
的特点。



psychological
心理


emotional
情绪


physical
物理


economic
经济


_____ is the most basic cause of a person's wants and behavior. _____
是一个人的欲望和行为的最根本原因。



Greed
贪婪


Fear
恐怖


Culture
文化


Materialism
唯物主义


Social class is determined only by an individual's income.
社会阶层才能确定是由个人的收入。


True
正确的


False
(Income
is
only
one
of
several
factors
used
to
determine
a
person's
social
class.
Other
factors
include
one's
occupation, education, wealth and type of residence.)
假

（收入只是用来确定一个人的社会阶层的若干因素之一。
其他
因素包括

：

一个人的职业，教育，财富和居住类型。
）


The _____ is the most important consumer buying organization in society.
在
_____
是最重要的消费者购买社会组织。



school
学校


family
家庭


government
政府


business
商业


Which of the following is not a personal factor that influences a buyer's decision?
以下哪一项不是个人的因素

，

影响到买
家的决定？



beliefs
信念


age
年龄


lifestyle
生活方式


personality
个性


A
person's
_____
is
his/her
unique
set
of
psychological
characteristics
that
are
relatively
consistent
and
lasting.
一个人的
_____
是他
/
她的是相对 稳定和持久的心理特点

，

独特。



self esteem
自尊


self concept
自我概念


lifestyle
生活方式


personality
个性


The process of selecting, organizing and interpreting information to form a meaningful picture of the world is referred to as
_____.
选拔过程中，组织和解释信息

，

形成了世界上有意义的图片被称为
_____
。



perception
知觉


sensation
感觉


subliminal imprinting
潜意识印记


rationalization
合理化


When a person changes his/her behavior as a result of an experience, we say that _____ has occurred.
当一个人改变他
/
她作
为一个经 验的结果的行为，我们说
_____
发生。



motivation
动机


sensation
感觉


learning
教学


perception
知觉


If a person's attitude reflects one of his/her core values, then the attitude is easy to change.
如果一个人的态度反映了他/
她的
核心价值观，态度是那么容易改变的。


True
正确的


False (Attitudes are difficult to change because they fit into a pattern, and changing one attitude may require difficult
adjustments in many others.)
假

（态度是很难改变的

，

因为他们进入一种模式适应，而且不断改变态度

，

可能需
要在其他许多困难的调整。
）


The final step in the buying decision process is _____.
在购买决策过程的最后一步是
_____
。


the purchase itself
购买本身


postpurchase behavior
购后行为


choosing the product
选择产品


getting the rebate
得到的回扣


The
_____
is
the
most
important
consumer
buying
organization
in
society.
在
_____
是最重要的消费者购买社会组织。

Marketers are interested in the roles and influence of the husband, wife, and children on the purchase of different products and
services.
营销有兴趣的作用和丈夫，妻子的影响，对不同产品和服务购买儿童。


a. family
答

：

家人


b. social class
湾社会阶级


c. opinion leader
角意见领袖


d. information search D.
信息搜索


e. reference group
参照群体




People
often
buy
the
kind
of
clothing
that
shows
their
_____
in
society.
人们经常购买的服装类型

，

显示其在社会中
_____
。


a. attitude
答

：

态度


b. status
湾状态


c. learning
角学习


d. motive d.
动力


e. lifestyle
的生活方式




A buyer's decisions also are influenced by _____ such as the buyer's age and life-cycle stage, occupation, economic situation,
lifestyle, and personality and self-concept. < br>买家的决定也是影响
_____
如买方的年龄和生命周期阶段，职业，经济状况，
生活方式，个性和自我概念。


a. personal characteristics
答

：

个人特征


b. learning
湾学习


c. habitual buying behavior
角习惯性购买行为


d. variety-seeking buying behavior d.
各种寻求购买行为


e. psychographics
消费心理学




People change the goods and services they buy over time because of two important factors.
改变人们的商品和服务的多

，

因为两个重要的因素时购买。

They are _____.
他们是
_____
。


a. belief and attitude
答

：

信念和态度


b. perception and personality
湾知觉和个性


c. age and life-cycle stage
角年龄和生命周期阶段


d. groups and learning d.
团体和学习


e. family and tradition
家庭和传统