中国国籍月英语四级(CET-)考试真题及答案(word版)

2021年1月15日发(作者：闵刚侯)


2008年6月英语四级(CET-4)考试真题及答案(word版)
总分：100分 及格：60分 考试时间：120分

Part I Writing（30 minutes）

(1)Part Ⅰ Writing (30 minutes)Directions: For this part, you are
allowed 30 minutes to write A Letter of Apology according to the outline given below. You should
write at least 120 words following the outline given below in Chinese.1.娱乐活 动多种多样2.娱
乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。


Part II （30 minutes）

(1)根据下列材料请回答{TSE}题Media Selection for AdvertisementsAfter
determining the target audience for a product or service, advertising agencies must select the
appropriate media for the advertisement. We discuss here the major types of media used in
advertising. We focus our attention on seven types of advertising: television, newspapers, radio,
magazines, out-of-home. Internet, and direct mail.TelevisionTelevision is an
attractive medium for advertising because it delivers mass audiences to advertisers. When you
consider that nearly three out of four Americans have seen the game show Who Wants to Be a
Millionaire? you can understand the power of television to communicate with a large audience.
When advertisers create a brand, for example, they want to impress consumers with the brand and
its image. Television provides an ideal vehicle for this type of television is an
expensive medium, and not all advertisers can afford to use sion's influence on advertising
is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow
segment of the audience. The Golf Channel, for watched by people who play golf.
Home and Garden Television is seen by those interested in household improvement projects. Thus,
audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past.
Second, there is an increase in the number of television channels available to viewers, and thus,
advertisers. This has also resulted in an increase in the sheer number of advertisements to which
audiences are exposed. Third, digital recording devices allow audience members more control
over which commercials they watch. Fourth, control over programming is being passed from the
networks to local cable operators and satellite programmers.Newspaper?After
television, the medium attracting the next largest annual ad revenue is newspapers. The New York
Times, which reaches a national audience, accounts for $$1 billion in ad revenue annually, ii m
increased its national circulation (发行量) by 40% and is now available for home delivery in ion
ciues. Locally, newspapers are the largest advertising pers are a less expensive
advertising medium than television and provide a way for advertisers to communicate a longer.
more detailed message to their audience than they can through 48 hours,meaning newspapers are
also a quick way of getting the massage pers are ofen the most important form of news
for a local community, and they develop a high degree of loyalty from local
reader.RadioAdvertising on radio continues to grow Radio is often used in
conjunction with outdoor bill-boards (广告牌) and ihe Internet to reach even more customers than




television. Advertisers are likely to use radio because it is a less expensive medium than television,
which means advertisers can afford to repeal their ads

often. Internet companies are also
turning 10 radio advertising. Radio provides a way for advertisers to communicate with audience
members at all times of the ers listen to radio on their way to school or work, at work,
on the way home, and in the evening hours. Two major changes—satellite and Internet radio—will
force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in
stations that are more distant than thelocal stations they could receive in the past. As a result, radio
will increasingly attract target audiences who live many miles apart. MagazinesNewsweeklies,
women’s titles, and business magazines have all seen increases in advertising because they attract
the high-end market, magazines are popular with advertisers because of the narrow market that
they deliver. A broadcast medium such as network television attracts all types of audience
members, but magazine audiences are more homogeneous, if you read sports illustrated, for
example, you have much in common with the magazine’s other readers. Advertisers see magazines
as an efficient way of reaching target audience iser using the print
media- magazines and newspapers-will need to adapt to two main changes. First, the internet will
bring larger audiences to local newspapers, these second. Advertisers will have to understand how
to use an increasing number of magazines for their target audiences. Although some magazines
will maintain national audiences, a large number of magazines will entertain narrower
-of-home advertisingOut-of-home advertising. Also called place-based advertising,
has become an increasingly effective way of reaching consumers, who are more active than ever
before. Many consumers today do not sit at home and watch television. Using billboards,
newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go
consumers. More consumers travel longer distances to and from work, which also makes
out-of-home advertising effective, technology has changed the nature of the billboard business,
making it a more effective medium than in the digital printing, billboard companies can
print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety
in the types of messages they create because they. Can change their messages more
etAs consumers become more comfortable with online shopping, advertisers will
seek to reach this market As consumers get more of their news and information from the Internet,
the ability of television and radio to get the word out to consumers will decrease. The challenge to
Internet advertisers Is to create ads that audience members remember. Internet advertising will
play a more prominent role in organizations' advertising in the near ftuture. Internet audiences
tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach
these audiences and will have to adapt their persuasive strategies to the online medium as well.
Direct mailA final advertising medium is direct mail, which uses mailings to consumers to
communicate a client's message Direct mail includes newsletters. postcards and special
promotions. Direct mail is an effective way to build relationships with many
mail is the most effective from of sion is an attractive
advertising medium in that_____________.A．it has large audiences B．it appeals to housewives
C．it helps build up a company's reputation D． it is affordable to most advertiser


