实习吧[英语时文阅读 中英文对照] CEO的“创新噩梦”

2021年1月17日发(作者：大学英语四级试题)
2010-9-30译言网 | CEO的“创新噩梦”
译言网 | CEO的“创新噩梦”
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September 30th, 2010
The CEO's Innovation Nightmare
CEO的“创新噩梦”
When chief executives yell
management teams cover their ears, did they really yell anything at all?
当CEO在公司里大呼“创新 ”的时候，公司的管理团队却捂起了耳朵，他们的“呼喊”还有什
么用呢？
By G. Michael Maddock and Raphael Louis Vitón, September 13, 2010
作者：G. Michael Maddock 、Raphael Louis Vitón，2010年9月13日
The news cameras roll as the chief executive of one of the nation's
largest companies boldly outlines his well-thought-out, incredibly
detailed vision for changing his dinosaur industry.
the cornerstone on which we build our future,
we have relied on our great brand, loyal customers, and fine workforce
to carry the day. But the world is changing, and our customers and
shareholders are counting on us to deliver new products and services.
Our competitors haven't recognized this fact. But we have. So from this
day forward, I commit to create a culture of innovation. We will be
known as the company that reinvented the X industry.

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2010-9-30译言网 | CEO的“创新噩梦”
当（新闻）摄像机转向全美最大公司之一的CEO时，他相当坦然地向我们讲述了一些经过深思
熟虑的、细致入微的、可以改变这个庞大产业的想法，“创新将是我们开拓未来的重要基
础”，他说，“ 长久以来，我们一直依赖于我们强大的品牌力量、忠诚的客户和优秀的员工来
度过每一天，但是世界在变 ，我们的客户和股东们期望我们能推出新的产品和服务。而我们的
竞争对手还没有认识到这一点，但我们 知道！所以从今天起，我承诺要创立一种‘创新文
化’，我们的公司将会在未知的产业里再次取得辉煌的 成就！”
The next day, a huge plaque is hung in the corporate lobby that boldly
proclaims,
believes this with all his heart. Like Paul on the road to Damascus, he
has seen the light. In the aftermath of the announcement, we at Maddock
Douglas applaud. (Innovation is our business, after all.) Wall Street
applauds—and the stock price rises. And there is a renewed optimism
among the rank and file in the halls of the sleepy company.
第二天，一个巨大的牌匾挂在了公司大厅之中 ，向大家亮出企业的口号：“第一核心价
值：创新！”这时候你会发现这的确是CEO的心声，就如同P ail走在前往Damascus的路上，他
已经看到了胜利的曙光！在公布了这些消息之后，作为Ma ddock Douglas①的员工，我们为之
欢欣鼓舞（毕竟“创新”成了我们的事业）；华尔街为 之鼓掌——股票价格应声上涨！而这对
于沉闷公司里的普通员工来说无疑是针苏醒的强心剂！
（① Maddock Douglas：著名的商业咨询公司，位于美国芝加哥——译者注）
And then something unfortunate happens.
之后，不幸的事情就发生了！
Nothing. Nothing happens. Nothing at all.
沉默，毫无动静，毫无起色！
After a blizzard of memos outlining what the
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2010-9-30译言网 | CEO的“创新噩梦”
look like, everything stays the same. Why? Blame it on the inevitable
outcome when a bull meets a grizzly bear—and a bunch of its friends—in
the woods.
在成千上万条备忘录上提及“新 的公司‘新’在何处？”之后，一切竟然都还保持不变，
这是为什么呢？我们只能将此归咎于“牛”遇到 了一头“灰熊”（和它的一堆狐朋狗友）！
SURROUNDED BY BEARS
被“熊”所围
In the world of investments, there are bears, and there are bulls. The
bears say things are going to get worse, and the bulls optimistically
and aggressively place bets that not only won't that be the case but
also everything is going to get better. (
industry.
在投资领域里，有熊，也有牛。“熊”意味着事情正在变得越来 越糟，而“牛”不仅说明
事情正在越来越好，而且前景是比较乐观，大可放心地趋进行投资（“我们要重 塑我们的产
业”）。
In the world of corporate innovation, the CEO is often a bull who makes
the unfortunate mistake of surrounding himself or herself with bears.
在企业创新的世界里，CE O在大部分时间里扮演的角色是“牛”，但却经常围在他（她）
周围的“熊”所左右，并因此而不幸地做 出错误的决策！
We love bullish CEOs, but we're pretty sick of working with bears. They
tend to nod a lot in meetings and then passive aggressively do
everything in their power to keep any significant change from happening.
To the CEO's face, they say the truly needed innovation effort is, in
fact, truly needed. When the CEO is out of sight, they whisper to
everyone in the senior ranks that things are just fine as they are. (We
all here on the executive level have jobs, don't we?)
我们喜欢“牛气哄哄”的CEO，同时我们讨厌与那些比较 “熊”的同事在一起工作，他们
在公司会议上只会一味地点头，然后想方设法地运用他们手中的权力，来 阻止一些重大改变的
发生。当着CEO的面，他们会说努力进行创新是非常需要的；而当CEO不在的时 候，这些高管们
就会在私下达成一致——目前的情况已经足够好了！（我们大家都需要看紧这份管理层的 工
作，不是么？）
It is incredible how many companies are run by bulls who surround
themselves with bears, and
heart CEO is hopelessly outnumbered. And so nothing happens.
令人不可思议的是，有许多家公司的情况是：由一头“牛”来领导，而他（她 ）却
被“熊”所包围，“包围”这个词很是贴切！所以单单CEO怀揣一颗创新的心是远远不够的，是不会引起多大变化的。
For fans of innovation, this is like a football owner who promises the
Super Bowl but spends no money on free agency. Eventually the fans—the
stockholders, the partners, the employees—give up. They stop believing.
They find another team.
对于崇尚创 新的人们来说，这就如同一位足球老板承诺给球迷带来一座超级杯②，但每年
却在自由球员市场上毫无作 为，最终这支球队一定会遭到“球迷们（股东、合伙人、员
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