(2)With the increase in the number of TV channels_________.






(3)Compared with television, newspapers as an advertising medium_________________.


(4)Advertising on radio continues to grow because ___________.


(5)Magazines are seen by advertisers as an efficient way to___________.


(6)Oui-of-home advertising has become more effective because_______


(7)The challenge to Internet advertisers is to create ads that are___________.


(8)Internet advertisers will have to adjust their methods to reach audiences that tend to
be_____________


(9)Direct mail is an effecitive form of advertising for businesses to
develop_____________________


(10)This passage discusses how advertisers select________________for advertisements.


Part III

(1)

height=type=autostart=/> A．Give his ankle a good
rest.B．Treat his injury immediately.C．Continue his regular activities.D．Be careful when climbing
steps.

(2)A．On a train.B．On a plane.C．In a theater.D．In a restaurant.


(3)A．A tragic accident.B．A fad occasionC．Smith's unusual life story.D．Smith's sleeping
problem.


(4)A．Review the details of all her lessons.B．Compare notes with his classmates.C．Talk with her
about his learning problems.D．Focus on the main points of her lectures.






(5)A．The man blamed the woman for being careless.B．The man misunderstood the woman's
apology.C．The woman offered to pay for the man's coffee.D．The woman spilt coffee on the man's
jacket.


(6)A．Extremely tedious.B．Hard to understand.C．Lacking a goot plot.D．Not worth seeing twice.


(7)A．Attending every lecture.B．Doing losts of homework.C．Reading very extensively.D．Using
test-taking strategies.


(8)A．The digital TV system will offer different programs.B．He is eager to see what the new
system is like.C．He thinks it unrealistic to have 500 channels.D．The new TV system may not
provide anything better.


(9)A．a notice by the electricity board.B．ads promoting electric appliances.C．the description of
a thief in disguise.D．a new policy on pensioners'welfare.


(10)A．speaking with a proper accent.B．wearing an official uniform.C．making friends with
themD．showing them his ID.


(11)A．to be on the alert when being followed.B．not to leave senior citizens alone at home.C．not
to let anyone in without an appointment.D．to watch out for those from the electricity board.


(12)A．she was robbed near the parking lot.B．all her money in the bank disappeared.C．the
pension she had just drawn was stolen.D．she was knocked down in the post office.


(13)A．marketing consultancy.B．Professional accountancy.C．luxury hotel
management.D．business conference organization


(14)A．having a good knowledge of its customs.B．knowing some key people in tourism.C．having
been to the country before.D．being able to speak japanese.


(15)A．it will bring her potential into full play.B．it will involve lots of train travel.C．it will enable




her to improve her chinese.D．it will give her more chances to visit japan.


(16)A．The lack of timeB．The quality of life.C．The frustrations at work.D．The pressure on
working families.


(17)A．They were just as busy as people of today.B．They saw the importance of collective
efforts.C．They didn't complain as much as modern man.D．They lived a hard life by hunting and
gathering.


(18)A．To look for creative ideas of awarding employees.B．To explore strategies for lowering
production costs.C．To seek new approaches to dealing with complaints.D．To find effective ways
to give employees flexibility.


(19)A．family violence.B．his children's efforts.C．her father's disloyalty.D．his second wife's
positive influence.


(20)A．his advanced age.B．his children's efforts.C．his improved financial condition.D．his second
wife's positive influence.


(21)A．love is blind.B．love breeds love.C．divorce often has disastrous consequences.D．happiness
is hard to find in blended families.


(22)A．it was located in a parkB．its owner died of a heart attackC．it went bankrupt all of
sudden.D．its potted plants were for lease only.


(23)A．planting some trees in the greenhouseB．writing a want ad to a local newspaperC．putting
up a going out of business signD．helping a customer select some purchases


(24)A．opening an offive in the new office parkB．keeping better relations with her
companyC．developing fresh business opportunitiesD．building a big greenhouse of his own


(25)A．owning the greenhouse one dayB．securing a job at the office parkC．cultivating more
potted plants.D．finding customers out of town






(26)根据下列材料请回答{TSE}题We're now witnessing the emergence of an advanced economy
based on information and knowledge. Physical(36)___, raw materials, and capital are no longer
the key(37) ____ in the creation of wealth. Now, the(38) ____ raw material in our economy is
knowledge. Tomorrow's wealth depends on the development and exchange of knowledge. And(39)
___ entering the workforce offer their knowledge, not their muscles. Knowledge workers get paid
for their education and their ability to learn. Knowledge workers(40)____ in mind work. They
deal with symbols: words,(41) ___ and data. What does all this mean for you? As a future
knowledge worker, you can expect to be(42) ____ , processing, as well as exchanging information.
(43)____ , three out of four jobs involve some form of mind work, and that number will increase
sharply in the future. Management and employees alike(44)____ . In the new world of work, you
can look forward to being in constant training (45)____ . You can also expect to be taking greater
control of your career. Gone are the nine-five jobs. lifetime security, predictable promotions, and
even the conventional workplace, as you are familiar with. (46)____ , and don’t wait for someone
to “empower” you. You have to empower yourself.


(27)请在（37）处填上最佳答案。


(28)请在（38）处填上最佳答案。


(29)请在（39）处填上最佳答案。


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(36)请在（46）处填上最佳答案。


Part IV Reading Comprehension （Reading in Depth） （25 minutes）

(1)根据下列材料请回答{TSE}题：Some years ago I was offered a writing assignment that would
require three months of travel through Europe. I had been abroad a couple of times, but I could
hardly -47- to know my way around the continent. Moreover, my knowledge of foreign languages
was -48- to a little college French.I hesitated. How would I, unable to speak the language, -49-
unfamiliar with local geography or transportation systems, set up-50- and do research? It seemed
impossible, and with considerable-51-I sat down to write a letter begging off. Halfway through, a
thought ran through my mind: you can’t learn if you don’t try. So I accepted the
were some bad-52-. But by the time I had finished the trip I was an experienced traveler. And ever
since. I have never hesitated to head for even the most remote of places. Without guides or
even-53- bookings. Confident that somehow I will point is that the new, the different,
is almost by definition –54- . but each time you try something. You learn. And as the learning plies
up. The world opens to you.I’ve learned to ski at 40, and flown up the Rhine river in a –55-. And I
know I’ll go to doing such things. It’s not because I’m braver or more daring than others. I’m not.
But I’ll accept anxiety as another name for challenge and I believe I can-56-wonders.注意：此部
分试题请在答题卡2上作答。A. complish I. manufactureB. advanced J. momentsC. balloon K.
newsD. claim L. reducedE. constantly M. regretF. declare N. scaryG. interviews O. totallyH.
limited


(2)请在（48）处填上最佳答案。


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(8)请在（54）处填上最佳答案。